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Opt-In Surveys Choose the surveys you want, and deploy them when you want. AOM surveys are a low-cost alternative to expensive, customized market research and allow you to track essential information about your customers regularly, year after year. Do you need help choosing surveys? All-Access Partnership Our top-level All-Access Partnership is for organizations that want a turnkey solution to their audience survey needs. For a flat annual fee of $8,250, All-Access Partners may freely choose from our library of surveys and set their own deployment dates. This level of service also brings customization privileges for individual protocols and private consultations with a WolfBrown consultant. Contact Alan Brown, Managing Principal at WolfBrown to inquire about our premium level of service. Contact Us Post-Event Feedback Surveys WolfBrown is an industry leader in designing and implementing post-event feedback surveys (previously through the Intrinsic Impact program). We have supported hundreds of performing arts organizations in this area for over 20 years. Find out more Post-Event Feedback Surveys Gathers feedback directly from audiences or visitors immediately after they attend an event and can be sent after as many productions, programs or periods of visitation in the year as your organization wishes. Available as a cohort experience. Register anytime. The annual fee covers unlimited surveying for a one-year period from August 1 – July 31 of the following year. Registration is possible throughout the year. The deployment period stays the same as the rest of the cohort. Pricing is between $2,950 - $3,950, based on your organization's expense budget. The early bird discount does not apply to these surveys. Library of Opt-In Surveys Our library of standardized surveys covers the core research topics of greatest interest to most arts organizations. Register by July 31, 2025 to receive $300 off each eligible survey that you choose to deploy over the 2025-26 season. Demographics and Buyer Behavior Survey Find out more Yields a detailed profile of your patrons in terms of demographics, family lifecycle, transportation, social organizing behavior, motivations, and how they relate to your organization. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Communications and Media Use Survey Find out more Generates a comprehensive media usage profile of your patrons (social media, digital media, radio, TV, print publications); the protocol requires a high level of customization to reflect the local media market. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $2,550 - $3,450, based on your organization's expense budget. Friction Audit and Engagement Survey Find out more Tracks performing arts-based organizations' audience members' background in the arts, aspirational level of engagement, experience mapping, friction with customer touch points, safety concerns, and preferences for engaging before, during, and after performances (a discipline-specific protocol). Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Tastes and Preferences Survey (Discipline Specific Cohorts) Find out more Develops a taste profile of your patron base, covering preferences for genres, subgenres, and formats, indicators of risk and adventurousness, interest in digital programming and immersive experiences (a discipline-specific protocol). Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Find out more Membership and Affiliations Survey Explores ticket buyers’ interests in membership programs, organizational affiliations, and adult education offerings—helping you better understand what drives long-term engagement. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Find out more Donor Motivations Survey Unearths the driving forces motivating donors to give. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Find out more IDEA Study Phase 1: Attitudes about Inclusion, Diversity, and Equity Assesses audience attitudes about inclusion, diversity, and equity. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Find out more IDEA Study Phase 2: Focus on Accessibility Dives deep into the accessibility needs of ticket buyers and current practices of arts and culture organizations. Assesses audience attitudes about accessibility. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Register for Surveys Now Real-time dashboard reporting Organizations participating in any of our surveys can compare their results with those from other organizations and against field aggregates. Results accumulate in a password-protected dashboard , and you can request as many logins as you'd like. Over time, your dashboard will become an easily accessible archive for your audience survey data. What People Say Jennifer Lin, Content Marketing Manager & Photographer, Metro Theater Company Thank you so much for all your incredible work on the Audience Outlook Monitor. Metro Theater Company was grateful to be a part of the COVID Study early on. I've really enjoyed all your briefings, webinars, and takeaways. Your clear research helped us all think creatively about ways to approach our programming, revenue opportunities, and communications. Plus, I felt a little reassured by knowing that many other arts managers collectively shared similar challenges during the pandemic. You were a bright spot of data, insight, and understanding among the uncertainty of the last 20 months! Gina Compitello, Chief Marketing Officer Tucson Symphony Orchestra The data we get from our post-event surveys is absolutely invaluable. Myself and my colleagues use this data on a regular basis to help gauge success and find ways to improve. We also love using the open answer responses to show impact! Wiley Hausam, Director of Arts and Cultural Programming at Peak Performances at Montclair State University Thank you, thank you, thank you everyone at WolfBrown! You have given us much information [through the COVID-19 Study] - and the basis for hope and faith in our future - during very dark days. Which are looking brighter now. Summer Roth, Director of Marketing and Communications for Scottsdale Arts "I truly appreciated the opportunity to collaborate with other non-profit marketing leaders during the research process. The relationships we developed provided a sense of understanding and validation that was crucial for my growth. WolfBrown’s deep knowledge and data acumen were instrumental in connecting the dots between various, sometimes seemingly unrelated, data points. This insight has helped me see how these factors impact my role as a leader in the non-profit sector. WolfBrown genuinely cares about the arts non-profit community and consistently demonstrates their commitment to our success. Their support has inspired us to adapt, innovate, and thrive in our efforts to serve the community.

