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IDEA Study, Phase 2: Focus on Accessibility Respondent Instructions and Survey Protocol Take the Survey of Accessibility Practices of Performing Arts Organizations Welcome Thank you for joining this important study of accessibility practices at performing arts organizations. The purpose of this survey is to gain perspective on the current accessibility practices of a cross-section of performing arts organizations in the US and Canada. This research is part of a larger study to understand the current landscape of accessibility needs and practices in the performing arts sector, with the overall goal of advancing disability inclusion and access. We are undertaking this study in part because we believe there have been significant shifts in public attitudes about accessibility. In designing and implementing this study, we have collaborated with and built on the past work and perspectives of advocates and practitioners working in the accessibility space. We are grateful for the arts professionals and inclusion advocates who have consulted with us on this project and for the members of the advisory committee that is guiding this research. The survey is open to all performing arts presenters and producers in the US and Canada, and there is no cost to participate. Aggregate survey results will be made available to all responding organizations via an online dashboard. Your survey responses will be treated as confidential information, and data will be reported in aggregate only. No identifying information will be associated with individual survey responses in the dashboard or reports. Instructions The survey should be completed by the person in your organization with the greatest familiarity with your accessibility services. Submit only one response per organization. Download the Respondent Instructions and Survey Protocol PDF or Word Document below. Accessibility Survey of Organizations, Instructions and Protocol .docx Download DOCX • 102KB Below is a PDF version of the Respondent Instructions and Survey Protocol. Accessibility Survey of Organizations, Instructions and Procotol[2] .pdf Download PDF • 406KB There may be questions that require input from other team members. Consult the “Thumbnail Summary of Questions” on pages 4-5 of the PDF to quickly scan the types of questions to see if you’ll need to gather answers from others before you fill out the online survey, or if you feel you can answer all the questions yourself. If necessary, print out and circulate a hard copy of the survey protocol (pages 6-16 of the PDF) to others in your organization, to collect their answers to specific questions. Once you have all the answers, or know you can answer all the questions, click the link to the online survey, and complete it. It should take about 15 to 20 minutes, once you have collected all the answers. The link to the online survey is: https://survey.alchemer.com/s3/7892033/IDEA-Study-Phase-2-Survey-of-Organizations We also offer the opportunity to take the survey over the phone. Please email Alan Brown, Managing Principal of WolfBrown, at alan@wolfbrown.com or call 415.796.3060 to schedule a phone appointment. If you have any concerns about this survey, the language we are using to talk about disability and access, or the way in which we are conducting this research, there is a comment box at the end of the survey where we invite you to share your feedback. You can also email Alan Brown at alan@wolfbrown.com . We are always learning and deeply appreciate your comments! Timeline Survey launched on July 16, 2024 Survey still open Town Hall Meeting held on August 20, 2024, which was recorded and placed in our archive. Dashboard Access Everyone who takes the survey will have access to aggregated results of all participating organizations through the WolfBrown Dashboard. Preliminary findings were reviewed and discussed in a Town Hall meeting, which was recorded and placed in our archive. A written summary of key findings will be made available to the public for free on the Audience Outlook Monitor website, and a selection of key findings will be added to the Public Dashboard available to all AOM community members. In the survey, we will collect your contact information so that Alan Brown can reach out to you to provide dashboard access after you take the survey. Participating Organizations Thanks to the 102 organizations who have already completed the survey as of November 21, 2024! The survey is still live and more organizations are being added. Alley Theatre Ars Nova Singers Arts Club Theatre Company Arts Club Theatre Company, Vancouver Atlanta Jewish Film Festival Ballet Arizona Buffalo Philharmonic Orchestra Cache Valley Center for the Arts Carnegie of Homestead Music Hall Cathedral Choral Society Celebrity Series of Boston Center for the Arts at George Mason University CES at Frostburg State University Chamber Music Tulsa Charlotte Symphony Orchestra Charlotte Symphony Orchestra Society Chicago Symphony Orchestra Chicago Symphony Orchestra Association Children's Theatre Company Cincinnati Symphony Orchestra City of Lone Tree City of Tempe Codes d'accès Community Concert Hall @ Fort Lewis College Community Concert Hall at Fort Lewis College Dayton Art Institute Detroit Institute of Arts Detroit Opera Dixon Hall Music School East West Players Festival Bach Montréal Fox Cities Performing Arts Center Full Radius Dance Goodman Theatre Hancher Auditorium Harold Green Jewish Theatre Company Hobby Center for the Performing Arts Honolulu Theatre for Youth Hylton Performing Arts Center of George Mason University Isabella Stewart Gardner Museum London Symphonia Lone Tree Arts Center Long Island Children's Museum Luhrs Performing Arts Center Marin Theatre Marin Theatre Company Massachusetts Cultural Council Mayo Performing Arts Center Metro Theater Company Middlebury College Mahaney Arts Center Monterey Symphony Music on Main Society Nashville Children's Theatre Nashville Symphony New 42 New Haven Symphony Orchestra New Hazlett Theater Northbrook Public Library Northrop at the University of Minnesota Northrop/University of Minnesota Olympia Symphony Orchestra Opera on the Avalon Paper Mill Playhouse Peninsula Women's Chorus Pittsburgh Symphony Orchestra Portland Ovations Roundabout Theatre Company Santa Clara University SC Philharmonic Scottsdale Arts SCU Presents Performing Arts Center Seattle Children's Theatre Segal Centre for Performing Arts Segerstrom Center for the Arts SpeakEasy Stage Company Studio Theatre Sunset Cultural Center TDF Tempe Center for the Arts The Ark The Azrieli Foundation The Carson Center The Carson Center for the Performing Arts The Clarice The Clarice Smith Performing Arts Center The Cleveland Orchestra The New Group The New Hazlett Center for the Performing Arts The Royal Conservatory of Music The Wilma Theater TimeLine Theatre Company Toronto City Opera Toronto Symphony Orchestra University Musical Society University Musical Society (UMS) Vocal Arts DC Washington Concert Opera Washington National Cathedral Wheelock Family Theatre Wheels & Heels Inc. Wichita Symphony Orchestra Wilma Theater Women's Musical Club of Toronto Learn More About the IDEA Study, Phase 2: Accessibility Needs Survey of Accessibility Practices of Performing Arts Organizations

