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Opt-In Surveys

Communications and Media Use Survey

Stakeholders: Marketing  


How are your ticket buyers accessing information about upcoming cultural events? What mix of media sources do they rely on? What is their social media profile? How are their media consumption habits changing over time? Unlike our other surveys, this survey requires a high level of customization to reflect the local media market.  


Participating organizations will need to provide lists of local radio stations, local television stations, entertainment news/calendar websites, and print publications (newspapers and magazines) to test incidence of use. Other questions explore social media use patterns, sources of digital media, use of arts-specific streaming services, attitudes about printed brochures and mailers, and word of mouth. 


Results will allow organizations to forecast where communications spend has the highest probability for measurable results, based on the specific ways their unique audience interacts with local, regional and national media landscapes. This survey will: 


  • Identify media sources that most highly match the preferences of your existing audiences, with the goal of finding new, like-minded attendees.  

  • Explore media sources that cater to specific target audiences you’re working to include in your total audience demographics 

  • Reduce wasted spending on media buys with low return on investment 

  • Understand how the media and consumption preferences of your audiences are changing over time, so you can adapt your strategy 

  • Fine-tune the relationship between your artistic programming and a customized media outreach plan to relevant media outlets 


Purchase Options


The Communications and Media Use Survey will roll out in 2023, as follows: 

Registration opens June 5, 2023 and closes July 21, 2023. 

Survey deploys August 15, 2023. 

  • Tier 1 (Organization expense budget of $9 million+): $2,950 

  • Tier 2 (Organization expense budget of $3 million-$9 million): $2,500  

  • Tier 3 (Organization expense budget of <$3 million): $2,050 


We will contact participating organizations following registration with a detailed request for customized answer items. 


No purchase required at this time.

The Communications and Media Use Study

$2,050 - 2,950 based on Tier Number

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