The IDEA Study Phase 1: Attitudes about EDI The IDEA Study Phase 1: Attitudes about EDI Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for outbound emails here. OutboundEmails_IDEAStudyPhase1AttitudesAboutEDI .docx Download DOCX • 153KB You can also find this text below. Outbound message 1, requesting cooperation Instructions: Specific time is at your discretion, but please communicate with us to say when you want to send the survey. Use your own branding and design. Make sure you use the correct survey hyperlink associated with each of the three samples. Sender Line: [Organization Name] Subject Line: Requesting your help with a national survey of audiences [we are open to other subject lines that would lead to higher click-through rates] Dear [ FNAME ], Many arts and cultural organizations across the US have made long-term commitments to being more inclusive, more diverse, and more equitable. Each organization charts its own path down this road based on its unique community, resources, and sense of purpose. Little is known, however, about how audiences feel about this work, and this is why I’m writing you today. [ Organization ] is participating in a national study of audiences. The survey explores your general feelings about inclusion, diversity, and equity, and your perceptions of [ organization ], specifically . In asking for your participation in this study, we acknowledge that this subject matter can be sensitive and that there will be a range of opinions. We ask that you answer the questions as candidly as possible. Your responses are both confidential and anonymous. The survey takes about 10 to 15 minutes to complete. The survey’s privacy policy is available here. This is strictly research – no sales or fundraising is involved . After completing the survey, you’ll be redirected to a webpage with selected results, so that you might compare your answers with those of other survey takers. Thank you in advance for your consideration. Here’s the link . [ embed link ] Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [ insert link ] Outbound message #2 , reminder message Instructions: Specific time is at your discretion, but please communicate with us to say when you want to send the survey. Use your own branding and design. Make sure you use the correct survey hyperlink associated with each of the three samples. Sender Line: [ Organization Name ] Subject Line: Last chance to participate in an important survey Dear [ FNAME ], I contacted you several days ago with a request to take an important survey. Would you consider participating? Time is of the essence, as the survey closes on Monday night. The questions explore your general feelings about inclusion, diversity, and equity, and your perceptions of [ organization ], specifically. Your answers would be extremely helpful to us. No sales or fundraising is involved. Here’s the link . [ embed link ] Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [ insert full text of hyperlink ]

COHORT RESULTS Greater Pittsburgh Arts Council Latest updates (September, 2021) Read the full report (PDF, 9 pages) PARTICIPATING ORGANIZATIONS Carnegie Museum of Art Carnegie of Homestead's Music Hall Contemporary Craft Jergels Mattress Factory MCG Jazz Mr. Smalls Theatre New Hazlett Theater Pittsburgh CLO Pittsburgh Glass Center Pittsburgh Opera Pittsburgh Public Theater Point Park University / Pittsburgh Playhouse Texture Contemporary Ballet Touchstone Center for Crafts PREVIOUS PARTICIPANTS Attack Theatre August Wilson African American Cultural Center Bricolage Production Company Children's Museum of Pittsburgh City of Asylum Heinz History Center Holocaust Center of Pittsburgh Kelly Strayhorn Theater PearlArts Studios | STAYCEE PEARL dance project & Soy Sos Pittsburgh Center for Arts and Media Silver Eye Center for Photography The Frick Pittsburgh Previous reports

Welcome! Audience Outlook Monitor is a community of research-minded arts and culture professionals dedicated to learning about audiences , led by WolfBrown . Through our free webinars and other learning activities, we aim to build sector capacity to think critically about audiences and their relationships with the art, artists and organizations that comprise our sector. Community members may elect to join any of our paid surveys, either through an organized cohort or on-demand, as an easy and professional alternative to expensive, customized market research. AOM's initial focus is serving the audience research needs of performing arts organizations , although some of our surveys are also designed for museums. Why Audience Outl ook Monitor? Access professional quality research protocols at a fraction of the cost Deploy surveys as you need them Compare results across peer organizations, and against field aggregates Benefit from peer-based cohort learning around results Access your results in a password-protected dashboard available 24/7 to anyone in your organization Accumulate all of your research results in a single place – a cumulative archive of your audience data, and a hedge