Affordable market research for arts and cultural organizations. Finally. Audience Outlook Monitor is a community of research-minded arts and culture professionals dedicated to learning about audiences, led by WolfBrown. Through our free learning activities, we build sector capacity to think critically about audiences and their relationships with arts organizations. Community members may join our paid surveys as an easy and professional alternative to expensive, customized market research. Affordable audience insights for arts and cultural organizations. Welcome! Audience Outlook Monitor (AOM) is a community of research-minded arts and culture professionals dedicated to learning about audiences. We invite arts and cultural organizations to participate in two ways: 1. Join the free Audience Outlook Monitor community by subscribing to the newsletter to participate in free programs offered periodically to community members. Or, scan the archive of past sessions for relevant topics. Join the community 2. Choose from the menu of audience surveys in our library and build a vault of audience data for your organization. Explore the Menu of Surveys Why Audience Outlook Monitor? Access professional quality research protocols at a fraction of the cost Deploy surveys as you need them Compare results across peer organizations, and against field aggregates Benefit from peer-based learning around results View your results in a password-protected dashboard, available 24/7 to anyone in your organization Accumulate all of your research results in a single place – a cumulative archive of your audience data, and a hedge against loss of institutional memory due to staff turnover Through AOM's low-cost surveys , arts and cultural organizations can track essential information about their customers while avoiding the costs of customized research. What People Say What People Say Jennifer Lin, Content Marketing Manager & Photographer, Metro Theater Company Thank you so much for all your incredible work on the Audience Outlook Monitor. Metro Theater Company was grateful to be a part of the COVID Study early on. I've really enjoyed all your briefings, webinars, and takeaways. Your clear research helped us all think creatively about ways to approach our programming, revenue opportunities, and communications. Plus, I felt a little reassured by knowing that many other arts managers collectively shared similar challenges during the pandemic. You were a bright spot of data, insight, and understanding among the uncertainty of the last 20 months! Gina Compitello, Chief Marketing Officer Tucson Symphony Orchestra The data we get from our post-event surveys is absolutely invaluable. Myself and my colleagues use this data on a regular basis to help gauge success and find ways to improve. We also love using the open answer responses to show impact! Wiley Hausam, Director of Arts and Cultural Programming at Peak Performances at Montclair State University Thank you, thank you, thank you everyone at WolfBrown! You have given us much information [through the COVID-19 Study] - and the basis for hope and faith in our future - during very dark days. Which are looking brighter now. Summer Roth, Director of Marketing and Communications for Scottsdale Arts "I truly appreciated the opportunity to collaborate with other non-profit marketing leaders during the research process. The relationships we developed provided a sense of understanding and validation that was crucial for my growth. WolfBrown’s deep knowledge and data acumen were instrumental in connecting the dots between various, sometimes seemingly unrelated, data points. This insight has helped me see how these factors impact my role as a leader in the non-profit sector. WolfBrown genuinely cares about the arts non-profit community and consistently demonstrates their commitment to our success. Their support has inspired us to adapt, innovate, and thrive in our efforts to serve the community.

The AOM Community is a community of practice facilitated by WolfBrown to advance the cultural sector’s understanding of audiences through research. There are no boundaries around the learning – we invite everyone to join the community and take advantage of periodic webinars, publications and other learning opportunities, and to contribute their own perspectives.  A RESEARCH COMMUNITY DEDICATED TO BUILDING AUDIENCES Audience Outlook Monitor is a community of practice facilitated by WolfBrown to advance the cultural sector’s understanding of audiences through research. There are no boundaries around the learning – we invite everyone to join the community to take advantage of periodic webinars, publications, and other learning opportunities. We hope community members will also contribute their own perspectives. Through this community, we plan to offer: Referrals to important academic and applied research from around the world that has implications for audience building Opportunities to question leading researchers about their studies Skills-building workshops on various research techniques Briefings on evaluations and research studies related to audience development Opportunities to nominate research topics, and to influence the design of future AOM studies For 2023, AOM community activities will revolve around the topic of customer relationships. Specifically, we will reflect critically on subscription as a relationship and think collectively about other types of customer relationships that capture loyalty, affinity, and passion, and that speak to the lives of current day arts consumers. By the end of 2023, we plan to offer community members free access to a publicly-available dashboard with aggregated data from a selection of past audience studies, with the hope that expensive research conducted by funders and organizations can pay dividends to the sector long after the initial work. Watch previous sessions and sign up for upcoming events. If you’re not already part of the Audience Outlook Monitor community, please sign up .  We'd love for you to be a part of our community! Sign up for our newsletter to stay up-to-date with our latest news and offerings. Join the community WHAT PEOPLE SAY Todd Fogdall, President & CEO, Appell Center for the Performing Arts Greatly appreciate your work! Jim O'Connell, Associate Professor and Arts Management Coordinator at University of Wisconsin - Stevens Point Thanks SO MUCH! This work provides such valuable context. What a community. Roger Tomlinson Very informative and much appreciated. Laura Smith, Chief Advancement Officer, National Assembly of State Arts Agencies Love your work and insights. Important! Thanks so much for this. Helpful.