IDEA Study, Phase 2: Focus on Accessibility Description Timeline & Pricing Protocol Participating Organizations The IDEA Study was a special research initiative launched in 2023 to provide arts organizations with insight as to audience attitudes about inclusion, diversity, equity, and access, as a contribution to the national discourse. Phase 1 of the IDEA Study focused on measuring attitudes about inclusion, diversity, and equity, while Phase 2 of the IDEA Study focused on assessing accessibility needs. Both surveys are now available to our research partners. This survey addresses questions such as: What accommodations do people make in their daily lives, regardless of disability status? What is the relationship between disability and use of accessibility programs and services offered by arts organizations? What accessibility programs and services are audience members most likely to use in the areas of mobility, vision, hearing, and neurodiversity, whether or not these services are currently offered? What generational shifts are changing the landscape of accessibility needs? How satisfied are audience members with our accessibility services? To what extent is lack of accessibility accommodations a barrier to attendance? We developed this survey in part because we believe there have been significant shifts in public attitudes about accessibility, and also because we hope to provide organizations more clarity on the role that accessibility plays in the sector’s efforts towards greater inclusion, diversity and equity. As part of Phase 2, we also offered a Survey of Accessibility Practices of Performing Arts Organizations . Preliminary findings were reviewed and discussed in a Town Hall meeting, which was recorded and shared on a resource page. In designing and implementing this study, we collaborated with, and built on, the past work and perspectives of advocates and practitioners working in the accessibility space. We are grateful for the arts professionals and inclusion advocates who consulted with us on this project and for the members of the advisory committee who guided the initial research. The Kennedy Center’s Office of Accessibility and VSA played an advisory role for the survey design, implementation, and sharing out of initial study results. Participants will gain access to a library of video recordings of four learning sessions, each focusing on a different aspect of accessibility , as well as a culmination session. Results To maximize learning, research partners agree to share their results with other participating organizations through the WolfBrown Dashboard . A selection of aggregated results may be shared with the larger field through the Audience Outlook Monitor community. Level of Customization None Questions For more information about this survey, contact Alan Brown, Managing Principal of WolfBrown. Contact Us Timeline Choose your own date or look at our registration form for the next recommended date Pricing Pricing is based on your organizational expense budget. Tier 1 (Organization expense budget of $9 million+): $2,250 USD Tier 2 (Organization expense budget of $3 million-$9 million): $1,950 USD Tier 3 (Organization expense budget of <$3 million): $1,650 USD Research partners who elect this survey will have access to the following standardized survey protocols. Audience Outlook Monitor survey protocols are the protected intellectual property of WolfBrown LLC. Unauthorized use of all or parts of these protocols is strictly prohibited. We provide them here to allow you to assess the extent to which the protocols will meet your needs. IDEA Phase 2 Ticket Buyer Protocol web version .pdf Download PDF • 376KB IDEA Study Phase 2 Visitor-based Protocol web_version .pdf Download PDF • 472KB “I just want to give the WolfBrown team a huge shoutout for doing this survey on accessibility. It provides those of us working in the field with data to go out and advocate even better for the work that we all do. So, a big shout out.” - Betty Siegel, The John F. Kennedy Center for the Performing Arts Past Research Partners: BAM (Brooklyn Academy of Music) CAPA (Columbus Association for the Performing Arts) Chicago Symphony Orchestra Childsplay Cincinnati Symphony Orchestra Flint Institute of Music Goodman Theatre The John F. Kennedy Center for the Performing Arts Mayo Performing Arts Center Mesa Arts Center Paper Mill Playhouse Pittsburgh Symphony Orchestra Scottsdale Arts Segerstrom Center for the Arts Signature Theatre Studio Theatre Tucson Symphony Orchestra University Musical Society (UMS) Register Now An invoice will be generated after you register. Please read our terms and conditions before registering. Anchor 1

Description Timeline & Pricing Protocols Participating Organizations The IDEA Study was a special research initiative launched in 2023 to provide arts organizations with insight as to audience attitudes about inclusion, diversity, equity, and access, as a contribution to the national discourse. Phase 1 of the Study focused on measuring attitudes about inclusion, diversity, and equity, while Phase 2 of the Study focused on assessing accessibility needs. Both surveys are now available to our research partners. This survey addresses topics such as: Do ticket buyers see themselves as stakeholders in arts organizations’ EDI work? How might arts organizations more deeply enfranchise ticket buyers in this work? How do ticket buyers feel about efforts by arts organizations to diversify their artistic offerings and production practices? What is the appetite for programs that center the artistry and stories of historically marginalized populations? How far do audience members think individual arts organizations should go in acknowledging, deconstructing, and redressing structures of cultural production that privilege some and exclude others? The Phase 1 survey also provides participating organizations with evaluative indicators of audience support for their work in the areas of inclusion, diversity, and equity - indicators that organizations can use to monitor the degree to which their EDI work is legible to, and supported by, their audience. In this way, we hope the study will lead to a more sustained practice of audience engagement around EDI work. Level of Customization None Results To maximize cohort learning, participants agree to share their results with other participating organizations through the WolfBrown dashboard. After the cohort concludes, aggregated results will be shared with the larger field through the Audience Outlook Monitor community . Questions For more information about this survey, contact