against loss of institutional memory due to staff turnover Affordable market research for arts and cultural organizations. Finally. AUDIENCE OUTLOOK MONITOR COMMUNITY Through our free Audience Outlook Monitor community activities, we explore current issues , share emerging practices , and aim to build stronger frameworks for understanding audiences in a rapidly changing marketplace . This year's AOM community activities will revolve around the topic of customer relationships . Specifically, we'll be reflecting critically on subscription as a relationship and thinking collectively about other types of customer relationships that capture loyalty, affinity, and passion , and speak to current-day arts consumers' lives. Subscribe to our newsletter to be the first to find out about free activities and upcoming opt-in surveys. Join the community Upcoming Events Reexamining Customer Relationships Part 2: Exploring Educational Relationships Community Event on August 17, 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Audience Experience Survey Informational Webinar on August 21, 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Reexamining Customer Relationships Part 3: Facilitating Attendance in Small Social Groups Community Event on September 21 , 1:00 - 2:00 pm EDT | 10:00 - 11:00 am PDT Register Our radically new cohort model for audience research was developed over two years during the Covid-19 pandemic and is now a permanent program. Through our low-cost, opt-in surveys , arts organizations can track essential information about their customers while avoiding the costs of customized research. AOM community members are notified of opt-in survey opportunities throughout the year. Basic surveys cover core research topics of greatest interest to most organizations. Each of these surveys will deploy once per year in a cohort, but can also be purchased on-demand . To gain trend data, you may wish to repeat one or more of them annually or every other year. As with the COVID-19 Study, which launched in 2020, we're continuing to research special topics addressing urgent topics facing our sector. This year, we're rolling out the first phase of the IDEA Study , which assesses audience attitudes about inclusion, diversity, and equity. OPT-IN SURVEYS Survey Cohorts Open for Registration Post-Event Feedback Survey Cohort registration closes September 1, 2023 Survey deploys September 19, 2023 onwards, ending August 31, 2024 Find out more Audience Experience Survey Cohort registration closes September 8, 2023 S urvey deploys October 10, 2023 Available on-demand November 15, 2023 Find out more Upcoming Survey Cohorts Donor Motivations Survey Cohort registration opens September 11, 2023 Cohort survey deplo ys Novembe r 14, 2023 Programming Preferences Survey Cohort registration opens December 11, 2023 Survey deploys February 13, 2024 WHAT PEOPLE SAY Karen Clarke, Board Member and Governance Chair at Rogue Valley Symphony Thanks for all you have done. So helpful this past two years!!! Andy Buelow, President/CEO at West Michigan Symphony Thank you, as always, WolfBrown, for your thought leadership. Wiley Hausam, Director of Arts and Cultural Programming at Peak Performances at Montclair State University Thank you, thank you, thank you everyone at WolfBrown! You have given us much information - and the basis for hope and faith in our future - during very dark days. Which are looking brighter now.

Through its Audience Outlook Monitor program, WolfBrown provides turn-key capacity-building services to arts funders, agencies and service organizations. INFORMATION FOR BIPOC-CENTERED ORGS WolfBrown Commits to Providing BIPOC-Centered Organizations No-Cost Access to AOM Surveys As a part of our larger commitment to equity , we are eliminating the cost barriers to accessing our services for selected organizations working in historically marginalized communities. Specifically, w e are committed to providing free opportunities for BIPOC-centered organizations to participate in our AOM surveys as research partners. Our goal in this program is to establish long term supportive relationships with a limited number of BIPOC-centered organizations. Please reach out to us if you are interested in learning more or if you have any questions. Once you reach out to us, we’ll schedule a meeting to better understand your mission and artistic work, and to explore how our surveys might address some of your specific information needs. Eligibility BIPOC-centered organizations working in one or more of the performing arts disciplines, with annual expense budgets under $3 million. For organizations interested in participating in our surveys, we recommend: You have a customer database with a minimum of 1,000 recent ticket buyers You work in one or more of the following performing arts disciplines: theatre, children’s theatre, musical theatre, jazz, opera, classical music, dance, choral music, or multi-disciplinary presenters Learn more about terms and conditions for our surveys. Learn more about all of the surveys we offer.