How To Register Complete the Research Partner Registration Form to indicate your interest in participating in any of our surveys. The registration form will ask you to choose a deployment date for each survey you elect. You may accept our recommended date, or choose your own date. Within several days of receiving your order, we’ll follow-up with you with any questions and send you an invoice. Your invoice will reflect any applicable discounts. Please read our terms and conditions before registering. If you are coming to us from outside the USA, please email Erin Gold at WolfBrown prior to registering to confirm that our surveys will work for your ticket buyers. Our prices are based on a tiered system, to make our services more affordable to smaller organizations. Please note your tier before registering: Tier 1 = Organization expense budget of $9 million+ USD Tier 2 = Organization expense budget of $3 million-$9 million USD Tier 3 = Organization expense budget of <$3 million USD Complete the Partner Research Registration Form Free Consultations about AOM Surveys Want personalized help choosing the right surveys from Audience Outlook Monitor for your organization? Unsure how many times to survey your patrons in a given season? Just want some quality brainstorming time about audience data? A WolfBrown consultant would be happy to meet with anyone who’d like to have an informal 30-minute consultation to discuss their organization’s research needs. Sign up for a Free Exploratory Conversation

Opt-In Surveys Choose the surveys you want, and deploy them when you want. AOM surveys are a low-cost alternative to expensive, customized market research and allow you to track essential information about your customers regularly, year after year. Do you need help choosing surveys? All-Access Partnership Our top-level All-Access Partnership is for organizations that want a turnkey solution to their audience survey needs. For a flat annual fee of $8,250, All-Access Partners may freely choose from our library of surveys and set their own deployment dates. This level of service also brings customization privileges for individual protocols and private consultations with a WolfBrown consultant. Contact Erin Gold at WolfBrown to inquire about our premium level of service. Contact Us Post-Event Feedback Surveys WolfBrown is an industry leader in designing and implementing post-event feedback surveys (previously through the Intrinsic Impact program). We have supported hundreds of performing arts organizations in this area for over 20 years. Find out more Post-Event Feedback Surveys Gathers feedback directly from audiences or visitors immediately after they attend an event and can be sent after as many productions, programs or periods of visitation in the year as your organization wishes. Available as a cohort experience. Register anytime. The annual fee covers unlimited surveying for a one-year period from August 1 – July 31 of the following year. Registration is possible throughout the year. The deployment period stays the same as the rest of the cohort. Pricing is between $2,950 - $3,950, based on your organization's expense budget. The early bird discount does not apply to these surveys. Library of Opt-In Surveys Our library of standardized surveys covers the core research topics of greatest interest to most arts organizations. Register by July 31, 2025 to receive $300 off each eligible survey that you choose to deploy over the 2025-26 season. Demographics and Buyer Behavior Survey Find out more Yields a detailed profile of your patrons in terms of demographics, family lifecycle, transportation, social organizing behavior, motivations, and how they relate to your organization. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Communications and Media Use Survey Find out more Generates a comprehensive media usage profile of your patrons (social media, digital media, radio, TV, print publications); the protocol requires a high level of customization to reflect the local media market. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $2,550 - $3,450, based on your organization's expense budget. Friction Audit and Engagement Survey Find out more Tracks performing arts-based organizations' audience members' background in the arts, aspirational level of engagement, experience mapping, friction with customer touch points, safety concerns, and preferences for engaging before, during, and after performances (a discipline-specific protocol). Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Tastes and Preferences Survey (Discipline Specific Cohorts) Find out more Develops a taste profile of your patron base, covering preferences for genres, subgenres, and formats, indicators of risk and adventurousness, interest in digital programming and immersive experiences (a discipline-specific protocol). Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Find out more Membership and Affiliations Survey Explores ticket buyers’ interests in membership programs, organizational affiliations, and adult education offerings—helping you better understand what drives long-term engagement. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Find out more Donor Motivations Survey Unearths the driving forces motivating donors to give. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Find out more IDEA Study Phase 1: Attitudes about Inclusion, Diversity, and Equity Assesses audience attitudes about inclusion, diversity, and equity. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Find out more IDEA Study Phase 2: Focus on Accessibility Dives deep into the accessibility needs of ticket buyers and current practices of arts and culture organizations. Assesses audience attitudes about accessibility. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Register for Surveys Now Real-time dashboard reporting Organizations participating in any of our surveys can compare their results with those from other organizations and against field aggregates. Results accumulate in a password-protected dashboard , and you can request as many logins as you'd like. Over time, your dashboard will become an easily accessible archive for your audience survey data. What People Say Jennifer Lin, Content Marketing Manager & Photographer, Metro Theater Company Thank you so much for all your incredible work on the Audience Outlook Monitor. Metro Theater Company was grateful to be a part of the COVID Study early on. I've really enjoyed all your briefings, webinars, and takeaways. Your clear research helped us all think creatively about ways to approach our programming, revenue opportunities, and communications. Plus, I felt a little reassured by knowing that many other arts managers collectively shared similar challenges during the pandemic. You were a bright spot of data, insight, and understanding among the uncertainty of the last 20 months! Gina Compitello, Chief Marketing Officer Tucson Symphony Orchestra The data we get from our post-event surveys is absolutely invaluable. Myself and my colleagues use this data on a regular basis to help gauge success and find ways to improve. We also love using the open answer responses to show impact! Wiley Hausam, Director of Arts and Cultural Programming at Peak Performances at Montclair State University Thank you, thank you, thank you everyone at WolfBrown! You have given us much information [through the COVID-19 Study] - and the basis for hope and faith in our future - during very dark days. Which are looking brighter now. Summer Roth, Director of Marketing and Communications for Scottsdale Arts "I truly appreciated the opportunity to collaborate with other non-profit marketing leaders during the research process. The relationships we developed provided a sense of understanding and validation that was crucial for my growth. WolfBrown’s deep knowledge and data acumen were instrumental in connecting the dots between various, sometimes seemingly unrelated, data points. This insight has helped me see how these factors impact my role as a leader in the non-profit sector. WolfBrown genuinely cares about the arts non-profit community and consistently demonstrates their commitment to our success. Their support has inspired us to adapt, innovate, and thrive in our efforts to serve the community.

