
Tastes and Preferences Survey (Music)

Tagging Scheme
Please bookmark this page, as it is not publicly accessible.
Download a Word Document with the tagging scheme here.
You can also find this text below.
Note: You can associate multiple tags with a comment.
GLOBAL TAG (For Use in Any Report)
· NOTABLE – Comments you may wish to return to or call out as examples, or that are particularly rich in content.
· POS – Comments that are positive.
· NEG – Comments that are negative.
MUSIC BACKGROUND
Q. What explains your curiosity about this instrument?
· SOUNDS – Sound differences, unique sound
· STAMINA – Stamina required to play
· SIZE – Instrument size
· FEELINGS – Feelings instrument evokes
· DIFFICULT – Perception of difficulty
· PERSONAL – Played the instrument, family member plays, wants to play
· GRAND – Grandness, elegance
CULTURAL INTERESTS
Q. If you’d like, please share more specific information about the cultures or subcultures of greatest interest to you, contemporary or historical.
· COUNTRIES – Mention of specific countries, varied
· INFLUENCE – Musical influences
· CONTEMPORARY – Contemporary, current
· FAITH – Association, connection to faith
· THEMATIC – Mention of themes
· WOMEN – Mention of women composers
· LGBTQ+ Mention of LGBTQ artists, topics
TYPES OF PROGRAMS
Q. What explains your feelings about attending concerts by small ensembles?
· INTIMACY – Closer, see interaction of individual instruments
· LIKE LARGE – Prefer blended sounds of large orchestra
· INTERATION – Closer, see musician interaction
· LIKE SMALL VEN – Like small venues
SATISFACTION WITH OFFERINGS
Q. Where do we fall short in earning your satisfaction with our program offerings?
· REPEAT – Repetitive
· PERIPHERAL – Mention of external presentations diminishing orchestra
· JAZZ – Mention of incorporating Jazz
· POP – Mention of incorporating pop or rock music, tribute bands
· KIDS – Mention of wanting more for children
· LOCATION – Mention of inaccessibility of venue location
· MODERN – Dislike modern music
· NONTRAD – Mention of nontraditional (non-classical programs)
· FILM – Mention of film scores
FORMAT PREFERENCES
Q. To your taste, what’s the optimal mix of introductory remarks at our programs?
· SHORT – Preference for short remarks
· NONE – Preference for no remarks from stage
· EDUCATE – Educational, info to relate to the music
· NEW – Mention of only new information, specific news
· PRE-TALK – Preference for remarks during pre-talks
· VIDEO – Preference for digitally accessible remarks
· MUSICIAN – Only conductor or musicians, not CEOs
· HUMOR – Engagement with humor
·
Q. Are there any other ideas for concert themes that would interest you?
· NO GIMMICKS – Thoughtful, not trendy or gimmicks
· SPACE – Related to space, universe, the cosmos
· FILM – Related to films/movies
· BROADWAY – Musicals
· SINGALONG – Sing-alongs
· GENREMIX – Accompanying greats from other genres, adaptations to other musical styles
· EVOLUTION – Musical history, stories of evolution of new works
· NATIONS – Anthems
IMMERSIVE EXPERIENCES
Q. Why do you feel this way about visualizations?
· YOUNGER – Draws younger audiences, appealing to children
· DISTRACT – Diminishes, takes away, distracts from the music, prefer to watch musicians
· ENRICH – Enriches the experience with multi-sensory connection