Through its Audience Outlook Monitor program, WolfBrown provides turn-key capacity-building services to arts funders, agencies and service organizations. PARTNERSHIP OPPORTUNITIES FOR FUNDERS AND ARTS AGENCIES Through its Audience Outlook Monitor program, WolfBrown provides turn-key capacity-building services to arts funders, agencies and service organizations. Available services include: Seminars and workshops on a range of topics (immersive experiences, customer loyalty, impact assessment, research methods) Support for post-event feedback surveying for program-level assessment Access to our standardized surveys on a timetable of your choice (e.g., you might support one survey cohort per year, rotating through several of the surveys) Customized research exercises that address issues and topics specific to your community Generally, we provide these services to funders and agencies on three bases: A pricing model in which partners pay a flat amount to sponsor of cohort of organizations in a specific survey; the price will vary based on the specific survey, and based on the size of the group An all-access pricing model in which partners pay a flat amount per organization per year for unlimited access to all Audience Outlook Monitor surveys; in this model, we meet with organizations individually to make a research plan for each year Seminars and workshops are priced upon request, based on the unique needs of the partner Generally, mid-sized and larger organizations are most likely to benefit from the surveys, as they have larger databases and therefore are able to generate larger numbers of completed surveys for analysis purposes. Questions? We are happy to discuss your capacity-building needs at any time. For questions, please contact us . Current and Past Capacity-Building Partnerships Arthur M. Blank Family Foundation Arts Boston ArtsWave Audiences Norway Chamber Music America CultureSource Flinn Foundation Fred A. and Barbara M. Erb Family Foundation Greater Pittsburgh Arts Council IMAGINE MKE League of American Orchestras League of Chicago Theatres Los Angeles County Department of Arts and Culture New Jersey Theatre Alliance Ontario Arts Council Professional Association of Canadian Theatres TDF Theatre Bay Area Theatre for Young Audiences/USA

Audience Outlook Monitor, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations who want to make informed decisions about how and when to re-start programming based on rigorous research data. RESEARCH ARCHIVE When WolfBrown launched Audience Outlook Monitor, we promised to set a high standard for transparency and timely disclosure of research, not just our own studies, but also studies commissioned by others. We’re pleased to offer community members free access to the Audience Outlook Monitor Public Dashboard with aggregated results from various studies. The first data in the Public Dashboard are aggregated results from Phase 1 of the IDEA Study - a study of audience attitudes about inclusion, diversity, and equity. Learn more about the Public Dashboard here. WolfBrown launched Audience Outlook Monitor with our COVID-19 study, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations that wanted to make informed decisions about how and when to re-start programming based on rigorous research data. Learn more about it here.

