The COVID-19 Study
WolfBrown's Audience Outlook Monitor is an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations that want to make informed decisions about how and when to re-start programming based on rigorous research data.
As venues re-open, we need to gain a sense of how audiences feel about going out again and what will make them feel safe in order to stage a successful comeback.
We have designed a survey that will be deployed at regular time intervals by cohorts of cultural organizations in different cities, in partnership with funders and service organizations. Our US partners include CultureSource (Metro Detroit), Theatre Development Fund (New York City), the League of Chicago Theatres, Theatre Bay Area, Arts Boston, New Jersey Theatre Alliance, ImagineMKE (Milwaukee), Greater Pittsburgh Arts Council, and the League of American Orchestras. Additionally the survey is being deployed throughout Australia in partnership with our colleagues at Patternmakers, with funding support from the Australia Council for the Arts, Create NSW, Creative Victoria, and Arts Queensland. In collaboration with Norsk Publikumsutvikling/Audiences Norway, the survey will be deployed in Norway, Denmark, and Finland.
We have also opened the study up to a small number of individual organizations that are participating without a sponsor.