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Opt-In Surveys

Stakeholders:  Artistic, Marketing, Community Engagement  

Creating audience engagement programs takes an enormous amount of staff time and direct cost. Understanding your audiences’ appetite for engagement and which resources they use and value most ensures you are devoting your resources in the right way for different audience segments. This study answers questions such as: 


  • Does your audiences' level of knowledge about the art form influence their engagement?  

  • Do they want to be deeply informed about a performance before attending, or do they prefer an element of surprise?  

  • What type of information do they crave or seek out after a performance?  

  • What kind of information and experiences excite them the most, provide the most enjoyment or education?  

  • What type of information or experiences do they expect or wish for before, during, or after an event?  

  • Is how they engage with your programs influenced by their demographics, a desire for personal aesthetic development, social factors, or fun?  

  • Does participation in your engagement strategies deepen their bond with your organization or influence their buying behavior?  


Study Roll-out in 2023  


The Audience Experience Survey schedule will be announced soon.



Tier 1 (Organization expense budget of $9 million+): $1,950 

Tier 2 (Organization expense budget of $3 million-$9 million): $1,650  

Tier 3 (Organization expense budget of <$3 million): $1,350 


No purchase required at this time. Please read our terms and conditions about participating in this study.

Audience Experience Survey

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