Affordable market research for arts and cultural organizations. Finally. Audience Outlook Monitor is a community of research-minded arts and culture professionals dedicated to learning about audiences, led by WolfBrown. Through our free learning activities, we build sector capacity to think critically about audiences and their relationships with arts organizations. Community members may join our paid surveys as an easy and professional alternative to expensive, customized market research. Affordable audience insights for arts and cultural organizations. Welcome! Audience Outlook Monitor (AOM) is a community of research-minded arts and culture professionals dedicated to learning about audiences. We invite arts and cultural organizations to participate in two ways: 1. Join the free Audience Outlook Monitor community by subscribing to the newsletter to participate in free programs offered periodically to community members. Or, scan the archive of past sessions for relevant topics. Join the community 2. Choose from the menu of audience surveys in our library and build a vault of audience data for your organization. Explore the Menu of Surveys Why Audience Outlook Monitor? Access professional quality research protocols at a fraction of the cost Deploy surveys as you need them Compare results across peer organizations, and against field aggregates Benefit from peer-based learning around results View your results in a password-protected dashboard, available 24/7 to anyone in your organization Accumulate all of your research results in a single place – a cumulative archive of your audience data, and a hedge against loss of institutional memory due to staff turnover Through AOM's low-cost surveys , arts and cultural organizations can track essential information about their customers while avoiding the costs of customized research. What People Say What People Say Jennifer Lin, Content Marketing Manager & Photographer, Metro Theater Company Thank you so much for all your incredible work on the Audience Outlook Monitor. Metro Theater Company was grateful to be a part of the COVID Study early on. I've really enjoyed all your briefings, webinars, and takeaways. Your clear research helped us all think creatively about ways to approach our programming, revenue opportunities, and communications. Plus, I felt a little reassured by knowing that many other arts managers collectively shared similar challenges during the pandemic. You were a bright spot of data, insight, and understanding among the uncertainty of the last 20 months! Gina Compitello, Chief Marketing Officer Tucson Symphony Orchestra The data we get from our post-event surveys is absolutely invaluable. Myself and my colleagues use this data on a regular basis to help gauge success and find ways to improve. We also love using the open answer responses to show impact! Wiley Hausam, Director of Arts and Cultural Programming at Peak Performances at Montclair State University Thank you, thank you, thank you everyone at WolfBrown! You have given us much information [through the COVID-19 Study] - and the basis for hope and faith in our future - during very dark days. Which are looking brighter now. Summer Roth, Director of Marketing and Communications for Scottsdale Arts "I truly appreciated the opportunity to collaborate with other non-profit marketing leaders during the research process. The relationships we developed provided a sense of understanding and validation that was crucial for my growth. WolfBrown’s deep knowledge and data acumen were instrumental in connecting the dots between various, sometimes seemingly unrelated, data points. This insight has helped me see how these factors impact my role as a leader in the non-profit sector. WolfBrown genuinely cares about the arts non-profit community and consistently demonstrates their commitment to our success. Their support has inspired us to adapt, innovate, and thrive in our efforts to serve the community.

The AOM Community is a community of practice facilitated by WolfBrown to advance the cultural sector’s understanding of audiences through research. There are no boundaries around the learning – we invite everyone to join the community and take advantage of periodic webinars, publications and other learning opportunities, and to contribute their own perspectives.  A RESEARCH COMMUNITY DEDICATED TO BUILDING AUDIENCES Audience Outlook Monitor is a community of practice facilitated by WolfBrown to advance the cultural sector’s understanding of audiences through research. There are no boundaries around the learning – we invite everyone to join the community to take advantage of periodic webinars, publications, and other learning opportunities. We hope community members will also contribute their own perspectives. Through this community, we plan to offer: Referrals to important academic and applied research from around the world that has implications for audience building Opportunities to question leading researchers about their studies Skills-building workshops on various research techniques Briefings on evaluations and research studies related to audience development Opportunities to nominate research topics, and to influence the design of future AOM studies For 2023, AOM community activities will revolve around the topic of customer relationships. Specifically, we will reflect critically on subscription as a relationship and think collectively about other types of customer relationships that capture loyalty, affinity, and passion, and that speak to the lives of current day arts consumers. By the end of 2023, we plan to offer community members free access to a publicly-available dashboard with aggregated data from a selection of past audience studies, with the hope that expensive research conducted by funders and organizations can pay dividends to the sector long after the initial work. Watch previous sessions and sign up for upcoming events. If you’re not already part of the Audience Outlook Monitor community, please sign up .  We'd love for you to be a part of our community! Sign up for our newsletter to stay up-to-date with our latest news and offerings. Join the community WHAT PEOPLE SAY Todd Fogdall, President & CEO, Appell Center for the Performing Arts Greatly appreciate your work! Jim O'Connell, Associate Professor and Arts Management Coordinator at University of Wisconsin - Stevens Point Thanks SO MUCH! This work provides such valuable context. What a community. Roger Tomlinson Very informative and much appreciated. Laura Smith, Chief Advancement Officer, National Assembly of State Arts Agencies Love your work and insights. Important! Thanks so much for this. Helpful.

How To Register Complete the Research Partner Registration Form to indicate your interest in participating in any of our surveys. The registration form will ask you to choose a deployment date for each survey you elect. You may accept our recommended date, or choose your own date. Within several days of receiving your order, we’ll follow-up with you with any questions and send you an invoice. Your invoice will reflect any applicable discounts. Please read our terms and conditions before registering. If you are coming to us from outside the USA, please email Erin Gold at WolfBrown prior to registering to confirm that our surveys will work for your ticket buyers. Our prices are based on a tiered system, to make our services more affordable to smaller organizations. Please note your tier before registering: Tier 1 = Organization expense budget of $9 million+ USD Tier 2 = Organization expense budget of $3 million-$9 million USD Tier 3 = Organization expense budget of <$3 million USD Complete the Partner Research Registration Form Free Consultations about AOM Surveys Want personalized help choosing the right surveys from Audience Outlook Monitor for your organization? Unsure how many times to survey your patrons in a given season? Just want some quality brainstorming time about audience data? A WolfBrown consultant would be happy to meet with anyone who’d like to have an informal 30-minute consultation to discuss their organization’s research needs. Sign up for a Free Exploratory Conversation