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Welcome! Audience Outlook Monitor is a community of research-minded arts and culture professionals dedicated to learning about audiences , led by WolfBrown . Through our free webinars and other learning activities, we aim to build sector capacity to think critically about audiences and their relationships with the art, artists and organizations that comprise our sector. Community members may elect to join any of our paid surveys, either through an organized cohort or on-demand, as an easy and professional alternative to expensive, customized market research. AOM's initial focus is serving the audience research needs of performing arts organizations , although some of our surveys are also designed for museums. Why Audience Outl ook Monitor? Access professional quality research protocols at a fraction of the cost Deploy surveys as you need them Compare results across peer organizations, and against field aggregates Benefit from peer-based cohort learning around results Access your results in a password-protected dashboard available 24/7 to anyone in your organization Accumulate all of your research results in a single place – a cumulative archive of your audience data, and a hedge against loss of institutional memory due to staff turnover Affordable market research for arts and cultural organizations. Finally. AUDIENCE OUTLOOK MONITOR COMMUNITY Through our free Audience Outlook Monitor community activities, we explore current issues , share emerging practices , and aim to build stronger frameworks for understanding audiences in a rapidly changing marketplace . This year's AOM community activities will revolve around the topic of customer relationships . Specifically, we'll be reflecting critically on subscription as a relationship and thinking collectively about other types of customer relationships that capture loyalty, affinity, and passion , and speak to current-day arts consumers' lives. Subscribe to our newsletter to be the first to find out about free activities and upcoming opt-in surveys. Join the community Upcoming Events Reexamining Customer Relationships Part 2: Exploring Educational Relationships Community Event on August 17, 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Audience Experience Survey Informational Webinar on August 21, 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Reexamining Customer Relationships Part 3: Facilitating Attendance in Small Social Groups Community Event on September 21 , 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Our radically new cohort model for audience research was developed over two years during the Covid-19 pandemic and is now a permanent program. Through our low-cost, opt-in surveys , arts organizations can track essential information about their customers while avoiding the costs of customized research. AOM community members are notified of opt-in survey opportunities throughout the year. Basic surveys cover core research topics of greatest interest to most organizations. Each of these surveys will deploy once per year in a cohort, but can also be purchased on-demand . To gain trend data, you may wish to repeat one or more of them annually or every other year. As with the COVID-19 Study, which launched in 2020, we're continuing to research special topics addressing urgent topics facing our sector. This year, we're rolling out the first phase of the IDEA Study , which assesses audience attitudes about inclusion, diversity, and equity. OPT-IN SURVEYS Survey Cohorts Open for Registration Post-Event Feedback Survey Cohort registration closes September 1, 2023 Survey deploys September 19, 2023 onwards, ending August 31, 2024 Find out more Audience Experience Survey Cohort registration closes September 8, 2023 S urvey deploys October 10, 2023 Available on-demand November 15, 2023 Find out more Upcoming Survey Cohorts Donor Motivations Survey Cohort registration opens September 11, 2023 Cohort survey deplo ys Novembe r 14, 2023 Programming Preferences Survey Cohort registration opens December 11, 2023 Survey deploys February 13, 2024 WHAT PEOPLE SAY Karen Clarke, Board Member and Governance Chair at Rogue Valley Symphony Thanks for all you have done. So helpful this past two years!!! Andy Buelow, President/CEO at West Michigan Symphony Thank you, as always, WolfBrown, for your thought leadership. Wiley Hausam, Director of Arts and Cultural Programming at Peak Performances at Montclair State University Thank you, thank you, thank you everyone at WolfBrown! You have given us much information - and the basis for hope and faith in our future - during very dark days. Which are looking brighter now.