All-Access Partnership Looking for a flexible, comprehensive approach to audience research? AOM's All-Access Partnership allows arts and cultural organizations to select from our library of surveys, set their own deployment dates, customize survey protocols, and receive personalized guidance from a WolfBrown researcher, all for a flat annual fee. Not sure which surveys are right for your organization, or how often to survey your audiences? WolfBrown also offers free, informal 30-minute consultations to discuss your research needs, explore available options, and help you find the right approach. Contact us to schedule a free consultation or learn more about All-Access Partnerships. Contact Us

Need Help Choosing Surveys? Select your organizational role. Artistic Education Front of House Development Board HR Marketing Artistic teams may be especially interested in the following surveys: Friction Audit and Engagement Survey Tastes and Preferences Survey Post-Event Feedback Survey IDEA Study, Phase 1: Attitudes about Inclusion, Diversity, and Equity IDEA Study, Phase 2: Focus on Accessibility Education teams may be especially interested in the following survey: Friction Audit and Engagement Survey Post-Event Feedback Surveys Membership and Affiliation Survey Front of House teams may be especially interested in the following surveys: Friction Audit and Engagement Survey Post-Event Feedback Surveys IDEA Study, Phase 1: Attitudes about Inclusion, Diversity, and Equity IDEA Study, Phase 2: Focus on Accessibility Development teams may be especially interested in the following surveys: Donor Motivations Survey Post-Event Feedback Surveys Membership and Affiliation Survey Demographics and Buyer Behavior Survey Boards and Executives may be especially interested in the following surveys: Donor Motivations Survey Demographics and Buyer Behavior Survey IDEA Study, Phase 1: Attitudes about Inclusion, Diversity, and Equity IDEA Study, Phase 2: Focus on Accessibility HR teams may be especially interested in the following surveys: IDEA Study, Phase 1: Attitudes about Inclusion, Diversity, and Equity IDEA Study, Phase 2: Focus on Accessibility Marketing teams may be especially interested in the following surveys: Tastes and Preferences Survey Post-Event Feedback Surveys Communications and Media Use Survey Demographics and Buyer Behavior Survey IDEA Study, Phase 1: Attitudes about Inclusion, Diversity, and Equity IDEA Study, Phase 2: Focus on Accessibility OVERVIEW OF ALL TEAMS Artistic Education FrontOfHouse Development Board HR Marketing Go to the Overview of All Opt-In Surveys Free Consultations about AOM Surveys Want personalized help choosing the right surveys from Audience Outlook Monitor for your organization? Unsure how many times to survey your patrons in a given season? Just want some quality brainstorming time about audience data? Erin Gold at WolfBrown has set aside time to meet with anyone who’d like an informal 30-minute consultation to discuss their organization’s research needs. Contact Us

Affordable market research for arts and cultural organizations. Finally. Audience Outlook Monitor is a community of research-minded arts and culture professionals dedicated to learning about audiences, led by WolfBrown. Through our free learning activities, we build sector capacity to think critically about audiences and their relationships with arts organizations. Community members may join our paid surveys as an easy and professional alternative to expensive, customized market research. Understanding audiences is essential to building strong, responsive, and sustainable arts and cultural organizations. Yet access to high-quality audience research has historically been limited by cost, capacity, and resources, putting it out of reach for many organizations. Audience Outlook Monitor (AOM) is a WolfBrown initiative dedicated to making audience research more accessible, affordable, and actionable for cultural organizations of all sizes . Through collaborative research, shared learning, and practical tools , AOM helps organizations better understand their audiences, respond to changing patterns of participation, and make more informed decisions. Participating organizations can gather audience feedback through low-cost surveys and access their results through an online dashboard , making it easier for staff across departments to engage with data and apply research findings to their work. Our History Launched in 2020, Audience Outlook Monitor brought together leaders from more than 660 cultural organizations around the world to study audience behaviors during the COVID-19 pandemic. What began as an urgent response to a period of extraordinary uncertainty helped establish a new model for collaborative audience research, built around cost-sharing, transparency, rapid deployment, timely access to results, and shared learning. Today, AOM continues to build on that foundation, exploring important questions about audience engagement and development while strengthening the cultural sector's capacity to collect, interpret, and use audience data. What We Do Research and Learning Community Through our free AOM community , we bring together arts and cultural professionals, researchers, and others interested in understanding audiences. Webinars, research briefings, publications, and discussions offer opportunities to explore emerging research, exchange perspectives, and consider how new insights can inform practice. Our goal is to foster an ongoing conversation about audiences and the changing cultural landscape, while making valuable research findings available to the broader field. Accessible Audience Surveys AOM offers low-cost survey opportunities that help arts and cultural organizations gather