Post-Event Feedback Survey Cohort
Tagging Scheme
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GLOBAL TAG FOR USE IN ANY REPORT
NOTABLE – Comments you may wish to return to or call out as examples, or that are particularly rich in content. [Note that you can associate multiple tags with a comment.]
BUYER BEHAVIOR REPORT
Q. How did you learn about this performance/concert? (other/open)
OTHER (Another organization)
OUTDOOR (Billboard, Transit, Outdoor Ads)
TV (TV commercial, spot)
RESELLER (Ticket broker, discount sites)
EDUCATOR (Teachers, arts faculty)
MARQUEE (Venue signage)
FUNDRAISER (Auction, special event)
CAST-STAFF (Cast member, friend of cast, staff, friend of staff)
Q. Select the three most important reasons why you attended the performance/concert. (other/open)
SUPPORT ORG (to support the organization)
SUPPORT PERSON (to support someone I know)
SUPPORT NEW (to support new work)
NOSTALGIA (to revisit my youth, past memories)
SPECIAL (for a gift, birthday, anniversary, special day)
FUN (to do something fun, be entertained)
FREE (had free or comp tickets)
REVIEW (review sparked curiosity)
SOCIAL (to meet new people)
BIPOC (to see BIPOC artists)
Q. Which of the following activities, if any, did you do to learn more about the performance/concert prior to arriving?
LISTEN (Listened to a work on program)
RESEARCH (Read books, articles about the work or artists)
SATISFACTION REPORT
Q. What was most memorable to you about the [performance/concert]?
ARTISTS (mention of specific artists, performers, performances)
INNOVATION (mention of innovation)
PROGRAM (mention of specific pieces, works)
RESPONSE (mention of audience response, energy, excitement)
VENUE (mention of venue features, seating, augmentation)
Q. Was there anything that made your experience at the [performance/concert] particularly satisfying or unsatisfying? (open)
SAT (satisfied comment)
UNSAT (unsatisfied comment
ACOUSTICS (mention of sound quality, difficulty hearing)
COMFORT (mention of physical discomfort, seats, etc.)
PARKING (mention of parking)
CONCESSIONS (mention of food, beverage, concessions)
CROWD (mention of lines, crowding)
TALENT (mention of performance specific issues)
LANGUAGE (mention of foul language)
LENGTH (mention of length of show/program)
COMM (mentions of communications, information)
FEELING (mention of emotions, feelings)
