Friction Audit and Engagement Survey 2024

Outbound message 1, requesting cooperation

Deployment date: April 16, 2024 at noon your time

Sender Line: [Organization Name]

Subject Line: Requesting your help with a survey

Dear [FNAME],

Would you take a few minutes to complete a survey for [organization]?

Audience members have different likes and dislikes for the various ways in which they experience a live performance – from preparing in advance to discussing the program afterwards.

This survey explores your feelings about the experience of attending our programs and takes about 10 minutes to complete.

Results will assist us in better understanding how audience members navigate their journey through our programs, and how we might better support their experience.

Your responses are anonymous.

The survey’s privacy policy is available here. This is strictly research – no sales or fundraising is involved.

After completing the survey, you’ll be redirected to a webpage with selected results, so that you might compare your answers with those of other survey takers.

Thank you in advance for your consideration.

[embed link:] Here’s the link.

Sincerely,

[Name]

[Title]

P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link]

Outbound message 2, reminder message

Deployment date: April 19, 2024

Sender Line: [Organization Name]

Subject Line: Last chance to participate in an important survey

Dear [FNAME],

I contacted you several days ago with a request to take an important survey about your experience at our artistic programs. 

Would you consider participating? Time is of the essence, as the survey closes on Monday night.

The questions explore your background and are quite straightforward.

Your answers would be extremely helpful to [organization]. No sales or fundraising is involved.

[embed link:] Here’s the link.

Sincerely,

[Name]

[Title]

P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link]