essential information about their audiences without the expense of fully customized research. Through shared research tools and accessible reporting, participating organizations can better understand audience experiences, motivations, behaviors, and relationships with their organizations. Building Research Capacity Beyond collecting data, AOM is committed to helping organizations make sense of what they learn. We aim to strengthen research literacy across the cultural sector, encourage evidence-informed decision-making, and support more thoughtful and effective approaches to audience engagement. ABOUT AUDIENCE OUTLOOK MONITOR About the WolfBrown Team Audience Outlook Monitor is a program led by WolfBrown, a research and consulting firm dedicated to helping arts and cultural organizations understand their communities, strengthen their impact, and navigate change. WolfBrown's cross-disciplinary team brings expertise in market research, evaluation, strategic planning, program design, leadership development, pedagogy, and youth development. We draw on a diversity of perspectives and approaches to help organizations address complex challenges and create meaningful cultural experiences. TEAM Alan Brown Managing Principal, WolfBrown Erin Gold Consultant, WolfBrown Annick Odom Director of Communications and Field Learning, WolfBrown Surale Phillips Principal, WolfBrown

3ba1cbbe-6daf-4c24-8acb-262dad60f11d COHORT RESULTS The COVID-19 study was a collaboration of international cultural organizations working together to understand audiences preferences during the COVID-19 pandemic. Our partners included: Phase 3 Partners COVID-19 Study Phase 3 Partners (2022) AMS Analytics and AMS Planning & Research AMS Analytics and AMS Planning & Research helps performing arts centers leverage data so they can build communities more effectively. We are a boutique firm founded with the explicit purpose to provide data and analytics to the performing arts center industry. Our flagship product is the Analytics Suite and currently features more than 50 subscribing institutions with over a decade of PAC operational data available for analysis and insight-building. See participating organizations. Patternmakers / Australia We believe in the power of insight to help good causes change the world. Data is hailed as ‘the new oil’, but applying it in cultural, creative and community contexts is not straightforward. Resources are tight, time is limited and 110% of your energy goes into your creative work. At Patternmakers, we know what data related activities work, and which ones are a waste of time. We’re here to support you to become more insightful, so you can reach more people, secure funding and deliver even more impact in the world. See participating organizations and research findings. The National Orchestra Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. The National Theatre Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. COVID-19 Study - Phase 2 Partners COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston The mission of ArtsBoston is to support and grow the arts and culture sector of Greater Boston. ArtsBoston is a leading force behind Greater Boston’s arts and cultural sector. In support of our 175 member organizations, we provide vital research and audience building programs that encourage participation in arts and culture, stimulate demand and raise attendance. We influence public policy and local investment by demonstrating to civic leaders and private industry the sector’s positive economic and social impact. By making this mission a daily goal, we ensure the very future of the arts and cultural sector as a core driver of our community and quality of life. See participating organizations and research findings. Audiences Norway / NPU Introducing Audience Outlook Monitor, a new collaboration with Wolfbrown. In the midst of the COVID-19 outbreak, we need to know, more than ever, how audiences are feeling about their future attendance at their favorite venues. How interested are audiences in consuming culture created online? Are cultural beliefs changing during this time? This international collaboration of more than 100 cultural organizations sets out find out how audience preferences are changing and how to plan their successful return accordingly. See participating organizations and research findings . CultureSource / Metro Detroit CultureSource is a member association for non-profit arts and cultural organizations in Metro Detroit serving the following seven counties: Wayne, Oakland, Macomb, Washtenaw, Livingston, Monroe and St. Clair. As a regional service organization, we do this work through hosting professional development workshops that grow creative and leadership capacities, presenting programs that provide space for exchanging ideas about arts and culture, and leading initiatives that bring together stakeholders interested in the public accessing creative expression. See participating organizations and research findings . Greater Pittsburgh Arts Council The Greater Pittsburgh Arts Council (GPAC) champions the arts in Southwestern Pennsylvania, providing financial, professional, and political support for the arts and culture sector. Comprised of more than 400 diverse artists and nonprofit organizations, GPAC offers valuable research, legal and business consulting, networking, and professional development opportunities so that artists, arts leaders, and organizations can grow their skills and advance their practice. GPAC provides grants for artists and arts organizations. We also lead the region’s arts advocacy at the local, state, and national level, and model best practices for accessibility and equity in the arts. See participating organizations and research