The IDEA Study Phase 2, Focus on Accessibility - Ticket Buyer Survey Cohort
Outbound Emails – Suggested Language
Please bookmark this page, as it is not publicly accessible.
Download a Word Document with suggested language for outbound emails here.
You can also find this text below.
Note: You may adapt the language to match your institutional voice / brand; however, we need to strike a balance in sharing the content of the survey. We want to be transparent about the purpose of the survey, but at the same time avoid discouraging respondents from taking the survey because they think it is “not for them.” We suggest using language along the lines of, “By taking this survey you’ll help us understand our audience and how best to serve all members of our community.”
Outbound message 1, requesting cooperation
Timing: October 8, 2024, specific time is at your discretion.
Use your own branding and design.
Make certain you use the correct survey hyperlink.
Sender Line: [Organization Name]
Subject Line: Would you help us with an important survey? [we are open to other subject lines that would lead to higher click-through rates]
Dear [FNAME],
[Organization] is participating in a national study of arts audiences focused on accessibility. Specifically, the survey explores how everyone in the audience thinks about accessibility, regardless of their abilities, and what kinds of services will be needed to accommodate all who’d like to participate in our programs.
Again, this survey is for all audience members, not just those who experience challenges accessing our programs.
Would you take a few minutes to complete the survey?
Your responses are anonymous.
The privacy policy for the survey is available here. This is strictly research – no sales or fundraising is involved.
After completing the survey, you’ll be redirected to a webpage with selected results, so you can compare your answers with those of other survey takers.
Thank you in advance for your consideration.
[embed link:] Here’s the link.
Sincerely,
[Name]
[Title]
P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link]
Outbound message 2, reminder message
Timing: October 11, 2024, specific time is at your discretion.
Use your own branding and design.
Make certain you use the correct survey hyperlink. If possible, send reminder messages only to those who didn’t open the first message.
Sender Line: [Organization Name]
Subject Line: Last chance to participate in an important survey
Dear [FNAME],
I contacted you several days ago with a request to take an important survey.
Would you consider participating if you have not yet already? Time is of the essence, as the survey closes on Monday night.
The questions explore your background and are quite straightforward.
Your answers would be extremely helpful to [organization]. No sales or fundraising is involved.
Here’s the link. [embed link]
Sincerely,
[Name]
[Title]
P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert full text of hyperlink]
