“Benefit 'Buyer & Cellar' Performance Is Proof-of-Concept for Streaming Theater”

New York Magazine’s Vulture / April 20, 2020 by Helen Shaw

Last night, live on YouTube, the Jonathan Tolins show Buyer & Cellar rose again. The one-man show originally ran in 2013–14 — a runaway success, winner of several awards for best solo performance, a jewel-box showcase for its immensely charming star Michael Urie. On April 19, a consortium of producers (, Rattlestick Theater, and the Pride Plays) mounted the online revival as a benefit for the Broadway Cares/Equity Fights AIDS COVID-19 Emergency Assistance Fund; at various points during the livestream, a banner reminded us where to give. (The show is available till 11:59 p.m. Wednesday night.) At one point in his introduction to the event, Urie held up a BC/EFA red donation bucket, the kind Broadway performers have been brandishing for decades. I should have expected it, given that the play addresses … READ MORE

TAKEAWAY: Not easy but just the right work, the right format and streaming pieces can succeed and be potential earners

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