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The IDEA Study Phase 1 Tagging Scheme Please bookmark this page, as it is not publicly accessible. Download a Word Document with the tagging scheme here. PrivatePage_IDEAStudy_ANY-ALL_TaggingScheme FINAL .docx Download DOCX • 23KB You can also find this text below. GLOBAL TAG FOR USE IN ANY REPORT NOTABLE – Comments you may wish to return to or call out as examples, or that are particularly rich in content. [Note that you can associate multiple tags with a comment.] AUDIENCE EXPERIENCE REPORT Q. Why not? (Reported if the answer is “no” for “Do you feel comfortable being your “true self” when attending our programs – free to express yourself without thoughts of social judgment?) SUGGESTED TAGS RELIGION – Concern about being judged for religious affiliation CONSERVATIVE – Concern about being judged for conservative values LIBERAL – Concern about being judged for liberal values AGEISM – Concern about being judged for age DISABILITY – Concern about being judged for disability FORMALITY – Concern about being judged for lack of formal attire or other formality ALONE – Concern about attending alone PROGRAM – Concern about expressing dissatisfaction with a program AUDIENCE – Concern about audience or other visitor judgement in general Q. If you can think of something specific that makes you feel welcome at our programs or facility, please share it with us. SUGGESTED TAGS DIVERSE AUDIENCE – Seeing a diverse audience or visitors FOH POSITIVE – Friendly, welcoming, and being well-treated ARTISTS POSITIVE – Artists, actors, and musicians interactions with each other and audiences AUDIENCE POSITIVE – Friendly audience members/other visitors FAMILIAR Knowing artists, audience members, visitors, feeling “at home" SHARED – Being part of a shared experience CASUAL – No dress code, relaxed, come-as-you-are REFRESHMENTS – Refreshments provided DIVERSE PROGRAM – Variety or diversity of programs SAFETY – Feeling the venue is safe Q. What made you feel unwelcome? (Asked of respondents who indicated they felt unwelcome due to a specific incident at a program)SUGGESTED TAGS FOH NEGATIVE – Rude treatment, insensitive comments/questions, or lack of follow up on complaints AUDIENCE NEGATIVE – Something experienced or observed of other audience members or visitors UNSAFE – Feeling unsafe due to past experience INCLUSION REPORT Q. Please offer an example of how our communications materials are less than inclusive. (Asked of respondents that answered “excluded” when asked, “When you see our communications materials – our website, brochures, advertisements, etc., do they make you feel excluded from, or included in, our organization’s work? SUGGESTED TAGS: IMAGES – Comments about images LANGUAGE – Comments about language, use of words TAGGING SCHEME FOR USE IN SEVERAL REPORTS IN RESPONSE TO THESE QUESTIONS: INCLUSION REPORT: What are one or two things we’ve done that have advanced inclusion? (Asked of respondents who indicated that they are aware of specific actions taken in the past few years to be more inclusive.) EQUITY REPORT: What are one or two things you’ve noticed that we’ve done? (Asked of respondents who indicated that they are aware of specific actions taken to serve a broader public.) EDI REPORT: Where do you look for evidence of a cultural organization’s commitment to diversity, equity, and inclusion? ARTIST DIVERSITY – Comments related to artists, actors, musicians, etc. PROGRAM DIVERSITY – Comments related to programming BOARD DIVERSITY – Comments related to governing bodies STAFF DIVERSITY – Comments related to staffing (not necessarily FOH) FOH DIVERSITY – Comments related to ushers, box office, volunteers, venue personnel CASUAL – Comments related to dress codes and other efforts to be less formal VENUE LOCATION – Comments related to community-based programs DIGITAL ACCESS – Comments related to digital access PRICING – Comments related to pricing accessibility COMMUNICATIONS – Comments related to communications, language, images OUTREACH – Comments related to education, outreach, special programs ACCESSIBILITY – Comments related to disability services, ALDs, sensory programs, mobility, etc. LEAN IN – Comments acknowledging the work, “keep up the work” or constancy in the work

Friction Audit and Engagement Survey Tagging Scheme Please bookmark this page, as it is not publicly accessible. Download a Word Document with the tagging scheme here. Friction Audit and Engagement Survey Tagging Scheme .docx Download DOCX • 22KB You can also find this text below. Note: You can associate multiple tags with a comment. GLOBAL TAG (For Use in Any Report) NOTABLE – Comments you may wish to return to or call out as examples, or that are particularly rich in content. POST – Comments that are positive NEG – Comments that are negative ATTENDANCE PREFERENCES Who else do you typically attend our programs with? (other/open) OTH FAM (other relatives, brothers, sisters, cousins, etc.) KIDS FRIENDS FRICTION Are you unsatisfied or frustrated with any of the following aspects of the experience of attending our programs? (Other: please describe) PROD (production values, costumes, sets, lighting, etc.) AVAILABILITY (good seats gone, no tickets left, etc.) ATTIRE (other attendees not dressing well) BEHAVIOR (etiquette, phone on phones, people leaning, talking, etc.) TIMES (too late, too early) COST (price of tickets) DIGITAL TIX (no paper tickets) NO BEV (beverages not allowed) FRICTION: PARKING COST (too expensive) SIGNAGE (unclear parking, directions, confusion) AVAILABILITY (lots full) FLOW (poor lot/garage flow) FAR (too far to walk) EXIT (too long to exit) FRICTION: VENUE STAFF LATE (seating latecomers) RUDE (cold, rude, or unhelpful) UNINFORMED (don’t know answers) FRICTION: SEAT COMFORT OR AISLE ACCESS SAFETY (concerns about exiting in emergency) COMFORT (uncomfortable, small, tight LONG (long rows with no aisles, squeezing past seated) FRICTION: SOUND QUALITY OUTDATED (old) SOFT (too soft, can’t hear, unclear) LOUD (too loud) FRICTION: SIGHTLINES MARK (seat marks for sightlines) BLOCKED (blocked views) SUBTITLES (too far, can’t read) RAKE (bad angle) FRICTION: