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“Online Audiences Would Pay To Watch Again Even After Venues Reopen”

The Stage UK/Oct. 30, 2020 by Giverny Masso

“Most of the people who watched theatre online during the pandemic would pay to watch shows digitally again, even when theatres are open, according to a new study.

Almost three quarters (72%) of respondents to a survey by University of Exeter researchers Pascale Aebischer and Rachael Nicholas, funded by the Arts and Humanities Research Council, said they would pay to watch a live Zoom production at any time. Aebischer and Nicholas analysed 177 survey responses and 22 in-depth interviews…” READ MORE

KEY TAKEAWAY: Survey shows strong support for post-covid programming online

Photo by Zachary Nelson on Unsplash

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Covid-19 Audience Outlook Monitor Study Extended

Second Phase of Research will Focus on Tracking Success with Vaccination and Readiness to Return to Live Programs, in Preparation for Reopening Today, WolfBrown announced the second phase of the Covid


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