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Opt-In Surveys

DONOR MOTIVATIONS SURVEY

Survey Stakeholders

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Donor motivations stakeholders

The Donor Motivations Survey examines your donors’ giving behaviors across all philanthropic causes, the extent to which their philanthropy is arts-focused, why they support your organization, and how they’d like to engage with you.


The findings of this survey will help to inform thinking about donor segmentation, messaging, and help you map out donor engagement efforts.


You'll learn:

  • Donors' core values, and how they correspond to overall giving

  • Their philanthropic priorities and what other causes they support

  • Their experience with crowdfunding

  • Whether their giving priorities have changed because of the pandemic

  • Their outlook for giving over the coming year

  • What motivates their giving in the arts

  • The specific types of programmatic initiatives they’re most interested in supporting

  • Their interest in volunteering for your organization

  • How much they value different benefits and perks

  • The extent to which they believe their gift makes a difference, the extent to which they trust your organization to use their gift wisely, and the extent to which they’d like more opportunities to designate how their gift should be used

  • Their awareness of your organization’s capitalization needs and how they’d allocate a hypothetical gift across various capitalization needs


This survey does NOT ask sensitive questions about income or net worth, nor does it allow for follow-up with respondents. Respondents will be assured that the information they provide is anonymous and confidential, and will not result in any follow-up from the organization.


Level of Customization:  None


To maximize cohort learning, participants in all cohorts must agree to share their results with other participating organizations through the WolfBrown dashboard. After the cohort study concludes, aggregated results will be shared with the larger field through the Audience Outlook Monitor Community.


For more information about this survey, contact Alan Kline, Director of Audience Research Programs at WolfBrown at alan.kline@wolfbrown.com

Learn about the Dashboard

Watch the Informational Webinar

2023 Cohort Membership


The following organizations have opted into the 2023 Donor Motivations Survey Cohort:

  • Alley Theatre

  • Long Wharf Theatre

  • Midland Center for the Arts & Alden B. Dow Museum

  • Oakland Museum

  • Pittsburgh Symphony Orchestra

  • UMS

  • VocalEssence


The following organizations opted in to the Donor Motivations Survey Cohort, in collaboration with the Flinn Foundation:

  • Arizona-Sonora Desert Museum

  • Arizona Science Center

  • Ballet Arizona

  • Children's Museum of Phoenix

  • Childsplay

  • Scottsdale Arts

  • Tucson Symphony

Timeline

  • Cohort survey deployed November 14, 2023

  • Available on-demand January 6, 2024

Note: Participating on-demand organizations will deploy the survey to their customers; results will be added to the 2023 cohort dashboard; you’ll have access to all the cohort resources, including recordings of cohort learning sessions.

Pricing

Cohort participation pricing is based on your organizational expense budget.


  • Tier 1 (Organization expense budget of $9 million+): $1,950 USD

  • Tier 2 (Organization expense budget of $3 million-$9 million): $1,650 USD

  • Tier 3 (Organization expense budget of <$3 million): $1,350 USD

A $300 USD surcharge applies to on-demand service at other times of the year.

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Donor Motivations Survey Cohort

$1,350 - $1,950 USD based on Tier Number

Credit card required for purchase. Please read our terms and conditions before purchasing.

If it is not possible to use a credit card, please e-mail business_operations@wolfbrown.com for assistance. 

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