Alan Brown, Managing Principal of WolfBrown. Contact Us Timeline Choose your own date or look at our registration form for the next recommended date Pricing Pricing is based on your organizational expense budget. Tier 1 (Organization expense budget of $9 million+): $2,250 USD Tier 2 (Organization expense budget of $3 million-$9 million): $1,950 USD Tier 3 (Organization expense budget of <$3 million): $1,650 USD Past Research Partners: Allentown Symphony Association Arizona Opera Arizona Science Center Atlanta Symphony Orchestra Ballet Arizona Boston Symphony Orchestra Buffalo Philharmonic Orchestra Capital Region Classical Celebrity Series of Boston Chamber Music Cincinnati Chamber Music Detroit Chamber Music Raleigh Chamber Music Society of Palm Beach Chamber Music Tulsa Charlotte Symphony Chicago Symphony Orchestra Childsplay Children's Museum of Phoenix Classic Stage Company The Cleveland Orchestra Desert Botanical Garden Detroit Symphony Orchestra Ensemble Music Society First Stage Flint Institute of Music Friends of Chamber Music, Denver Friends of Chamber Music, Portland Freight & Salvage Guggenheim Museum Houston Symphony Kimmel Cultural Campus (Kimmel Center for the Performing Arts) Knoxville Symphony Orchestra LA Phil Madison Symphony Orchestra Montalvo Arts Center Music Mondays (NYC) New World Symphony New York Philharmonic Omaha Symphony Orchestra Lumos Pacific Symphony Philadelphia Orchestra Phoenix Art Museum Phoenix Theatre Pittsburgh Symphony Orchestra Richmond Symphony San Diego Symphony San Francisco Performances San Francisco Symphony Scottsdale Arts Segerstrom Center for the Arts The Bushnell Center for the Performing Arts The Schubert Club Shriver Hall Concert Series South Bend Symphony Orchestra St. Louis Symphony Orchestra Symphony New Hampshire Tucson Symphony Winston-Salem Symphony Wichita Symphony Research partners who elect this survey will have access to the following standardized survey protocols. Audience Outlook Monitor survey protocols are the protected intellectual property of WolfBrown LLC. Unauthorized use of all or parts of these protocols is strictly prohibited. We provide them here to allow you to assess the extent to which the protocols will meet your needs. Chorus IDEA Study Phase 1 Protocol V5 CHORUS web version .pdf Download PDF • 337KB Dance IDEA Study Phase 1 Protocol V5 DANCE web version .pdf Download PDF • 336KB Botanical Gardens IDEA Study Phase 1 Protocol V5 BOTANICAL GARDENS web version .pdf Download PDF • 740KB Opera IDEA Study Phase 1 Protocol V5 OPERA web version .pdf Download PDF • 741KB Performing Arts Center IDEA Study Phase 1 Protocol V5 PERFORMING ARTS CENTER web version .pdf Download PDF • 740KB Science Center IDEA Study Phase 1 Protocol V5 SCIENCE CENTERS web version .pdf Download PDF • 790KB Theatre IDEA Study Phase 1 Protocol V5 THEATRE web version .pdf Download PDF • 790KB Chamber Music IDEA Study Phase 1 Protocol V5 CHAMBER MUSIC web version .pdf Download PDF • 793KB Hybrid Arts Center IDEA Study Phase 1 Protocol V5 HYBRID ARTS CENTER web version .pdf Download PDF • 791KB Art Museums IDEA Study Phase 1 Protocol V5 ART MUSEUMS web version .pdf Download PDF • 345KB Children's Museum IDEA Study Phase 1 Protocol V5 CHILDREN'S MUSEUM web version .pdf Download PDF • 740KB Register Now An invoice will be generated after you register. Please read our terms and conditions before registering. IDEA Study, Phase 1: Attitudes about Inclusion, Diversity, and Equity

Donor Motivations Survey Description Timeline & Pricing Protocol Participating Organizations The Donor Motivations Survey examines your donors’ giving behaviors across all philanthropic causes, the extent to which their philanthropy is arts-focused, why they support your organization, and how they’d like to engage with you. The findings of this survey informs thinking about donor segmentation and messaging , and will help you map out donor engagement efforts. This survey cover topics such as: Donors' core values, and how they correspond to overall giving Their philanthropic priorities and what other causes they support Their experience with crowdfunding Their outlook for giving over the coming year What motivates their giving in the arts The specific types of programmatic initiatives they’re most interested in supporting Their interest in volunteering for your organization How much they value different benefits and perks The extent to which they believe their gift makes a difference, the extent to which they trust your organization to use their gift wisely, and the extent to which they’d like more opportunities to designate how their gift should be used Their awareness of your organization’s capitalization needs and how they’d allocate a hypothetical gift across various capitalization needs This survey does NOT ask sensitive questions about income or net worth, nor does it allow for follow-up with respondents. Respondents will be assured that the information they provide is anonymous and confidential, and will not result in any follow-up from the organization. Level of Customization None Results To maximize learning, research partners must agree to share their results with other participating organizations through the WolfBrown dashboard. After the survey concludes, aggregated results may be shared with the larger field through the Audience Outlook Monitor community . Questions For more information about this survey, contact Alan Brown, Managing Principal of WolfBrown. Contact Us Timeline Choose your own date or look at our registration form for the next recommended date Pricing Pricing is based on your organizational expense budget. Tier 1 (Organization expense budget of $9 million+): $2,250 USD Tier 2 (Organization expense budget of $3 million-$9 million): $1,950 USD Tier 3 (Organization expense budget of <$3 million): $1,650 USD Past Research Partners: Alley Theatre Arizona Science Center Arizona-Sonora Desert Museum Ballet Arizona Childsplay Children's Museum of Phoenix Children's Theatre Company Desert Botanical Garden Long Wharf Theatre Mesa Arts Center Midland Center for the Arts & Alden B. Dow Museum Museum of Northern Arizona New World Symphony Oakland Museum of California Pittsburgh Symphony Orchestra Tucson Symphony UMS VocalEssence Research partners who elect this survey will have access to the following standardized survey protocols. Audience Outlook Monitor survey protocols are the protected intellectual property of WolfBrown LLC. Unauthorized use of all or parts of these protocols is strictly prohibited. We provide them here to allow you to assess the extent to which the protocols will meet your needs. Download and review the protocol Visitor-based: Donor Motivations Survey PEF ARTS web_version .pdf Download PDF • 424KB Performing Arts: Donor Motivations Survey VISITOR BASED web_version .pdf Download PDF • 401KB Register Now An invoice will be generated after you register. Please read our terms and conditions before registering.

