Audience Outlook Monitor is a community of practice facilitated by WolfBrown to advance the cultural sector’s understanding of audiences through research. There are no boundaries around the learning – we invite everyone to join the community to take advantage of periodic webinars, publications, and other learning opportunities. We hope community members will also contribute their own perspectives.
Through this community, we plan to offer:
Referrals to important academic and applied research from around the world that has implications for audience building
Opportunities to question leading researchers about their studies
Skills-building workshops on various research techniques
Briefings on evaluations and research studies related to audience development
Opportunities to nominate research topics, and to influence the design of future AOM studies
For 2023, AOM community activities will revolve around the topic of customer relationships. Specifically, we will reflect critically on subscription as a relationship and think collectively about other types of customer relationships that capture loyalty, affinity, and passion, and that speak to the lives of current day arts consumers.
By the end of 2023, we plan to offer community members free access to a publicly-available dashboard with aggregated data from a selection of past audience studies, with the hope that expensive research conducted by funders and organizations can pay dividends to the sector long after the initial work.
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WHAT PEOPLE SAY
President & CEO, Appell Center for the Performing Arts
Greatly appreciate your work!
Associate Professor and Arts Management Coordinator at University of Wisconsin - Stevens Point
Thanks SO MUCH! This work provides such valuable context. What a community.
Very informative and much appreciated.
Chief Advancement Officer, National Assembly of State Arts Agencies
Love your work and insights. Important! Thanks so much for this. Helpful.