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Affordable audience insights for arts and cultural organizations. 

Welcome! Audience Outlook Monitor (AOM) is a community of research-minded arts and culture professionals dedicated to learning about audiences. WolfBrown launched AOM in 2020 during the COVID-19 pandemic, and relaunched it again in 2023 as a permanent resource for the arts and culture sector.

We invite arts and cultural organizations to participate in two ways:

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1. Join the free Audience Outlook Monitor community by subscribing to the newsletter to participate in free programs offered periodically to community members. Or, scan the archive of past sessions for relevant topics.
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2. Choose from the menu of audience surveys in our library and build a vault of audience data for your organization.
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Why Audience Outlook Monitor? 

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  • Access professional quality research protocols at a fraction of the cost  
  • Deploy surveys as you need them  
  • Compare results across peer organizations, and against field aggregates 
  • Benefit from peer-based learning around results 
  • View your results in a password-protected dashboard, available 24/7 to anyone in your organization 
  • Accumulate all of your research results in a single place – a cumulative archive of your audience data, and a hedge against loss of institutional memory due to staff turnover​

Through AOM's low-cost surveys, arts and cultural organizations can track essential information about their customers while avoiding the costs of customized research.

What People Say

What People Say

Jennifer Lin, 
Content Marketing Manager & Photographer,
Metro Theater Company

Thank you so much for all your incredible work on the Audience Outlook Monitor. Metro Theater Company was grateful to be a part of the COVID Study early on.

 

I've really enjoyed all your briefings, webinars, and takeaways. Your clear research helped us all think creatively about ways to approach our programming, revenue opportunities, and communications. Plus, I felt a little reassured by knowing that many other arts managers collectively shared similar challenges during the pandemic.

 

You were a bright spot of data, insight, and understanding among the uncertainty of the last 20 months!

Gina Compitello,
Chief Marketing Officer
Tucson Symphony Orchestra

The data we get from our post-event surveys is absolutely invaluable. Myself and my colleagues use this data on a regular basis to help gauge success and find ways to improve. We also love using the open answer responses to show impact!

Wiley Hausam,
Director of Arts and Cultural Programming at Peak Performances at Montclair State University
Thank you, thank you, thank you everyone at WolfBrown! You have given us much information [through the COVID-19 Study] - and the basis for hope and faith in our future - during very dark days. Which are looking brighter now.
Summer Roth,
Director of Marketing and
Communications for Scottsdale Arts
"I truly appreciated the opportunity to collaborate with other non-profit marketing leaders during the research process. The relationships we developed provided a sense of understanding and validation that was crucial for my growth.
 
WolfBrown’s deep knowledge and data acumen were instrumental in connecting the dots between various, sometimes seemingly unrelated, data points. This insight has helped me see how these factors impact my role as a leader in the non-profit sector.
 
WolfBrown genuinely cares about the arts non-profit community and consistently demonstrates their commitment to our success. Their support has inspired us to adapt, innovate, and thrive in our efforts to serve the community.
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