FOOD OR BEVERAGE COST (overpriced) VARIETY (not enough variety, limited, not enough plant-based, GF, DF) TIME (takes too long) APP (want to pre-order on app) QUALITY (want premium options) FRICTION: RESTROOMS NO TIME (time allotted is insufficient, lines too long) ACCESS (location, limited) FRICTION: CROWDING IN LOBBY EARLIER OPEN (open earlier) FLOW (bottlenecks in areas) FRICTION: BEHAVIOR OF AUDIENCE PHONES (ringing, talking, light, distractions) NOISE (talking, food wrappers, coughing, rustling papers) ETIQUETTE (clapping early, don’t know the “rules”) FRICTION: EXITING THE BUILDING OR PARKING FACILITIES FEAR (seemingly unsafe) CONFUSION (poor signage, lack of directions) DIRTY (smelly, dirty, grimy) FLOW (slow exit, crowding in elevators, exits) FRICTION: What else is unsatisfactory about the experience of attending our programs? MATINEES (want more matinees) PROD (poor production quality, sets, costumes, etc.) ANNOUNCE (pre-show announcements) CONCESSIONS (general issues with concessions) COST TIX (tickets too expensive) POLITICS (political commentary) PROGRAM (comments about the works on the season) LOBBY SEATING (limited lobby, bistro seating) BEV (want beverages allowed in seating area) PREPARATION If there is something else we could do to help you get the most out of upcoming programs, please let us know. MORE (more information, more communication) PRE-PERF (lectures, talks, intros) POST-PERF (talk-backs, discussions) INTERACTION (facilitated interaction at after events) FOOD (more that address dietary restrictions/diabetes/GF/Plant/DF) PROGRAM (comments related to the programming) WEBSITE (issues with the website, online tickets) AFTERWARDS In what situations or circumstances would you be most likely to stay afterwards to discuss a program? FORMAL (moderated discussions) INFORMAL (unmoderated social time) INTERVIEWS (artist interviews, not Q&A) POV (new, interesting perspectives) CREATIVE (when involves creative team members) CONTROVERSIAL (if program was controversial, innovative, new) INFORMAL (informal setting) SHORT (20-30 minutes) REACTION (depends on reaction to the performance) The memories of live arts experiences accumulate in your mind. Some experiences fade from memory quickly, while others you remember for years, or even a lifetime. Do you…? (Other) LISTEN (listen to other recordings, CDs, Spotify, iTunes, etc.) POST (share on social media) DISCUSS (talk with others) WATCH (stream, watch other productions, DVDs) SAVE (save programs) RESEARCH (look up performers, composers, etc.) SING (sing, hum melodies)

The IDEA Study Phase 2: Focus on Accessibility The IDEA Study Phase 2: Focus on Accessibility Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for outbound emails here. OutboundEmails_IDEAStudyPhase2AccessibilityNeeds .docx Download DOCX • 36KB You can also find this text below. Outbound message 1, requesting cooperation Instructions : Specific time is at your discretion, but please communicate with us to say when you want to send the survey. Use your own branding and design. Make sure you use the correct survey hyperlink. [You may adapt the language to match your institutional voice / brand; however, we need to strike a balance in sharing the content of the survey. We want to be transparent about the purpose of the survey, but at the same time avoid discouraging respondents from taking the survey because they think it is “not for them.” We suggest using language along the lines of, “By taking this survey you’ll help us understand our audience and how best to serve all members of our community.”] Sender Line: [ Organization Name ] Subject Line: Would you help us with an important survey? [we are open to other subject lines that would lead to higher click-through rates] Dear [ FNAME ], [ Organization ] is participating in a national study of arts audiences focused on accessibility. Specifically, the survey explores how everyone in the audience thinks about accessibility, regardless of their abilities, and what kinds of services will be needed to accommodate all who’d like to participate in our programs. Again, this survey is for all audience members , not just those who experience challenges accessing our programs. Would you fill out our survey? It will take about 15 minutes, and your responses are anonymous. The survey’s privacy policy is available here. This is strictly research – no sales or fundraising is involved. After completing the survey, you’ll be redirected to a webpage with selected results, so you can compare your answers with those of other survey takers. Thank you in advance for your consideration. [ embed link :] Here’s the link . Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [ insert link ] Outbound message #2 , reminder message Instructions : Specific time is at your discretion, but please communicate with us to say when you want to send the survey. Use your own branding and design. Make sure you use the correct survey hyperlink. Sender Line: [ Organization Name ] Subject Line: Last chance to participate in an important survey Dear [ FNAME ], I contacted you several days ago with a request to take an important survey. Would you consider participating? Time is of the essence, as the survey closes on Monday night. The questions explore you’re your experiences attending performing arts events and are quite straightforward. Your answers would be extremely helpful to [ organization ]. No sales or fundraising is involved. [ embed link :] Here’s the link . Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [ insert link ]