Welcome! Audience Outlook Monitor is a community of research-minded arts and culture professionals dedicated to learning about audiences , led by WolfBrown . Through our free webinars and other learning activities, we aim to build sector capacity to think critically about audiences and their relationships with the art, artists and organizations that comprise our sector. Community members may elect to join any of our paid surveys, either through an organized cohort or on-demand, as an easy and professional alternative to expensive, customized market research. AOM's initial focus is serving the audience research needs of performing arts organizations , although some of our surveys are also designed for museums. Why Audience Outl ook Monitor? Access professional quality research protocols at a fraction of the cost Deploy surveys as you need them Compare results across peer organizations, and against field aggregates Benefit from peer-based cohort learning around results Access your results in a password-protected dashboard available 24/7 to anyone in your organization Accumulate all of your research results in a single place – a cumulative archive of your audience data, and a hedge against loss of institutional memory due to staff turnover Affordable market research for arts and cultural organizations. Finally. AUDIENCE OUTLOOK MONITOR COMMUNITY Through our free Audience Outlook Monitor community activities, we explore current issues , share emerging practices , and aim to build stronger frameworks for understanding audiences in a rapidly changing marketplace . This year's AOM community activities will revolve around the topic of customer relationships . Specifically, we'll be reflecting critically on subscription as a relationship and thinking collectively about other types of customer relationships that capture loyalty, affinity, and passion , and speak to current-day arts consumers' lives. Subscribe to our newsletter to be the first to find out about free activities and upcoming opt-in surveys. Join the community Upcoming Events Reexamining Customer Relationships Part 2: Exploring Educational Relationships Community Event on August 17, 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Audience Experience Survey Informational Webinar on August 21, 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Reexamining Customer Relationships Part 3: Facilitating Attendance in Small Social Groups Community Event on September 21 , 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Our radically new cohort model for audience research was developed over two years during the Covid-19 pandemic and is now a permanent program. Through our low-cost, opt-in surveys , arts organizations can track essential information about their customers while avoiding the costs of customized research. AOM community members are notified of opt-in survey opportunities throughout the year. Basic surveys cover core research topics of greatest interest to most organizations. Each of these surveys will deploy once per year in a cohort, but can also be purchased on-demand . To gain trend data, you may wish to repeat one or more of them annually or every other year. As with the COVID-19 Study, which launched in 2020, we're continuing to research special topics addressing urgent topics facing our sector. This year, we're rolling out the first phase of the IDEA Study , which assesses audience attitudes about inclusion, diversity, and equity. OPT-IN SURVEYS Survey Cohorts Open for Registration Post-Event Feedback Survey Cohort registration closes September 1, 2023 Survey deploys September 19, 2023 onwards, ending August 31, 2024 Find out more Audience Experience Survey Cohort registration closes September 8, 2023 S urvey deploys October 10, 2023 Available on-demand November 15, 2023 Find out more Upcoming Survey Cohorts Donor Motivations Survey Cohort registration opens September 11, 2023 Cohort survey deplo ys Novembe r 14, 2023 Programming Preferences Survey Cohort registration opens December 11, 2023 Survey deploys February 13, 2024 WHAT PEOPLE SAY Karen Clarke, Board Member and Governance Chair at Rogue Valley Symphony Thanks for all you have done. So helpful this past two years!!! Andy Buelow, President/CEO at West Michigan Symphony Thank you, as always, WolfBrown, for your thought leadership. Wiley Hausam, Director of Arts and Cultural Programming at Peak Performances at Montclair State University Thank you, thank you, thank you everyone at WolfBrown! You have given us much information - and the basis for hope and faith in our future - during very dark days. Which are looking brighter now.

Welcome! Audience Outlook Monitor is a community of research-minded arts and culture professionals dedicated to learning about audiences , led by WolfBrown . Through our free webinars and other learning activities, we aim to build sector capacity to think critically about audiences and their relationships with the art, artists and organizations that comprise our sector. Community members may elect to join any of our paid surveys, either through an organized cohort or on-demand, as an easy and professional alternative to expensive, customized market research. AOM's initial focus is serving the audience research needs of performing arts organizations , although some of our surveys are also designed for museums. Why Audience Outl ook Monitor? Access professional quality research protocols at a fraction of the cost Deploy surveys as you need them Compare results across peer organizations, and against field aggregates Benefit from peer-based cohort learning around results Access your results in a password-protected dashboard available 24/7 to anyone in your organization Accumulate all of your research results in a single place – a cumulative archive of your audience data, and a hedge against loss of institutional memory due to staff turnover Affordable market research for arts and cultural organizations. Finally. AUDIENCE OUTLOOK MONITOR COMMUNITY Through our free Audience Outlook Monitor community activities, we explore current issues , share emerging practices , and aim to build stronger frameworks for understanding audiences in a rapidly changing marketplace . This year's AOM community activities will revolve around the topic of customer relationships . Specifically, we'll be reflecting critically on subscription as a relationship and thinking collectively about other types of customer relationships that capture loyalty, affinity, and passion , and speak to current-day arts consumers' lives. Subscribe to our newsletter to be the first to find out about free activities and upcoming opt-in surveys. Join the community Upcoming Events Reexamining Customer Relationships Part 2: Exploring Educational Relationships Community Event on August 17, 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Audience Experience Survey Informational Webinar on August 21, 