Need Help Choosing Surveys? Select your organizational role. Artistic Education Front of House Development Board HR Marketing Artistic teams may be especially interested in the following surveys: Friction Audit and Engagement Survey Tastes and Preferences Survey Post-Event Feedback Survey IDEA Study, Phase 1: Attitudes about Inclusion, Diversity, and Equity IDEA Study, Phase 2: Focus on Accessibility Education teams may be especially interested in the following survey: Friction Audit and Engagement Survey Post-Event Feedback Surveys Membership and Affiliation Survey Front of House teams may be especially interested in the following surveys: Friction Audit and Engagement Survey Post-Event Feedback Surveys IDEA Study, Phase 1: Attitudes about Inclusion, Diversity, and Equity IDEA Study, Phase 2: Focus on Accessibility Development teams may be especially interested in the following surveys: Donor Motivations Survey Post-Event Feedback Surveys Membership and Affiliation Survey Demographics and Buyer Behavior Survey Boards and Executives may be especially interested in the following surveys: Donor Motivations Survey Demographics and Buyer Behavior Survey IDEA Study, Phase 1: Attitudes about Inclusion, Diversity, and Equity IDEA Study, Phase 2: Focus on Accessibility HR teams may be especially interested in the following surveys: IDEA Study, Phase 1: Attitudes about Inclusion, Diversity, and Equity IDEA Study, Phase 2: Focus on Accessibility Marketing teams may be especially interested in the following surveys: Tastes and Preferences Survey Post-Event Feedback Surveys Communications and Media Use Survey Demographics and Buyer Behavior Survey IDEA Study, Phase 1: Attitudes about Inclusion, Diversity, and Equity IDEA Study, Phase 2: Focus on Accessibility OVERVIEW OF ALL TEAMS Artistic Education FrontOfHouse Development Board HR Marketing Go to the Overview of All Opt-In Surveys Free Consultations about AOM Surveys Want personalized help choosing the right surveys from Audience Outlook Monitor for your organization? Unsure how many times to survey your patrons in a given season? Just want some quality brainstorming time about audience data? Alan Brown, Managing Principal of WolfBrown, has set aside time to meet with anyone who’d like an informal 30-minute consultation to discuss their organization’s research needs. Sign up for a Free Exploratory Conversation

Learn about Audience Outlook Monitor and upcoming events. NEWSLETTER ARCHIVE You can find some of our latest newsletters on the WolfBrown website . Read a selection of our newsletters below or subscribe to get the latest information in your inbox. Subscribe here 18 New Use on the Data of Apps 17 Upcoming Research Opportunities and News (June 2024) 16 The Atomization of Loyalty and the Future of Customer Relationships 15 Introducing Communications And Media Use Survey (2024) 14 Introducing the Demographics and Media Use Survey (2024) 13 Resources from Accessibility Town Hall 12 Announcing the Post-Event Feedback Surveys (2024-25) 11 Register for a FREE Community Event 10 Introducing the Friction Audit and Audience Engagement Survey (2024) 9 Introducing the Post-Event Feedback Survey 8 Introducing the IDEA Study 7 Last Chance to Register for the Demographics and Buyer Behavior Survey 6 Introducing the Communications and Media Use Survey 5 Explore the Future of Marketing Relationships 4 Introducing the Demographic and Buyer Behavior Survey 3 (Re)Introducing Audience Outlook Monitor 2 Resources from Dec. 5 Executive Briefing & Upcoming Seminar on Immersive Experiences 1 What Happened to Audiences

Audience Outlook Monitor, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations who want to make informed decisions about how and when to re-start programming based on rigorous research data. WolfBrown launched Audience Outlook Monitor with our COVID-19 study, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations that wanted to make informed decisions about how and when to re-start programming based on rigorous research data. Learn more about it here. RESEARCH ARCHIVE

