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“Show Mines Virtual Box Office Gold”

Los Angeles Times/Oct. 12, 2020 by Jessica Gelt

“Is box-office magic even a thing during the coronavirus pandemic? It is when the show stars a sleight-of-hand master who can perform jaw-dropping tricks, erase the sense of isolation for theater-starved audiences — and sell more than 6,000 tickets for a single evening on Zoom.

The show is called “The Present,” the magician is Helder Guimarães and the theater that captured lightning in a pandemic bottle is the Geffen Playhouse, which launched its Geffen Stayhouse banner to keep…” READ MORE

Key Takeaway: Interactive on-line magic show is a surprise smash for theater.


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