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Opt-In Surveys


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Survey Stakeholders

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Communications stakeholders

A Quick Overview From Surale Phillips


How are your ticket buyers accessing information about upcoming cultural events? What specific print, email, radio, TV, social media and other digital media sources do they rely on? How do they share or spread event information? What other cultural organizations in your marketplace do they follow? 

Participating organizations will need to provide lists of local radio stations, local television stations, entertainment news/calendar websites, and print publications (newspapers and magazines) to test incidence of use. Other questions explore social media use patterns, sources of digital media, use of arts-specific streaming services, attitudes about printed brochures and mailers, and word of mouth. 

We will contact participating organizations following registration with a detailed request for customized answer items for approximately eight questions. Results will be available through the WolfBrown dashboard.    

Results will allow organizations to forecast where communications spend has the highest probability for measurable results, based on the specific ways their unique audience interacts with local, regional, and national media landscapes

This survey will:   

  • Identify media sources that most highly match the preferences of your existing audiences, with the goal of finding new, like-minded attendees 

  • Explore media sources that cater to specific target audiences you’re working to include in your total audience demographics  Reduce wasted spending on media buys with low return on investment  

  • Understand how the media and consumption preferences of your audiences are changing over time, so you can adapt your strategy  

  • Fine-tune the relationship between your artistic programming and a customized media outreach plan to relevant media outlets    

To maximize cohort learning, participants in all cohorts must agree to share their results with other participating organizations through the WolfBrown dashboard. After the cohort study concludes, aggregated results will be shared with the larger field through the Audience Outlook Monitor Community.

For more information about this survey, contact Alan Kline, Director of Audience Research Programs at WolfBrown at


  • 2023 cohort is closed 

  • Available on-demand September 27, 2023 - June 3, 2024 

Note: Participating on-demand organizations will deploy the survey to their customers; results will be added to the 2023 cohort dashboard; you’ll have access to all the cohort resources, including recordings of cohort learning sessions.

  • 2024 cohort registration opens June 3


Cohort participant pricing is based on your organizational expense budget.  

  • Tier 1 (Organization expense budget of $9 million+): $2,950  

  • Tier 2 (Organization expense budget of $3 million-$9 million): $2,500   

  • Tier 3 (Organization expense budget of <$3 million): $2,050  

A $500 surcharge applies to on-demand service at other times of the year.  

Watch the Informational Webinar

2023 Cohort Membership 

The following organizations have opted into the Communications and Media Use Survey Cohort:

  • Alley Theatre 

  • The Ark 

  • Ars Nova Singers 

  • Boyce Thompson Arboretum 

  • Des Moines Community Playhouse 

  • North Carolina Symphony 

  • Northrop, University of Minnesota 

  • The Old Globe 

  • UMS 

  • UPenn Live Arts

The following organizations were supported by the Erb Family Foundation:

  • Detroit Chamber Winds & Strings/ Great Lakes Chamber Music Festival

  • Detroit Opera

  • Detroit Public Theatre

  • Detroit Symphony Orchestra

  • Music Hall Center for the Performing Arts

  • Planet Ant Theatre

  • Plowshares Theatre Company

  • The Carr Center

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Communications and Media Use Survey Cohort

$2,050 - 2,950 based on Tier Number

Credit card required for purchase. Please read our terms and conditions before purchasing.

If it is not possible to use a credit card, please e-mail for assistance. 

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