OPT-IN SURVEYS Audience Outlook Monitor offers several types of research support. Our radically new cohort model for audience research was developed over two years during the COVID-19 pandemic and is now a permanent program. AOM surveys are a low-cost alternative to expensive, customized market research and allow you to track essential information about your customers regularly, year after year. AOM's initial focus is serving the audience research needs of performing arts organizations, although some of our surveys are also designed for museums. Real-time Dashboard Reporting Organizations participating in any of our surveys can compare their results with those from other organizations in their cohort and against field aggregates. Results accumulate in a password-protected dashboard , and you can request as many logins as you'd like. Over time, your dashboard will become an easily accessible archive for your audience survey data. BASIC SURVEYS Our library of four standardized Basic Surveys covers the core research topics of greatest interest to most arts organizations. Basic surveys are available once a year in a cohort format . To gain trend data, you may wish to repeat one or more of them annually or every other year. If you’d like to deploy any of the basic surveys off-schedule (i.e., on your own timeline), they are available on-demand for a small surcharge . Visit the Store to see which surveys are available right now, either in cohorts or on-demand. [object Object] Find out more Find out more Find out more Find out more SPECIAL TOPIC SURVEYS As with the Covid-19 Study launched in 2020, we will continue to bring forward research efforts that address urgent topics facing our sector . These will include: Find out more Find out more Find out more POST-EVENT FEEDBACK SURVEYS WolfBrown is an industry leader in designing and implementing post-event feedback surveys (previously called Intrinsic Impact). We have supported hundreds of performing arts organizations in this area for over 20 years. Our survey support program is now a service under the Audience Outlook Monitor program. Find out more WHAT PEOPLE SAY Jennifer Lin, Content Marketing Manager & Photographer, Metro Theater Company Thank you so much for all your incredible work on the Audience Outlook Monitor. Metro Theater Company was grateful to be a part of the COVID Study early on. I've really enjoyed all your briefings, webinars, and takeaways. Your clear research helped us all think creatively about ways to approach our programming, revenue opportunities, and communications. Plus, I felt a little reassured by knowing that many other arts managers collectively shared similar challenges during the pandemic. You were a bright spot of data, insight, and understanding among the uncertainty of the last 20 months!

e04e1926-e907-40b4-a17f-ce22c3350c4e COHORT RESULTS The COVID-19 study was a collaboration of international cultural organizations working together to understand audiences preferences during the COVID-19 pandemic. Our partners included: Phase 3 Partners COVID-19 Study Phase 3 Partners (2022) AMS Analytics and AMS Planning & Research AMS Analytics and AMS Planning & Research helps performing arts centers leverage data so they can build communities more effectively. We are a boutique firm founded with the explicit purpose to provide data and analytics to the performing arts center industry. Our flagship product is the Analytics Suite and currently features more than 50 subscribing institutions with over a decade of PAC operational data available for analysis and insight-building. See participating organizations. Patternmakers / Australia We believe in the power of insight to help good causes change the world. Data is hailed as ‘the new oil’, but applying it in cultural, creative and community contexts is not straightforward. Resources are tight, time is limited and 110% of your energy goes into your creative work. At Patternmakers, we know what data related activities work, and which ones are a waste of time. We’re here to support you to become more insightful, so you can reach more people, secure funding and deliver even more impact in the world. See participating organizations and research findings. The National Orchestra Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. The National Theatre Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. COVID-19 Study - Phase 2 Partners COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston The mission of ArtsBoston is to support and grow the arts and culture sector of Greater Boston. ArtsBoston is a leading force behind Greater Boston’s arts and cultural sector. In support of our 175 member organizations, we provide vital research and audience building programs that encourage participation in arts and culture, stimulate demand and raise attendance. We influence public policy and local investment by demonstrating to civic leaders and private industry the sector’s positive economic and social impact. By making this mission a daily goal, we ensure the very future of the arts and cultural sector as a core driver of our community and quality of life. See participating organizations and research findings. Audiences Norway / NPU Introducing Audience Outlook Monitor, a new collaboration with Wolfbrown. In the midst of the COVID-19 outbreak, we need to know, more than ever, how audiences are feeling about their future attendance at their favorite venues. How interested are audiences in consuming culture created online? Are cultural beliefs changing during this time? This international collaboration of more than 100 cultural organizations sets out find out how audience preferences are changing and how to plan their successful return accordingly. See participating organizations and research findings . CultureSource / Metro Detroit CultureSource is a member association for non-profit arts and cultural organizations in Metro Detroit serving the following seven counties: Wayne, Oakland, Macomb, Washtenaw, Livingston, Monroe and St. Clair. As a regional service organization, we do this work through hosting professional development workshops that grow creative and leadership capacities, presenting programs that provide space for exchanging ideas about arts and culture, and leading initiatives that bring together stakeholders interested in the public accessing creative expression. See participating organizations and research findings . Greater Pittsburgh Arts Council The Greater Pittsburgh Arts Council (GPAC) champions the arts in Southwestern Pennsylvania, providing financial, professional, and political support for the arts and culture sector. Comprised of more than 400 diverse artists and nonprofit organizations, GPAC offers valuable research, legal and business