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Reexamining Customer Relationships Part 3: Facilitating Attendance in Small Social Groups Community Event on September 21 , 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Our radically new cohort model for audience research was developed over two years during the Covid-19 pandemic and is now a permanent program. Through our low-cost, opt-in surveys , arts organizations can track essential information about their customers while avoiding the costs of customized research. AOM community members are notified of opt-in survey opportunities throughout the year. Basic surveys cover core research topics of greatest interest to most organizations. Each of these surveys will deploy once per year in a cohort, but can also be purchased on-demand . To gain trend data, you may wish to repeat one or more of them annually or every other year. As with the COVID-19 Study, which launched in 2020, we're continuing to research special topics addressing urgent topics facing our sector. This year, we're rolling out the first phase of the IDEA Study , which assesses audience attitudes about inclusion, diversity, and equity. OPT-IN SURVEYS Survey Cohorts Open for Registration Post-Event Feedback Survey Cohort registration closes September 1, 2023 Survey deploys September 19, 2023 onwards, ending August 31, 2024 Find out more Audience Experience Survey Cohort registration closes September 8, 2023 S urvey deploys October 10, 2023 Available on-demand November 15, 2023 Find out more Upcoming Survey Cohorts Donor Motivations Survey Cohort registration opens September 11, 2023 Cohort survey deplo ys Novembe r 14, 2023 Programming Preferences Survey Cohort registration opens December 11, 2023 Survey deploys February 13, 2024 WHAT PEOPLE SAY Karen Clarke, Board Member and Governance Chair at Rogue Valley Symphony Thanks for all you have done. So helpful this past two years!!! Andy Buelow, President/CEO at West Michigan Symphony Thank you, as always, WolfBrown, for your thought leadership. Wiley Hausam, Director of Arts and Cultural Programming at Peak Performances at Montclair State University Thank you, thank you, thank you everyone at WolfBrown! You have given us much information - and the basis for hope and faith in our future - during very dark days. Which are looking brighter now.

Welcome! Audience Outlook Monitor is a community of research-minded arts and culture professionals dedicated to learning about audiences , led by WolfBrown . Through our free webinars and other learning activities, we aim to build sector capacity to think critically about audiences and their relationships with the art, artists and organizations that comprise our sector. Community members may elect to join any of our paid surveys, either through an organized cohort or on-demand, as an easy and professional alternative to expensive, customized market research. AOM's initial focus is serving the audience research needs of performing arts organizations , although some of our surveys are also designed for museums. Why Audience Outl ook Monitor? Access professional quality research protocols at a fraction of the cost Deploy surveys as you need them Compare results across peer organizations, and against field aggregates Benefit from peer-based cohort learning around results Access your results in a password-protected dashboard available 24/7 to anyone in your organization Accumulate all of your research results in a single place – a cumulative archive of your audience data, and a hedge against loss of institutional memory due to staff turnover Affordable market research for arts and cultural organizations. Finally. AUDIENCE OUTLOOK MONITOR COMMUNITY Through our free Audience Outlook Monitor community activities, we explore current issues , share emerging practices , and aim to build stronger frameworks for understanding audiences in a rapidly changing marketplace . This year's AOM community activities will revolve around the topic of customer relationships . Specifically, we'll be reflecting critically on subscription as a relationship and thinking collectively about other types of customer relationships that capture loyalty, affinity, and passion , and speak to current-day arts consumers' lives. Subscribe to our newsletter to be the first to find out about free activities and upcoming opt-in surveys. Join the community Upcoming Events Reexamining Customer Relationships Part 2: Exploring Educational Relationships Community Event on August 17, 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Audience Experience Survey Informational Webinar on August 21, 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Reexamining Customer Relationships Part 3: Facilitating Attendance in Small Social Groups Community Event on September 21 , 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Our radically new cohort model for audience research was developed over two years during the Covid-19 pandemic and is now a permanent program. Through our low-cost, opt-in surveys , arts organizations can track essential information about their customers while avoiding the costs of customized research. AOM community members are notified of opt-in survey opportunities throughout the year. Basic surveys cover core research topics of greatest interest to most organizations. Each of these surveys will deploy once per year in a cohort, but can also be purchased on-demand . To gain trend data, you may wish to repeat one or more of them annually or every other year. As with the COVID-19 Study, which launched in 2020, we're continuing to research special topics addressing urgent topics facing our sector. This year, we're rolling out the first phase of the IDEA Study , which assesses audience attitudes about inclusion, diversity, and equity. OPT-IN SURVEYS Survey Cohorts Open for Registration Post-Event Feedback Survey Cohort registration closes September 1, 2023 Survey deploys September 19, 2023 onwards, ending August 31, 2024 Find out more Audience Experience Survey Cohort registration closes September 8, 2023 S urvey deploys October 10, 2023 Available on-demand November 15, 2023 Find out more Upcoming Survey Cohorts Donor Motivations Survey Cohort registration opens September 11, 2023 Cohort survey deplo ys Novembe r 14, 2023 Programming Preferences Survey Cohort registration opens December 11, 2023 Survey deploys February 13, 2024 WHAT PEOPLE SAY Karen Clarke, Board Member and Governance Chair at Rogue Valley Symphony Thanks for all you have done. So helpful this past two years!!! Andy Buelow, President/CEO at West Michigan Symphony Thank you, as always, WolfBrown, for your thought leadership. Wiley Hausam, Director of Arts and Cultural Programming at Peak Performances at Montclair State University Thank you, thank you, thank you everyone at WolfBrown! You have given us much information - and the basis for hope and faith in our future - during very dark days. Which are looking brighter now.