Learn about Audience Outlook Monitor and upcoming events. NEWSLETTER ARCHIVE You can find some of our latest newsletters on the WolfBrown website . Read a selection of our newsletters below or subscribe to get the latest information in your inbox. Subscribe here 18 New Use on the Data of Apps 17 Upcoming Research Opportunities and News (June 2024) 16 The Atomization of Loyalty and the Future of Customer Relationships 15 Introducing Communications And Media Use Survey (2024) 14 Introducing the Demographics and Media Use Survey (2024) 13 Resources from Accessibility Town Hall 12 Announcing the Post-Event Feedback Surveys (2024-25) 11 Register for a FREE Community Event 10 Introducing the Friction Audit and Audience Engagement Survey (2024) 9 Introducing the Post-Event Feedback Survey 8 Introducing the IDEA Study 7 Last Chance to Register for the Demographics and Buyer Behavior Survey 6 Introducing the Communications and Media Use Survey 5 Explore the Future of Marketing Relationships 4 Introducing the Demographic and Buyer Behavior Survey 3 (Re)Introducing Audience Outlook Monitor 2 Resources from Dec. 5 Executive Briefing & Upcoming Seminar on Immersive Experiences 1 What Happened to Audiences

The IDEA Study Phase 1 Tagging Scheme Please bookmark this page, as it is not publicly accessible. Download a Word Document with the tagging scheme here. PrivatePage_IDEAStudy_ANY-ALL_TaggingScheme FINAL .docx Download DOCX • 23KB You can also find this text below. GLOBAL TAG FOR USE IN ANY REPORT NOTABLE – Comments you may wish to return to or call out as examples, or that are particularly rich in content. [Note that you can associate multiple tags with a comment.] AUDIENCE EXPERIENCE REPORT Q. Why not? (Reported if the answer is “no” for “Do you feel comfortable being your “true self” when attending our programs – free to express yourself without thoughts of social judgment?) SUGGESTED TAGS RELIGION – Concern about being judged for religious affiliation CONSERVATIVE – Concern about being judged for conservative values LIBERAL – Concern about being judged for liberal values AGEISM – Concern about being judged for age DISABILITY – Concern about being judged for disability FORMALITY – Concern about being judged for lack of formal attire or other formality ALONE – Concern about attending alone PROGRAM – Concern about expressing dissatisfaction with a program AUDIENCE – Concern about audience or other visitor judgement in general Q. If you can think of something specific that makes you feel welcome at our programs or facility, please share it with us. SUGGESTED TAGS DIVERSE AUDIENCE – Seeing a diverse audience or visitors FOH POSITIVE – Friendly, welcoming, and being well-treated ARTISTS POSITIVE – Artists, actors, and musicians interactions with each other and audiences AUDIENCE POSITIVE – Friendly audience members/other visitors FAMILIAR Knowing artists, audience members, visitors, feeling “at home" SHARED – Being part of a shared experience CASUAL – No dress code, relaxed, come-as-you-are REFRESHMENTS – Refreshments provided DIVERSE PROGRAM – Variety or diversity of programs SAFETY – Feeling the venue is safe Q. What made you feel unwelcome? (Asked of respondents who indicated they felt unwelcome due to a specific incident at a program)SUGGESTED TAGS FOH NEGATIVE – Rude treatment, insensitive comments/questions, or lack of follow up on complaints AUDIENCE NEGATIVE – Something experienced or observed of other audience members or visitors UNSAFE – Feeling unsafe due to past experience INCLUSION REPORT Q. Please offer an example of how our communications materials are less than inclusive. (Asked of respondents that answered “excluded” when asked, “When you see our communications materials – our website, brochures, advertisements, etc., do they make you feel excluded from, or included in, our organization’s work? SUGGESTED TAGS: IMAGES – Comments about images LANGUAGE – Comments about language, use of words TAGGING SCHEME FOR USE IN SEVERAL REPORTS IN RESPONSE TO THESE QUESTIONS: INCLUSION REPORT: What are one or two things we’ve done that have advanced inclusion? (Asked of respondents who indicated that they are aware of specific actions taken in the past few years to be more inclusive.) EQUITY REPORT: What are one or two things you’ve noticed that we’ve done? (Asked of respondents who indicated that they are aware of specific actions taken to serve a broader public.) EDI REPORT: Where do you look for evidence of a cultural organization’s commitment to diversity, equity, and inclusion? ARTIST DIVERSITY – Comments related to artists, actors, musicians, etc. PROGRAM DIVERSITY – Comments related to programming BOARD DIVERSITY – Comments related to governing bodies STAFF DIVERSITY – Comments related to staffing (not necessarily FOH) FOH DIVERSITY – Comments related to ushers, box office, volunteers, venue personnel CASUAL – Comments related to dress codes and other efforts to be less formal VENUE LOCATION – Comments related to community-based programs DIGITAL ACCESS – Comments related to digital access PRICING – Comments related to pricing accessibility COMMUNICATIONS – Comments related to communications, language, images OUTREACH – Comments related to education, outreach, special programs ACCESSIBILITY – Comments related to disability services, ALDs, sensory programs, mobility, etc. LEAN IN – Comments acknowledging the work, “keep up the work” or constancy in the work