Audience Outlook Monitor, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations who want to make informed decisions about how and when to re-start programming based on rigorous research data. WolfBrown launched Audience Outlook Monitor with our COVID-19 study, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations that wanted to make informed decisions about how and when to re-start programming based on rigorous research data. We designed a survey that was deployed at regular time intervals by cohorts of cultural organizations in different cities, in partnership with funders and service organizations. Our US partners included CultureSource (Metro Detroit), Theatre Development Fund (New York City), the League of Chicago Theatres, Theatre Bay Area, Arts Boston, New Jersey Theatre Alliance, ImagineMKE (Milwaukee), Greater Pittsburgh Arts Council, and the League of American Orchestras. Additionally, the survey was deployed throughout Australia in partnership with our colleagues at Patternmakers, with funding support from the Australia Council for the Arts, Create NSW, Creative Victoria, and Arts Queensland. In collaboration with Norsk Publikumsutvikling/Audiences Norway, the survey was deployed in Norway, Denmark, and Finland. COVID-19 STUDY ARCHIVE In the News According to an article (March 26, 2023) by San Francisco Chronicle, “In a December webinar, the arts research firm WolfBrown, which has been surveying nationwide audience attitudes about returning to the theater since the pandemic’s early days, reported that theatergoers have become more risk-averse. They want to buy tickets to shows they see as sure bets.” Writer Lily Janiak goes on to say, “[...] Theaters might be paying attention to that trend.” Read the full news story here. Study Statistics 24 Global study partners 660+ Total participating organizations 836,000+ Survey responses to date All events related to the COVID-19 Study were made available via our video archive library .

All-Access Partnership Our top-level All-Access Partnership is for organizations that want a turnkey solution to their audience survey needs. For a flat annual fee of $8,250, All-Access Partners may freely choose from our library of surveys and set their own deployment dates. This level of service also brings customization privileges for individual protocols and private consultations with a WolfBrown consultant. Contact Alan Brown, Managing Principal at WolfBrown to inquire about our premium level of service. Contact Alan Free Consultations about AOM Surveys Want personalized help choosing the right surveys from Audience Outlook Monitor for your organization? Unsure how many times to survey your patrons in a given season? Just want some quality brainstorming time about audience data? Alan Brown, Managing Principal of WolfBrown, has set aside time to meet with anyone who’d like an informal 30-minute consultation to discuss their organization’s research needs. Sign up for a Free Exploratory Conversation

Learn about Audience Outlook Monitor, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations. TOOLS FOR QUALITATIVE RESEARCH We learned great deal through the Audience Outlook Monitor COVID-19 Study. To help organizations gain further insight, WolfBrown added to our knowledge base through qualitative research. All of the qualitative research tools are accessible so that organizations can conduct their own research and learn from ours. Drivers of Readiness What explains why some people are ready to return to cultural events before others? This topic is a general discussion with arts audiences who feel they are ready to return to cultural events now or when the infection rate drops in their community. It is geared toward understanding people’s experiences with cultural organizations since the pandemic hit, where they are getting their information, their levels of comfort with different types of venues and experiences, and their feelings about health safety measures. Focus Group Toolkit Sample Summary Report Virtual Focus Groups Strategic Communications How should we think about communicating with Early Adopters about venue safety, etc.? This topic is a discussion with arts audiences who feel they are ready to return to cultural events now or when the infection rate drops in their community. It is geared toward understanding people’s expectations around communication and addressing their concerns about returning to indoor performance venues. Focus Group Toolkit Focus Group Slides Sample Summary Report Vaccinated Yet Reluctant to Return What explains why some fully vaccinated arts goers still don't feel ready to return? This topic is a general discussion with arts audiences who feel they are not yet ready to return to cultural events even though they are have been vaccinated. It is geared toward understanding what is driving people’s behavior and their concerns, both short term and long-term. Focus Group Toolkit Below you will find downloadable tool kits to support you in hosting your own virtual focus groups on three topics. These toolkits provide you with all the materials you need to run a virtual focus group with your audience from templates for invitation emails to the focus group protocol that will act as the "script" for your discussion. To get started see our Tips for Recruiting and Moderating a focus group and our Tips for Documenting and Summarizing a focus group. Seminar: Understanding Vaccinated Audience Members Who Are Not Ready to Return In late April 2021, WolfBrown hosted two virtual focus groups with theater audiences in Chicago and New York using the Vaccinated Yet Reluctant to Return focus group tool kit. We invite you to watch a facilitated sense making seminar with video clips from the focus groups and the arts administrators’ discussion with experts from the Audience Outlook Monitor team. Here is an export of the comments from the cohort discussion that took place during the seminar. Digital Landscape Interviews Demand for Digital Programming How have audiences been engaging with digital programming during the pandemic? WolfBrown conducted interviews with 20 audience members from orchestras around the country to help the orchestra field understand audience experiences with online programming before and during the pandemic, and their feelings about online programs once venues are fully re-opened. Read our short briefing which explores four themes that emerged as audience members described the value of digital programming: quality, access and convenience, discovery, and bonding/intimacy. We have also adapted our protocol to be relevant to all artistic genres and invite you to use the protocol to conduct interviews with your own audience. Download the Briefing on Key Takeaways Download the Interview Protocol Leveraging Insights from Qualitative Survey Data Key Takeaways: Demand for Digital Programming What kinds of programs are audiences and visitors interested in watching online? WolfBrown has been analyzing open-ended comments from thousands of survey responses to pull out key themes in the types of online programs visitors and audience members are interested in. Below you will find a summary report on the kinds of on-demand education programs that audience members shared their interest in. Summary Report: Interest in On Demand Education Programs Focus Group Anchor 1

