Hosted by Alan Brown, with special guest: John O'Dell of the Cleveland Orchestra
As venue capacity restrictions begin to lift in certain areas of the country, some arts organizations will be able to accommodate small numbers of patrons back into their halls, while other patrons can participate via live stream. The AOM research suggests a good, if not universal, level of support for this strategy, as a stopgap approach during the Covid-19 pandemic. Discussion would focus on emerging practices in marketing “hybrid” seasons, including pricing schemes, subscription packaging, etc. Join us for this 60-minute deep-dive discussion, and learn how other organizations are approaching these questions.