The Membership and Affiliation Survey, launching October 14, 2025, continues our deep dive into customer loyalty. This new cohort-based survey explores ticket buyers’ interests in membership programs, organizational affiliations, and adult education offerings—helping you better understand what drives long-term engagement.

This survey will answer questions such as:

• What types of membership benefits are most appealing to ticket buyers?

• How likely are patrons to join or renew a membership based on current offerings?

• What kinds of affiliations or identity-based programs resonate most with your audience?

• Are there opportunities to deepen engagement through adult education or learning activities?

• What motivates loyalty beyond ticket purchases alone?

Results

To maximize learning, research partners agree to share their results with other participating organizations through the WolfBrown Dashboard. A selection of aggregated results may be shared with the larger field through the Audience Outlook Monitor community in a public dashboard. 

Level of Customization

None

Questions

For more information about this survey, contact Alan Kline, Director of Audience Research Programs at WolfBrown at alan.kline@wolfbrown.com.