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Opt-In Surveys

Donor Motivations Survey

Stakeholders: Development

The Donor Motivations Survey examines your donors’ giving behaviors across all philanthropic causes, the extent to which their philanthropy is arts-focused, why they support your organization, and how they’d like to engage with your organization.

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The findings of this survey will help to inform thinking about donor segmentation, messaging, and help you map out donor engagement efforts.

This survey covers topics such as:  

  • Philanthropic priorities 

  • Extent to which personal giving is arts focused 

  • Types of arts programs and activities they most want to support  

  • Value attached to various donor benefits 

  • Preference for making designated vs. unrestricted gifts 

  • Decision factors/pre-conditions for giving 

  • Desire to see evidence of the impact of their gift 

  • Volunteering behavior 

  • Awareness of planned giving options 

  • Past participation in crowdfunding campaigns and receptivity towards crowdfunding as a vehicle for giving 
     

This survey does NOT ask sensitive questions about income or net worth, nor does it allow for follow-up with respondents. Respondents will be assured that the information they provide is anonymous and confidential, and will not result in any follow-up from the organization.  

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Level of Customization:  None 

Timeline

  • Cohort registration opens September 11, 2023

  • Informational Webinar September 25, 2023, 1:00 - 2:00 PM EDT | 10:00 - 11:00 AM PDT

  • Cohort registration closes October 13, 2023

  • Cohort survey deploys November 14, 2023

  • Available on-demand January 6, 2024

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Pricing

Cohort participation pricing is based on your organizational expense budget. 

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Tier 1 (Organization expense budget of $9 million+): $1,950

Tier 2 (Organization expense budget of $3 million-$9 million): $1,650

Tier 3 (Organization expense budget of <$3 million): $1,350

A $300 surcharge applies to on-demand service at other times of the year.

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Donor Motivations Survey

$1,350 - $1,950 based on Tier Number

No purchase required at this time. Please read our terms and conditions about participating in this survey cohort.

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