DONOR MOTIVATIONS SURVEY
The Donor Motivations Survey examines your donors’ giving behaviors across all philanthropic causes, the extent to which their philanthropy is arts-focused, why they support your organization, and how they’d like to engage with you.
The findings of this survey will help to inform thinking about donor segmentation, messaging, and help you map out donor engagement efforts.
Donors' core values, and how they correspond to overall giving
Their philanthropic priorities and what other causes they support
Their experience with crowdfunding
Whether their giving priorities have changed because of the pandemic
Their outlook for giving over the coming year
What motivates their giving in the arts
The specific types of programmatic initiatives they’re most interested in supporting
Their interest in volunteering for your organization
How much they value different benefits and perks
The extent to which they believe their gift makes a difference, the extent to which they trust your organization to use their gift wisely, and the extent to which they’d like more opportunities to designate how their gift should be used
Their awareness of your organization’s capitalization needs and how they’d allocate a hypothetical gift across various capitalization needs
This survey does NOT ask sensitive questions about income or net worth, nor does it allow for follow-up with respondents. Respondents will be assured that the information they provide is anonymous and confidential, and will not result in any follow-up from the organization.
Level of Customization: None
To maximize cohort learning, participants in all cohorts must agree to share their results with other participating organizations through the WolfBrown dashboard. After the cohort study concludes, aggregated results will be shared with the larger field through the Audience Outlook Monitor Community.
For more information about this survey, contact Alan Kline, Director of Audience Research Programs at WolfBrown at email@example.com
Learn about the Dashboard
Watch the Informational Webinar
2023 Cohort Membership
The following organizations have opted into the 2023 Donor Motivations Survey Cohort:
Long Wharf Theatre
Midland Center for the Arts & Alden B. Dow Museum
Pittsburgh Symphony Orchestra
The following organizations opted in to the Donor Motivations Survey Cohort, in collaboration with the Flinn Foundation:
Arizona-Sonora Desert Museum
Arizona Science Center
Children's Museum of Phoenix
Cohort survey deployed November 14, 2023
Available on-demand January 6, 2024
Note: Participating on-demand organizations will deploy the survey to their customers; results will be added to the 2023 cohort dashboard; you’ll have access to all the cohort resources, including recordings of cohort learning sessions.
Cohort participation pricing is based on your organizational expense budget.
Tier 1 (Organization expense budget of $9 million+): $1,950 USD
Tier 2 (Organization expense budget of $3 million-$9 million): $1,650 USD
Tier 3 (Organization expense budget of <$3 million): $1,350 USD
A $300 USD surcharge applies to on-demand service at other times of the year.