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The IDEA Study was a special research initiative launched in 2023 to provide arts organizations with insight as to audience attitudes about inclusion, diversity, equity, and access, as a contribution to the national discourse.

 

Phase 1 of the Study focused on measuring attitudes about inclusion, diversity, and equity, while Phase 2 of the Study focused on assessing accessibility needs.

 

Both surveys are now available to our research partners.


This survey addresses topics such as:

  • Do ticket buyers see themselves as stakeholders in arts organizations’ EDI work?

  • How might arts organizations more deeply enfranchise ticket buyers in this work?

  • How do ticket buyers feel about efforts by arts organizations to diversify their artistic offerings and production practices?

  • What is the appetite for programs that center the artistry and stories of historically marginalized populations?

  • How far do audience members think individual arts organizations should go in acknowledging, deconstructing, and redressing structures of cultural production that privilege some and exclude others?


The Phase 1 survey also provides participating organizations with evaluative indicators of audience support for their work in the areas of inclusion, diversity, and equity - indicators that organizations can use to monitor the degree to which their EDI work is legible to, and supported by, their audience. In this way, we hope the study will lead to a more sustained practice of audience engagement around EDI work.

Level of Customization

None


Results

To maximize cohort learning, participants agree to share their results with other participating organizations through the WolfBrown dashboard. After the cohort concludes, aggregated results will be shared with the larger field through the Audience Outlook Monitor community.


Questions

For more information about this survey, contact Alan Kline, Director of Audience Research Programs at WolfBrown at alan.kline@wolfbrown.com.

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An invoice will be generated after you register. Please read our terms and conditions before registering.

IDEA Study, Phase 1: Attitudes about Inclusion, Diversity, and Equity

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