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Survey Privacy & Data Use Policy

Audience Outlook Monitor is a research service for arts and cultural organizations, offered by WolfBrown, an arts research company. Through Audience Outlook Monitor, organizations can survey their audiences about topics of interest without incurring the high costs of customized market research. More information is available on this website.


If you received a request to take a survey, it is because a cultural organization that you have patronized in the past (i.e., the “sponsoring organization”) values your perspective and would like to hear from you. If you choose to participate, your answers will be combined with those from others, and used by the sponsoring organization to better understand its audiences.


Participation in any Audience Outlook Monitor survey is completely optional. The sponsoring organization will have access to aggregated results through an online dashboard. Your survey responses will be treated as anonymous and confidential.


The policy on this page refers to the survey privacy and data use policy. To see the policy referring to website privacy and data use, click here


To help interpret responses, the survey collects some demographic information and information about your household. All questions about you and your household are optional. 


The answers you provide will be collected and stored in Alchemer, a U.S based survey software platform. Alchemer is committed to complying with international regulations and privacy frameworks including GDPR and US Privacy Shield. In their Privacy Policy they state "Alchemer (the US entity) complies with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce" and "Alchemer has certified to the Department of Commerce that it adheres to the Privacy Shield Principles."


At no point will you be asked for your name, phone number or email address as part of an Audience Outlook Monitor survey. However, after completing an Audience Outlook Monitor survey you may be invited to participate voluntarily in future research projects. If you choose to participate, you’ll be asked for your contact information in a separate survey. Your contact information will be treated as confidential information and will not be associated with your responses to the Audience Outlook Monitor survey.



Questions or comments about this Privacy Policy, or the survey itself, may be directed to

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