“Giving It Away For Free”
The Conversation/June 3, 2020 By Caitlin Vincent
There’s a long-running adage about working for free in the performing arts. “The problem with working for exposure,” it goes, “is you can die from exposure”. Only partly a joke, the saying is also a sober warning to performers. Work in the cultural industries is precarious, and performers rely on a combination of short-term gigs, casual contracts, and “day jobs” to make ends meet. Unpaid work is a common feature of the market, and…READ MORE
KEY TAKEAWAY: Remember newspapers? Free arts content can be slippery slope. Monetise and don’t undervalue product.