Stakeholders: Artistic, Marketing, Front of House, Education
This survey will inform your work providing fulfilling experiences for audience members before, during, and after your programs. You can use this survey to track friction points across the experience of attending your programs and to gauge demand for engagement activities before, during and after performances. In sum, results from this survey will help you better understand how to enrich your patrons’ lifelong journey through the arts.
This study answers questions such as:
How passionate are your audience members about learning more about the art?
What background and training do they have in the art you present?
How do patrons experience your programs? Where is there friction across the many customer touch points?
How do patrons like to prepare for your programs, if at all? What types of information do they most want to absorb beforehand? How do they want that information delivered to them?
What are their preferences for different presentation formats?
Would they take advantage of different in-venue accessibility or enhancement services, if offered?
How to they prefer to process the artistic experiences they have? What post-performance activities do they prefer?
What is their interest in educational activities not tied to specific performances?
What are the inter-connections between engagement and loyalty, frequency, giving, etc.?
How do engagement preferences vary across age cohorts, and other demographic characteristics?
Level of Customization: This is a discipline-specific protocol. While the same lines of questioning apply across disciplines, your ticket buyers will answer questions in reference to the artistic discipline you present. In the case of multi-disciplinary presenters, your patrons will be given a choice of disciplines for certain question modules. Otherwise, no customization is involved.
Cohort survey registration opens July 31, 2023
Informational webinar August 21, 2023 1:00 - 2:00 PM EDT | 10:00 - 11:00 AM PDT
Cohort registration closes September 8, 2023
Cohort survey deploys October 10, 2023
Available on-demand November 15, 2023 - February 5, 2024
Cohort participant pricing is based on your organizational expense budget.
Tier 1 (Organization expense budget of $9 million+): $1,950
Tier 2 (Organization expense budget of $3 mil.-$9 mil.): $1,650
Tier 3 (Organization expense budget of <$3 mil.): $1,350
A $300 surcharge applies to on demand service at other times of the year.
Audience Experience Survey Cohort
$1,350 - $1,950 based on Tier Number
No purchase required at this time. Please read our terms and conditions about participating in this survey cohort.