Welcome! Audience Outlook Monitor is a community of research-minded arts and culture professionals dedicated to learning about audiences, led by WolfBrown. Through our free webinars and other learning activities, we aim to build sector capacity to think critically about audiences and their relationships with the art, artists and organizations that comprise our sector. Community members may elect to join any of our paid surveys, either through an organized cohort or on-demand, as an easy and professional alternative to expensive, customized market research. AOM's initial focus is serving the audience research needs of performing arts organizations, although some of our surveys are also designed for museums.
Why Audience Outlook Monitor?
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Access professional quality research protocols at a fraction of the cost
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Deploy surveys as you need them
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Compare results across peer organizations, and against field aggregates
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Benefit from peer-based cohort learning around results
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Access your results in a password-protected dashboard available 24/7 to anyone in your organization
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Accumulate all of your research results in a single place – a cumulative archive of your audience data, and a hedge against loss of institutional memory due to staff turnover
Affordable market research for arts and cultural organizations. Finally.
Through our free Audience Outlook Monitor community activities, we explore current issues, share emerging practices, and aim to build stronger frameworks for understanding audiences in a rapidly changing marketplace. This year's AOM community activities will revolve around the topic of customer relationships. Specifically, we'll be reflecting critically on subscription as a relationship and thinking collectively about other types of customer relationships that capture loyalty, affinity, and passion, and speak to current-day arts consumers' lives. Subscribe to our newsletter to be the first to find out about free activities and upcoming opt-in surveys.
Our radically new cohort model for audience research was developed over two years during the Covid-19 pandemic and is now a permanent program. Through our low-cost, opt-in surveys, arts organizations can track essential information about their customers while avoiding the costs of customized research. AOM community members are notified of opt-in survey opportunities throughout the year. Basic surveys cover core research topics of greatest interest to most organizations. Each of these surveys will deploy once per year in a cohort, but can also be purchased on demand. To gain trend data, you may wish to repeat one or more of them annually or every other year. As with the COVID-19 Study, which launched in 2020, we're continuing to research special topics addressing urgent topics facing our sector. This year, we're rolling out the first phase of the IDEA Study, which assesses audience attitudes about inclusion, diversity, and equity.
Communications and Media Use Survey
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Cohort registration closes July 21, 2023
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Cohort survey deploys August 15, 2023
The IDEA Study – Phase 1 Survey
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Cohort registration opens July 10, 2023
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Cohort survey deploys September 12, 2023
Audience Experience Survey
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Cohort registration opens July 31, 2023
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Survey deploys October 10, 2023
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Available on-demand November 15, 2023
Donor Motivations Survey
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Cohort registration opens September 11, 2023
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Cohort survey deploys November 14, 2023
Programming Preferences Survey
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Cohort registration opens December 11, 2023
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Survey deploys February 13, 2024
WHAT PEOPLE SAY
Karen Clarke,
Board Member and
Governance Chair at
Rogue Valley Symphony
Thanks for all you have done.
So helpful this past two years!!!
Andy Buelow,
President/CEO
at West Michigan Symphony
Thank you, as always, WolfBrown, for your thought leadership.
Wiley Hausam,
Director of Arts and Cultural Programming at Peak Performances at Montclair State University
Thank you, thank you, thank you everyone at WolfBrown! You have given us much information - and the basis for hope and faith in our future - during very dark days. Which are looking brighter now.