Creating audience engagement programs takes an enormous amount of staff time and direct cost. Understanding your audiences’ appetite for engagement and which resources they use and value most ensures you are devoting your resources in the right way for different audience segments. Friction Audit and Engagement Survey Description Timeline & Pricing Protocols Participating Organizations The Friction Audit and Engagement Survey will inform your work providing fulfilling experiences for ticket buyers before, during, and after your programs. You can use this survey to track friction points across the experience of attending your programs and to gauge demand for engagement activities before, during and after performances. This survey is available specifically for performing arts-based organizations. In sum, the survey offers a comprehensive picture of how your patrons aspire to engage and what their actual experience is. This survey addresses questions such as: How passionate are your ticket buyers about learning more about the art? How do ticket buyers experience your programs? Where is there friction across the many customer touch points? How do ticket buyers like to prepare for your programs, if at all? What types of information do they most want to absorb beforehand? How do they want that information delivered to them? What are their preferences for different presentation formats? How to they prefer to process the artistic experiences they have? What post-performance activities do they prefer? What is their interest in educational activities not tied to specific performances? What are the inter-connections between engagement and loyalty, frequency, giving, etc.? How do engagement preferences vary across age cohorts, and other demographic characteristics? Level of Customization This is a discipline-specific protocol. While the same lines of questioning apply across disciplines, your ticket buyers will answer questions in reference to the artistic discipline you present. In the case of multi-disciplinary presenters, your ticket buyers will be given a choice of disciplines for certain question modules. Otherwise, no customization is involved. Results To maximize learning, research partners must agree to share their results with other participating organizations through the WolfBrown dashboard. After the survey concludes, aggregated results may be shared with the larger field through the Audience Outlook Monitor community . Questions For more information about this survey, contact Erin Gold at WolfBrown. Contact Us Timeline Choose your own date or look at our registration form for the next recommended date Pricing Pricing is based on your organizational expense budget. Tier 1 (Organization expense budget of $9 million+): $2,250 USD Tier 2 (Organization expense budget of $3 million-$9 million): $1,950 USD Tier 3 (Organization expense budget of <$3 million): $1,650 USD Research partners who elect this survey will have access to the following standardized survey protocols. Audience Outlook Monitor survey protocols are the protected intellectual property of WolfBrown LLC. Unauthorized use of all or parts of these protocols is strictly prohibited. We provide them here to allow you to assess the extent to which the protocols will meet your needs. Choral Music Friction Audit and Engagement Survey CHORAL MUSIC (web version)small .pdf Download PDF • 395KB Dance Friction and Engagement Survey DANCE (web version)small .pdf Download PDF • 376KB Jazz Friction Audit and Engagement Survey JAZZ (web version)small .pdf Download PDF • 378KB Musical Theatre Friction Audit and Engagement Survey MUSICAL THEATRE (web version)small .pdf Download PDF • 375KB Hybrid Stage Plays & Music Theatre Friction Audit and Engagement Survey THEATRE HYBRID (web version)small .pdf Download PDF • 384KB Opera Friction Audit and Engagement Survey OPERA (web version)small .pdf Download PDF • 374KB Orchestra Friction Audit and Engagement Survey ORCHESTRA (web version)small .pdf Download PDF • 374KB Stage Plays or Children’s Theatre Friction Audit and Engagement Survey STAGE PLAYS or TYA (web version)small .pdf Download PDF • 375KB Multi-disciplinary Performing Arts Friction Audit and Engagement Survey MULTI-DIS PERF ARTS (web version)small .pdf Download PDF • 417KB "Participating in the Friction Audit & Engagement Survey offered valuable data and collaboration opportunities which we deeply appreciate." - TJ Ramirez, Associate Marketing and PR Manager for East West Players Past Research Partners 59E59 Theaters Arizona Theatre Company Ballet Arizona Blumenthal Arts Cal Performances Celebrity Series of Boston Childsplay The Cleveland Orchestra East West Players Flint Institute of Music Golden Thread Productions Houston Ballet LA Opera The Old Globe Pittsburgh Symphony Orchestra San Diego Symphony Segerstrom Center for the Arts St. Louis Symphony Orchestra The Symphony of Northwest Arkansas Tucson Symphony UMS West Michigan Symphony Register Now An invoice will be generated after you register. Please read our terms and conditions before registering. Register