findings. Imagine MKE / Milwaukee Our work is rooted in the belief that arts and culture have the power to transform Milwaukee and be the catalyst for social, economic, and civic vitality. Driven by this belief, we unite within our sector and across the city around work that sustains artists and arts organizations, positions creatives at key leadership tables, and partners with others to build a healthy, thriving and inclusive city. See participating organizations and research findings. League of American Orchestras Learn how the League leads, supports, and champions America's orchestras and the vitality of the music they perform. See participating organizations and research findings . League of Chicago Theatres The League of Chicago Theatres is an alliance of theatres, which leverages its collective strength to support, promote and advocate for Chicago's theatre industry. Through our work, we ensure that theatre continues to thrive in our city. See participating organizations and research findings . New Jersey Theatre Alliance The mission of New Jersey Theatre Alliance is to unite, promote, strengthen, and cultivate New Jersey's professional theatres. We advance the theatre community by developing innovative, collaborative, and engaging programs and services for member theatres and their diverse audiences. See participating organizations and research findings . Ontario Arts Council / Ontario The Ontario Arts Council was established in 1963 to foster the creation and production of art for the benefit of all Ontarians. The OAC's grants and services to professional, Ontario-based artists and arts organizations support arts education, Indigenous arts, community arts, crafts, dance, Francophone arts, literature, media arts, multidisciplinary arts, music, theatre, touring, and visual arts. See participating organizations and research findings. Theatre Bay Area / San Francisco Theatre Bay Area was founded in 1976 to serve the vital artistic community of the Bay Area, and is today the largest regional theatre service organization in North America, serving as a model for other service organizations around the country. Our mission is to unite, strengthen, promote and advance the theatre community in the San Francisco Bay Area, working on behalf of our conviction that the performing arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth. See participating organizations and research findings . TDF / New York Founded in 1968, TDF's mission is to sustain live theatre and dance by engaging and cultivating a broad and diverse audience and eliminating barriers to attendance. TDFfulfills its mission with a variety of programs that expand access, cultivate communities and support the makers of the performing arts. See participating organizations and research findings . COVID-19 Study Phase 1 Partners (2020) COVID-19 Study - Phase 1 Partners Arthur M Blank Foundation The Arthur M. Blank Family Foundation promotes positive change in peoples’ lives and builds and enhances the communities in which they live. We seek innovative solutions that enable young people, families and communities to achieve results beyond what seems possible today. See participating organizations and research findings . ArtsWave / Greater Cincinnati ArtsWave is the engine for Greater Cincinnati’s arts. Through gifts from tens of thousands of individuals and companies each year, ArtsWave funds and supports 100+ arts projects and organizations through impact-based grants. Those projects and organizations create a wave of arts that connect our region and make it vibrant. See participating organizations and research findings . Los Angeles County Department of Arts and Culture The mission of the Los Angeles County Department of Arts and Culture is to advance arts, culture, and creativity throughout LA County. We provide leadership, services, and support in areas including grants and technical assistance for nonprofit organizations, countywide arts education initiatives, commissioning and care for civic art collections, research and evaluation, access to creative pathways, professional development, free community programs, and cross sector creative strategies that address civic issues. All of this work is framed by our longstanding commitment to fostering access to the arts, and the County’s Cultural Equity and Inclusion Initiative. See participating organizations and research findings. Minnesota Partners See participating organizations and research findings. Professional Association of Canadian Theatres PACT is a member-driven organization of professional Canadian theatres which serves as the collective voice of its members. For the betterment of Canadian theatre, PACT provides leadership, national representation and a variety of programs and practical assistance to member companies, enabling members to do their own creative work. We are a leader in the national performing arts community, and a devoted advocate for the value of live performance. Since 1979 we have focused on providing a community where theatre professionals (both artistic and administrative) can come together to discuss important issues and work together to create innovative solutions. See participating organizations and research findings. Theatre for Young Audiences/USA TYA/USA is the leading national organization for the professional field of theatre for children and families, representing nearly 900 member theatres, organizations, and individual artists across 42 states. Dedicated to ensuring that all young people have access to high-quality theatre experiences, TYA/USA offers a variety of programming and provides a network of exchange that connects professionals working across the industry. See participating organizations and research findings.

