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Watch the 2023 Phase 1 Informational Session

2024 Cohort Membership will be announced here.

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IDEA Study Phase 2 Survey Cohort

To Be Announced

Credit card required for purchase. Please read our terms and conditions before purchasing.

If you have any questions or concerns, please e-mail Erin Gold, Consultant at WolfBrown, at for assistance. 


Open to all arts and culture organizations

Emerging Research Questions for Phase 2 (2024)

  • Do audience members see themselves as stakeholders in arts organizations’ accessibility work?

  • How might arts organizations more deeply enfranchise audience members in this work?

  • How do audience members feel about efforts by arts organizations to make their artistic offerings and production practices more accessible?

The study also represents an opportunity for participating arts organizations to develop evaluative indicators of audience support for their work in the area of accessibility - an indicator that organizations can use to monitor the degree to which their accessibility work is legible to, and supported by, their audience. In this way, we hope the study will lead to a more sustained practice of audience engagement around accessibility work.

The IDEA Study is a special research initiative – a quantitative survey of audience attitudes about inclusion, diversity, equity, and access.

Why the IDEA Study?

Many arts organizations have taken significant steps to address lack of diversity in staffing and board membership, and have adopted more equitable HR policies and practices. Some organizations have moved towards more pluralistic models of artistic leadership and have diversified programming with the aim of serving a broader public.

Many questions remain, however, as to the extent to which audience members understand themselves as stakeholders in this work, their expectations of arts organizations in this regard, and their preferences and tastes for a more diverse palette of artistic work.

Through this field-wide collaborative study, we hope to learn how arts organizations can activate audiences in their work to be more inclusive, more diverse, and more equitable.

Two Phases of Investigation

Phase one of the study in 2023 will explore audience attitudes about inclusion, diversity, and equity. Questions will cover both general attitudes and evaluative questions pertaining to participating arts organizations. In partnership with the League of American Orchestras, a first study cohort of 27 orchestras deployed the survey on April 11, 2023. Phase two of the study in 2024 will delve deeply into the accessibility needs of arts audiences.

To maximize cohort learning, participants in all cohorts must agree to share their results with other participating organizations through the WolfBrown dashboard. After the cohort concludes, aggregated results will be shared with the larger field through the Audience Outlook Monitor Community.

For more information about this study, contact Erin Gold, Consultant at WolfBrown at


  • Cohort registration opens August 5, 2024

  • Informational session August 19, 2024,  1:00 - 2:00 PM EDT | 10:00 - 11:00 AM PDT

  • Cohort registration closes September 6, 2024

  • Cohort survey deploys October 8, 2024

  • Available on-demand starting November 13, 2024 long-term.

Note: Participating on-demand organizations will deploy the survey to their customers; results will be added to the 2024 cohort dashboard; you’ll have access to all the cohort resources, including recordings of cohort learning sessions.


To Be Announced

Survey Stakeholders

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IDEA Study stakeholders
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