b1db7747-6bd1-468e-b2c0-3e60fe6717db COHORT RESULTS The COVID-19 study was a collaboration of international cultural organizations working together to understand audiences preferences during the COVID-19 pandemic. Our partners included: Phase 3 Partners COVID-19 Study Phase 3 Partners (2022) AMS Analytics and AMS Planning & Research AMS Analytics and AMS Planning & Research helps performing arts centers leverage data so they can build communities more effectively. We are a boutique firm founded with the explicit purpose to provide data and analytics to the performing arts center industry. Our flagship product is the Analytics Suite and currently features more than 50 subscribing institutions with over a decade of PAC operational data available for analysis and insight-building. See participating organizations. Patternmakers / Australia We believe in the power of insight to help good causes change the world. Data is hailed as ‘the new oil’, but applying it in cultural, creative and community contexts is not straightforward. Resources are tight, time is limited and 110% of your energy goes into your creative work. At Patternmakers, we know what data related activities work, and which ones are a waste of time. We’re here to support you to become more insightful, so you can reach more people, secure funding and deliver even more impact in the world. See participating organizations and research findings. The National Orchestra Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. The National Theatre Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. COVID-19 Study - Phase 2 Partners COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston The mission of ArtsBoston is to support and grow the arts and culture sector of Greater Boston. ArtsBoston is a leading force behind Greater Boston’s arts and cultural sector. In support of our 175 member organizations, we provide vital research and audience building programs that encourage participation in arts and culture, stimulate demand and raise attendance. We influence public policy and local investment by demonstrating to civic leaders and private industry the sector’s positive economic and social impact. By making this mission a daily goal, we ensure the very future of the arts and cultural sector as a core driver of our community and quality of life. See participating organizations and research findings. Audiences Norway / NPU Introducing Audience Outlook Monitor, a new collaboration with Wolfbrown. In the midst of the COVID-19 outbreak, we need to know, more than ever, how audiences are feeling about their future attendance at their favorite venues. How interested are audiences in consuming culture created online? Are cultural beliefs changing during this time? This international collaboration of more than 100 cultural organizations sets out find out how audience preferences are changing and how to plan their successful return accordingly. See participating organizations and research findings . CultureSource / Metro Detroit CultureSource is a member association for non-profit arts and cultural organizations in Metro Detroit serving the following seven counties: Wayne, Oakland, Macomb, Washtenaw, Livingston, Monroe and St. Clair. As a regional service organization, we do this work through hosting professional development workshops that grow creative and leadership capacities, presenting programs that provide space for exchanging ideas about arts and culture, and leading initiatives that bring together stakeholders interested in the public accessing creative expression. See participating organizations and research findings . Greater Pittsburgh Arts Council The Greater Pittsburgh Arts Council (GPAC) champions the arts in Southwestern Pennsylvania, providing financial, professional, and political support for the arts and culture sector. Comprised of more than 400 diverse artists and nonprofit organizations, GPAC offers valuable research, legal and business consulting, networking, and professional development opportunities so that artists, arts leaders, and organizations can grow their skills and advance their practice. GPAC provides grants for artists and arts organizations. We also lead the region’s arts advocacy at the local, state, and national level, and model best practices for accessibility and equity in the arts. See participating organizations and research findings. Imagine MKE / Milwaukee Our work is rooted in the belief that arts and culture have the power to transform Milwaukee and be the catalyst for social, economic, and civic vitality. Driven by this belief, we unite within our sector and across the city around work that sustains artists and arts organizations, positions creatives at key leadership tables, and partners with others to build a healthy, thriving and inclusive city. See participating organizations and research findings. League of American Orchestras Learn how the League leads, supports, and champions America's orchestras