Creating audience engagement programs takes an enormous amount of staff time and direct cost. Understanding your audiences’ appetite for engagement and which resources they use and value most ensures you are devoting your resources in the right way for different audience segments. Friction Audit and Engagement Survey Description Timeline & Pricing Protocols Participating Organizations The Friction Audit and Engagement Survey will inform your work providing fulfilling experiences for ticket buyers before, during, and after your programs. You can use this survey to track friction points across the experience of attending your programs and to gauge demand for engagement activities before, during and after performances. This survey is available specifically for performing arts-based organizations. In sum, the survey offers a comprehensive picture of how your patrons aspire to engage and what their actual experience is. This survey addresses questions such as: How passionate are your ticket buyers about learning more about the art? How do ticket buyers experience your programs? Where is there friction across the many customer touch points? How do ticket buyers like to prepare for your programs, if at all? What types of information do they most want to absorb beforehand? How do they want that information delivered to them? What are their preferences for different presentation formats? How to they prefer to process the artistic experiences they have? What post-performance activities do they prefer? What is their interest in educational activities not tied to specific performances? What are the inter-connections between engagement and loyalty, frequency, giving, etc.? How do engagement preferences vary across age cohorts, and other demographic characteristics? Level of Customization This is a discipline-specific protocol. While the same lines of questioning apply across disciplines, your ticket buyers will answer questions in reference to the artistic discipline you present. In the case of multi-disciplinary presenters, your ticket buyers will be given a choice of disciplines for certain question modules. Otherwise, no customization is involved. Results To maximize learning, research partners must agree to share their results with other participating organizations through the WolfBrown dashboard. After the survey concludes, aggregated results may be shared with the larger field through the Audience Outlook Monitor community . Questions For more information about this survey, contact Alan Brown, Managing Principal of WolfBrown. Contact Us Timeline Choose your own date or look at our registration form for the next recommended date Pricing Pricing is based on your organizational expense budget. Tier 1 (Organization expense budget of $9 million+): $2,250 USD Tier 2 (Organization expense budget of $3 million-$9 million): $1,950 USD Tier 3 (Organization expense budget of <$3 million): $1,650 USD Research partners who elect this survey will have access to the following standardized survey protocols. Audience Outlook Monitor survey protocols are the protected intellectual property of WolfBrown LLC. Unauthorized use of all or parts of these protocols is strictly prohibited. We provide them here to allow you to assess the extent to which the protocols will meet your needs. Choral Music Friction Audit and Engagement Survey CHORAL MUSIC web version .pdf Download PDF • 805KB Dance Friction and Engagement Survey DANCE web version .pdf Download PDF • 803KB Jazz Friction Audit and Engagement Survey JAZZ web version .pdf Download PDF • 807KB Multi-Discipline Performing Arts Friction Audit and Engagement Survey MULTI-DIS PERF ARTS web version .pdf Download PDF • 844KB Musical Theatre Friction Audit and Engagement Survey MUSICAL THEATRE web version .pdf Download PDF • 804KB Opera Friction Audit and Engagement Survey OPERA web version .pdf Download PDF • 804KB Orchestra Friction Audit and Engagement Survey ORCHESTRA web version .pdf Download PDF • 803KB Stage Plays or TYA Friction Audit and Engagement Survey STAGE PLAYS or TYA web version .pdf Download PDF • 805KB Theatre Hybrid Friction Audit and Engagement Survey THEATRE HYBRID web version .pdf Download PDF • 814KB "Participating in the Friction Audit & Engagement Survey offered valuable data and collaboration opportunities which we deeply appreciate." - TJ Ramirez, Associate Marketing and PR Manager for East West Players Past Research Partners 59E59 Theaters Arizona Theatre Company Ballet Arizona Blumenthal Arts Cal Performances Celebrity Series of Boston Childsplay The Cleveland Orchestra East West Players Flint Institute of Music Golden Thread Productions Houston Ballet LA Opera The Old Globe Pittsburgh Symphony Orchestra San Diego Symphony Segerstrom Center for the Arts St. Louis Symphony Orchestra The Symphony of Northwest Arkansas Tucson Symphony UMS West Michigan Symphony Register Now An invoice will be generated after you register. Please read our terms and conditions before registering. Register

Creating audience engagement programs takes an enormous amount of staff time and direct cost. Understanding your audiences’ appetite for engagement and which resources they use and value most ensures you are devoting your resources in the right way for different audience segments. Tastes and Preferences Survey Description Timeline & Pricing Protocols Participating Organizations The Tastes and Preferences Survey examines patrons’ tastes and preferences within your organization’s specific discipline(s) . In the media and around boardroom tables, many assumptions are being made about the kinds of artistic work that audiences want. In offering this survey we hope to replace unfounded assumptions with actual data. While we would never assert that arts organizations should acquiesce to audiences’ tastes, we do think that clarifying preferences for formats and types of artistic programs can be a valuable input to organizational thinking about programming (i.e., one of many inputs). Artistic and marketing team members are key stakeholders in this survey. Three different versions are available: 1. The dance version of the survey provides dance presenters and dance companies with information about their audience’s preferences for styles of dance, their interest in seeing work by companies they know and they don’t know, and their interest in alternative formats. 2. The classical music version of the survey focuses on classical music preferences and paints a picture of growing diversity in music preferences and appetite for alternative formats. 