Audience Outlook Monitor is a collaboration of international cultural organizations working together to understand audiences preferences during the Covid19 pandemic. Our partners include:

AMS Analytics and AMS Planning & Research

AMS Analytics and AMS Planning & Research helps performing arts centers leverage data so they can build communities more effectively.  We are a boutique firm founded with the explicit purpose to provide data and analytics to the performing arts center industry. Our flagship product is the Analytics Suite and currently features more than 50 subscribing institutions with over a decade of PAC operational data available for analysis and insight-building.

See participating organizations.


Arts Boston / Boston

The mission of ArtsBoston is to support and grow the arts and culture sector of Greater Boston. ArtsBoston is a leading force behind Greater Boston’s arts and cultural sector. In support of our 175 member organizations, we provide vital research and audience building programs that encourage participation in arts and culture, stimulate demand and raise attendance. We influence public policy and local investment by demonstrating to civic leaders and private industry the sector’s positive economic and social impact. By making this mission a daily goal, we ensure the very future of the arts and cultural sector as a core driver of our community and quality of life. 

See participating organizations and latest research findings.


Audiences Norway / NPU

Introducing Audience Outlook Monitor, a new collaboration with Wolfbrown. In the midst of the COVID-19 outbreak, we need to know, more than ever, how audiences are feeling about their future attendance at their favorite venues. How interested are audiences in consuming culture created online? Are cultural beliefs changing during this time? This international collaboration of more than 100 cultural organizations sets out find out how audience preferences are changing and how to plan their successful return accordingly.

See participating organizations and latest research findings.


CultureSource / Metro Detroit

CultureSource is a member association for non-profit arts and cultural organizations in Metro Detroit serving the following seven counties: Wayne, Oakland, Macomb, Washtenaw, Livingston, Monroe and St. Clair.  As a regional service organization, we do this work through hosting professional development workshops that grow creative and leadership capacities, presenting programs that provide space for exchanging ideas about arts and culture, and leading initiatives that bring together stakeholders interested in the public accessing creative expression.

See participating organizations and latest research findings.


Greater Pittsburgh Arts Council 

The Greater Pittsburgh Arts Council (GPAC) champions the arts in Southwestern Pennsylvania, providing financial, professional, and political support for the arts and culture sector. Comprised of more than 400 diverse artists and nonprofit organizations, GPAC offers valuable research, legal and business consulting, networking, and professional development opportunities so that artists, arts leaders, and organizations can grow their skills and advance their practice. GPAC provides grants for artists and arts organizations. We also lead the region’s arts advocacy at the local, state, and national level, and model best practices for accessibility and equity in the arts.

See participating organizations and latest research findings.


Imagine MKE / Milwaukee

Our work is rooted in the belief that arts and culture have the power to transform Milwaukee and be the catalyst for social, economic, and civic vitality. Driven by this belief, we unite within our sector and across the city around work that sustains artists and arts organizations, positions creatives at key leadership tables, and partners with others to build a healthy, thriving and inclusive city. 

See participating organizations and latest research findings.

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League of American Orchestras

Learn how the League leads, supports, and champions America's orchestras and the vitality of the music they perform.

See participating organizations and latest research findings.


League of Chicago Theatres

The League of Chicago Theatres is an alliance of theatres, which leverages its collective strength to support, promote and advocate for Chicago's theatre industry. Through our work, we ensure that theatre continues to thrive in our city.

See participating organizations and latest research findings.


New Jersey Theatre Alliance

The mission of New Jersey Theatre Alliance is to unite, promote, strengthen, and cultivate New Jersey's professional theatres. We advance the theatre community by developing innovative, collaborative, and engaging programs and services for member theatres and their diverse audiences.

See participating organizations and latest research findings.


Ontario Arts Council / Ontario

The Ontario Arts Council was established in 1963 to foster the creation and production of art for the benefit of all Ontarians. The OAC's grants and services to professional, Ontario-based artists and arts organizations support arts education, Indigenous arts, community arts, crafts, dance, Francophone arts, literature, media arts, multidisciplinary arts, music, theatre, touring, and visual arts.

See participating organizations and latest research findings.

Patternmakers / Australia

We believe in the power of insight to help good causes change the world.

Data is hailed as ‘the new oil’, but applying it in cultural, creative and community contexts is not straightforward. Resources are tight, time is limited and 110% of your energy goes into your creative work. At Patternmakers, we know what data related activities work, and which ones are a waste of time. We’re here to support you to become more insightful, so you can reach more people, secure funding and deliver even more impact in the world.

See participating organizations and latest research findings.

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Theatre Bay Area / San Francisco

Theatre Bay Area was founded in 1976 to serve the vital artistic community of the Bay Area, and is today the largest regional theatre service organization in North America, serving as a model for other service organizations around the country. Our mission is to unite, strengthen, promote and advance the theatre community in the San Francisco Bay Area, working on behalf of our conviction that the performing arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth.

See participating organizations and latest research findings.


TDF / New York

Founded in 1968, TDF's mission is to sustain live theatre and dance by engaging and cultivating a broad and diverse audience and eliminating barriers to attendance. TDFfulfills its mission with a variety of programs that expand access, cultivate communities and support the makers of the performing arts.

See participating organizations and latest research findings.


Phase 1 Partners (2020)

Arthur M Blank Foundation

The Arthur M. Blank Family Foundation promotes positive change in peoples’ lives and builds and enhances the communities in which they live. We seek innovative solutions that enable young people, families and communities to achieve results beyond what seems possible today.

See participating organizations and research findings.


ArtsWave / Greater Cincinnati

ArtsWave is the engine for Greater Cincinnati’s arts. Through gifts from tens of thousands of individuals and companies each year, ArtsWave funds and supports 100+ arts projects and organizations through impact-based grants. Those projects and organizations create a wave of arts that connect our region and make it vibrant. 

See participating organizations and research findings.


Los Angeles County Department of Arts and Culture

The mission of the Los Angeles County Department of Arts and Culture is to advance arts, culture, and creativity throughout LA County. We provide leadership, services, and support in areas including grants and technical assistance for nonprofit organizations, countywide arts education initiatives, commissioning and care for civic art collections, research and evaluation, access to creative pathways, professional development, free community programs, and cross sector creative strategies that address civic issues. All of this work is framed by our longstanding commitment to fostering access to the arts, and the County’s Cultural Equity and Inclusion Initiative.

See participating organizations and research findings.


Professional Association of Canadian Theatres

PACT is a member-driven organization of professional Canadian theatres which serves as the collective voice of its members. For the betterment of Canadian theatre, PACT provides leadership, national representation and a variety of programs and practical assistance to member companies, enabling members to do their own creative work. 
We are a leader in the national performing arts community, and a devoted advocate for the value of live performance. Since 1979 we have focused on providing a community where theatre professionals (both artistic and administrative) can come together to discuss important issues and work together to create innovative solutions.

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Theatre for Young Audiences/USA

TYA/USA is the leading national organization for the professional field of theatre for children and families, representing nearly 900 member theatres, organizations, and individual artists across 42 states. Dedicated to ensuring that all young people have access to high-quality theatre experiences, TYA/USA offers a variety of programming and provides a network of exchange that connects professionals working across the industry.

See participating organizations and research findings.