Tastes and Preferences Survey (Dance) Tagging Scheme Please bookmark this page, as it is not publicly accessible. Download a Word Document with the tagging scheme here. TAGGING SCHEME FOR TASTES AND PREFERENCES SURVEY_DANCE .docx Download DOCX • 23KB You can also find this text below. Note: You can associate multiple tags with a comment. GLOBAL TAG FOR USE IN ANY REPORT · NOTABLE – Comments you may wish to return to or call out as examples or that are particularly rich in content. [Note that you can associate multiple tags with a comment.] INTEREST REPORT Q. Boundaries: Are there any styles or elements of dance that you really don’t like? SUGGESTED TAGS · COMPETITION – Comments about competition dance · MODERN – Comments about modern dance · BALLET – Comments about ballet · HIP HOP – Comments about hip hop dance · MUSIC – Comments pertaining to music selection/ choice · IMAGERY – Comments relating to disturbing or violent imagery RELATIONSHIP REPORT Q. Dissatisfaction: Where do we fall short in earning your satisfaction with our program offerings? SUGGESTED TAGS · INFORMATION – Comments pertaining to requests for more information about artists and companies that will help them decide which shows/performances they will be interested in seeing · VARIETY – Comments about wanting to see a wider variety of dance companies · LOCATION – Comments relating to the performance/ venue location · CONCESSIONS – Comments pertaining to the food or beverage availability · COST – Comments about the cost of admission and/or tickets · ALT FORMATS – Comments requesting more alternative formats like matinees, masked, and virtual performances

a86ccf3a-8b70-401d-9082-34cc81198a94 COHORT RESULTS The COVID-19 study was a collaboration of international cultural organizations working together to understand audiences preferences during the COVID-19 pandemic. Our partners included: Phase 3 Partners COVID-19 Study Phase 3 Partners (2022) AMS Analytics and AMS Planning & Research AMS Analytics and AMS Planning & Research helps performing arts centers leverage data so they can build communities more effectively. We are a boutique firm founded with the explicit purpose to provide data and analytics to the performing arts center industry. Our flagship product is the Analytics Suite and currently features more than 50 subscribing institutions with over a decade of PAC operational data available for analysis and insight-building. See participating organizations. Patternmakers / Australia We believe in the power of insight to help good causes change the world. Data is hailed as ‘the new oil’, but applying it in cultural, creative and community contexts is not straightforward. Resources are tight, time is limited and 110% of your energy goes into your creative work. At Patternmakers, we know what data related activities work, and which ones are a waste of time. We’re here to support you to become more insightful, so you can reach more people, secure funding and deliver even more impact in the world. See participating organizations and research findings. The National Orchestra Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. The National Theatre Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. COVID-19 Study - Phase 2 Partners COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston The mission of ArtsBoston is to support and grow the arts and culture sector of Greater Boston. ArtsBoston is a leading force behind Greater Boston’s arts and cultural sector. In support of our 175 member organizations, we provide vital research and audience building programs that encourage participation in arts and culture, stimulate demand and raise attendance. We influence public policy and local investment by demonstrating to civic leaders and private industry the sector’s positive economic and social impact. By making this mission a daily goal, we ensure the very future of the arts and cultural sector as a core driver of our community and quality of life. See participating organizations and research findings. Audiences Norway / NPU Introducing Audience Outlook Monitor, a new collaboration with Wolfbrown. In the midst of the COVID-19 outbreak, we need to know, more than ever, how audiences are feeling about their future attendance at their favorite venues. How interested are audiences in consuming culture created online? Are cultural beliefs changing during this time? This international collaboration of more than 100 cultural organizations sets out find out how audience preferences are changing and how to plan their successful return accordingly. See participating organizations and research findings . CultureSource / Metro Detroit CultureSource is a member association for non-profit arts and cultural organizations in Metro Detroit serving the following seven counties: Wayne, Oakland, Macomb, Washtenaw, Livingston, Monroe and St. Clair. As a regional service organization, we do this work through hosting professional development workshops that grow creative and leadership capacities, presenting programs that provide space for exchanging ideas about arts and culture, and leading initiatives that bring together stakeholders interested in the public accessing creative expression. See participating organizations and research findings . Greater Pittsburgh Arts Council The Greater Pittsburgh Arts Council (GPAC) champions the arts in Southwestern Pennsylvania, providing financial, professional, and political support for the arts and culture sector. Comprised of more than 400 diverse artists and nonprofit organizations, GPAC offers valuable research, legal and business consulting, networking, and professional development opportunities so that artists, arts leaders, and organizations can grow their skills and advance their practice. GPAC provides grants for artists and arts organizations. We also lead the region’s arts advocacy at the local, state, and national level, and model best practices for accessibility and equity in the arts. See participating organizations and research findings. Imagine MKE / Milwaukee Our work is rooted in the belief that arts and culture have the power to transform Milwaukee and be the catalyst for social, economic, and civic vitality. Driven by this belief, we unite within our sector and across the city around work that sustains artists and arts organizations, positions creatives at key leadership tables, and partners with others to build a healthy, thriving and inclusive city. See participating organizations and research findings. League of American Orchestras Learn how the League leads, supports, and champions America's orchestras and the vitality of the music they perform. See participating organizations and research findings . League of Chicago Theatres The League of Chicago Theatres is an alliance of theatres, which leverages its collective strength to support, promote and advocate for Chicago's theatre industry. Through our work, we ensure that theatre continues to thrive in our city. See participating organizations and research findings . New Jersey Theatre Alliance The mission of New Jersey Theatre Alliance is to unite, promote, strengthen, and cultivate New Jersey's professional theatres. We advance the theatre community by developing innovative, collaborative, and engaging programs and services for member theatres and