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Opt-In Surveys

POST-EVENT FEEDBACK SURVEYS

Survey Stakeholders

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Post-Event stakeholders

A Quick Overview

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The Post-Event Feedback Surveys are a flexible, easy-to-implement tool for gathering feedback directly from audiences immediately after they attend a performance.


As with other Audience Outlook Monitor surveys, you join a cohort of organizations and move through the process together as a cohort. Unlike other surveys, however, participants in this cohort may survey as many programs or productions as they wish throughout their season. In other words, you set your own survey schedule based on your own need for feedback. 


Results accumulate in a dashboard report, alongside results from other cohort members. WolfBrown staff provide support to cohort members through monthly online learning sessions.


The standardized survey design template covers the following broad topics:

  • Self-reported buyer behaviors (e.g., subscriber status, donor status, social context)

  • Intrinsic impacts (choose from captivation, emotional resonance, intellectual stimulation, social bridging and bonding, aesthetic growth, etc.)

  • Reasons for attending

  • Satisfaction with various aspects of the experience

  • Engagement activities before, during and after the performance

  • Demographic and household characteristics


Cohort members have access to all of the following standardized Post-Event Feedback Survey Protocols:

  • Performances (for any performing arts discipline)

  • Children's Performances

  • Camps & Classes 

  • Visits (for museums and visitor-based attractions)

  • Children's Visits

  • Children's Field Trips & School Tours

  • School Programs

  • Adult Education Programs 


Level of customization: Participating organizations will be provided with survey design templates and must choose which questions they wish to include in their survey. One additional custom question is allowed. We encourage cohort members to keep the surveys as short as possible, to maximize cooperation rates.


WolfBrown is an industry leader in designing and implementing post-event feedback surveys, having supported hundreds of performing arts organizations in this area for over 20 years. Our survey support program is now a service under the Audience Outlook Monitor program.


To maximize cohort learning, participants in all cohorts must agree to share their results with other participating organizations through the WolfBrown dashboard. After the cohort  concludes, aggregated results will be shared with the larger field through the Audience Outlook Monitor Community.


For more information about the Post-Event Feedback Surveys, contact Erin Gold, Consultant at WolfBrown at erin@wolfbrown.com

Timeline

  • Informational session on June 10, 2 - 3 pm EDT | 11 am - 12 pm PDT

  • Registration closes on June 28 at 11:59 pm PDT

  • The cohort deployment period is August 1, 2024 – July 31, 2025

  • Note: Registration is possible throughout the year, with the cost and deployment dates staying the same

Pricing

Cohort participant pricing is based on your organizational expense budget. Cohort participant pricing is based on your organizational expense budget.

  • Tier 1 (Organization expense budget of $9 million+): $3,950 USD

  • Tier 2 (Organization expense budget of $3 million-$9 million): $3,450 USD

  • Tier 3 (Organization expense budget of <$3 million): $2,950 USD


There is no surcharge applied to on-demand service at other times of the year. 

2024-25 Cohort Membership 

As of June 27, 2024

The following organizations have already opted in to the 2024-25 Post Event Feedback Surveys Open Cohort. Will you join us? 

  • African-American Shakespeare Company

  • Arizona Opera

  • Arizona-Sonora Desert Museum

  • Arts Club Theatre Company, Vancouver

  • Capital Region Classical

  • Childsplay

  • Cincinnati Playhouse in the Park

  • City of Tempe

  • East West Players

  • FirstWorks

  • Golden Thread Productions

  • Heard Museum

  • Honolulu Theatre for Youth

  • Mesa Arts Center

  • Monmouth University

  • Nashville Children's Theatre

  • Pittsburgh Symphony Orchestra

  • Rialto Center for the Arts

  • The Pa’akai We Bring National Tour

  • Tucson Symphony Orchestra

  • VocalEssence

2023-24 Cohort Membership 

The following organizations opted in to the 2023-24 Post Event Feedback Surveys Open Cohort:

  • African-American Shakespeare Company

  • American Conservatory Theatre

  • Arts Club Theatre

  • Cincinnati Playhouse in the Park

  • East West Players

  • Golden Thread Productions

  • Monmouth University Center for the Arts

  • New World Symphony

  • Rialto Center for the Arts at Georgia State University

  • San Francisco Ballet

  • VocalEssence


The following organizations opted in to the 2023-24 TYA Post Event Feedback Surveys Cohort: 

  • Childsplay

  • The Pa'aki We Bring National Tour

  • Nashville Children's Theatre


The following organizations opted in to the 2023-24 Post Event Feedback Surveys Cohort, in collaboration with the Flinn Foundation:

  • Arizona Opera

  • Arizona Science Center

  • Ballet Arizona

  • Children's Museum of Phoenix

  • Childsplay

  • City of Tempe

  • Heard Museum

  • Mesa Arts Center

  • Tucson Symphony Orchestra


"Thank you, WolfBrown, for providing valuable learnings for arts and culture organizations! The expert data collection, monthly opportunities for cohort members to discuss and analyze data trends together, and dashboard that allows for even more in-depth discovery are fantastic tools for better understanding audiences."
Amanda Timmer, VocalEssence
"The data we get from our post-event surveys is absolutely invaluable. Myself and my colleagues use this data on a regular basis to help gauge success and find ways to improve. We also love using the open answer responses to show impact!" – Gina Compitello, Tucson Symphony Orchestra
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Post-Event Feedback Surveys

$2,950 - $3,950 USD based on Tier Number

Credit card required for purchase. Please read our terms and conditions before purchasing.

If you have any questions or concerns, please e-mail Erin Gold, Consultant at WolfBrown, at erin@wolfbrown.com for assistance. 

Watch the 2024 Informational Session

Register
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