2ce30647-ef2e-440d-a153-b5028916ab80 COHORT RESULTS The COVID-19 study was a collaboration of international cultural organizations working together to understand audiences preferences during the COVID-19 pandemic. Our partners included: Phase 3 Partners COVID-19 Study Phase 3 Partners (2022) AMS Analytics and AMS Planning & Research AMS Analytics and AMS Planning & Research helps performing arts centers leverage data so they can build communities more effectively. We are a boutique firm founded with the explicit purpose to provide data and analytics to the performing arts center industry. Our flagship product is the Analytics Suite and currently features more than 50 subscribing institutions with over a decade of PAC operational data available for analysis and insight-building. See participating organizations. Patternmakers / Australia We believe in the power of insight to help good causes change the world. Data is hailed as ‘the new oil’, but applying it in cultural, creative and community contexts is not straightforward. Resources are tight, time is limited and 110% of your energy goes into your creative work. At Patternmakers, we know what data related activities work, and which ones are a waste of time. We’re here to support you to become more insightful, so you can reach more people, secure funding and deliver even more impact in the world. See participating organizations and research findings. The National Orchestra Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. The National Theatre Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. COVID-19 Study - Phase 2 Partners COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston The mission of ArtsBoston is to support and grow the arts and culture sector of Greater Boston. ArtsBoston is a leading force behind Greater Boston’s arts and cultural sector. In support of our 175 member organizations, we provide vital research and audience building programs that encourage participation in arts and culture, stimulate demand and raise attendance. We influence public policy and local investment by demonstrating to civic leaders and private industry the sector’s positive economic and social impact. By making this mission a daily goal, we ensure the very future of the arts and cultural sector as a core driver of our community and quality of life. See participating organizations and research findings. Audiences Norway / NPU Introducing Audience Outlook Monitor, a new collaboration with Wolfbrown. In the midst of the COVID-19 outbreak, we need to know, more than ever, how audiences are feeling about their future attendance at their favorite venues. How interested are audiences in consuming culture created online? Are cultural beliefs changing during this time? This international collaboration of more than 100 cultural organizations sets out find out how audience preferences are changing and how to plan their successful return accordingly. See participating organizations and research findings . CultureSource / Metro Detroit CultureSource is a member association for non-profit arts and cultural organizations in Metro Detroit serving the following seven counties: Wayne, Oakland, Macomb, Washtenaw, Livingston, Monroe and St. Clair. As a regional service organization, we do this work through hosting professional development workshops that grow creative and leadership capacities, presenting programs that provide space for exchanging ideas about arts and culture, and leading initiatives that bring together stakeholders interested in the public accessing creative expression. See participating organizations and research findings . Greater Pittsburgh Arts Council The Greater Pittsburgh Arts Council (GPAC) champions the arts in Southwestern Pennsylvania, providing financial, professional, and political support for the arts and culture sector. Comprised of more than 400 diverse artists and nonprofit organizations, GPAC offers valuable research, legal and business consulting, networking, and professional development opportunities so that artists, arts leaders, and organizations can grow their skills and advance their practice. GPAC provides grants for artists and arts organizations. We also lead the region’s arts advocacy at the local, state, and national level, and model best practices for accessibility and equity in the arts. See participating organizations and research findings. Imagine MKE / Milwaukee Our work is rooted in the belief that arts and culture have the power to transform Milwaukee and be the catalyst for social, economic, and civic vitality. Driven by this belief, we unite within our sector and across the city around work that sustains artists and arts organizations, positions creatives at key leadership tables, and partners with others to build a healthy, thriving and inclusive city. See participating organizations and research findings. League of American Orchestras Learn how the League leads, supports, and champions America's orchestras and the vitality of the music they perform. See participating organizations and research findings . League of Chicago Theatres The League of Chicago Theatres is an alliance of theatres, which leverages its collective strength to support, promote and advocate for Chicago's theatre industry. Through our work, we ensure that theatre continues to thrive in our city. See participating organizations and research findings . New Jersey Theatre Alliance The mission of New Jersey Theatre Alliance is to unite, promote, strengthen, and cultivate New Jersey's professional theatres. We advance the theatre community by developing innovative, collaborative, and engaging programs and services for member theatres and their diverse audiences. See participating organizations and research findings . Ontario Arts Council / Ontario The Ontario Arts Council was established in 1963 to foster the creation and production of art for the benefit of all Ontarians. The OAC's grants and services to professional, Ontario-based artists and arts organizations support arts education, Indigenous arts, community arts, crafts, dance, Francophone arts, literature, media arts, multidisciplinary arts, music, theatre, touring, and visual arts. See participating organizations and research findings. Theatre Bay Area / San Francisco Theatre Bay Area was founded in 1976 to serve the vital artistic community of the Bay Area, and is today the largest regional theatre service organization in North America, serving as a model for other service organizations around the country. Our mission is to unite, strengthen, promote and advance the theatre community in the San Francisco Bay Area, working on behalf of our conviction that the performing arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth. See participating organizations and research findings . TDF / New York Founded in 1968, TDF's mission is to sustain live theatre and dance by engaging and cultivating a broad and diverse audience and eliminating barriers to attendance. TDFfulfills its mission with a variety of programs that expand access, cultivate communities and support the makers of the performing arts. See participating organizations and research findings . COVID-19 Study Phase 1 Partners (2020) COVID-19 Study - Phase 1 Partners Arthur M Blank Foundation The Arthur M. Blank Family Foundation promotes positive change in peoples’ lives and builds and enhances the communities in which they live. We seek innovative solutions that enable young people, families and communities to achieve results beyond what seems possible today. See participating organizations and research findings . ArtsWave / Greater Cincinnati ArtsWave is the engine for Greater Cincinnati’s arts. Through gifts from tens of thousands of individuals and companies each year, ArtsWave funds and supports 100+ arts projects and organizations through impact-based grants. Those projects and organizations create a wave of arts that connect our region and make it vibrant. See participating organizations and research findings . Los Angeles County Department of Arts and Culture The mission of the Los Angeles County Department of Arts and Culture is to advance arts, culture, and creativity throughout LA County. We provide leadership, services, and support in areas including grants and technical assistance for nonprofit organizations, countywide arts education initiatives, commissioning and care for civic art collections, research and evaluation, access to creative pathways, professional development, free community programs, and cross sector creative strategies that address civic issues. All of this work is framed by our longstanding commitment to fostering access to the arts, and the County’s Cultural Equity and Inclusion Initiative. See participating organizations and research findings. Minnesota Partners See participating organizations and research findings. Professional Association of Canadian Theatres PACT is a member-driven organization of professional Canadian theatres which serves as the collective voice of its members. For the betterment of Canadian theatre, PACT provides leadership, national representation and a variety of programs and practical assistance to member companies, enabling members to do their own creative work. We are a leader in the national performing arts community, and a devoted advocate for the value of live performance. Since 1979 we have focused on providing a community where theatre professionals (both artistic and administrative) can come together to discuss important issues and work together to create innovative solutions. See participating organizations and research findings. Theatre for Young Audiences/USA TYA/USA is the leading national organization for the professional field of theatre for children and families, representing nearly 900 member theatres, organizations, and individual artists across 42 states. Dedicated to ensuring that all young people have access to high-quality theatre experiences, TYA/USA offers a variety of programming and provides a network of exchange that connects professionals working across the industry. See participating organizations and research findings.

