Privacy & Data Use Policy

COVID-19 Audience Outlook Monitor: Information and Privacy Statement


About the Study


The Audience Outlook Monitor is designed to help arts and cultural organizations understand and adapt to the needs of audiences, in the context of changing conditions presented by the COVID-19 pandemic. 


The study is being administered by WolfBrown, a firm which provides market research and consulting support for arts and culture organizations and funders. 


This research is being funded by governmental arts agencies, arts service organizations, and foundation funders in a number of U.S. cities and in several countries outside of the U.S. 


If you have received an invitation to complete the survey, it is because an arts and culture organization that you have patronized in the past values your perspective and would like to hear from you. Arts and cultural organizations have opted into the study because they believe the insight gained from audiences and visitors will help to guide their planning as to how and when to resume programming. 


Participating is completely optional, and results will only be viewed in aggregate. Your survey responses will be treated as anonymous and confidential. 


Privacy Statement


The survey will ask about your views on attending arts and cultural events. To help interpret responses, the survey will also collect some demographic information and ask about your experience during the pandemic. All demographic and COVID-19 related questions are optional. 


This data will be collected and stored in Alchemer, a U.S based survey software platform. Alchemer is committed to complying with international regulations and privacy frameworks including GDPR and US Privacy Shield. In their Privacy Policy they state "Alchemer (the US entity) complies with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce" and "Alchemer has certified to the Department of Commerce that it adheres to the Privacy Shield Principles."


At no point, will Alchemer ask for your name, phone number or email address. 


Questions and Complaints


If you have any questions or complaints about this Privacy Policy you can contact us at