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Opt-In Surveys


Survey Stakeholders

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Donor motivations stakeholders

The Donor Motivations Survey examines your donors’ giving behaviors across all philanthropic causes, the extent to which their philanthropy is arts-focused, why they support your organization, and how they’d like to engage with you.

The findings of this survey will help to inform thinking about donor segmentation, messaging, and help you map out donor engagement efforts.

You'll learn:

  • Donors' core values, and how they correspond to overall giving

  • Their philanthropic priorities and what other causes they support

  • Their experience with crowdfunding

  • Whether their giving priorities have changed because of the pandemic

  • Their outlook for giving over the coming year

  • What motivates their giving in the arts

  • The specific types of programmatic initiatives they’re most interested in supporting

  • Their interest in volunteering for your organization

  • How much they value different benefits and perks

  • The extent to which they believe their gift makes a difference, the extent to which they trust your organization to use their gift wisely, and the extent to which they’d like more opportunities to designate how their gift should be used

  • Their awareness of your organization’s capitalization needs and how they’d allocate a hypothetical gift across various capitalization needs

This survey does NOT ask sensitive questions about income or net worth, nor does it allow for follow-up with respondents. Respondents will be assured that the information they provide is anonymous and confidential, and will not result in any follow-up from the organization.

Level of Customization:  None

To maximize cohort learning, participants in all cohorts must agree to share their results with other participating organizations through the WolfBrown dashboard. After the cohort concludes, aggregated results will be shared with the larger field through the Audience Outlook Monitor Community.

For more information about this survey, contact Erin Gold, Consultant at WolfBrown at

Learn about the Dashboard

Watch the 2023-2024 Informational Session

2023 Cohort Membership

The following organizations have opted into the 2023 Donor Motivations Survey Cohort:

  • Alley Theatre

  • Golden Thread Productions

  • Long Wharf Theatre

  • Midland Center for the Arts & Alden B. Dow Museum

  • New World Symphony

  • Oakland Museum of California

  • Pittsburgh Symphony Orchestra

  • UMS

  • VocalEssence

The following organizations opted in to the Donor Motivations Survey Cohort, in collaboration with the Flinn Foundation:

  • Arizona Science Center

  • Arizona-Sonora Desert Museum

  • Ballet Arizona

  • Children's Museum of Phoenix

  • Childsplay

  • Desert Botanical Garden

  • Museum of Northern Arizona

  • Scottsdale Arts

  • Tucson Symphony


  • Available on-demand long-term

Note: Participating on-demand organizations will deploy the survey to their customers; results will be added to the 2023 cohort dashboard; you’ll have access to all the cohort resources, including recordings of cohort learning sessions.


Cohort participation pricing is based on your organizational expense budget.

  • Tier 1 (Organization expense budget of $9 million+): $1,950 USD

  • Tier 2 (Organization expense budget of $3 million-$9 million): $1,650 USD

  • Tier 3 (Organization expense budget of <$3 million): $1,350 USD

A $300 USD surcharge applies to on-demand service at other times of the year.

Burgundy Donor Motivations Icon and Image

Donor Motivations Survey Cohort

$1,350 - $1,950 USD based on Tier Number

Credit card required for purchase. Please read our terms and conditions before purchasing.

If you have any questions or concerns, please e-mail Erin Gold, Consultant at WolfBrown, at for assistance. 

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