and the vitality of the music they perform. See participating organizations and research findings . League of Chicago Theatres The League of Chicago Theatres is an alliance of theatres, which leverages its collective strength to support, promote and advocate for Chicago's theatre industry. Through our work, we ensure that theatre continues to thrive in our city. See participating organizations and research findings . New Jersey Theatre Alliance The mission of New Jersey Theatre Alliance is to unite, promote, strengthen, and cultivate New Jersey's professional theatres. We advance the theatre community by developing innovative, collaborative, and engaging programs and services for member theatres and their diverse audiences. See participating organizations and research findings . Ontario Arts Council / Ontario The Ontario Arts Council was established in 1963 to foster the creation and production of art for the benefit of all Ontarians. The OAC's grants and services to professional, Ontario-based artists and arts organizations support arts education, Indigenous arts, community arts, crafts, dance, Francophone arts, literature, media arts, multidisciplinary arts, music, theatre, touring, and visual arts. See participating organizations and research findings. Theatre Bay Area / San Francisco Theatre Bay Area was founded in 1976 to serve the vital artistic community of the Bay Area, and is today the largest regional theatre service organization in North America, serving as a model for other service organizations around the country. Our mission is to unite, strengthen, promote and advance the theatre community in the San Francisco Bay Area, working on behalf of our conviction that the performing arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth. See participating organizations and research findings . TDF / New York Founded in 1968, TDF's mission is to sustain live theatre and dance by engaging and cultivating a broad and diverse audience and eliminating barriers to attendance. TDFfulfills its mission with a variety of programs that expand access, cultivate communities and support the makers of the performing arts. See participating organizations and research findings . COVID-19 Study Phase 1 Partners (2020) COVID-19 Study - Phase 1 Partners Arthur M Blank Foundation The Arthur M. Blank Family Foundation promotes positive change in peoples’ lives and builds and enhances the communities in which they live. We seek innovative solutions that enable young people, families and communities to achieve results beyond what seems possible today. See participating organizations and research findings . ArtsWave / Greater Cincinnati ArtsWave is the engine for Greater Cincinnati’s arts. Through gifts from tens of thousands of individuals and companies each year, ArtsWave funds and supports 100+ arts projects and organizations through impact-based grants. Those projects and organizations create a wave of arts that connect our region and make it vibrant. See participating organizations and research findings . Los Angeles County Department of Arts and Culture The mission of the Los Angeles County Department of Arts and Culture is to advance arts, culture, and creativity throughout LA County. We provide leadership, services, and support in areas including grants and technical assistance for nonprofit organizations, countywide arts education initiatives, commissioning and care for civic art collections, research and evaluation, access to creative pathways, professional development, free community programs, and cross sector creative strategies that address civic issues. All of this work is framed by our longstanding commitment to fostering access to the arts, and the County’s Cultural Equity and Inclusion Initiative. See participating organizations and research findings. Minnesota Partners See participating organizations and research findings. Professional Association of Canadian Theatres PACT is a member-driven organization of professional Canadian theatres which serves as the collective voice of its members. For the betterment of Canadian theatre, PACT provides leadership, national representation and a variety of programs and practical assistance to member companies, enabling members to do their own creative work. We are a leader in the national performing arts community, and a devoted advocate for the value of live performance. Since 1979 we have focused on providing a community where theatre professionals (both artistic and administrative) can come together to discuss important issues and work together to create innovative solutions. See participating organizations and research findings. Theatre for Young Audiences/USA TYA/USA is the leading national organization for the professional field of theatre for children and families, representing nearly 900 member theatres, organizations, and individual artists across 42 states. Dedicated to ensuring that all young people have access to high-quality theatre experiences, TYA/USA offers a variety of programming and provides a network of exchange that connects professionals working across the industry. See participating organizations and research findings.

