Welcome to Audience Outlook Monitor, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations who want to make informed decisions about how and when to re-start programming based on rigorous research data. Bookmark this website as the go-to source of information on research findings, scenario planning, and critical thinking about audiences and programming. The second phase of research is now underway. Read more.
REGISTER FOR THE NEXT EXECUTIVE BRIEFING
WATCH THE MAY 3 DEEP DIVE SESSION
Deep Dive: Strategic Communications Around Venue Safety, with Alan Brown, Sara Villagio, Sara Billman, Surale Phillips and Ron Evans (60 minutes) Read the post.
WATCH THE APRIL 19 EXECUTIVE BRIEFING
In this session, Alan Brown shares an update on progress with vaccination and early patterns of resumption of demand for live programs. (29 minutes)
FUTURE EXECUTIVE BRIEFINGS
All executive briefings are from 1:30 – 2:00 pm Eastern. Register for the next session.
May 17, June 14, July 19, August 16, September 20, October18, and November 15
FUTURE DEEP DIVE SESSIONS
Deep Dive Sessions are from 1:30 – 2:30 pm Eastern,
live for Audience Outlook Monitor participants only. Registration info will be emailed to you.
June 7, June 28, August 2, September 13, October 4, November 1, and November 29
Total participating organizations
Global Study partners
Survey responses to date
New updates have been released for the following cohorts
These research notes represent the findings of a multi-phase study tracking how audiences feel about returning to events in the context of the COVID-19 pandemic. MORE