Welcome! Audience Outlook Monitor is a community of research-minded arts and culture professionals dedicated to learning about audiences , led by WolfBrown . Through our free webinars and other learning activities, we aim to build sector capacity to think critically about audiences and their relationships with the art, artists and organizations that comprise our sector. Community members may elect to join any of our paid surveys, either through an organized cohort or on-demand, as an easy and professional alternative to expensive, customized market research. AOM's initial focus is serving the audience research needs of performing arts organizations , although some of our surveys are also designed for museums. ​ Why Audience Outl ook Monitor? Access professional quality research protocols at a fraction of the cost Deploy surveys as you need them Compare results across peer organizations, and against field aggregates Benefit from peer-based cohort learning around results Access your results in a password-protected dashboard available 24/7 to anyone in your organization Accumulate all of your research results in a single place – a cumulative archive of your audience data, and a hedge against loss of institutional memory due to staff turnover Affordable market research for arts and cultural organizations. Finally. AUDIENCE OUTLOOK MONITOR COMMUNITY Through our free Audience Outlook Monitor community activities, we explore current issues , share emerging practices , and aim to build stronger frameworks for understanding audiences in a rapidly changing marketplace . This year's AOM community activities will revolve around the topic of customer relationships . Specifically, we'll be reflecting critically on subscription as a relationship and thinking collectively about other types of customer relationships that capture loyalty, affinity, and passion , and speak to current-day arts consumers' lives. Subscribe to our newsletter to be the first to find out about free activities and upcoming opt-in surveys. Join the community Upcoming Events Reexamining Customer Relationships Part 2: Exploring Educational Relationships Community Event on August 17, 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Audience Experience Survey Informational Webinar on August 21, 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Reexamining Customer Relationships Part 3: Facilitating Attendance in Small Social Groups Community Event on September 21 , 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Our radically new cohort model for audience research was developed over two years during the Covid-19 pandemic and is now a permanent program. Through our low-cost, opt-in surveys , arts organizations can track essential information about their customers while avoiding the costs of customized research. AOM community members are notified of opt-in survey opportunities throughout the year. Basic surveys cover core research topics of greatest interest to most organizations. Each of these surveys will deploy once per year in a cohort, but can also be purchased on-demand . To gain trend data, you may wish to repeat one or more of them annually or every other year. As with the COVID-19 Study, which launched in 2020, we're continuing to research special topics addressing urgent topics facing our sector. This year, we're rolling out the first phase of the IDEA Study , which assesses audience attitudes about inclusion, diversity, and equity. OPT-IN SURVEYS Survey Cohorts Open for Registration Post-Event Feedback Survey Cohort registration closes September 1, 2023 Survey deploys September 19, 2023 onwards, ending August 31, 2024 Find out more Audience Experience Survey ​ Cohort registration closes September 8, 2023 S urvey deploys October 10, 2023 Available on-demand November 15, 2023 Find out more Upcoming Survey Cohorts Donor Motivations Survey Cohort registration opens September 11, 2023 Cohort survey deplo ys Novembe r 14, 2023 Programming Preferences Survey Cohort registration opens December 11, 2023 Survey deploys February 13, 2024 WHAT PEOPLE SAY K aren Clarke, Board Member and Governance Chair at Rogue Valley Symphony Thanks for all you have done. So helpful this past two years!!! Andy Buelow, President/CEO at West Michigan Symphony Thank you, as always, WolfBrown, for your thought leadership. Wiley Hausam, Director of Arts and Cultural Programming at Peak Performances at Montclair State University Thank you, thank you, thank you everyone at WolfBrown! You have given us much information - and the basis for hope and faith in our future - during very dark days. Which are looking brighter now.

