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Audience Outlook Monitor offers several types of research support. Our radically new cohort model for audience research was developed over two years during the COVID-19 pandemic and is now a permanent program. AOM surveys are a low-cost alternative to expensive, customized market research and allow you to track essential information about your customers regularly, year after year. AOM's initial focus is serving the audience research needs of performing arts organizations, although some of our surveys are also designed for museums. 

Real-time Dashboard Reporting

Organizations participating in any of our surveys can compare their results with those from other organizations in their cohort and against field aggregates. Results accumulate in a password-protected dashboard, and you can request as many logins as you'd like. Over time, your dashboard will become an easily accessible archive for your audience survey data.


Our library of four standardized Basic Surveys covers the core research topics of greatest interest to most arts organizations. Basic surveys are available once a year in a cohort format. To gain trend data, you may wish to repeat one or more of them annually or every other year. If you’d like to deploy any of the basic surveys off-schedule (i.e., on your own timeline), they are available on-demand for a small surcharge. Visit the Store to see which surveys are available right now, either in cohorts or on-demand.

Yields a detailed profile of your patrons in terms of demographics, family lifecycle, transportation, social organizing behavior, motivations, and how they relate to your organization.


As with the Covid-19 Study launched in 2020, we will continue to bring forward research efforts that address urgent topics facing our sector. These will include:


WolfBrown is an industry leader in designing and implementing post-event feedback surveys (previously called Intrinsic Impact). We have supported hundreds of performing arts organizations in this area for over 20 years. Our survey support program is now a service under the Audience Outlook Monitor program.



Jennifer Lin, 
Content Marketing Manager & Photographer,
Metro Theater Company

Thank you so much for all your incredible work on the Audience Outlook Monitor. Metro Theater Company was grateful to be a part of the COVID Study early on.


I've really enjoyed all your briefings, webinars, and takeaways. Your clear research helped us all think creatively about ways to approach our programming, revenue opportunities, and communications. Plus, I felt a little reassured by knowing that many other arts managers collectively shared similar challenges during the pandemic.


You were a bright spot of data, insight, and understanding among the uncertainty of the last 20 months!

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