Membership and Affiliations Survey Description Timeline & Pricing Informational Session Protocol New for 20 25-26, the Membership and Affiliations Survey will deploy on October 14, 2025 as a cohort, and continues our deep dive into customer loyalty . This will be a discipline-specific survey protocol, with versions available for orchestras, chamber music presenters, choral organizations, operas, theatres, and multi-disciplinary performing arts presenters. The survey explores ticket buyers’ interests in various types of membership programs and other affiliation opportunities. Its overall purpose is to provide guidance as to how to manage the range of opportunities to deepen engagement and involve patrons in your mission, especially those who cannot attend frequently . This survey will address questions such as: What motivates loyalty beyond attendance at ticketed events? What types of membership offers appeal to different segments of ticket buyers? What memberships and affiliations are most likely to ‘catch’ former subscribers and higher-frequency single-ticket buyers who don’t want to subscribe? What aspects of your mission are most likely to drive affiliation? What opportunities might be available to deepen engagement through adult education? Results To maximize learning, cohort members agree to share their results with other participating organizations through the WolfBrown Dashboard . A selection of aggregated results may be shared with the larger field through the Audience Outlook Monitor community. Level of Customization We anticipate there will be different versions of the survey corresponding to different performing arts disciplines, but otherwise little customization. Questions For more information about this survey, contact Erin Gold at WolfBrown. Contact Us Timeline Choose your own date or look at our registration form for the next recommended date Pricing Pricing is based on your organizational expense budget. Tier 1 (Organization expense budget of $9 million+): $2,250 USD Tier 2 (Organization expense budget of $3 million-$9 million): $1,950 USD Tier 3 (Organization expense budget of <$3 million): $1,650 USD Members of the League of American Orchestras should fill out this LAO Membership & Affiliations Survey registration form to receive special pricing. Cost to participate for League members: Group 1 orchestras: $1,950 USD Group 2 orchestras: $1,650 USD Group 3 orchestras: $1,350 USD Group 4 orchestras: $1,050 USD Group 5 orchestras: $750 USD Group 6 orchestras: $450 USD Group 7 and 8 orchestras: $250 USD Research partners who elect this survey will have access to the following standardized survey protocols. Audience Outlook Monitor survey protocols are the protected intellectual property of WolfBrown LLC. Unauthorized use of all or parts of these protocols is strictly prohibited. We provide them here to allow you to assess the extent to which the protocols will meet your needs. Download the protocol: Membership and Affiliations Survey Protocol web_version .pdf Download PDF • 1.06MB Watch the Orchestra Informational Session: Watch the General Informational Session: Register Now An invoice will be generated after you register. Please read our terms and conditions before registering.

