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Opt-In Surveys

Donor Motivations Survey

Stakeholders: Development

The Donor Motivations Survey examines your donors’ giving behaviors across all philanthropic causes, the extent to which their philanthropy is arts-focused, why they support your organization, and how they’d like to engage with your organization.


The findings of this survey will help to inform thinking about donor segmentation, messaging, and help you map out donor engagement efforts.

This survey covers topics such as:  

  • Philanthropic priorities 

  • Extent to which personal giving is arts focused 

  • Types of arts programs and activities they most want to support  

  • Value attached to various donor benefits 

  • Preference for making designated vs. unrestricted gifts 

  • Decision factors/pre-conditions for giving 

  • Desire to see evidence of the impact of their gift 

  • Volunteering behavior 

  • Awareness of planned giving options 

  • Past participation in crowdfunding campaigns and receptivity towards crowdfunding as a vehicle for giving 

This survey does NOT ask sensitive questions about income or net worth, nor does it allow for follow-up with respondents. Respondents will be assured that the information they provide is anonymous and confidential, and will not result in any follow-up from the organization.  

Level of Customization:  None 

  • Cohort registration opens September 11, 2023

  • Informational Webinar September 25, 2023, 1:00 - 2:00 PM EDT | 10:00 - 11:00 AM PDT

  • Cohort registration closes October 13, 2023

  • Cohort survey deploys November 14, 2023

  • Available on-demand January 6, 2024


Cohort participation pricing is based on your organizational expense budget. 

Tier 1 (Organization expense budget of $9 million+): $1,950

Tier 2 (Organization expense budget of $3 million-$9 million): $1,650

Tier 3 (Organization expense budget of <$3 million): $1,350

A $300 surcharge applies to on-demand service at other times of the year.

Donor Motivations Survey

$1,350 - $1,950 based on Tier Number

No purchase required at this time. Please read our terms and conditions about participating in this survey cohort.

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