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Watch the 2023 Informational Session


2023 Cohort Membership

The following orchestras opted in to the IDEA Study Orchestra Cohort, in collaboration with the League of American Orchestras:

  • Allentown Symphony Association

  • Atlanta Symphony Orchestra

  • Boston Symphony Orchestra

  • Buffalo Philharmonic Orchestra

  • Charlotte Symphony

  • Chicago Symphony Orchestra

  • The Cleveland Orchestra

  • Detroit Symphony Orchestra

  • Houston Symphony

  • Knoxville Symphony Orchestra

  • LA Phil

  • Madison Symphony Orchestra

  • New World Symphony

  • New York Philharmonic

  • Omaha Symphony

  • Orchestra Lumos

  • Pacific Symphony

  • Philadelphia Orchestra

  • Pittsburgh Symphony Orchestra

  • Richmond Symphony

  • San Diego Symphony

  • San Francisco Symphony

  • South Bend Symphony Orchestra

  • St. Louis Symphony Orchestra

  • Symphony New Hampshire

  • Wichita Symphony

  • Winston-Salem Symphony

The following organizations were supported by the Flinn Foundation:

  • Arizona Opera

  • Arizona Science Center

  • Ballet Arizona

  • Children's Museum of Phoenix

  • Childsplay

  • Desert Botanical Garden

  • Phoenix Art Museum

  • Phoenix Theatre

  • Scottsdale Arts

The following organizations joined the open cohort:

  • Celebrity Series of Boston

  • Classic Stage Company

  • First Stage

  • Flint Institute of Music

  • Freight & Salvage

  • Guggenheim Museum

  • Kimmel Cultural Campus (Kimmel Center for the Performing Arts)

  • Montalvo Arts Center

  • Segerstrom Center for the Arts

  • The Bushnell Center for the Performing Arts

The following organizations joined the Chamber Music America cohort:

  • Capital Region Classical

  • Chamber Music Cincinnati

  • Chamber Music Detroit

  • Chamber Music Raleigh

  • Chamber Music Society of Palm Beach

  • Chamber Music Tulsa

  • Ensemble Music Society

  • Friends of Chamber Music, Denver

  • Friends of Chamber Music, Portland

  • Music Mondays (NYC)

  • San Francisco Performances

  • Shriver Hall Concert Series

  • The Schubert Club

  • Tuscon Symphony

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IDEA Study Phase 1 Survey Cohort

$1,650 - $2,250 USD based on Tier Number

Credit card required for purchase. Please read our terms and conditions before purchasing.

If you have any questions or concerns, please e-mail Erin Gold, Consultant at WolfBrown, at for assistance. 


Open to all arts and culture organizations

Emerging Research Questions for Phase 1 (2023)

  • Do ticket buyers see themselves as stakeholders in arts organizations’ EDI work?

  • How might arts organizations more deeply enfranchise ticket buyers in this work?

  • How do ticket buyers feel about efforts by arts organizations to diversify their artistic offerings and production practices?

  • What is the appetite for programs that center the artistry and stories of historically marginalized populations?

  • How far do audience members think individual arts organizations should go in acknowledging, deconstructing, and redressing structures of cultural production that privilege some and exclude others?

The study also represents an opportunity for participating arts organizations to develop evaluative indicators of audience support for their work in the areas of inclusion, diversity, and equity - indicators that organizations can use to monitor the degree to which their EDI work is legible to, and supported by, their audience. In this way, we hope the study will lead to a more sustained practice of audience engagement around EDI work

The IDEA Study is a special research initiative – a quantitative survey of audience attitudes about inclusion, diversity, equity, and access.

Why the IDEA Study?

Many arts organizations have taken significant steps to address lack of diversity in staffing and board membership, and have adopted more equitable HR policies and practices. Some organizations have moved towards more pluralistic models of artistic leadership and have diversified programming with the aim of serving a broader public.

Many questions remain, however, as to the extent to which audience members understand themselves as stakeholders in this work, their expectations of arts organizations in this regard, and their preferences and tastes for a more diverse palette of artistic work.

Through this field-wide collaborative study, we hope to learn how arts organizations can activate audiences in their work to be more inclusive, more diverse, and more equitable.

Two Phases of Investigation

Phase one of the study in 2023 will explore audience attitudes about inclusion, diversity, and equity. Questions will cover both general attitudes and evaluative questions pertaining to participating arts organizations. In partnership with the League of American Orchestras, a first study cohort of 27 orchestras deployed the survey on April 11, 2023. Phase two of the study in 2024 will delve deeply into the accessibility needs of arts audiences.

To maximize cohort learning, participants in all cohorts must agree to share their results with other participating organizations through the WolfBrown dashboard. After the cohort concludes, aggregated results will be shared with the larger field through the Audience Outlook Monitor Community.

For more information about this study, contact Erin Gold, Consultant at WolfBrown at


  • Available on-demand long-term.

Note: Participating on-demand organizations will deploy the survey to their customers; results will be added to the 2023 cohort dashboard; you’ll have access to all the cohort resources, including recordings of cohort learning sessions.


On-demand participation pricing is based on your organizational expense budget. 

  • Tier 1 (Organization expense budget of $9 million+): $2,550 USD

  • Tier 2 (Organization expense budget of $3 million-$9 million): $2,450 USD

  • Tier 3 (Organization expense budget of <$3 million): $1,950 USD

Survey Stakeholders

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IDEA Study stakeholders
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