Opt-In Survey Store Choose the tier that matches your organization's expense budget. Tier 1 = Organization expense budget of $9 million+ USD Tier 2 = Organization expense budget of $3 million-$9 million USD Tier 3 = Organization expense budget of <$3 million USD Please read our terms and conditions before purchasing. If you are coming to us from outside the USA, please email Erin Gold, Consultant at WolfBrown, at erin@wolfbrown.com to confirm that our surveys will work for your patrons. You can change currency settings for our store page here. USD ($) Survey Cohorts Open for Registration Survey-Cohort IDEA Study Phase 2 - Ticket Buyer Survey - Open Cohort [TIER 3] Price $1,350.00 Excluding Sales Tax Add to Cart IDEA Study Phase 2 - Ticket Buyer Survey - Open Cohort [TIER 2] Price $1,650.00 Excluding Sales Tax Add to Cart IDEA Study Phase 2 - Ticket Buyer Survey - Open Cohort [TIER 1] Price $1,950.00 Excluding Sales Tax Add to Cart Surveys Available On-Demand On-Demand All Basic Surveys and some Special Topic Surveys are available off-cycle (on-demand) for those who miss the annual cohort and wish to deploy on a timeline of their own choosing. A small on-demand surcharge is incorporated into the prices you see here. ON-DEMAND: Tastes and Preferences Survey - Music Cohort [Tier 1] Price $2,250.00 Excluding Sales Tax Add to Cart ON-DEMAND: Tastes and Preferences Survey - Music Cohort [Tier 2] Price $1,950.00 Excluding Sales Tax Add to Cart ON-DEMAND: Tastes and Preferences Survey - Music Cohort [Tier 3] Price $1,650.00 Excluding Sales Tax Add to Cart ON-DEMAND: Tastes and Preferences Survey - Theatre [Tier 1] Price $2,250.00 Excluding Sales Tax Add to Cart ON-DEMAND: Tastes and Preferences Survey - Theatre [Tier 2] Price $1,950.00 Excluding Sales Tax Add to Cart ON-DEMAND: Tastes and Preferences Survey - Theatre [Tier 3] Price $1,650.00 Excluding Sales Tax Add to Cart ON-DEMAND: Donor Motivations Survey [TIER 1] Price $2,250.00 Excluding Sales Tax Add to Cart ON-DEMAND: Donor Motivations Survey [TIER 2] Price $1,950.00 Excluding Sales Tax Add to Cart ON-DEMAND: Donor Motivations Survey [TIER 3] Price $1,650.00 Excluding Sales Tax Add to Cart ON-DEMAND: Post-Event Feedback Survey [TIER 1] Price $3,950.00 Excluding Sales Tax Add to Cart ON-DEMAND: Post-Event Feedback Survey [TIER 2] Price $3,450.00 Excluding Sales Tax Add to Cart ON-DEMAND: Post-Event Feedback Surveys [TIER 3] Price $2,950.00 Excluding Sales Tax Add to Cart ON-DEMAND: IDEA Study Phase 1 - Open Cohort [TIER 1] Price $2,550.00 Excluding Sales Tax Add to Cart ON-DEMAND: IDEA Study Phase 1 - Open Cohort [TIER 2] Price $2,250.00 Excluding Sales Tax Add to Cart ON-DEMAND: IDEA Study Phase 1 - Open Cohort [TIER 3] Price $1,950.00 Excluding Sales Tax Add to Cart ON-DEMAND: Friction Audit and Engagement Survey [TIER 1] Price $2,250.00 Excluding Sales Tax Add to Cart ON-DEMAND: Friction Audit and Engagement Survey [TIER 2] Price $1,950.00 Excluding Sales Tax Add to Cart ON-DEMAND: Friction Audit and Engagement Survey [TIER 3] Price $1,650.00 Excluding Sales Tax Add to Cart ON-DEMAND: Demographics and Buyer Behavior Survey [TIER 1] Price $2,250.00 Excluding Sales Tax Add to Cart ON-DEMAND: Demographics and Buyer Behavior Survey [TIER 2] Price $1,950.00 Excluding Sales Tax Add to Cart Find Out About Upcoming Survey Cohorts Upcoming Surveys Sign up for our newsletter and join our free community to be the first to know about upcoming survey cohorts and community learning sessions Join the Community

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