consulting, networking, and professional development opportunities so that artists, arts leaders, and organizations can grow their skills and advance their practice. GPAC provides grants for artists and arts organizations. We also lead the region’s arts advocacy at the local, state, and national level, and model best practices for accessibility and equity in the arts. See participating organizations and research findings. Imagine MKE / Milwaukee Our work is rooted in the belief that arts and culture have the power to transform Milwaukee and be the catalyst for social, economic, and civic vitality. Driven by this belief, we unite within our sector and across the city around work that sustains artists and arts organizations, positions creatives at key leadership tables, and partners with others to build a healthy, thriving and inclusive city. See participating organizations and research findings. League of American Orchestras Learn how the League leads, supports, and champions America's orchestras and the vitality of the music they perform. See participating organizations and research findings . League of Chicago Theatres The League of Chicago Theatres is an alliance of theatres, which leverages its collective strength to support, promote and advocate for Chicago's theatre industry. Through our work, we ensure that theatre continues to thrive in our city. See participating organizations and research findings . New Jersey Theatre Alliance The mission of New Jersey Theatre Alliance is to unite, promote, strengthen, and cultivate New Jersey's professional theatres. We advance the theatre community by developing innovative, collaborative, and engaging programs and services for member theatres and their diverse audiences. See participating organizations and research findings . Ontario Arts Council / Ontario The Ontario Arts Council was established in 1963 to foster the creation and production of art for the benefit of all Ontarians. The OAC's grants and services to professional, Ontario-based artists and arts organizations support arts education, Indigenous arts, community arts, crafts, dance, Francophone arts, literature, media arts, multidisciplinary arts, music, theatre, touring, and visual arts. See participating organizations and research findings. Theatre Bay Area / San Francisco Theatre Bay Area was founded in 1976 to serve the vital artistic community of the Bay Area, and is today the largest regional theatre service organization in North America, serving as a model for other service organizations around the country. Our mission is to unite, strengthen, promote and advance the theatre community in the San Francisco Bay Area, working on behalf of our conviction that the performing arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth. See participating organizations and research findings . TDF / New York Founded in 1968, TDF's mission is to sustain live theatre and dance by engaging and cultivating a broad and diverse audience and eliminating barriers to attendance. TDFfulfills its mission with a variety of programs that expand access, cultivate communities and support the makers of the performing arts. See participating organizations and research findings . COVID-19 Study Phase 1 Partners (2020) COVID-19 Study - Phase 1 Partners Arthur M Blank Foundation The Arthur M. Blank Family Foundation promotes positive change in peoples’ lives and builds and enhances the communities in which they live. We seek innovative solutions that enable young people, families and communities to achieve results beyond what seems possible today. See participating organizations and research findings . ArtsWave / Greater Cincinnati ArtsWave is the engine for Greater Cincinnati’s arts. Through gifts from tens of thousands of individuals and companies each year, ArtsWave funds and supports 100+ arts projects and organizations through impact-based grants. Those projects and organizations create a wave of arts that connect our region and make it vibrant. See participating organizations and research findings . Los Angeles County Department of Arts and Culture The mission of the Los Angeles County Department of Arts and Culture is to advance arts, culture, and creativity throughout LA County. We provide leadership, services, and support in areas including grants and technical assistance for nonprofit organizations, countywide arts education initiatives, commissioning and care for civic art collections, research and evaluation, access to creative pathways, professional development, free community programs, and cross sector creative strategies that address civic issues. All of this work is framed by our longstanding commitment to fostering access to the arts, and the County’s Cultural Equity and Inclusion Initiative. See participating organizations and research findings. Minnesota Partners See participating organizations and research findings. Professional Association of Canadian Theatres PACT is a member-driven organization of professional Canadian theatres which serves as the collective voice of its members. For the betterment of Canadian theatre, PACT provides leadership, national representation and a variety of programs and practical assistance to member companies, enabling members to do their own creative work. We are a leader in the national performing arts community, and a devoted advocate for the value of live performance. Since 1979 we have focused on providing a community where theatre professionals (both artistic and administrative) can come together to discuss important issues and work together to create innovative solutions. See participating organizations and research findings. Theatre for Young Audiences/USA TYA/USA is the leading national organization for the professional field of theatre for children and families, representing nearly 900 member theatres, organizations, and individual artists across 42 states. Dedicated to ensuring that all young people have access to high-quality theatre experiences, TYA/USA offers a variety of programming and provides a network of exchange that connects professionals working across the industry. See participating organizations and research findings.