their diverse audiences. See participating organizations and research findings . Ontario Arts Council / Ontario The Ontario Arts Council was established in 1963 to foster the creation and production of art for the benefit of all Ontarians. The OAC's grants and services to professional, Ontario-based artists and arts organizations support arts education, Indigenous arts, community arts, crafts, dance, Francophone arts, literature, media arts, multidisciplinary arts, music, theatre, touring, and visual arts. See participating organizations and research findings. Theatre Bay Area / San Francisco Theatre Bay Area was founded in 1976 to serve the vital artistic community of the Bay Area, and is today the largest regional theatre service organization in North America, serving as a model for other service organizations around the country. Our mission is to unite, strengthen, promote and advance the theatre community in the San Francisco Bay Area, working on behalf of our conviction that the performing arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth. See participating organizations and research findings . TDF / New York Founded in 1968, TDF's mission is to sustain live theatre and dance by engaging and cultivating a broad and diverse audience and eliminating barriers to attendance. TDFfulfills its mission with a variety of programs that expand access, cultivate communities and support the makers of the performing arts. See participating organizations and research findings . COVID-19 Study Phase 1 Partners (2020) COVID-19 Study - Phase 1 Partners Arthur M Blank Foundation The Arthur M. Blank Family Foundation promotes positive change in peoples’ lives and builds and enhances the communities in which they live. We seek innovative solutions that enable young people, families and communities to achieve results beyond what seems possible today. See participating organizations and research findings . ArtsWave / Greater Cincinnati ArtsWave is the engine for Greater Cincinnati’s arts. Through gifts from tens of thousands of individuals and companies each year, ArtsWave funds and supports 100+ arts projects and organizations through impact-based grants. Those projects and organizations create a wave of arts that connect our region and make it vibrant. See participating organizations and research findings . Los Angeles County Department of Arts and Culture The mission of the Los Angeles County Department of Arts and Culture is to advance arts, culture, and creativity throughout LA County. We provide leadership, services, and support in areas including grants and technical assistance for nonprofit organizations, countywide arts education initiatives, commissioning and care for civic art collections, research and evaluation, access to creative pathways, professional development, free community programs, and cross sector creative strategies that address civic issues. All of this work is framed by our longstanding commitment to fostering access to the arts, and the County’s Cultural Equity and Inclusion Initiative. See participating organizations and research findings. Minnesota Partners See participating organizations and research findings. Professional Association of Canadian Theatres PACT is a member-driven organization of professional Canadian theatres which serves as the collective voice of its members. For the betterment of Canadian theatre, PACT provides leadership, national representation and a variety of programs and practical assistance to member companies, enabling members to do their own creative work. We are a leader in the national performing arts community, and a devoted advocate for the value of live performance. Since 1979 we have focused on providing a community where theatre professionals (both artistic and administrative) can come together to discuss important issues and work together to create innovative solutions. See participating organizations and research findings. Theatre for Young Audiences/USA TYA/USA is the leading national organization for the professional field of theatre for children and families, representing nearly 900 member theatres, organizations, and individual artists across 42 states. Dedicated to ensuring that all young people have access to high-quality theatre experiences, TYA/USA offers a variety of programming and provides a network of exchange that connects professionals working across the industry. See participating organizations and research findings.

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1f5959a1-0cee-4ec7-9bdb-757fb460c6f1 COHORT RESULTS The COVID-19 study was a collaboration of international cultural organizations working together to understand audiences preferences during the COVID-19 pandemic. Our partners included: Phase 3 Partners COVID-19 Study Phase 3 Partners (2022) AMS Analytics and AMS Planning & Research AMS Analytics and AMS Planning & Research helps performing arts centers leverage data so they can build communities more effectively. We are a boutique firm founded with the explicit purpose to provide data and analytics to the performing arts center industry. Our flagship product is the Analytics Suite and currently features more than 50 subscribing institutions with over a decade of PAC operational data available for analysis and insight-building. See participating organizations. Patternmakers / Australia We believe in the power of insight to help good causes change the world. Data is hailed as ‘the new oil’, but applying it in cultural, creative and community contexts is not straightforward. Resources are tight, time is limited and 110% of your energy goes into your creative work. At Patternmakers, we know what data related activities work, and which ones are a waste of time. We’re here to support you to become more insightful, so you can reach more people, secure funding and deliver even more impact in the world. See participating organizations and research findings. The National Orchestra Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. The National Theatre Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. COVID-19 Study - Phase 2 Partners COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston The mission of ArtsBoston is to support and grow the arts and culture sector of Greater Boston. ArtsBoston is a leading force behind Greater Boston’s arts and cultural sector. In support of our 175 member organizations, we provide vital research and audience building programs that encourage participation in arts and culture, stimulate demand and raise attendance. We influence public policy and local investment by demonstrating to civic leaders and private industry the sector’s positive economic and social impact. By making this mission a daily goal, we ensure the very future of the arts and cultural sector as a core driver of our community and quality of life. See participating organizations and research findings. Audiences Norway / NPU Introducing Audience Outlook Monitor, a new collaboration with Wolfbrown. In the midst of the COVID-19 outbreak, we need to know, more than ever, how audiences are feeling about their future attendance at their favorite venues. How interested are audiences in consuming culture created online? Are cultural beliefs changing during this time? This international collaboration of more than 100 cultural