3. The theatre version of the survey delves deeply into knowledge of playwrights, what pushes people out of their comfort zones, and interest in a range of theatrical forms, formats, etc. The survey covers these and other topics: Cultural interests (i.e., countries or regions of the world) and folk traditions Past involvement in the art form Interest in attending specific types of live programs within the discipline Interest in specific genres and subgenres within a discipline Drivers of purchase decision Satisfaction with your organization’s selection of program offerings Interest in adventurousness work Preferences for different presentation formats Interest in thematic programs (if applicable) Interest in immersive experiences (if applicable) Level of Customization This is a highly discipline-specific protocol, only available for specific disciplines within the performing arts. Otherwise, no customization is involved, although several questions are optional. Results To maximize learning, research partners must agree to share their results with other participating organizations through the WolfBrown dashboard. After the survey concludes, aggregated results may be shared with the larger field through the Audience Outlook Monitor community . Questions For more information about this survey, contact Alan Brown, Managing Principal of WolfBrown. Contact Us Timeline Choose your own date or look at our registration form for the next recommended date Pricing Pricing is based on your organizational expense budget. Tier 1 (Organization expense budget of $9 million+): $2,250 USD Tier 2 (Organization expense budget of $3 million-$9 million): $1,950 USD Tier 3 (Organization expense budget of <$3 million): $1,650 USD Past Research Partners American Dance Festival Ann Arbor Symphony Orchestra Arizona Opera Arizona Theatre Company Ballet Arizona Boston Symphony Orchestra Canadian Stage Celebrity Series of Boston Dance Source Houston Detroit Opera Dimensions Dance Theatre of Miami Eisenhower Dance Detroit The Joyce Theater Houston Contemporary Dance Company Jacob’s Pillow LA Philharmonic Long Wharf Theatre Madison Symphony Orchestra Mezclada Dance Company Minnesota Orchestra Modesto Symphony Monterey Symphony The Newman Center for the Performing Arts NobleMotion Dance Northrop, University of Minnesota Oklahoma City Philharmonic Open Dance Project Oregon Symphony Pacific Symphony Phoenix Symphony Pilot Dance Project Pittsburgh Symphony San Diego Symphony Scottsdale Center for the Performing Arts Social Movement Contemporary Dance St. Louis Symphony Orchestra The Philadelphia Orchestra Tucson Symphony Urban Souls Vitacca Ballet Wilma Theatre Winspear Centre & Edmonton Symphony Research partners who elect this survey will have access to the following standardized survey protocols. Audience Outlook Monitor survey protocols are the protected intellectual property of WolfBrown LLC. Unauthorized use of all or parts of these protocols is strictly prohibited. We provide them here to allow you to assess the extent to which the protocols will meet your needs. Music Tastes and Preferences Survey - MUSIC web version .pdf Download PDF • 799KB Theatre Tastes and Preferences Survey - THEATRE web version .pdf Download PDF • 759KB Dance Tastes and Preferences Survey - DANCE web version .pdf Download PDF • 4.06MB Register Now An invoice will be generated after you register. Please read our terms and conditions before registering.

Membership and Affiliations Survey Description Timeline & Pricing Informational Session Protocol New for 20 25-26, the Membership and Affiliations Survey will deploy on October 14, 2025 as a cohort, and continues our deep dive into customer loyalty . This will be a discipline-specific survey protocol, with versions available for orchestras, chamber music presenters, choral organizations, operas, theatres, and multi-disciplinary performing arts presenters. The survey explores ticket buyers’ interests in various types of membership programs and other affiliation opportunities. Its overall purpose is to provide guidance as to how to manage the range of opportunities to deepen engagement and involve patrons in your mission, especially those who cannot attend frequently . This survey will address questions such as: What motivates loyalty beyond attendance at ticketed events? What types of membership offers appeal to different segments of ticket buyers? What memberships and affiliations are most likely to ‘catch’ former subscribers and higher-frequency single-ticket buyers who don’t want to subscribe? What aspects of your mission are most likely to drive affiliation? What opportunities might be available to deepen engagement through adult education? Results To maximize learning, cohort members agree to share their results with other participating organizations through the WolfBrown Dashboard . A selection of aggregated results may be shared with the larger field through the Audience Outlook Monitor community. Level of Customization We anticipate there will be different versions of the survey corresponding to different performing arts disciplines, but otherwise little customization. Questions For more information about this survey, contact Alan Brown, Managing Principal of WolfBrown. Contact Us Timeline Choose your own date or look at our registration form for the next recommended date Pricing Pricing is based on your organizational expense budget. Tier 1 (Organization expense budget of $9 million+): $2,250 USD Tier 2 (Organization expense budget of $3 million-$9 million): $1,950 USD Tier 3 (Organization expense budget of <$3 million): $1,650 USD Members of the League of American Orchestras should fill out this LAO Membership & Affiliations Survey registration form to receive special pricing. Cost to participate for League members: Group 1 orchestras: $1,950 USD Group 2 orchestras: $1,650 USD Group 3 orchestras: $1,350 USD Group 4 orchestras: $1,050 USD Group 5 orchestras: $750 USD Group 6 orchestras: $450 USD Group 7 and 8 orchestras: $250 USD Research partners who elect this survey will have access to the following standardized survey protocols. Audience Outlook Monitor survey protocols are the protected intellectual property of WolfBrown LLC. Unauthorized use of all or parts of these protocols is strictly prohibited. We provide them here to allow you to assess the extent to which the protocols will meet your needs. Download the protocol: Membership and Affiliations Survey Protocol web_version .pdf Download PDF • 1.06MB Watch the Orchestra Informational Session: Watch the General Informational Session: Register Now An invoice will be generated after you register. Please read our terms and conditions before registering.

