Opt-In Surveys
Choose the surveys you want, and deploy them when you want.
AOM surveys are a low-cost alternative to expensive, customized market research and allow you to track essential information about your customers regularly, year after year. Do you need help choosing surveys?
All-Access Partnership
Our top-level All-Access Partnership is for organizations that want a turnkey solution to their audience survey needs.
For a flat annual fee of $8,250, All-Access Partners may freely choose from our library of surveys and set their own deployment dates. This level of service also brings customization privileges for individual protocols and private consultations with a WolfBrown consultant.
Contact Alan Brown, Managing Principal at WolfBrown at alan@wolfbrown.com to inquire about our premium level of service.
Post-Event Feedback Surveys
WolfBrown is an industry leader in designing and implementing post-event feedback surveys (previously through the Intrinsic Impact program). We have supported hundreds of performing arts organizations in this area for over 20 years.
Gathers feedback directly from audiences or visitors immediately after they attend an event and can be sent after as many productions, programs or periods of visitation in the year as your organization wishes.
Available as a cohort experience. Register anytime. The annual fee covers unlimited surveying for a one-year period from August 1, 2025 – July 31, 2026.
Registration is possible throughout the year. The deployment period stays the same as the rest of the cohort. The cohort deployment period is August 1, 2025 – July 31, 2026.
Pricing is between $2,950 - $3,950, based on your organization's expense budget.
Library of Opt-In Surveys
Our library of standardized surveys covers the core research topics of greatest interest to most arts organizations. Register by July 31, 2025 to receive $300 off each survey you choose to deploy over the 2025-26 season.
Yields a detailed profile of your patrons in terms of demographics, family lifecycle, transportation, social organizing behavior, motivations, and how they relate to your organization.
Recommended deployment on May 12, 2026 or choose your own date.
Pricing is between $1,650 - $2,250, based on your organization's expense budget.
Generates a comprehensive media usage profile of your patrons (social media, digital media, radio, TV, print publications); the protocol requires a high level of customization to reflect the local media market.
Recommended deployment of January 20, 2026 or choose your own date.
Pricing is between $2,550 - $3,450, based on your organization's expense budget.
Tracks performing arts-based organizations' audience members' background in the arts, aspirational level of engagement, experience mapping, friction with customer touch points, safety concerns, and preferences for engaging before, during, and after performances (a discipline-specific protocol).
Recommended deployment of February 10, 2026 or choose your own date.
Pricing is between $1,650 - $2,250, based on your organization's expense budget.
Develops a taste profile of your patron base, covering preferences for genres, subgenres, and formats, indicators of risk and adventurousness, interest in digital programming and immersive experiences (a discipline-specific protocol).
Recommended deployment of November 18, 2025 or choose your own date.
Pricing is between $1,650 - $2,250, based on your organization's expense budget.
Explores ticket buyers’ interests in membership programs, organizational affiliations, and adult education offerings—helping you better understand what drives long-term engagement.
Recommended deployment of October 14, 2025 or choose your own date.
Pricing is between $1,650 - $2,250, based on your organization's expense budget.
Unearths the driving forces motivating donors to give.
Recommended deployment of September 9, 2025 or choose your own date.
Pricing is between $1,650 - $2,250, based on your organization's expense budget.
Assesses audience attitudes about inclusion, diversity, and equity.
Recommended deployment of March 10, 2026 or choose your own date.
Pricing is between $1,650 - $2,250, based on your organization's expense budget.
Dives deep into the accessibility needs of ticket buyers and current practices of arts and culture organizations. Assesses audience attitudes about accessibility.
Recommended deployment of April 14, 2026 or choose your own date.
Pricing is between $1,650 - $2,250, based on your organization's expense budget.
Real-time dashboard reporting
Organizations participating in any of our surveys can compare their results with those from other organizations and against field aggregates. Results accumulate in a password-protected dashboard, and you can request as many logins as you'd like. Over time, your dashboard will become an easily accessible archive for your audience survey data.
What People Say
Jennifer Lin,
Content Marketing Manager & Photographer,
Metro Theater Company
Thank you so much for all your incredible work on the Audience Outlook Monitor. Metro Theater Company was grateful to be a part of the COVID Study early on.
I've really enjoyed all your briefings, webinars, and takeaways. Your clear research helped us all think creatively about ways to approach our programming, revenue opportunities, and communications. Plus, I felt a little reassured by knowing that many other arts managers collectively shared similar challenges during the pandemic.
You were a bright spot of data, insight, and understanding among the uncertainty of the last 20 months!
Gina Compitello,
Chief Marketing Officer
Tucson Symphony Orchestra
The data we get from our post-event surveys is absolutely invaluable. Myself and my colleagues use this data on a regular basis to help gauge success and find ways to improve. We also love using the open answer responses to show impact!