
Communications and Media Use Survey

Results from the Communications and Media Use Survey allow organizations to forecast where communications spend has the highest probability for measurable results, based on the specific ways their unique audience interacts with local, regional, and national media landscapes. This survey:
Identifies media sources that most highly match the preferences of your existing ticket buyers, with the goal of finding new, like-minded attendees
Profiles the media sources of specific customer segments you’re aiming to attract
Reduces unproductive spending on media buys with low return on investment
Paints a picture of how the media and consumption preferences of your ticket buyers are changing over time, so you can adapt your strategy
Assists you in fine-tuning alignment between your artistic programming and your media plan
This survey answers questions such as:
How are your ticket buyers accessing information about upcoming cultural events? What specific print, email, radio, TV, social media and other digital media sources do they rely on? How do they share or spread event information? What other cultural organizations in your marketplace do they follow?

Level of Customization
Results
Questions
For more information about this survey, contact Alan Brown, Managing Principal of WolfBrown at alan@wolfbrown.com.
An invoice will be generated after you register. Please read our terms and conditions before registering.