COHORT RESULTS CultureSource / Metro Detroit Latest updates (October, 2021) Read the full report (PDF, 9 pages) PARTICIPATING ORGANIZATIONS Ann Arbor Summer Festival Arab American National Museum Charles H. Wright Museum of African American History Chamber Music Society of Detroit Detroit Chamber Winds & Strings/Great Lakes Chamber Music Festival Detroit Historical Museum Detroit Institute of Art Detroit Public Theatre Detroit Symphony Orchestra Detroit Zoo Flint Institute of Music Ford House Grosse Pointe War Memorial Association Holocaust Memorial Center Imagination Station Toledo Michigan Opera Theatre/Detroit Opera House Michigan Science Center Michigan Theater Mosaic Youth Theatre of Detroit Pewabic Pottery Riverbank Theatre The Ark The Henry Ford The Purple Rose Theater The Whiting/Capitol Theatre Theatre and Dance at Wayne (Wayne State University) Toledo Symphony Toledo Museum of Art University Musical Society University of Michigan Museum of Art (UMMA) PREVIOUS PARTICIPANTS Midland Center for the Arts Previous reports

Tastes and Preferences Survey (Dance) Tagging Scheme Please bookmark this page, as it is not publicly accessible. Download a Word Document with the tagging scheme here. TAGGING SCHEME FOR TASTES AND PREFERENCES SURVEY_DANCE .docx Download DOCX • 23KB You can also find this text below. Note: You can associate multiple tags with a comment. GLOBAL TAG FOR USE IN ANY REPORT · NOTABLE – Comments you may wish to return to or call out as examples or that are particularly rich in content. [Note that you can associate multiple tags with a comment.] INTEREST REPORT Q. Boundaries: Are there any styles or elements of dance that you really don’t like? SUGGESTED TAGS · COMPETITION – Comments about competition dance · MODERN – Comments about modern dance · BALLET – Comments about ballet · HIP HOP – Comments about hip hop dance · MUSIC – Comments pertaining to music selection/ choice · IMAGERY – Comments relating to disturbing or violent imagery RELATIONSHIP REPORT Q. Dissatisfaction: Where do we fall short in earning your satisfaction with our program offerings? SUGGESTED TAGS · INFORMATION – Comments pertaining to requests for more information about artists and companies that will help them decide which shows/performances they will be interested in seeing · VARIETY – Comments about wanting to see a wider variety of dance companies · LOCATION – Comments relating to the performance/ venue location · CONCESSIONS – Comments pertaining to the food or beverage availability · COST – Comments about the cost of admission and/or tickets · ALT FORMATS – Comments requesting more alternative formats like matinees, masked, and virtual performances

Membership and Affiliations Survey Membership and Affiliations Survey Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for outbound emails here. Membership and Affiliations Survey Outbound Emails .docx Download DOCX • 18KB You can also find this text below. Outbound Emails – Suggested Language Outbound message #1 , requesting cooperation. Deployment date: Oct. 14, 2025 Sender Line: [Organization Name] Subject Line: Inviting your input on future ticket packages and membership plans Dear [FNAME] , Many arts organizations are thinking creatively about different kinds of ticket packages and memberships that serve the varying needs of community members. I’m writing to invite your participation in a survey that assesses interest in different kinds of memberships and other group activities that might be offered in the future. Results will inform our thinking about the relationships we offer moving forward. The survey takes on between 10 and 12 minutes to complete. Your responses are anonymous. Our privacy policy is available here. This is strictly research – no sales or fundraising is involved. After completing the survey, you’ll be redirected to a webpage with selected results, so that you might compare your answers with those of other survey takers. Thank you in advance for your consideration. [embed link:] Here’s the link . Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link] Outbound message #2 , reminder message. Deployment date: Oct. 17, 2025 Sender Line: [Organization Name] Subject Line: Last chance to participate in the membership survey! Dear [FNAME] , I contacted you several days ago with a request to take an important survey. Would you consider participating? Time is of the essence, as the survey closes on Monday night. The questions explore you’re your feelings about ticket packages and groups you might join. Your answers would be extremely helpful to [organization]. No sales or fundraising is involved. [embed link:] Here’s the link . Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link]

COHORT RESULTS Professional Association of Canadian Theatres *Research concluded January 2021 PARTICIPATING ORGANIZATIONS The Belfry Theatre Centaur Theatre Company Chemainus Theatre Festival The Citadel Theatre Confederation Centre of the Arts Drayton Entertainment Ghost River Theatre Globe Theatre One Yellow Rabbit Prairie Theatre Exchange Realwheels Repercussion Theatre Resource Centre for the Arts at the LSPU Hall Savage Society Tableau D’Hote Theatre Teesri Duniya Theatre Theatre Calgary Theatre Newfoundland Labrador Touchstone Theatre Two Planks and a Passion Theatre Watermark Theatre

b09eaec4-abb5-4948-9c83-772c4b3b5dee COHORT RESULTS The COVID-19 study was a collaboration of international cultural organizations working together to understand audiences preferences during the COVID-19 pandemic. Our partners included: Phase 3 Partners COVID-19 Study Phase 3 Partners (2022) AMS Analytics and AMS Planning & Research AMS Analytics and AMS Planning & Research helps performing arts centers leverage data so they can build communities more effectively. We are a boutique firm founded with the explicit purpose to provide data and analytics to the performing arts center industry. Our flagship product is the Analytics Suite and currently features more than 50 subscribing institutions with over a decade of PAC operational data available for analysis and insight-building. See participating organizations. Patternmakers / Australia We believe in the power of insight to help good causes change the world. Data is hailed as ‘the new oil’, but applying it in cultural, creative and community contexts is not straightforward. Resources are tight, time is limited and 110% of your energy goes into your creative work. At Patternmakers, we know what data related activities work, and which ones are a waste of time. We’re here to support you to become more insightful, so you can reach more people, secure funding and deliver even more impact in the world. See participating organizations and research findings. The National Orchestra Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. The National Theatre Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. COVID-19 Study - Phase 2 Partners COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston The mission of ArtsBoston is to support and grow the arts and culture sector of Greater Boston. ArtsBoston is a leading force behind Greater Boston’s arts and cultural sector. In support of our 175 member organizations, we provide vital research and audience building programs that encourage participation in arts and culture, stimulate demand and raise attendance. We influence public policy and local investment by demonstrating to civic leaders and private industry the sector’s positive economic and social impact. By making this mission a daily goal, we ensure the very future of the arts and cultural sector as a core driver of our community and quality of life. See participating organizations and research findings. Audiences Norway / NPU