Learn about Audience Outlook Monitor, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations. TOOLS FOR QUALITATIVE RESEARCH We learned great deal through the Audience Outlook Monitor COVID-19 Study. To help organizations gain further insight, WolfBrown added to our knowledge base through qualitative research. All of the qualitative research tools are accessible so that organizations can conduct their own research and learn from ours. Drivers of Readiness What explains why some people are ready to return to cultural events before others? This topic is a general discussion with arts audiences who feel they are ready to return to cultural events now or when the infection rate drops in their community. It is geared toward understanding people’s experiences with cultural organizations since the pandemic hit, where they are getting their information, their levels of comfort with different types of venues and experiences, and their feelings about health safety measures. Focus Group Toolkit Sample Summary Report Virtual Focus Groups Strategic Communications How should we think about communicating with Early Adopters about venue safety, etc.? This topic is a discussion with arts audiences who feel they are ready to return to cultural events now or when the infection rate drops in their community. It is geared toward understanding people’s expectations around communication and addressing their concerns about returning to indoor performance venues. Focus Group Toolkit Focus Group Slides Sample Summary Report Vaccinated Yet Reluctant to Return What explains why some fully vaccinated arts goers still don't feel ready to return? This topic is a general discussion with arts audiences who feel they are not yet ready to return to cultural events even though they are have been vaccinated. It is geared toward understanding what is driving people’s behavior and their concerns, both short term and long-term. Focus Group Toolkit Below you will find downloadable tool kits to support you in hosting your own virtual focus groups on three topics. These toolkits provide you with all the materials you need to run a virtual focus group with your audience from templates for invitation emails to the focus group protocol that will act as the "script" for your discussion. To get started see our Tips for Recruiting and Moderating a focus group and our Tips for Documenting and Summarizing a focus group. Seminar: Understanding Vaccinated Audience Members Who Are Not Ready to Return In late April 2021, WolfBrown hosted two virtual focus groups with theater audiences in Chicago and New York using the Vaccinated Yet Reluctant to Return focus group tool kit. We invite you to watch a facilitated sense making seminar with video clips from the focus groups and the arts administrators’ discussion with experts from the Audience Outlook Monitor team. Here is an export of the comments from the cohort discussion that took place during the seminar. Digital Landscape Interviews Demand for Digital Programming How have audiences been engaging with digital programming during the pandemic? WolfBrown conducted interviews with 20 audience members from orchestras around the country to help the orchestra field understand audience experiences with online programming before and during the pandemic, and their feelings about online programs once venues are fully re-opened. Read our short briefing which explores four themes that emerged as audience members described the value of digital programming: quality, access and convenience, discovery, and bonding/intimacy. We have also adapted our protocol to be relevant to all artistic genres and invite you to use the protocol to conduct interviews with your own audience. Download the Briefing on Key Takeaways Download the Interview Protocol Leveraging Insights from Qualitative Survey Data Key Takeaways: Demand for Digital Programming What kinds of programs are audiences and visitors interested in watching online? WolfBrown has been analyzing open-ended comments from thousands of survey responses to pull out key themes in the types of online programs visitors and audience members are interested in. Below you will find a summary report on the kinds of on-demand education programs that audience members shared their interest in. Summary Report: Interest in On Demand Education Programs Focus Group Anchor 1

Audience Outlook Monitor, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations who want to make informed decisions about how and when to re-start programming based on rigorous research data. WolfBrown launched Audience Outlook Monitor with our COVID-19 study, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations that wanted to make informed decisions about how and when to re-start programming based on rigorous research data. We designed a survey that was deployed at regular time intervals by cohorts of cultural organizations in different cities, in partnership with funders and service organizations. Our US partners included CultureSource (Metro Detroit), Theatre Development Fund (New York City), the League of Chicago Theatres, Theatre Bay Area, Arts Boston, New Jersey Theatre Alliance, ImagineMKE (Milwaukee), Greater Pittsburgh Arts Council, and the League of American Orchestras. Additionally, the survey was deployed throughout Australia in partnership with our colleagues at Patternmakers, with funding support from the Australia Council for the Arts, Create NSW, Creative Victoria, and Arts Queensland. In collaboration with Norsk Publikumsutvikling/Audiences Norway, the survey was deployed in Norway, Denmark, and Finland. COVID-19 STUDY ARCHIVE In the News According to an article (March 26, 2023) by San Francisco Chronicle, “In a December webinar, the arts research firm WolfBrown, which has been surveying nationwide audience attitudes about returning to the theater since the pandemic’s early days, reported that theatergoers have become more risk-averse. They want to buy tickets to shows they see as sure bets.” Writer Lily Janiak goes on to say, “[...] Theaters might be paying attention to that trend.” Read the full news story here. Study Statistics 24 Global study partners 660+ Total participating organizations 836,000+ Survey responses to date All events related to the COVID-19 Study were made available via our video archive library .