organizations sets out find out how audience preferences are changing and how to plan their successful return accordingly. See participating organizations and research findings . CultureSource / Metro Detroit CultureSource is a member association for non-profit arts and cultural organizations in Metro Detroit serving the following seven counties: Wayne, Oakland, Macomb, Washtenaw, Livingston, Monroe and St. Clair. As a regional service organization, we do this work through hosting professional development workshops that grow creative and leadership capacities, presenting programs that provide space for exchanging ideas about arts and culture, and leading initiatives that bring together stakeholders interested in the public accessing creative expression. See participating organizations and research findings . Greater Pittsburgh Arts Council The Greater Pittsburgh Arts Council (GPAC) champions the arts in Southwestern Pennsylvania, providing financial, professional, and political support for the arts and culture sector. Comprised of more than 400 diverse artists and nonprofit organizations, GPAC offers valuable research, legal and business consulting, networking, and professional development opportunities so that artists, arts leaders, and organizations can grow their skills and advance their practice. GPAC provides grants for artists and arts organizations. We also lead the region’s arts advocacy at the local, state, and national level, and model best practices for accessibility and equity in the arts. See participating organizations and research findings. Imagine MKE / Milwaukee Our work is rooted in the belief that arts and culture have the power to transform Milwaukee and be the catalyst for social, economic, and civic vitality. Driven by this belief, we unite within our sector and across the city around work that sustains artists and arts organizations, positions creatives at key leadership tables, and partners with others to build a healthy, thriving and inclusive city. See participating organizations and research findings. League of American Orchestras Learn how the League leads, supports, and champions America's orchestras and the vitality of the music they perform. See participating organizations and research findings . League of Chicago Theatres The League of Chicago Theatres is an alliance of theatres, which leverages its collective strength to support, promote and advocate for Chicago's theatre industry. Through our work, we ensure that theatre continues to thrive in our city. See participating organizations and research findings . New Jersey Theatre Alliance The mission of New Jersey Theatre Alliance is to unite, promote, strengthen, and cultivate New Jersey's professional theatres. We advance the theatre community by developing innovative, collaborative, and engaging programs and services for member theatres and their diverse audiences. See participating organizations and research findings . Ontario Arts Council / Ontario The Ontario Arts Council was established in 1963 to foster the creation and production of art for the benefit of all Ontarians. The OAC's grants and services to professional, Ontario-based artists and arts organizations support arts education, Indigenous arts, community arts, crafts, dance, Francophone arts, literature, media arts, multidisciplinary arts, music, theatre, touring, and visual arts. See participating organizations and research findings. Theatre Bay Area / San Francisco Theatre Bay Area was founded in 1976 to serve the vital artistic community of the Bay Area, and is today the largest regional theatre service organization in North America, serving as a model for other service organizations around the country. Our mission is to unite, strengthen, promote and advance the theatre community in the San Francisco Bay Area, working on behalf of our conviction that the performing arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth. See participating organizations and research findings . TDF / New York Founded in 1968, TDF's mission is to sustain live theatre and dance by engaging and cultivating a broad and diverse audience and eliminating barriers to attendance. TDFfulfills its mission with a variety of programs that expand access, cultivate communities and support the makers of the performing arts. See participating organizations and research findings . COVID-19 Study Phase 1 Partners (2020) COVID-19 Study - Phase 1 Partners Arthur M Blank Foundation The Arthur M. Blank Family Foundation promotes positive change in peoples’ lives and builds and enhances the communities in which they live. We seek innovative solutions that enable young people, families and communities to achieve results beyond what seems possible today. See participating organizations and research findings . ArtsWave / Greater Cincinnati ArtsWave is the engine for Greater Cincinnati’s arts. Through gifts from tens of thousands of individuals and companies each year, ArtsWave funds and supports 100+ arts projects and organizations through impact-based grants. Those projects and organizations create a wave of arts that connect our region and make it vibrant. See participating organizations and research findings . Los Angeles County Department of Arts and Culture The mission of the Los Angeles County Department of Arts and Culture is to advance arts, culture, and creativity throughout LA County. We provide leadership, services, and support in areas including grants and technical assistance for nonprofit organizations, countywide arts education initiatives, commissioning and care for civic art collections, research and evaluation, access to creative pathways, professional development, free community programs, and cross sector creative strategies that address civic issues. All of this work is framed by our longstanding commitment to fostering access to the arts, and the County’s Cultural Equity and Inclusion Initiative. See participating organizations and research findings. Minnesota Partners See participating organizations and research findings. Professional Association of Canadian Theatres PACT is a member-driven organization of professional Canadian theatres which serves as the collective voice of its members. For the betterment of Canadian theatre, PACT provides leadership, national representation and a variety of programs and practical assistance to member companies, enabling members to do their own creative work. We are a leader in the national performing arts community, and a devoted advocate for the value of live performance. Since 1979 we have focused on providing a community where theatre professionals (both artistic and administrative) can come together to discuss important issues and work together to create innovative solutions. See participating organizations and research findings. Theatre for Young Audiences/USA TYA/USA is the leading national organization for the professional field of theatre for children and families, representing nearly 900 member theatres, organizations, and individual artists across 42 states. Dedicated to ensuring that all young people have access to high-quality theatre experiences, TYA/USA offers a variety of programming and provides a network of exchange that connects professionals working across the industry. See participating organizations and research findings.