The Post-Event Feedback Surveys are a flexible, easy-to-implement tool for gathering feedback directly from audiences immediately after they attend a program. WolfBrown is the industry leader in designing and implementing post-event feedback surveys, having supported hundreds of performing arts organizations in this area for over 20 years.

Organizations that elect this survey move through the process together with other participating organizations as a cohort. You may survey as many programs, productions or exhibitions as you wish throughout the season. In other words, you set your own survey schedule based on your own need for feedback. 

Several versions of the Post-Event Feedback Survey are available to cohort members, including:

• Performances (for any performing arts discipline)

• Adult Education Programs 

• Visits (for museums and visitor-based attractions)

• Children's Visits

• Children's Performances

• School Programs

• Camps & Classes 

• Children's Field Trips & School Tours

Results accumulate in a dashboard, alongside results from other participating organizations participating. WolfBrown staff support cohort members through regular online sessions.

The survey design template covers:

• Self-reported buyer behaviors (e.g., subscriber status, donor status, social context of attendance)

• Intrinsic impacts (choose from captivation, emotional resonance, intellectual stimulation, social bridging and bonding, aesthetic growth, etc.)

• Reasons for attending

• Satisfaction with various aspects of the experience

• Engagement activities before, during and after the performance

• Demographic and household characteristics

Level of Customization

Participating organizations choose the questions they’d like to ask, working from WolfBrown’s survey design template. One additional custom question is allowed. We encourage you to keep these surveys as short as possible, to maximize cooperation rates.

Results

Your survey results accumulate in the dashboard in real time. To maximize learning, research partners must agree to share their results with other participating organizations.

Questions

For more information about this survey, contact Alan Kline, Director of Audience Research Programs at WolfBrown at alan.kline@wolfbrown.com.