The IDEA Study Phase 1, CMA Tagging Scheme Please bookmark this page, as it is not publicly accessible. Download a Word Document with the tagging scheme here. PrivatePage_IDEAStudy_ANY-ALL_TaggingScheme FINAL .docx Download DOCX • 23KB You can also find this text below. GLOBAL TAG FOR USE IN ANY REPORT NOTABLE – Comments you may wish to return to or call out as examples, or that are particularly rich in content. [Note that you can associate multiple tags with a comment.] AUDIENCE EXPERIENCE REPORT Q. Why not? (Reported if the answer is “no” for “Do you feel comfortable being your “true self” when attending our programs – free to express yourself without thoughts of social judgment?) SUGGESTED TAGS RELIGION – Concern about being judged for religious affiliation CONSERVATIVE – Concern about being judged for conservative values LIBERAL – Concern about being judged for liberal values AGEISM – Concern about being judged for age DISABILITY – Concern about being judged for disability FORMALITY – Concern about being judged for lack of formal attire or other formality ALONE – Concern about attending alone PROGRAM – Concern about expressing dissatisfaction with a program AUDIENCE – Concern about audience or other visitor judgement in general Q. If you can think of something specific that makes you feel welcome at our programs or facility, please share it with us. SUGGESTED TAGS DIVERSE AUDIENCE – Seeing a diverse audience or visitors FOH POSITIVE – Friendly, welcoming, and being well-treated ARTISTS POSITIVE – Artists, actors, and musicians interactions with each other and audiences AUDIENCE POSITIVE – Friendly audience members/other visitors FAMILIAR Knowing artists, audience members, visitors, feeling “at home" SHARED – Being part of a shared experience CASUAL – No dress code, relaxed, come-as-you-are REFRESHMENTS – Refreshments provided DIVERSE PROGRAM – Variety or diversity of programs SAFETY – Feeling the venue is safe Q. What made you feel unwelcome? (Asked of respondents who indicated they felt unwelcome due to a specific incident at a program)SUGGESTED TAGS FOH NEGATIVE – Rude treatment, insensitive comments/questions, or lack of follow up on complaints AUDIENCE NEGATIVE – Something experienced or observed of other audience members or visitors UNSAFE – Feeling unsafe due to past experience INCLUSION REPORT Q. Please offer an example of how our communications materials are less than inclusive. (Asked of respondents that answered “excluded” when asked, “When you see our communications materials – our website, brochures, advertisements, etc., do they make you feel excluded from, or included in, our organization’s work? SUGGESTED TAGS: IMAGES – Comments about images LANGUAGE – Comments about language, use of words TAGGING SCHEME FOR USE IN SEVERAL REPORTS IN RESPONSE TO THESE QUESTIONS: INCLUSION REPORT: What are one or two things we’ve done that have advanced inclusion? (Asked of respondents who indicated that they are aware of specific actions taken in the past few years to be more inclusive.) EQUITY REPORT: What are one or two things you’ve noticed that we’ve done? (Asked of respondents who indicated that they are aware of specific actions taken to serve a broader public.) EDI REPORT: Where do you look for evidence of a cultural organization’s commitment to diversity, equity, and inclusion? ARTIST DIVERSITY – Comments related to artists, actors, musicians, etc. PROGRAM DIVERSITY – Comments related to programming BOARD DIVERSITY – Comments related to governing bodies STAFF DIVERSITY – Comments related to staffing (not necessarily FOH) FOH DIVERSITY – Comments related to ushers, box office, volunteers, venue personnel CASUAL – Comments related to dress codes and other efforts to be less formal VENUE LOCATION – Comments related to community-based programs DIGITAL ACCESS – Comments related to digital access PRICING – Comments related to pricing accessibility COMMUNICATIONS – Comments related to communications, language, images OUTREACH – Comments related to education, outreach, special programs ACCESSIBILITY – Comments related to disability services, ALDs, sensory programs, mobility, etc. LEAN IN – Comments acknowledging the work, “keep up the work” or constancy in the work

Audience Outlook Monitor is a community of research-minded arts professionals dedicated to building audiences. Covid-19 Study results are archived and shared for the benefit of arts organizations world-wide. Opt-In Surveys Stakeholders: Marketing THE COVID-19 STUDY For Individual Organizations The COVID-19 Study is a longitudinal tracking study with three waves of data collection using an extensively tested protocol. WolfBrown concluded its COVID-19 Audience Outlook Monitor cohorts in 2022. However, individual organizations like yours who wish to collect data can still sign up to deploy three waves of the survey. Organizations who have already participated will see new results displayed in the WolfBrown Dashboard alongside your previously collected results. For organizations new to the study, a member of WolfBrown's team will provide you with an orientation after your first wave of data collection. We will provide a private hour-long review to all participating organizations after your second or final deployments to discuss the findings and how to use them to make an actionable difference in your decision making. What your