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A RESEARCH COMMUNITY DEDICATED TO BUILDING AUDIENCES 

Welcome! Audience Outlook Monitor is a community of research-minded arts and culture professionals dedicated to learning about audiences, led by WolfBrown. Through our free webinars and other learning activities, we aim to build sector capacity to think critically about audiences and their relationships with the art, artists and organizations that comprise our sector. Community members can opt-in to any of our paid surveys, either through an organized cohort or on-demand, as an easy and professional alternative to expensive, customized market research.
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Why Audience Outlook Monitor? 

  • Access professional quality research protocols at a fraction of the cost  
  • Deploy surveys as you need them  
  • Compare results across peer organizations, and against field aggregates 
  • Benefit from peer-based cohort learning around results 
  • Access your results in a password-protected dashboard available 24/7 to anyone in your organization  
  • Accumulate all of your research results in a single place – a cumulative archive of your audience data, and a hedge against loss of institutional memory due to staff turnover 

OUR SERVICES

LOW-COST, 

 

 

OPT-IN

 

 

SURVEYS

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FREE

 

 

PROFESSIONAL

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DEVELOPMENT

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ACTIVITIES

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AUDIENCE OUTLOOK MONITOR COMMUNITY

Through our free Audience Outlook Monitor community activities, we explore current issues, share emerging practices, and aim to build stronger frameworks for understanding audiences in a rapidly changing marketplace. To join the community and participate in these free activities, just sign up for the Audience Outlook Monitor newsletter. 
The IDEA Study – Phase 1 – Orchestra Cohort  

Informational Webinar on February 13, 4 - 5 PM ET

Demographics and Buyer Behavior Survey

Informational Webinar on April 24, 4 - 5 PM ET

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EVENTS

Communications and Media Use Survey 

Informational Webinar TBD

The Future of Customer Relationships:
What Problem are We Solving? 

FREE Professional Development Webinar 

May 3, 1:00 - 2:00 PM EDT | 10:00 - 11:00 AM PDT

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Audience Experience Survey

Informational Webinar on August 21, Time TBD

Through our low-cost, opt-in surveys, arts organizations can track essential information about their customers while avoiding the costs of customized research. AOM community members are notified of opt-in survey opportunities throughout the year. 

OPT-IN SURVEYS

(Details to be Announced)
The IDEA Study – Phase 1 Survey – Open Cohort

Registration opens July 10, 2023

Audience Experience Survey
Programming Preferences Survey

Accountability Survey

Upcoming Surveys

Demographics and Buyer Behavior Survey 

Registration closes May 12, 2023

Communications and Media Use Survey 

Registration opens June 5, 2023 

The COVID-19 Study – Individual Participants 

On Demand

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WHAT PEOPLE SAY

Orchestra Audience

Karen Clarke,
Board Member and 
Governance Chair at
Rogue Valley Symphony

Thanks for all you have done.

So helpful this past two years!!!

Fancy Venue

Andy Buelow,
President/CEO
at West Michigan Symphony

Thank you, as always, WolfBrown, for your thought leadership.

Orchestra musicians

Wiley Hausam,

Director of Arts and Cultural Programming at Peak Performances at Montclair State University

Thank you, thank you, thank you everyone at WolfBrown! You have given us much information - and the basis for hope and faith in our future - during very dark days. Which are looking brighter now.

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