Square one of audience research is maintaining a detailed profile of your customers – knowing who they are in terms of demographics and family lifecycle, how they relate to your organization as ticket buyers and donors, and why they come (or don’t come). The Demographic and Buyer Behavior Survey generates a multi-dimensional profile of ticket buyers. Results can be used as an input to institutional planning and to inform funders, sponsors and other external stakeholders about your audience. Description Timeline & Pricing Protocols Participating Organizations Square one of audience research is maintaining a detailed profile of your customers – knowing who they are in terms of demographics and family lifecycle, how they relate to your organization as ticket buyers and donors, and why they come (or don’t come). The Demographics and Buyer Behavior Survey generates a multi-dimensional profile of ticket buyers . Results can be used as an input to institutional planning and to inform funders, sponsors, and other external stakeholders about your audience. This survey cover topics such as: tenure, recency, frequency, series selection (customized) travel time/method of transportation subscriber status, donor status, loyalty social context of attendance, reasons for attending, barriers to more frequent attendance price sensitivity, initiator status, late buying behavior, use of discount ticket brokers, accessibility needs, household size and composition length of residence, languages spoken, and demographic characteristics (age, gender, race/ethnicity relationship status, employment status, work location, occupation, artist status educational attainment, household income identification with LGBTQ+ communities political values Level of Customization Limited. You may choose to include or exclude certain questions on the survey. One optional question, if selected, requires customization: series, program category, or venue (for organizations with multiple product lines or venues), for the purposes of filtering results by product line. Results To maximize learning, research partners must agree to share their results with other participating organizations through the WolfBrown dashboard. After the survey concludes, aggregated results may be shared with the larger field through the Audience Outlook Monitor community . Questions For more information about this survey, contact Alan Brown, Managing Principal of WolfBrown. Contact Us Timeline Choose your own date or look at our registration form for the next recommended date Pricing Pricing is based on your organizational expense budget. Tier 1 (Organization expense budget of $9 million+): $2,250 USD Tier 2 (Organization expense budget of $3 million-$9 million): $1,950 USD Tier 3 (Organization expense budget of <$3 million): $1,650 USD Research partners who elect this survey will have access to the following standardized survey protocols. Audience Outlook Monitor survey protocols are the protected intellectual property of WolfBrown LLC. Unauthorized use of all or parts of these protocols is strictly prohibited. We provide them here to allow you to assess the extent to which the protocols will meet your needs. Performing Arts version 2025 Demo and Buyer Behavior Protocol PERFORMING ARTS web version .pdf Download PDF • 763KB Visitor Based version 2025 Demo and Buyer Behavior Protocol VISITOR-BASED web version .pdf Download PDF • 764KB "Sending out this survey for multiple years has helped us better understand how our audience has changed and maintained consistency from year to year. On top of that, it's been very interesting comparing our data to different participating organizations and diving into top-level findings from WolfBrown—shining a light on cross-organizational data we couldn't have collected on our own." - Catherine Monteleone, New 42 "Our entire team is excited about the knowledge we gained from AOM. We can’t wait to put the insights we found into action. Participating in AOM is a no-brainer for any organization working with limited time and money for research!" - Laima Haley, CU Presents, University of Colorado Boulder Past Research Partners Appell Center for the Performing Arts Arizona Opera Arizona Science Center Arizona-Sonora Desert Museum Arizona Theatre Company Ballet Arizona Cal Performances Center for the Arts at George Mason University Chamber Music Cincinnati Chamber Music Detroit Childsplay Children’s Museum of Phoenix Community Concert Hall at Fort Lewis College CU Presents DANCECleveland Desert Botanical Garden East West Players Heard Museum Hylton Performing Arts Center La Peña Cultural Center Madison Symphony Orchestra Mayo Performing Arts Center Mesa Arts Center Midland Center for the Arts Museum of Northern Arizona New 42 New Conservatory Theatre Center Northrop, University of Minnesota Penn Live Arts Phoenix Art Museum Scottsdale Arts Shenandoah University Sitka Music Festival Sunset Cultural Center The New Group Tucson Symphony Orchestra UF Performing Arts UMS Demographics and Buyer Behavior Survey Register Now An invoice will be generated after you register. Please read our terms and conditions before registering.

The Post-Event Feedback Survey is a flexible, easy-to-implement tool for gathering feedback directly from audiences immediately after they attend a performance. Post-Event Feedback Surveys Description Timeline & Pricing Info Session Protocols Participating Organizations The Post-Event Feedback Surveys are a flexible, easy-to-implement tool for gathering feedback directly from audiences immediately after they attend a program. WolfBrown is the industry leader in designing and implementing post-event feedback surveys, having supported hundreds of performing arts organizations in this area for over 20 years. Organizations that elect this survey move through the process together with other participating organizations as a cohort. You may survey as many programs, productions or exhibitions as you wish throughout the season. In other words, you set your own survey schedule based on your own need for feedback. Several versions of the Post-Event Feedback Survey are available to cohort members, including: Performances (for any performing arts discipline) Visits (for museums and visitor-based attractions) Children's Visits Children's Performances Camps & Classes Children's Field Trips & School Tours Results accumulate in a dashboard , alongside results from other participating organizations participating. WolfBrown staff support cohort members through regular online sessions. The survey design template covers: Self-reported buyer behaviors (e.g., subscriber status, donor status, social context of attendance) Intrinsic impacts (choose from captivation, emotional resonance, intellectual stimulation, social bridging and bonding, aesthetic growth, etc.) Reasons for attending Satisfaction with various aspects of the experience Engagement activities before, during and after the performance Demographic and household characteristics Level of Customization Participating organizations choose the questions they’d like to ask, working from WolfBrown’s survey design template. One additional custom question is allowed. We encourage you to keep these surveys as short as possible, to maximize cooperation rates. Results Your survey results accumulate in the dashboard in real time. To maximize learning, research partners must agree to share their results with other participating organizations. Questions For more information about this survey, contact Alan Brown, Managing Principal of WolfBrown. Contact Us Timeline Cohort registration is possible throughout the year, with no change in cost. The deployment period stays the same as the rest of the cohort. The cohort deployment period is August – July of the following year Pricing Pricing is based on your organizational expense budget. Tier 1 (Organization expense budget of $9 million+): $3,950 USD Tier 2 (Organization expense budget of $3 million-$9 million): $3,450 USD Tier 3 (Organization expense budget of <$3 million): $2,950 USD " Thank you, WolfBrown, for providing valuable learnings for arts and culture organizations! The expert data collection, monthly opportunities for us to discuss and analyze data trends together, and dashboard that allows for even more in-depth discovery are fantastic tools for better understanding audiences. " – Amanda Timmer, VocalEssence "The data we get from our post-event surveys is absolutely invaluable. Myself and my colleagues use this data on a regular basis to help gauge success and find ways to improve. We also love using the open answer responses to show impact!" – Gina Compitello, Tucson Symphony Orchestra Past Research Partners African-American Shakespeare Company American Conservatory Theatre