COHORT RESULTS League of American Orchestras americanorchestras.org Latest updates (November, 2021) Read the full report (PDF, 9 pages) PARTICIPATING ORGANIZATIONS Cleveland Orchestra Madison Symphony Orchestra Nashville Symphony New World Symphony New York Philharmonic Omaha Symphony Oregon Symphony Pacific Symphony Philadelphia Orchestra San Diego Symphony San Francisco Symphony Tucson Symphony Orchestra Walt Disney Concert Hall New participants: Detroit Symphony Orchestra North Carolina Symphony Previous reports

Demographics and Buyer Behavior Survey Demographics and Buyer Behavior Survey Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for outbound emails here. Demo and Buyer Behavior Suggested Email Language 2025 Flinn .docx Download DOCX • 16KB You can also find this text below. Outbound message 1, requesting cooperation Timing: June 10, 2025 , specific time is at your discretion. Use your own branding and design. Make certain you use the correct survey hyperlink. Sender Line: [Organization Name] Subject Line: Requesting your help with a survey [we are open to other subject lines that would lead to higher click-through rates] Dear [FNAME] , With every year, we strive to gain a better understanding of our audience – who buys tickets, who accompanies them to our programs, why they come, and how similar or different they are from the larger community we serve. Would you take a few minutes to complete a survey for [organization] ? We cannot be successful unless we know who we serve. This basic information is incredibly helpful both internally and to our funders and other supporters. Your responses are anonymous. We are participating in this research with other local arts and culture organizations and apologize if you receive multiple requests to take this survey. Please respond to one of them. The survey’s privacy policy is available here. This is strictly research – no sales or fundraising is involved. After completing the survey, you’ll be redirected to a webpage with selected results, so that you might compare your answers with those of other survey takers. Thank you in advance for your consideration. Here’s the link. [embed link] Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link] Outbound message 2, reminder message Timing: June 13, 2025, specific time is at your discretion. Use your own branding and design. Make certain you use the correct survey hyperlink. If possible, send reminder messages only to those who didn’t open the first message. Sender Line: [ Organization Name ] Subject Line: Last chance to participate in an important survey Dear [ FNAME ], I contacted you several days ago with a request to take an important survey. Would you consider participating if you have not already? Time is of the essence, as the survey closes on Monday night. The questions explore your background and are quite straightforward. Your answers would be extremely helpful to [ organization ]. No sales or fundraising is involved. Here’s the link. [embed link] Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert full text of hyperlink]

Tastes and Preferences Survey (Theatre) Tagging Scheme Please bookmark this page, as it is not publicly accessible. Download a Word Document with the tagging scheme here. TAGGING SCHEME FOR TASTES AND PREFERENCES SURVEY_THEATRE PILOT .docx Download DOCX • 21KB You can also find this text below. Note: You can associate multiple tags with a comment. GLOBAL TAG (For Use in Any Report) · NOTABLE – Comments you may wish to return to or call out as examples, or that are particularly rich in content. · POS – Comments that are positive. · NEG – Comments that are negative. CULTURAL INTERESTS Q. If you’d like, please share more specific information about the cultures or subcultures of greatest interest to you, contemporary or historical. · COUNTRIES – Mention of specific countries, varied · INFLUENCE – Influences · CONTEMPORARY – Contemporary, current issues · FAITH – Association, connection to faith · WOMEN – Mention of women playwrights, directors · LGBTQ+ Mention of LGBTQ artists, topics SATISFACTION WITH OFFERINGS Q. Where do we fall short in earning your satisfaction with our program offerings? · REPEAT – Repetitive · SERIOUS – Too serious, woke, not enjoyable · UNKNOWN – Too many unfamiliar plays, playwrights · NORISK – Not challenging enough, lack of risk · LOCATION – Mention of inaccessibility of venue location · INFO – Insufficient information about productions · SOCIAL – Lack of social opportunities FORMAT PREFERENCES Q. To your taste, what’s the optimal mix of introductory remarks at our programs? · SHORT – Preference for short remarks · NONE – Preference for no remarks from stage · EDUCATE – Educational, info to relate to the work · NEW – Mention of only new information, specific news · PRE-TALK – Preference for remarks during pre-talks · VIDEO – Preference for digitally accessible remarks · ARTISTIC – Only artistic director, actors, directors (not E.D.s, etc.) · HUMOR – Engagement with humor