organization will need to do: Register for the study Send up to three outbound email messages to a minimum of 1,000 unique recent audience members/visitors (further parameters to be provided) Login to WolfBrown’s dashboard interface to explore your survey results What WolfBrown will provide: Design the survey protocol and program it in an online survey tool Provide you with an advance opportunity to review the protocol and opt out if you want Provide you with suggested email language and a hyperlink to the survey for each wave of data collection Provide you with password access to WolfBrown’s online dashboard reporting interface, where you can view and interrogate the data Provide you with a private dashboard review and analysis suggestions Process for getting started: Register for the survey Complete the participating form. The participation form will walk you through the process of participating including the process of selecting samples of your audience to receive each of the three waves of surveys and the dates that you want to deploy surveys on. After you complete registration, a member of WolfBrown's team will provide you with your survey links and a template for the invitation email that you will send to your audience. After you send your first wave of surveys, a member of WolfBrown's team will email you to provide you with instructions for how to access your results in the dashboard. 2023 Roll Out Timeline The COVID-19 Study is available at any time, on demand. Pricing Pricing is based on your organizational expense budget. Tier 1: Organization budget greater than $9 million = $5,000 with option for 6 deployments (i.e., monthly, starting in August and running through January) Tier 2: Organization expense budget $3 million - $9 million = $3,500 Tier 3: Organization expense budget less than $3 million = $2,500 The COVID-19 Study $2,500 - $5,000 based on Tier Number Register for the Study Credit card required for purchase. Please read our terms and conditions before purchasing. If it is not possible to use a credit card, please e-mail business_operations@wolfbrown.com for assistance.

COHORT RESULTS TDF / New York Latest updates (November, 2021) Read the full report (PDF, 9 pages) PARTICIPATING ORGANIZATIONS Ars Nova Atlantic Theater Company Classic Stage Company (CSC) Irish Repertory Theatre MCC Theater New York Theatre Workshop Playwrights Horizons Manhattan Theatre Club New York Live Arts Signature Theatre Company The Joyce Theater The New Group The Public Theater Vineyard Theatre PREVIOUS ORGANIZATIONS WP Theater Previous reports

OPT-IN SURVEYS Audience Outlook Monitor offers several types of research support. Our radically new cohort model for audience research was developed over two years during the COVID-19 pandemic and is now a permanent program. AOM surveys are a low-cost alternative to expensive, customized market research and allow you to track essential information about your customers regularly, year after year. AOM's initial focus is serving the audience research needs of performing arts organizations, although some of our surveys are also designed for museums. Real-time Dashboard Reporting Organizations participating in any of our surveys can compare their results with those from other organizations in their cohort and against field aggregates. Results accumulate in a password-protected dashboard , and you can request as many logins as you'd like. Over time, your dashboard will become an easily accessible archive for your audience survey data. BASIC SURVEYS Our library of four standardized Basic Surveys covers the core research topics of greatest interest to most arts organizations. Basic surveys are available once a year in a cohort format . To gain trend data, you may wish to repeat one or more of them annually or every other year. If you’d like to deploy any of the basic surveys off-schedule (i.e., on your own timeline), they are available on-demand for a small surcharge . Visit the Store to see which surveys are available right now, either in cohorts or on-demand. [object Object] Find out more Find out more Find out more Find out more SPECIAL TOPIC SURVEYS As with the Covid-19 Study launched in 2020, we will continue to bring forward research efforts that address urgent topics facing our sector . These will include: Find out more Find out more Find out more POST-EVENT FEEDBACK SURVEYS WolfBrown is an industry leader in designing and implementing post-event feedback surveys (previously called Intrinsic Impact). We have supported hundreds of performing arts organizations in this area for over 20 years. Our survey support program is now a service under the Audience Outlook Monitor program. Find out more WHAT PEOPLE SAY Jennifer Lin, Content Marketing Manager & Photographer, Metro Theater Company Thank you so much for all your incredible work on the Audience Outlook Monitor. Metro Theater Company was grateful to be a part of the COVID Study early on. I've really enjoyed all your briefings, webinars, and takeaways. Your clear research helped us all think creatively about ways to approach our programming, revenue opportunities, and communications. Plus, I felt a little reassured by knowing that many other arts managers collectively shared similar challenges during the pandemic. You were a bright spot of data, insight, and understanding among the uncertainty of the last 20 months!

