Post-Event Feedback Survey, 2023 Open Cohort

Welcome to the Post-Event Feedback Survey 2023 Open Cohort!

Please bookmark this page, as it is not publicly accessible.

This page contains key information about the study for participating organizations. Here you’ll be able to access an archive of recorded cohort sessions and other survey resources as they become available.

Key Dates

The cohort deployment period has passed.
The deadline for customization is two weeks before the first event you want to survey.

First Steps

If you haven’t already, please immediately fill out the participation form, which identifies the individuals in your organization with whom WolfBrown will liaise on all matters related to the survey cohort. You can also use this form to let us know if you’d like us to give additional people access to the dashboard and/or invite them to the online sessions.
Look at the Customizations tab on this webpage for instructions about customizations and survey incentives.
Please make sure you've added our domain to your email's allowlist and added alan@wolfbrown.com and erin@wolfbrown.com to your contact list, as sometimes emails end up in your spam folder otherwise.

Customization

You’ll need to indicate which questions to include in your post-event survey, working from a standardized protocol template. Please fill out the customization form here.
- Prior to filling out the online form, review the survey protocol template document, which is embedded in the Review & Test Protocol section, and note which questions you’d like to include.
- Generally, we recommend an overall survey length of 20 to 25 questions.

Incentives

You can include an incentive for the survey if you’d like to increase response rates. You’ll need to choose the incentive and create a form to collect email addresses from respondents at the end of the survey. Email Alan Kline at alan.kline@wolfbrown.com for more details and to get it added to the survey.

Deployment Logistics

Make a list of all the programs or productions during your season that you wish to survey. Then, complete the sampling form, which provides a roadmap for your post-event surveying during the season. WolfBrown will send you as many hyperlinks as you need.
- For theatres, operas and ballets, use one link for each production.
- For orchestras, use one link for each concert program (e.g., which might involve 2 or 3 concerts).
- Presenters may use one link per artist or per series, depending on your individual needs.
- Museums may use the same link all season, or may use separate links corresponding to different exhibitions or events/activities.
- Note that the first possible survey date is September 19.
- Survey email messages should generally go out to ticket buyers between 1 and 12 hours after the program ends.
You’ll be responsible for setting up post-event emails throughout the year and/or intercepting visitors to collect emails.

Suggested Email Language:

Suggested language for the outbound email message may be found here. Use your own branding and design. Feel free to adapt the language to fit your voice and to what you’ve found best engages your audience or visitors. However, do not combine the survey cooperation request with other messages in your email, or it will get lost.
WolfBrown will provide the liaisons from your organization with the survey hyperlinks to be included in your outbound email messages for the whole season. The liaisons should first test the survey themselves.

Review the Protocol & Test the Survey

Download and review the protocol(s)

Please note that we will also be providing the following surveys to all post-event survey cohort participants:

Post-Adult Education Feedback Survey Protocol

We strongly encourage staff of participating organizations to take the online survey as part of your preparatory efforts.

Upon completing the survey, respondents will be redirected to an “Exit Dashboard” – an abbreviated, static dashboard page that provides results for a small number of survey questions for your organization (only), so that respondents can see how their answers compared to the answers of others. No open-ended questions are included in the Exit Dashboard. We feel that providing instant access to selected results will add an element of transparency to the process and help to maintain the goodwill of survey takers.

Suggested Email Language

We provide suggested language for the outbound email messages you will send. Use your own branding and design. Feel free to adapt the language to fit your voice and to what you’ve found best engages your audience or visitors. However, do not combine the survey cooperation request with other messages in your email, or it will get lost.
WolfBrown will provide the liaisons from your organization with the survey hyperlinks to be included in your outbound email messages for the whole season.
The liaisons should first test the survey themselves.
View suggested language for outbound emails here.

