The Donor Motivations Survey examines your donors’ giving behaviors across all philanthropic causes, the extent to which their philanthropy is arts-focused, why they support your organization, and how they’d like to engage with you.

The findings of this survey will help to inform thinking about donor segmentation, messaging, and help you map out donor engagement efforts.

You'll learn:

• Donors' core values, and how they correspond to overall giving

• Their philanthropic priorities and what other causes they support

• Their experience with crowdfunding

• Whether their giving priorities have changed because of the pandemic

• Their outlook for giving over the coming year

• What motivates their giving in the arts

• The specific types of programmatic initiatives they’re most interested in supporting

• Their interest in volunteering for your organization

• How much they value different benefits and perks

• The extent to which they believe their gift makes a difference, the extent to which they trust your organization to use their gift wisely, and the extent to which they’d like more opportunities to designate how their gift should be used

• Their awareness of your organization’s capitalization needs and how they’d allocate a hypothetical gift across various capitalization needs

This survey does NOT ask sensitive questions about income or net worth, nor does it allow for follow-up with respondents. Respondents will be assured that the information they provide is anonymous and confidential, and will not result in any follow-up from the organization.

Level of Customization:  None

To maximize cohort learning, participants in all cohorts must agree to share their results with other participating organizations through the WolfBrown dashboard. After the cohort concludes, aggregated results will be shared with the larger field through the Audience Outlook Monitor community.

For more information about this survey, contact Alan Kline, Director of Audience Research Programs at WolfBrown at alan.kline@wolfbrown.com.