The IDEA Study Phase 1, Orchestra Cohort

Outbound message 1, requesting cooperation

Deployment date: 2023

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Sender Line: [Organization Name]

Subject Line: Requesting your help with a survey

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Dear [FNAME],

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In order to communicate effectively, we need good information about where our [audience members] [visitors] find out about upcoming cultural events, what media they rely on for news and information, what social media they use, etc.

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Would you take a few minutes to complete a survey for [organization]?

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This basic information will be extremely useful in guiding our communications work over the coming years.

Your responses are anonymous. 

Numerous arts organizations in our area are participating in the study, and we apologize if today you receive more than one request to take the survey. Please only respond to the organization you most recently attended.

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The survey’s privacy policy is available here. This is strictly research – no sales or fundraising is involved.

After completing the survey, you’ll be redirected to a webpage with selected results, so that you might compare your answers with those of other survey takers.

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Thank you in advance for your consideration. 

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[embed link:] Here’s the link.

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Sincerely,

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[Name]

[Title]

P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link]

Outbound message 2, reminder message

Deployment date: 2023

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Sender Line: [Organization Name]

Subject Line: Last chance to participate in an important survey

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Dear [FNAME],

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I contacted you several days ago with a request to take an important survey. 

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Would you consider participating? Time is of the essence, as the survey closes on Monday night.

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The questions explore your background and are quite straightforward. 

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Your answers would be extremely helpful to [organization]. No sales or fundraising is involved.

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[embed link:] Here’s the link.

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Sincerely,

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[Name]

[Title]

P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link]