Introducing Audience Outlook Monitor, a new collaboration with Wolfbrown. In the midst of the COVID-19 outbreak, we need to know, more than ever, how audiences are feeling about their future attendance at their favorite venues. How interested are audiences in consuming culture created online? Are cultural beliefs changing during this time? This international collaboration of more than 100 cultural organizations sets out find out how audience preferences are changing and how to plan their successful return accordingly. See participating organizations and research findings . CultureSource / Metro Detroit CultureSource is a member association for non-profit arts and cultural organizations in Metro Detroit serving the following seven counties: Wayne, Oakland, Macomb, Washtenaw, Livingston, Monroe and St. Clair. As a regional service organization, we do this work through hosting professional development workshops that grow creative and leadership capacities, presenting programs that provide space for exchanging ideas about arts and culture, and leading initiatives that bring together stakeholders interested in the public accessing creative expression. See participating organizations and research findings . Greater Pittsburgh Arts Council The Greater Pittsburgh Arts Council (GPAC) champions the arts in Southwestern Pennsylvania, providing financial, professional, and political support for the arts and culture sector. Comprised of more than 400 diverse artists and nonprofit organizations, GPAC offers valuable research, legal and business consulting, networking, and professional development opportunities so that artists, arts leaders, and organizations can grow their skills and advance their practice. GPAC provides grants for artists and arts organizations. We also lead the region’s arts advocacy at the local, state, and national level, and model best practices for accessibility and equity in the arts. See participating organizations and research findings. Imagine MKE / Milwaukee Our work is rooted in the belief that arts and culture have the power to transform Milwaukee and be the catalyst for social, economic, and civic vitality. Driven by this belief, we unite within our sector and across the city around work that sustains artists and arts organizations, positions creatives at key leadership tables, and partners with others to build a healthy, thriving and inclusive city. See participating organizations and research findings. League of American Orchestras Learn how the League leads, supports, and champions America's orchestras and the vitality of the music they perform. See participating organizations and research findings . League of Chicago Theatres The League of Chicago Theatres is an alliance of theatres, which leverages its collective strength to support, promote and advocate for Chicago's theatre industry. Through our work, we ensure that theatre continues to thrive in our city. See participating organizations and research findings . New Jersey Theatre Alliance The mission of New Jersey Theatre Alliance is to unite, promote, strengthen, and cultivate New Jersey's professional theatres. We advance the theatre community by developing innovative, collaborative, and engaging programs and services for member theatres and their diverse audiences. See participating organizations and research findings . Ontario Arts Council / Ontario The Ontario Arts Council was established in 1963 to foster the creation and production of art for the benefit of all Ontarians. The OAC's grants and services to professional, Ontario-based artists and arts organizations support arts education, Indigenous arts, community arts, crafts, dance, Francophone arts, literature, media arts, multidisciplinary arts, music, theatre, touring, and visual arts. See participating organizations and research findings. Theatre Bay Area / San Francisco Theatre Bay Area was founded in 1976 to serve the vital artistic community of the Bay Area, and is today the largest regional theatre service organization in North America, serving as a model for other service organizations around the country. Our mission is to unite, strengthen, promote and advance the theatre community in the San Francisco Bay Area, working on behalf of our conviction that the performing arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth. See participating organizations and research findings . TDF / New York Founded in 1968, TDF's mission is to sustain live theatre and dance by engaging and cultivating a broad and diverse audience and eliminating barriers to attendance. TDFfulfills its mission with a variety of programs that expand access, cultivate communities and support the makers of the performing arts. See participating organizations and research findings . COVID-19 Study Phase 1 Partners (2020) COVID-19 Study - Phase 1 Partners Arthur M Blank Foundation The Arthur M. Blank Family Foundation promotes positive change in peoples’ lives and builds and enhances the communities in which they live. We seek innovative solutions that enable young people, families and communities to achieve results beyond what seems possible today. See participating organizations and research findings . ArtsWave / Greater Cincinnati ArtsWave is the engine for Greater Cincinnati’s arts. Through gifts from tens of thousands of individuals and companies each year, ArtsWave funds and supports 100+ arts projects and organizations through impact-based grants. Those projects and organizations create a wave of arts that connect our region and make it vibrant. See participating organizations and research findings . Los Angeles County Department of Arts and Culture The mission of the Los Angeles County Department of Arts and Culture is to advance arts, culture, and creativity throughout LA County. We provide leadership, services, and support in areas including grants and technical assistance for nonprofit organizations, countywide arts education initiatives, commissioning and care for civic art collections, research and evaluation, access to creative pathways, professional development, free community programs, and cross sector creative strategies that address civic issues. All of this work is framed by our longstanding commitment to fostering access to the arts, and the County’s Cultural Equity and Inclusion Initiative. See participating organizations and research findings. Minnesota Partners See participating organizations and research findings. Professional Association of Canadian Theatres PACT is a member-driven organization of professional Canadian theatres which serves as the collective voice of its members. For the betterment of Canadian theatre, PACT provides leadership, national representation and a variety of programs and practical assistance to member companies, enabling members to do their own creative work. We are a leader in the national performing arts community, and a devoted advocate for the value of live performance. Since 1979 we have focused on providing a community where theatre professionals (both artistic and administrative) can come together to discuss important issues and work together to create innovative solutions. See participating organizations and research findings. Theatre for Young Audiences/USA TYA/USA is the leading national organization for the professional field of theatre for children and families, representing nearly 900 member theatres, organizations, and individual artists across 42 states. Dedicated to ensuring that all young people have access to high-quality theatre experiences, TYA/USA offers a variety of programming and provides a network of exchange that connects professionals working across the industry. See participating organizations and research findings.

