Donor Motivations Survey, Open Cohort 2023

Outbound Emails – Suggested Language

Please bookmark this page, as it is not publicly accessible.

Download a Word Document with suggested language for outbound emails here.

You can also find this text below.

Outbound message 1, requesting cooperation

Deployment date: November 14, 2023, specific time is at your discretion.

Use your own branding and design.

Make certain you use the correct survey hyperlink.

Sender Line: [Organization Name]

Subject Line: Would you tell us about your support of arts organizations? [we are open to other subject lines that would lead to higher click-through rates]

Dear [FNAME],

Your support of [organization] over the years has been invaluable, especially as we navigated our way through the pandemic.

Now, as we take stock of the post-pandemic environment, we ask if you’d assist us by taking a survey about your financial support of cultural organizations, generally, and [organization], specifically.

Although the subject matter is personal in nature, be assured that this is an anonymous survey – no sales or fundraising is involved. You will not be solicited or approached as a result of completing this survey.

If you choose to cooperate, the information you provide will help us find more supporters and ensure that we meet their needs.

The survey takes between 10 and 12 minutes to complete.

The privacy policy for this Audience Outlook Monitor survey is here.

After completing the survey, you’ll be able to see a few charts with some of the results.

As always, we’re so grateful for your participation.

Let’s get started.

Here’s the link. [embed link]

Sincerely,

[Name]

[Title]

P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line:

[paste full link here]

Outbound message #2, reminder message

Deployment date: November 17, 2023, specific time is at your discretion. Use your own branding and design.

Make certain you use the correct survey hyperlink.

Sender Line: [Organization Name]

Subject Line: Last chance to participate in an important survey

Dear [FNAME],

I contacted you several days ago with a request to take an important survey.

Would you consider participating? Time is of the essence, as the survey closes on Monday night.

The questions explore the different ways you receive information about cultural events and are quite straightforward.

Your answers would be extremely helpful to [organization]. No sales or fundraising is involved.