Audience Experience Survey
Tagging Scheme
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Global Tag For Use In Any Report
NOTABLE – Comments you may wish to return to or call out as examples, or that are particularly rich in content.
POS – Comments that are positive
NEG – Comments that are negative
Attendance Preferences
Q. Who else do you typically attend our programs with? (other/open)
OTH FAM (other relatives, brothers, sisters, cousins, etc.)
KIDS FRIENDS
Friction
Q. Are you unsatisfied or frustrated with any of the following aspects of the experience of attending our programs? (Other: please describe)
PROD (production values, costumes, sets, lighting, etc.)
AVAILABILITY (good seats gone, no tickets left, etc.)
ATTIRE (other attendees not dressing well)
BEHAVIOR (etiquette, phone on phones, people leaning, talking, etc.)
TIMES (too late, too early)
COST (price of tickets)
DIGITAL TIX (no paper tickets)
NO BEV (beverages not allowed)
FRICTION: PARKING
COST (too expensive)
SIGNAGE (unclear parking, directions, confusion)
AVAILABILITY (lots full)
FLOW (poor lot/garage flow)
FAR (too far to walk)
EXIT (too long to exit)
FRICTION: VENUE STAFF
LATE (seating latecomers)
RUDE (cold, rude, or unhelpful)
UNINFORMED (don’t know answers)
FRICTION: SEAT COMFORT OR AISLE ACCESS
SAFETY (concerns about exiting in emergency)
COMFORT (uncomfortable, small, tight
LONG (long rows with no aisles, squeezing past seated)
FRICTION: SOUND QUALITY
OUTDATED (old)
SOFT (too soft, can’t hear, unclear)
LOUD (too loud)
FRICTION: SIGHTLINES
MARK (seat marks for sightlines)
BLOCKED (blocked views)
SUBTITLES (too far, can’t read)
RAKE (bad angle)
FRICTION: FOOD OR BEVERAGE
COST (overpriced)
VARIETY (not enough variety, limited, not enough plant-based, GF, DF)
TIME (takes too long)
APP (want to pre-order on app)
QUALITY (want premium options)
FRICTION: RESTROOMS
NO TIME (time allotted is insufficient, lines too long)
ACCESS (location, limited)
FRICTION: CROWDING IN LOBBY
EARLIER OPEN (open earlier)
FLOW (bottlenecks in areas)
FRICTION: BEHAVIOR OF AUDIENCE
PHONES (ringing, talking, light, distractions)
NOISE (talking, food wrappers, coughing, rustling papers)
ETIQUETTE (clapping early, don’t know the “rules”)
FRICTION: EXITING THE BUILDING OR PARKING FACILITIES
FEAR (seemingly unsafe)
CONFUSION (poor signage, lack of directions)
DIRTY (smelly, dirty, grimy)
FLOW (slow exit, crowding in elevators, exits)
Q. FRICTION: What else is unsatisfactory about the experience of attending our programs?
MATINEES (want more matinees)
PROD (poor production quality, sets, costumes, etc.)
ANNOUNCE (pre-show announcements)
CONCESSIONS (general issues with concessions)
COST TIX (tickets too expensive)
POLITICS (political commentary)
PROGRAM (comments about the works on the season)
LOBBY SEATING (limited lobby, bistro seating)
BEV (want beverages allowed in seating area)
Preparation
Q. If there is something else we could do to help you get the most out of upcoming programs, please let us know.
MORE (more information, more communication)
PRE-PERF (lectures, talks, intros)
POST-PERF (talk-backs, discussions)
INTERACTION (facilitated interaction at after events)
FOOD (more that address dietary restrictions/diabetes/GF/Plant/DF)
PROGRAM (comments related to the programming)
WEBSITE (issues with the website, online tickets)
Afterwards
Q. In what situations or circumstances would you be most likely to stay afterwards to discuss a program?
FORMAL (moderated discussions)
INFORMAL (unmoderated social time)
INTERVIEWS (artist interviews, not Q&A)
POV (new, interesting perspectives)
CREATIVE (when involves creative team members)
CONTROVERSIAL (if program was controversial, innovative, new)
INFORMAL (informal setting)
SHORT (20-30 minutes)
REACTION (depends on reaction to the performance)
Q. The memories of live arts experiences accumulate in your mind. Some experiences fade from memory quickly, while others you remember for years, or even a lifetime. Do you…? (Other)
LISTEN (listen to other recordings, CDs, Spotify, iTunes, etc.)
POST (share on social media)
DISCUSS (talk with others)
WATCH (stream, watch other productions, DVDs)
SAVE (save programs)
RESEARCH (look up performers, composers, etc.)
SING (sing, hum melodies)