aa4dad1f-dea2-45ee-9c7b-cacc4f30551a COHORT RESULTS The COVID-19 study was a collaboration of international cultural organizations working together to understand audiences preferences during the COVID-19 pandemic. Our partners included: Phase 3 Partners COVID-19 Study Phase 3 Partners (2022) AMS Analytics and AMS Planning & Research AMS Analytics and AMS Planning & Research helps performing arts centers leverage data so they can build communities more effectively. We are a boutique firm founded with the explicit purpose to provide data and analytics to the performing arts center industry. Our flagship product is the Analytics Suite and currently features more than 50 subscribing institutions with over a decade of PAC operational data available for analysis and insight-building. See participating organizations. Patternmakers / Australia We believe in the power of insight to help good causes change the world. Data is hailed as ‘the new oil’, but applying it in cultural, creative and community contexts is not straightforward. Resources are tight, time is limited and 110% of your energy goes into your creative work. At Patternmakers, we know what data related activities work, and which ones are a waste of time. We’re here to support you to become more insightful, so you can reach more people, secure funding and deliver even more impact in the world. See participating organizations and research findings. The National Orchestra Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. The National Theatre Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. COVID-19 Study - Phase 2 Partners COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston The mission of ArtsBoston is to support and grow the arts and culture sector of Greater Boston. ArtsBoston is a leading force behind Greater Boston’s arts and cultural sector. In support of our 175 member organizations, we provide vital research and audience building programs that encourage participation in arts and culture, stimulate demand and raise attendance. We influence public policy and local investment by demonstrating to civic leaders and private industry the sector’s positive economic and social impact. By making this mission a daily goal, we ensure the very future of the arts and cultural sector as a core driver of our community and quality of life. See participating organizations and research findings. Audiences Norway / NPU Introducing Audience Outlook Monitor, a new collaboration with Wolfbrown. In the midst of the COVID-19 outbreak, we need to know, more than ever, how audiences are feeling about their future attendance at their favorite venues. How interested are audiences in consuming culture created online? Are cultural beliefs changing during this time? This international collaboration of more than 100 cultural organizations sets out find out how audience preferences are changing and how to plan their successful return accordingly. See participating organizations and research findings . CultureSource / Metro Detroit CultureSource is a member association for non-profit arts and cultural organizations in Metro Detroit serving the following seven counties: Wayne, Oakland, Macomb, Washtenaw, Livingston, Monroe and St. Clair. As a regional service organization, we do this work through hosting professional development workshops that grow creative and leadership capacities, presenting programs that provide space for exchanging ideas about arts and culture, and leading initiatives that bring together stakeholders interested in the public accessing creative expression. See participating organizations and research findings . Greater Pittsburgh Arts Council The Greater Pittsburgh Arts Council (GPAC) champions the arts in Southwestern Pennsylvania, providing financial, professional, and political support for the arts and culture sector. Comprised of more than 400 diverse artists and nonprofit organizations, GPAC offers valuable research, legal and business consulting, networking, and professional development opportunities so that artists, arts leaders, and organizations can grow their skills and advance their practice. GPAC provides grants for artists and arts organizations. We also lead the region’s arts advocacy at the local, state, and national level, and model best practices for accessibility and equity in the arts. See participating organizations and research findings. Imagine MKE / Milwaukee Our work is rooted in the belief that arts and culture have the power to transform Milwaukee and be the catalyst for social, economic, and civic vitality. Driven by this belief, we unite within our sector and across the city around work that sustains artists and arts organizations, positions creatives at key leadership tables, and partners with others to build a healthy, thriving and inclusive city. See participating organizations and research findings. League of American Orchestras Learn how the League leads, supports, and champions America's orchestras and the vitality of the music they perform. See participating organizations and research findings . League of Chicago Theatres The League of Chicago Theatres is an alliance of theatres, which leverages its collective strength to support, promote and advocate for Chicago's theatre industry. Through our work, we ensure that theatre continues to thrive in our city. See participating organizations and research findings . New Jersey Theatre Alliance The mission of New Jersey Theatre Alliance is to unite, promote, strengthen, and cultivate New Jersey's professional theatres. We advance the theatre community by developing innovative, collaborative, and engaging programs and services for member theatres and their diverse audiences. See participating organizations and research findings . Ontario Arts Council / Ontario The Ontario Arts Council was established in 1963 to foster the creation and production of art for the benefit of all Ontarians. The OAC's grants and services to professional, Ontario-based artists and arts organizations support arts education, Indigenous arts, community arts, crafts, dance, Francophone arts, literature, media arts, multidisciplinary arts, music, theatre, touring, and visual arts. See participating organizations and research findings. Theatre Bay Area / San Francisco Theatre Bay Area was founded in 1976 to serve the vital artistic community of the Bay Area, and