“Online Audiences Would Pay To Watch Again Even After Venues Reopen”
The Stage UK/Oct. 30, 2020 by Giverny Masso
“Most of the people who watched theatre online during the pandemic would pay to watch shows digitally again, even when theatres are open, according to a new study.
Almost three quarters (72%) of respondents to a survey by University of Exeter researchers Pascale Aebischer and Rachael Nicholas, funded by the Arts and Humanities Research Council, said they would pay to watch a live Zoom production at any time. Aebischer and Nicholas analysed 177 survey responses and 22 in-depth interviews…” READ MORE
KEY TAKEAWAY: Survey shows strong support for post-covid programming online