Arizona Opera Arizona Science Center Arizona-Sonora Desert Museum Arts Club Theatre Company, Vancouver Ballet Arizona Capital Region Classical Childsplay Children's Museum of Phoenix Cincinnati Playhouse in the Park City of Tempe East West Players FirstWorks Golden Thread Productions Heard Museum Mesa Arts Center Monmouth University Center for the Arts Nashville Children's Theatre New World Symphony Pittsburgh Symphony Orchestra Rialto Center for the Arts at Georgia State University San Francisco Ballet The Pa’akai We Bring National Tour Tucson Symphony Orchestra VocalEssence Will Geer Theatricum Botanicum Research partners who elect this survey will have access to the following standardized survey protocols. Audience Outlook Monitor survey protocols are the protected intellectual property of WolfBrown LLC. Unauthorized use of all or parts of these protocols is strictly prohibited. We provide them here to allow you to assess the extent to which the protocols will meet your needs. Performance (for any performing arts discipline) Post-Performance Feedback Survey Protocol 2025-26 web_version .pdf Download PDF • 907KB Visit (for museums and visitor-based attractions) Post-Visit Feedback Survey Protocol 2025-26 web_version .pdf Download PDF • 901KB Children's Visit Post-Children's Visit Feedback Survey Protocol 2025-26 web_version .pdf Download PDF • 976KB Children's Performance Post-Children's Performance Feedback Survey Protocol 2025-26 web_version .pdf Download PDF • 938KB Children's Class & Camp Post-Class & Camp Survey Protocol 2025-26 web_version .pdf Download PDF • 943KB Children's Field Trip & School Tour Post-Field Trip & School Tour Protocol 2025-26 web_version .pdf Download PDF • 936KB Register Now An invoice will be generated after you register. Please read our terms and conditions before registering. Register

Opt-In Surveys Choose the surveys you want, and deploy them when you want. AOM surveys are a low-cost alternative to expensive, customized market research and allow you to track essential information about your customers regularly, year after year. Do you need help choosing surveys? All-Access Partnership Our top-level All-Access Partnership is for organizations that want a turnkey solution to their audience survey needs. For a flat annual fee of $8,250, All-Access Partners may freely choose from our library of surveys and set their own deployment dates. This level of service also brings customization privileges for individual protocols and private consultations with a WolfBrown consultant. Contact Alan Brown, Managing Principal at WolfBrown to inquire about our premium level of service. Contact Us Post-Event Feedback Surveys WolfBrown is an industry leader in designing and implementing post-event feedback surveys (previously through the Intrinsic Impact program). We have supported hundreds of performing arts organizations in this area for over 20 years. Find out more Post-Event Feedback Surveys Gathers feedback directly from audiences or visitors immediately after they attend an event and can be sent after as many productions, programs or periods of visitation in the year as your organization wishes. Available as a cohort experience. Register anytime. The annual fee covers unlimited surveying for a one-year period from August 1 – July 31 of the following year. Registration is possible throughout the year. The deployment period stays the same as the rest of the cohort. Pricing is between $2,950 - $3,950, based on your organization's expense budget. The early bird discount does not apply to these surveys. Library of Opt-In Surveys Our library of standardized surveys covers the core research topics of greatest interest to most arts organizations. Register by July 31, 2025 to receive $300 off each eligible survey that you choose to deploy over the 2025-26 season. Demographics and Buyer Behavior Survey Find out more Yields a detailed profile of your patrons in terms of demographics, family lifecycle, transportation, social organizing behavior, motivations, and how they relate to your organization. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Communications and Media Use Survey Find out more Generates a comprehensive media usage profile of your patrons (social media, digital media, radio, TV, print publications); the protocol requires a high level of customization to reflect the local media market. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $2,550 - $3,450, based on your organization's expense budget. Friction Audit and Engagement Survey Find out more Tracks performing arts-based organizations' audience members' background in the arts, aspirational level of engagement, experience mapping, friction with customer touch points, safety concerns, and preferences for engaging before, during, and after performances (a discipline-specific protocol). Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Tastes and Preferences Survey (Discipline Specific Cohorts) Find out more Develops a taste profile of your patron base, covering preferences for genres, subgenres, and formats, indicators of risk and adventurousness, interest in digital programming and immersive experiences (a discipline-specific protocol). Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Find out more Membership and Affiliations Survey Explores ticket buyers’ interests in membership programs, organizational affiliations, and adult education offerings—helping you better understand what drives long-term engagement. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Find out more Donor Motivations Survey Unearths the driving forces motivating donors to give. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Find out more IDEA Study Phase 1: Attitudes about Inclusion, Diversity, and Equity Assesses audience attitudes about inclusion, diversity, and equity. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Find out more IDEA Study Phase 2: Focus on Accessibility Dives deep into the accessibility needs of ticket buyers and current practices of arts and culture organizations. Assesses audience attitudes about accessibility. Choose your own deployment date, or follow our recommended dates on the registration form. Pricing is between $1,650 - $2,250, based on your organization's expense budget. Register for Surveys Now Real-time dashboard reporting Organizations participating in any of our surveys can compare their results with those from other organizations and against field aggregates. Results accumulate in a password-protected dashboard , and you can request as many logins as you'd like. Over time, your dashboard will become an easily accessible archive for your audience survey data. What People Say Jennifer Lin, Content Marketing Manager & Photographer, Metro Theater Company Thank you so much for all your incredible work on the Audience Outlook Monitor. Metro Theater Company was grateful to be a part of the COVID Study early on. I've really enjoyed all your briefings, webinars, and takeaways. Your clear research helped us all think creatively about ways to approach our programming, revenue opportunities, and communications. Plus, I felt a little reassured by knowing that many other arts managers collectively shared similar challenges during the pandemic. You were a bright spot of data, insight, and understanding among the uncertainty of the last 20 months! Gina Compitello, Chief Marketing Officer Tucson Symphony Orchestra The data we get from our post-event surveys is absolutely invaluable. Myself and my colleagues use this data on a regular basis to help gauge success and find ways to improve. We also love using the open answer responses to show impact! Wiley Hausam, Director of Arts and Cultural Programming at Peak Performances at Montclair State University Thank you, thank you, thank you everyone at WolfBrown! You have given us much information [through the COVID-19 Study] - and the basis for hope and faith in our future - during very dark days. Which are looking brighter now. Summer Roth, Director of Marketing and Communications for Scottsdale Arts "I truly appreciated the opportunity to collaborate with other non-profit marketing leaders during the research process. The relationships we developed provided a sense of understanding and validation that was crucial for my growth. WolfBrown’s deep knowledge and data acumen were instrumental in connecting the dots between various, sometimes seemingly unrelated, data points. This insight has helped me see how these factors impact my role as a leader in the non-profit sector. WolfBrown genuinely cares about the arts non-profit community and consistently demonstrates their commitment to our success. Their support has inspired us to adapt, innovate, and thrive in our efforts to serve the community.

