Welcome to Audience Outlook Monitor, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations who want to make informed decisions about how and when to re-start programming based on rigorous research data. Bookmark this website as the go-to source of information on research findings, scenario planning, and critical thinking about audiences and programming.
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Total participating organizations
Global Study partners
Survey responses to date
New updates have been released for the following organizations/regions
These research notes represent the findings of a multi-phase study tracking how audiences feel about returning to events in the context of the COVID-19 pandemic. MORE
COVID-19 AUDIENCE OUTLOOK MONITOR STUDY EXTENDED
Second phase of research will focus on tracking success with vaccination and readiness to return to live programs, in preparation for reopening. Read more.