Through its Audience Outlook Monitor program, WolfBrown provides turn-key capacity-building services to arts funders, agencies and service organizations. INFORMATION FOR BIPOC-CENTERED ORGS WolfBrown Commits to Providing BIPOC-Centered Organizations No-Cost Access to AOM Surveys As a part of our larger commitment to equity , we are eliminating the cost barriers to accessing our services for selected organizations working in historically marginalized communities. Specifically, w e are committed to providing free opportunities for BIPOC-centered organizations to participate in our AOM surveys as research partners. Our goal in this program is to establish long term supportive relationships with a limited number of BIPOC-centered organizations. Please reach out to us if you are interested in learning more or if you have any questions. Once you reach out to us, we’ll schedule a meeting to better understand your mission and artistic work, and to explore how our surveys might address some of your specific information needs. Eligibility BIPOC-centered organizations working in one or more of the performing arts disciplines, with annual expense budgets under $3 million. For organizations interested in participating in our surveys, we recommend: You have a customer database with a minimum of 1,000 recent ticket buyers You work in one or more of the following performing arts disciplines: theatre, children’s theatre, musical theatre, jazz, opera, classical music, dance, choral music, or multi-disciplinary presenters Learn more about terms and conditions for our surveys. Learn more about all of the surveys we offer.

COHORT RESULTS New Jersey Theatre Alliance Latest updates (October, 2021) Read the full report (PDF, 9 pages) PARTICIPATING ORGANIZATIONS Count Basie Center for the Arts Crossroads Theatre Company George Street Playhouse Mayo Performing Arts Center Paper Mill Playhouse People's Light Surflight Theatre The Growing Stage Two River Theater Westport Country Playhouse Wilma Theater Yale Repertory Theatre PREVIOUS ORGANIZATIONS Bucks County Playhouse Dreamcatcher Repertory Theatre East Lynne Theater Company Long Wharf Theatre McCarter Theatre Center Mile Square Theatre Premiere Stages Previous reports

COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston Read More Audiences Norway / NPU Read More CultureSource / Metro Detroit Read More Greater Pittsburgh Arts Council Read More Imagine MKE / Milwaukee Read More League of American Orchestras Read More League of Chicago Theatres Read More New Jersey Theatre Alliance Read More Ontario Arts Council / Ontario Read More TDF / New York Read More Theatre Bay Area / San Francisco Read More COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston Read More Audiences Norway / NPU Read More CultureSource / Metro Detroit Read More Greater Pittsburgh Arts Council Read More Imagine MKE / Milwaukee Read More League of American Orchestras Read More League of Chicago Theatres Read More New Jersey Theatre Alliance Read More Ontario Arts Council / Ontario Read More TDF / New York Read More Theatre Bay Area / San Francisco Read More COVID-19 Study Phase 1 Partners (2020) Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More