How To Register Complete the 2025-26 Research Partner Registration Form to indicate your interest in participating in any of our surveys. The registration form will ask you to choose a deployment date for each survey you elect. You may accept our recommended date, or choose your own date. Within several days of receiving your order, we’ll follow-up with you with any questions and send you an invoice. Your invoice will reflect any applicable discounts. Please read our terms and conditions before registering. If you are coming to us from outside the USA, please email Alan Brown, Managing Principal at WolfBrown, prior to registering to confirm that our surveys will work for your ticket buyers. Our prices are based on a tiered system, to make our services more affordable to smaller organizations. Please note your tier before registering: Tier 1 = Organization expense budget of $9 million+ USD Tier 2 = Organization expense budget of $3 million-$9 million USD Tier 3 = Organization expense budget of <$3 million USD Contact Us General Registration Form Free Consultations about AOM Surveys Want personalized help choosing the right surveys from Audience Outlook Monitor for your organization? Unsure how many times to survey your patrons in a given season? Just want some quality brainstorming time about audience data? Alan Brown, Managing Principal of WolfBrown, has set aside time to meet with anyone who’d like an informal 30-minute consultation to discuss their organization’s research needs. Sign up for a Free Exploratory Conversation

How are your ticket buyers accessing information about upcoming cultural events? What mix of media sources do they rely on? What is their social media profile? How are their media consumption habits changing over time? Unlike our other surveys, this survey requires a high level of customization to reflect the local media market. Communications and Media Use Survey Description Timeline & Pricing Protocol Participating Organizations Results from the Communications and Media Use Survey allow organizations to forecast where communications spend has the highest probability for measurable results, based on the specific ways their unique audience interacts with local, regional, and national media landscapes . This survey: Identifies media sources that most highly match the preferences of your existing ticket buyers, with the goal of finding new, like-minded attendees Profiles the media sources of specific customer segments you’re aiming to attract Reduces unproductive spending on media buys with low return on investment Paints a picture of how the media and consumption preferences of your ticket buyers are changing over time, so you can adapt your strategy Assists you in fine-tuning alignment between your artistic programming and your media plan This survey answers questions such as: How are your ticket buyers accessing information about upcoming cultural events? What specific print, email, radio, TV, social media and other digital media sources do they rely on? How do they share or spread event information ? What other cultural organizations in your marketplace do they follow? Level of Customization High. We will contact participating organizations following registration with a detailed request for customized answer items for approximately eight questions. You’ll need to provide lists of local radio stations, local television stations, entertainment news/calendar websites, and print publications (newspapers and magazines) to test incidence of use. Results To maximize learning, research partners must agree to share their results with other participating organizations through the WolfBrown dashboard. After the survey concludes, aggregated results may be shared with the larger field through the Audience Outlook Monitor community . Questions For more information about this survey, contact Alan Brown, Managing Principal of WolfBrown. Contact Us Timeline Choose your own date or look at our registration form for the next recommended date Pricing Pricing is based on your organizational expense budget. Tier 1 (Organization expense budget of $9 million+): $3,450 USD Tier 2 (Organization expense budget of $3 million-$9 million): $3,000 USD Tier 3 (Organization expense budget of <$3 million): $2,550 USD Research partners who elect this survey will have access to the following standardized survey protocols. Audience Outlook Monitor survey protocols are the protected intellectual property of WolfBrown LLC. Unauthorized use of all or parts of these protocols is strictly prohibited. We provide them here to allow you to assess the extent to which the protocols will meet your needs. Communications and Meda Use Protocol 2025_client facing .pdf Download PDF • 881KB “Working with WolfBrown on our research project [through the Communications and Media Use Survey] has been an invaluable experience for me as a non-profit marketing leader. Their expertise in survey research and data insights has equipped me with essential information that I can leverage to make strategic decisions that benefit my organization’s success. I wholeheartedly recommend WolfBrown for anyone looking to deepen their understanding of data and enhance their strategic approach in the non-profit sector.” - Summer Roth, Director of Marketing and Communications for Scottsdale Arts "The Comunications and Media Use Survey not only gave us valuable insights into how our audience discovers our events, but also highlighted media opportunities we can leverage to reach patrons in new and innovative ways. With limited marketing dollars, we always aim to maximize the effectiveness of our spend, and this survey provided the data we need to do exactly that!" - Alex Page-Hatley, Senior Director of Marketing at The Bushnell Past Research Partners: African-American Shakespeare Company Alley Theatre The Ark Ars Nova Singers Arizona Theatre Company Ballet Arizona Boyce Thompson Arboretum The Bushnell Center for the Performing Arts The Carr Center Children's Museum of Phoenix Desert Botanical Garden Des Moines Community Playhouse Detroit Chamber Winds & Strings/ Great Lakes Chamber Music Festival Detroit Opera Detroit Public Theatre Detroit Repertory Theatre Detroit Symphony Orchestra Jazz at Lincoln Center Memphis Symphony Orchestra Mesa Arts Center Music Hall Center for the Performing Arts Museum of Northern Arizona North Carolina Symphony Northrop, University of Minnesota The Old Globe Phoenix Symphony Planet Ant Theatre Plowshares Theatre Company Scottsdale Arts St. Louis Symphony Orchestra Tucson Symphony Orchestra UMS UPenn Live Arts Wilma Theater Register Now An invoice will be generated after you register. Please read our terms and conditions before registering.