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Results from all surveys accumulate in a password-access dashboard, and organizations can have as many logins as they’d like. In the case of staff turnover, ensuring continual access to research results is as simple as providing new logins and onboarding new staff.

All arts and cultural organizations participating in any of our surveys are considered part of the Audience Outlook Monitor community. They have access to our annual calendar (and archive) of free professional development seminars focusing on emerging issues in audience behaviors. 

Usually, we provide these services to funders and agencies on two bases:

 1) A per-cohort pricing model in which you pay a flat amount to sponsor of cohort of organizations in a specific survey. The price will vary based on the specific survey, and based on the size of the cohort; and

2) An all-access pricing model in which you pay a flat amount per organization for unlimited access to all Audience Outlook Monitor surveys on an annual basis. In this model, we meet with organizations individually to make a research plan for each year. 

Generally, mid-sized and larger organizations are most likely to benefit from these services, as they have larger databases and therefore are able to generate larger numbers of completed surveys for analysis purposes. Smaller organizations can participate in cohorts without deploying surveys, with access to aggregated results.

INFORMATION FOR FUNDERS AND AGENCIES

Through our Audience Outlook Monitor program, WolfBrown provides turn-key capacity-building services to arts funders, agencies and service organizations. Available services include:

 

  • Support for post-event feedback surveying, for program-level assessment

    • For example, the Phoenix-based Flinn Foundation supports a cohort of 12 Arizona cultural organizations with post-event feedback surveys and other research

  • Access to our four basic, standardized surveys, either on-demand or as a cohort

    • For example, the Fred A. and Barbara M. Erb Family Foundation sponsored a group of 8 Detroit-area organizations to participate in the Communications and Media Use survey as a cohort

  • Access to our special topic surveys, such as the IDEA Study and the Donor Motivations Survey, either on-demand or as a cohort

    • For example, Chamber Music America sponsored a cohort of its member organizations to participate in the IDEA Study, Phase 1

  • WolfBrown itself provides free access to Audience Outlook Monitor surveys for a small number of BIPOC-led organizations who’d normally not have access to professional quality market research

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We are also available for on-site professional development workshops and seminars such as:

 

  • Market research for arts managers (a four-hour workshop covering the basics of market research for marketing and other managers working in arts organizations)

  • Making sense of the landscape of immersive experiences (a 1-day or 2-day intensive seminar covering the theory of practice of AR/VR and immersive programming)

  • Trends in public participation in the arts (a 90 to 120-minute high-level session for board members)

  • Building demand for the arts (a 120-minute workshop that explores the intersections of programming, marketing and branding to expand audiences for the arts)

  • Customized workshops and seminars to meet specific needs 

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Questions?

 

We are happy to discuss your capacity building needs at any time. Please contact Alan Brown, managing principal, directly at alan@wolfbrown.com

 

Current and Past Capacity-Building Partnerships

 

  • Arthur M. Blank Family Foundation

  • Arts Boston

  • ArtsWave

  • Audiences Norway

  • Chamber Music America

  • CultureSource

  • Flinn Foundation

  • Fred A. and Barbara M. Erb Family Foundation

  • Greater Pittsburgh Arts Council

  • IMAGINE MKE

  • League of American Orchestras

  • League of Chicago Theatres

  • Los Angeles County Department of Arts and Culture

  • New Jersey Theatre Alliance

  • Ontario Arts Council

  • Professional Association of Canadian Theatres

  • TDF

  • Theatre Bay Area

  • Theatre for Young Audiences/USA

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