is today the largest regional theatre service organization in North America, serving as a model for other service organizations around the country. Our mission is to unite, strengthen, promote and advance the theatre community in the San Francisco Bay Area, working on behalf of our conviction that the performing arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth. See participating organizations and research findings . TDF / New York Founded in 1968, TDF's mission is to sustain live theatre and dance by engaging and cultivating a broad and diverse audience and eliminating barriers to attendance. TDFfulfills its mission with a variety of programs that expand access, cultivate communities and support the makers of the performing arts. See participating organizations and research findings . COVID-19 Study Phase 1 Partners (2020) COVID-19 Study - Phase 1 Partners Arthur M Blank Foundation The Arthur M. Blank Family Foundation promotes positive change in peoples’ lives and builds and enhances the communities in which they live. We seek innovative solutions that enable young people, families and communities to achieve results beyond what seems possible today. See participating organizations and research findings . ArtsWave / Greater Cincinnati ArtsWave is the engine for Greater Cincinnati’s arts. Through gifts from tens of thousands of individuals and companies each year, ArtsWave funds and supports 100+ arts projects and organizations through impact-based grants. Those projects and organizations create a wave of arts that connect our region and make it vibrant. See participating organizations and research findings . Los Angeles County Department of Arts and Culture The mission of the Los Angeles County Department of Arts and Culture is to advance arts, culture, and creativity throughout LA County. We provide leadership, services, and support in areas including grants and technical assistance for nonprofit organizations, countywide arts education initiatives, commissioning and care for civic art collections, research and evaluation, access to creative pathways, professional development, free community programs, and cross sector creative strategies that address civic issues. All of this work is framed by our longstanding commitment to fostering access to the arts, and the County’s Cultural Equity and Inclusion Initiative. See participating organizations and research findings. Minnesota Partners See participating organizations and research findings. Professional Association of Canadian Theatres PACT is a member-driven organization of professional Canadian theatres which serves as the collective voice of its members. For the betterment of Canadian theatre, PACT provides leadership, national representation and a variety of programs and practical assistance to member companies, enabling members to do their own creative work. We are a leader in the national performing arts community, and a devoted advocate for the value of live performance. Since 1979 we have focused on providing a community where theatre professionals (both artistic and administrative) can come together to discuss important issues and work together to create innovative solutions. See participating organizations and research findings. Theatre for Young Audiences/USA TYA/USA is the leading national organization for the professional field of theatre for children and families, representing nearly 900 member theatres, organizations, and individual artists across 42 states. Dedicated to ensuring that all young people have access to high-quality theatre experiences, TYA/USA offers a variety of programming and provides a network of exchange that connects professionals working across the industry. See participating organizations and research findings.

Donor Motivations Survey Donor Motivations Survey Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for outbound emails here. OutboundEmails_DonorMotivationsSurvey .docx Download DOCX • 153KB You can also find this text below. Outbound message 1, requesting cooperation Instructions: Specific time is at your discretion, but please communicate with us to say when you want to send the survey. Use your own branding and design. Make sure you use the correct survey hyperlink. Sender Line: [ Organization Name ] Subject Line: Would you tell us about your support of arts organizations? [we are open to other subject lines that would lead to higher click-through rates] Dear [ FNAME ], Your support of [organization] over the years has been invaluable, especially as we navigated our way through the pandemic. Now, as we take stock of the post-pandemic environment, we ask if you’d assist us by taking a survey about your financial support of cultural organizations, generally, and [organization] , specifically. Although the subject matter is personal in nature, be assured that this is an anonymous survey – no sales or fundraising is involved. You will not be solicited or approached as a result of completing this survey . If you choose to cooperate, the information you provide will help us find more supporters and ensure that we meet their needs. The survey takes between 10 and 12 minutes to complete. The privacy policy for this Audience Outlook Monitor survey is here . After completing the survey, you’ll be able to see a few charts with some of the results. As always, we’re so grateful for your participation. Let’s get started. Here’s the link. [ embed link ] Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [ paste full link here ] Outbound message #2 , reminder message Instructions: Specific time is at your discretion, but please communicate with us to say when you want to send the survey. Use your own branding and design. Make sure you use the correct survey hyperlink. Sender Line: [ Organization Name ] Subject Line: Last chance to participate in an important survey Dear [ FNAME ], I contacted you several days ago with a request to take an important survey. Would you consider participating? Time is of the essence, as the survey closes on Monday night. The questions explore the different ways you receive information about cultural events and are quite straightforward. Your answers would be extremely helpful to [ organization ]. No sales or fundraising is involved. Here’s the link. [ embed link ] Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [ paste full link here ]