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Opt-In Surveys


Survey Stakeholders

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Post-Event stakeholders

Learn about the Dashboard


The Post-Event Feedback Surveys are a flexible, easy-to-implement tool for gathering feedback directly from audiences immediately after they attend a performance.

As with other Audience Outlook Monitor surveys, you join a cohort of organizations and move through the process together as a cohort. Unlike other surveys, however, participants in this cohort may survey as many programs or productions as they wish throughout their season. In other words, you set your own survey schedule based on your own need for feedback. 

Results accumulate in a dashboard report, alongside results from other cohort members. WolfBrown staff provide support to cohort members through monthly webinars.

The standardized survey design template covers the following broad topics:

  • Self-reported buyer behaviors (e.g., subscriber status, donor status, social context)

  • Intrinsic impacts (choose from captivation, emotional resonance, intellectual stimulation, social bridging and bonding, aesthetic growth, etc.)

  • Reasons for attending

  • Satisfaction with various aspects of the experience

  • Engagement activities before, during and after the performance

  • Demographic and household characteristics

Level of customization: This is a standardized protocol. Participating organizations will be provided with a survey design template and must choose which questions they wish to include in their survey. One additional custom question is allowed. We encourage cohort members to keep the surveys as short as possible, to maximize cooperation rates.

WolfBrown is an industry leader in designing and implementing post-event feedback surveys, having supported hundreds of performing arts organizations in this area for over 20 years. Our survey support program is now a service under the Audience Outlook Monitor program.

To maximize cohort learning, participants in all cohorts must agree to share their results with other participating organizations through the WolfBrown dashboard. After the cohort  concludes, aggregated results will be shared with the larger field through the Audience Outlook Monitor Community.

For more information about the Post-Event Feedback Surveys, contact Erin Gold, Consultant at WolfBrown at


  • Registration is possible throughout the year, at the cost and deployment dayes staying the same. 

  • The current survey cohort deploys from September 19, 2023 onwards, ending August 31, 2024.

  • The next cohort deployment period is September 1, 2024 - August 31, 2025.


Cohort participant pricing is based on your organizational expense budget. Cohort participant pricing is based on your organizational expense budget.

  • Tier 1 (Organization expense budget of $9 million+): $3,950 USD

  • Tier 2 (Organization expense budget of $3 million-$9 million): $3,450 USD

  • Tier 3 (Organization expense budget of <$3 million): $2,950 USD

There is no surcharge applied to on demand service at other times of the year. 

"The data we get from our post-event surveys is absolutely invaluable. Myself and my colleagues use this data on a regular basis to help gauge success and find ways to improve. We also love using the open answer responses to show impact!" – Gina Compitello, Tucson Symphony Orchestra

Wine red post-event circle

Post-Event Feedback Surveys

$2,950 - $3,950 USD based on Tier Number

Credit card required for purchase. Please read our terms and conditions before purchasing.

If you have any questions or concerns, please e-mail Erin Gold, Consultant at WolfBrown, at for assistance. 

Watch the informational webinar

2023 Cohort Membership 

The following organizations opted in to the Post Event Feedback Surveys Open Cohort:

  • American Conservatory Theatre

  • Arts Club Theatre

  • Cincinnati Playhouse in the Park

  • East West Players

  • Golden Thread Productions

  • Monmouth University Center for the Arts

  • New World Symphony

  • Rialto Center for the Arts at Georgia State University

  • San Francisco Ballet

  • VocalEssence

The following organizations opted in to the Post Event Feedback Surveys Cohort, in collaboration with the Flinn Foundation:

  • Arizona Opera

  • Arizona Science Center

  • Ballet Arizona

  • Children's Museum of Phoenix

  • Childsplay

  • Heard Museum

  • Mesa Arts Center

  • Tucson Symphony Orchestra

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