Frequently asked questions Survey Questionnaire and Deployment Creating a Database Sample Privacy Accessing the Data How long is the survey? Each phase, the survey will be designed and tested to ensure it’s an appropriate length. We’ll be providing respondents with information about the length of the survey in the survey invitation. We aim to keep it as short as possible, while addressing the complexity of some of the issues. Can I see the questionnaire before I register my organisation? Unfortunately we can’t provide you with any part of the survey questionnaire before registering to participate. However, after you register to participate you will have an opportunity to view the questionnaire. From here, you are welcome to get in touch if you have any queries, and you can choose to withdraw from the study if needed at that point. Can we apply our own branding to the survey invitation? Yes, you may follow your usual approach to design and branding, so the email is recognisably from your organisation. However please ensure that you include all content from the survey invitation provided, including the link to the study partners and the study’s Privacy Policy. Where are the terms and conditions for the prize draw? The prize draw Terms and Conditions are displayed within the survey, at the point where respondents can opt-in to enter the prize draw. They are also available here, and this link will also be included in the survey invitation email template if you want to include a link in your campaign. For Phase 8, the prize draw closing date is 16 October 2022, and the prize will be drawn on 18 October 2022.

37e3397d-19be-49e0-ba7a-4ad0d5bb5365 COHORT RESULTS The COVID-19 study was a collaboration of international cultural organizations working together to understand audiences preferences during the COVID-19 pandemic. Our partners included: Phase 3 Partners COVID-19 Study Phase 3 Partners (2022) AMS Analytics and AMS Planning & Research AMS Analytics and AMS Planning & Research helps performing arts centers leverage data so they can build communities more effectively. We are a boutique firm founded with the explicit purpose to provide data and analytics to the performing arts center industry. Our flagship product is the Analytics Suite and currently features more than 50 subscribing institutions with over a decade of PAC operational data available for analysis and insight-building. See participating organizations. Patternmakers / Australia We believe in the power of insight to help good causes change the world. Data is hailed as ‘the new oil’, but applying it in cultural, creative and community contexts is not straightforward. Resources are tight, time is limited and 110% of your energy goes into your creative work. At Patternmakers, we know what data related activities work, and which ones are a waste of time. We’re here to support you to become more insightful, so you can reach more people, secure funding and deliver even more impact in the world. See participating organizations and research findings. The National Orchestra Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. The National Theatre Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. COVID-19 Study - Phase 2 Partners COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston The mission of ArtsBoston is to support and grow the arts and culture sector of Greater Boston. ArtsBoston is a leading force behind Greater Boston’s arts and cultural sector. In support of our 175 member organizations, we provide vital research and audience building programs that encourage participation in arts and culture, stimulate demand and raise attendance. We influence public policy and local investment by demonstrating to civic leaders and private industry the sector’s positive economic and social impact. By making this mission a daily goal, we ensure the very future of the arts and cultural sector as a core driver of our community and quality of life. See participating organizations and research findings. Audiences Norway / NPU Introducing Audience Outlook Monitor, a new collaboration with Wolfbrown. In the midst of the COVID-19 outbreak, we need to know, more than ever, how audiences are feeling about their future attendance at their favorite venues. How interested are audiences in consuming culture created online? Are cultural beliefs changing during this time? This international collaboration of more than 100 cultural organizations sets out find out how audience preferences are changing and how to plan their successful return accordingly. See participating organizations and research findings . CultureSource / Metro Detroit CultureSource is a member association for non-profit arts and cultural organizations in Metro Detroit serving the following seven counties: Wayne, Oakland, Macomb, Washtenaw, Livingston, Monroe and St. Clair. As a regional service organization, we do this work through hosting professional development workshops that grow creative and leadership capacities, presenting programs that provide space for exchanging ideas about arts and culture, and leading initiatives that bring together stakeholders interested in the public accessing creative expression. See participating organizations and research findings . Greater Pittsburgh Arts Council The Greater Pittsburgh Arts Council (GPAC) champions the arts in Southwestern Pennsylvania, providing financial, professional, and political support for the arts and culture sector. Comprised of more than 400 diverse artists and nonprofit organizations, GPAC offers valuable research, legal and business consulting, networking, and professional development opportunities so that artists, arts leaders, and organizations can grow their skills and advance their practice. GPAC provides grants for artists and arts organizations. We also lead the region’s arts advocacy at the local, state, and national level, and model best practices for accessibility