Join the Audience Outlook Monitor Community
The AOM Community is a community of practice facilitated by WolfBrown to advance the cultural sector’s understanding of audiences through research. There are no boundaries around the learning – we invite everyone to join the community and take advantage of periodic webinars, publications and other learning opportunities, and to contribute their own perspectives.
Through this community, we plan to offer:
Referrals to important academic and applied research from around the world that has implications for audience-building
Opportunities to question leading researchers about their studies
Skills-building workshops on various research techniques
Briefings on evaluations and research studies related to audience development
Opportunities to nominate research topics, and to influence the design of future AOM studies
For 2023, AOM Community activities will revolve around the topic of customer relationships. Specifically, we will reflect critically on subscription as a relationship and think collectively about other types of customer relationships that capture loyalty, affinity and passion, and that speak to the lives of current day arts consumers.
By the end of 2023 we plan to offer community members with free access to a publicly-available dashboard with aggregated data from a selection of past audience studies, in hopes that expensive research conducted by funders and organizations can pay dividends to the sector long after the initial work.