Dashboard Access and Sessions

Schedule

Your participation in the various cohort learning activities will greatly enhance the value you get from your investment in the survey cohort. Calendar invites with a Zoom link will be sent to all liaisons and contacts who requested them. All activities are optional. Recordings will be posted here on the cohort webpage within several days of each event, and they may be shared with anyone within your organization.

Would you find captions, visual descriptions, or other accommodations helpful during the session? If so, please write to Alan Kline at alan.kline@wolfbrown.com, so we can do our best to make necessary arrangements to ensure your full participation. If you need transcripts or closed captioning after the recording is published in the archive section of this page, you can find options on the Vimeo recordings.

Deployment Logistics Session

Topic: We will cover list selection criteria and email deployments. This session is your chance to ask questions about the details of deployment.
Date: Monday, April 28 at 2:00 - 2:45 pm ET / 11:00 - 11:45 am PT (45 min)

Dashboard Orientation Session

Topic: A guided tour of the dashboard, tips on filtering data, tagging open-ended responses, and other technical information on the dashboard tool.
Date: Wednesday, May 21 at 2:00-3:00 pm ET | 11:00 am-12:00 pm PT (45 minutes)

Reviewing Buying Behavior Results

Tuesday, October 24 at 3:00 - 4:00 pm EDT | 12:00 - 1:00 pm PDT (60 minutes)

Reviewing Intrinsic Impact Results

Tuesday, November 28 at 3:00 - 4:00 pm EST | 12:00 - 1:00 pm PST (60 minutes)

Reviewing Demographic Results

Tuesday, January 23 at 3:00 - 4:00 pm EST | 12:00 - 1:00 pm PST (60 minutes)

Reviewing Engagement Results

Tuesday, February 27 at 3:00 - 4:00 pm EST | 12:00 - 1:00 pm PST (60 minutes)

Reviewing Bond Results

Tuesday, March 26 at 3:00 - 4:00 pm EDT | 12:00 - 1:00 pm PDT (60 minutes)

Reviewing Satisfaction Results

Tuesday, April 30 at 3:00 - 4:00 pm EDT | 12:00 - 1:00 pm PDT (60 minutes)

Culminating Session: What Have We Learned?

WolfBrown staff will synthesize the takeaways from the individual sessions and invite cohort members to reflect on next steps for their organizations.
Tuesday, June 4 at 3:00 - 4:00 pm EDT | 12:00 - 1:00 pm PDT (60 minutes)

Dashboard Access

You’ll have access to your results in your dashboard as they come in throughout the year. Because you’re participating as a cohort, you’ll have access to all the cohort members’ results, and they’ll have access to yours.
To access the dashboard tool, please create a password using your email as your username. If your email is not set up as a login, fill out our contact form to be added as a user. Once you’ve created a password, we recommend you bookmark our login page, so you can easily log into the dashboard directly.
We highly recommend the Dashboard Orientation Session for anyone in your organization who is new to the dashboard or needs a refresher. Calendar appointments with a Zoom link will be sent to all liaisons and contacts who requested them using the contact form. The recording of this session will be posted on this page.
A successful learning experience depends on cohort members’ efforts to make sense of the results. This is not a typical process where the consultant conducts a statistical analysis and prepares a lengthy report several months after data collection. Instead, results are available through the dashboard, and the sense-making process is crowdsourced by the cohort over a period of several weeks after data collection. The time you spend in the dashboard will reap benefits for your organization and for the cohort.

Tagging Your Data

In order to identify trends in the survey's qualitative data, quantify the frequency of certain responses, and find notable responses in the future, we encourage all organizations to add tags to their respondents’ verbatim responses in the dashboard. Responses can be tagged by clicking on the response in the dashboard and typing the tag in the box below the response. We will guide you through the tagging process during the Dashboard Orientation Session.

View the tagging scheme here, or visit the page to download a Word Document.

Questions?

Please reach out to Alan Brown, Managing Principal at WolfBrown, with any questions.

Email: alan@wolfbrown.com
Phone: 415.796.3060

Email Language

Tagging Scheme