The IDEA Study Phase 1, CMA Cohort 2023
Tagging Scheme
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GLOBAL TAG FOR USE IN ANY REPORT
NOTABLE – Comments you may wish to return to or call out as examples, or that are particularly rich in content. [Note that you can associate multiple tags with a comment.]
AUDIENCE EXPERIENCE REPORT
Q. Why not? (Reported if the answer is “no” for “Do you feel comfortable being your “true self” when attending our programs – free to express yourself without thoughts of social judgment?)
SUGGESTED TAGS
RELIGION – Concern about being judged for religious affiliation
CONSERVATIVE – Concern about being judged for conservative values
LIBERAL – Concern about being judged for liberal values
AGEISM – Concern about being judged for age
DISABILITY – Concern about being judged for disability
FORMALITY – Concern about being judged for lack of formal attire or other formality
ALONE – Concern about attending alone
PROGRAM – Concern about expressing dissatisfaction with a program
AUDIENCE – Concern about audience or other visitor judgement in general
Q. If you can think of something specific that makes you feel welcome at our programs or facility, please share it with us.
SUGGESTED TAGS
DIVERSE AUDIENCE – Seeing a diverse audience or visitors
FOH POSITIVE – Friendly, welcoming, and being well-treated
ARTISTS POSITIVE – Artists, actors, and musicians interactions with each other and audiences
AUDIENCE POSITIVE – Friendly audience members/other visitors
FAMILIAR Knowing artists, audience members, visitors, feeling “at home"
SHARED – Being part of a shared experience
CASUAL – No dress code, relaxed, come-as-you-are
REFRESHMENTS – Refreshments provided
DIVERSE PROGRAM – Variety or diversity of programs
SAFETY – Feeling the venue is safe
Q. What made you feel unwelcome? (Asked of respondents who indicated they felt unwelcome due to a specific incident at a program)SUGGESTED TAGS
FOH NEGATIVE – Rude treatment, insensitive comments/questions, or lack of follow up on complaints
AUDIENCE NEGATIVE – Something experienced or observed of other audience members or visitors
UNSAFE – Feeling unsafe due to past experience
INCLUSION REPORT
Q. Please offer an example of how our communications materials are less than inclusive. (Asked of respondents that answered “excluded” when asked, “When you see our communications materials – our website, brochures, advertisements, etc., do they make you feel excluded from, or included in, our organization’s work?
SUGGESTED TAGS:
IMAGES – Comments about images
LANGUAGE – Comments about language, use of words
TAGGING SCHEME FOR USE IN SEVERAL REPORTS IN RESPONSE TO THESE QUESTIONS:
INCLUSION REPORT: What are one or two things we’ve done that have advanced inclusion? (Asked of respondents who indicated that they are aware of specific actions taken in the past few years to be more inclusive.)
EQUITY REPORT: What are one or two things you’ve noticed that we’ve done? (Asked of respondents who indicated that they are aware of specific actions taken to serve a broader public.)
EDI REPORT: Where do you look for evidence of a cultural organization’s commitment to diversity, equity, and inclusion?
ARTIST DIVERSITY – Comments related to artists, actors, musicians, etc.
PROGRAM DIVERSITY – Comments related to programming
BOARD DIVERSITY – Comments related to governing bodies
STAFF DIVERSITY – Comments related to staffing (not necessarily FOH)
FOH DIVERSITY – Comments related to ushers, box office, volunteers, venue personnel
CASUAL – Comments related to dress codes and other efforts to be less formal
VENUE LOCATION – Comments related to community-based programs
DIGITAL ACCESS – Comments related to digital access
PRICING – Comments related to pricing accessibility
COMMUNICATIONS – Comments related to communications, language, images
OUTREACH – Comments related to education, outreach, special programs
ACCESSIBILITY – Comments related to disability services, ALDs, sensory programs, mobility, etc.
LEAN IN – Comments acknowledging the work, “keep up the work” or constancy in the work