and equity in the arts. See participating organizations and research findings. Imagine MKE / Milwaukee Our work is rooted in the belief that arts and culture have the power to transform Milwaukee and be the catalyst for social, economic, and civic vitality. Driven by this belief, we unite within our sector and across the city around work that sustains artists and arts organizations, positions creatives at key leadership tables, and partners with others to build a healthy, thriving and inclusive city. See participating organizations and research findings. League of American Orchestras Learn how the League leads, supports, and champions America's orchestras and the vitality of the music they perform. See participating organizations and research findings . League of Chicago Theatres The League of Chicago Theatres is an alliance of theatres, which leverages its collective strength to support, promote and advocate for Chicago's theatre industry. Through our work, we ensure that theatre continues to thrive in our city. See participating organizations and research findings . New Jersey Theatre Alliance The mission of New Jersey Theatre Alliance is to unite, promote, strengthen, and cultivate New Jersey's professional theatres. We advance the theatre community by developing innovative, collaborative, and engaging programs and services for member theatres and their diverse audiences. See participating organizations and research findings . Ontario Arts Council / Ontario The Ontario Arts Council was established in 1963 to foster the creation and production of art for the benefit of all Ontarians. The OAC's grants and services to professional, Ontario-based artists and arts organizations support arts education, Indigenous arts, community arts, crafts, dance, Francophone arts, literature, media arts, multidisciplinary arts, music, theatre, touring, and visual arts. See participating organizations and research findings. Theatre Bay Area / San Francisco Theatre Bay Area was founded in 1976 to serve the vital artistic community of the Bay Area, and is today the largest regional theatre service organization in North America, serving as a model for other service organizations around the country. Our mission is to unite, strengthen, promote and advance the theatre community in the San Francisco Bay Area, working on behalf of our conviction that the performing arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth. See participating organizations and research findings . TDF / New York Founded in 1968, TDF's mission is to sustain live theatre and dance by engaging and cultivating a broad and diverse audience and eliminating barriers to attendance. TDFfulfills its mission with a variety of programs that expand access, cultivate communities and support the makers of the performing arts. See participating organizations and research findings . COVID-19 Study Phase 1 Partners (2020) COVID-19 Study - Phase 1 Partners Arthur M Blank Foundation The Arthur M. Blank Family Foundation promotes positive change in peoples’ lives and builds and enhances the communities in which they live. We seek innovative solutions that enable young people, families and communities to achieve results beyond what seems possible today. See participating organizations and research findings . ArtsWave / Greater Cincinnati ArtsWave is the engine for Greater Cincinnati’s arts. Through gifts from tens of thousands of individuals and companies each year, ArtsWave funds and supports 100+ arts projects and organizations through impact-based grants. Those projects and organizations create a wave of arts that connect our region and make it vibrant. See participating organizations and research findings . Los Angeles County Department of Arts and Culture The mission of the Los Angeles County Department of Arts and Culture is to advance arts, culture, and creativity throughout LA County. We provide leadership, services, and support in areas including grants and technical assistance for nonprofit organizations, countywide arts education initiatives, commissioning and care for civic art collections, research and evaluation, access to creative pathways, professional development, free community programs, and cross sector creative strategies that address civic issues. All of this work is framed by our longstanding commitment to fostering access to the arts, and the County’s Cultural Equity and Inclusion Initiative. See participating organizations and research findings. Minnesota Partners See participating organizations and research findings. Professional Association of Canadian Theatres PACT is a member-driven organization of professional Canadian theatres which serves as the collective voice of its members. For the betterment of Canadian theatre, PACT provides leadership, national representation and a variety of programs and practical assistance to member companies, enabling members to do their own creative work. We are a leader in the national performing arts community, and a devoted advocate for the value of live performance. Since 1979 we have focused on providing a community where theatre professionals (both artistic and administrative) can come together to discuss important issues and work together to create innovative solutions. See participating organizations and research findings. Theatre for Young Audiences/USA TYA/USA is the leading national organization for the professional field of theatre for children and families, representing nearly 900 member theatres, organizations, and individual artists across 42 states. Dedicated to ensuring that all young people have access to high-quality theatre experiences, TYA/USA offers a variety of programming and provides a network of exchange that connects professionals working across the industry. See participating organizations and research findings.

The IDEA Study Phase 2, Focus on Accessibility - Ticket Buyer Survey Tagging Scheme Please bookmark this page, as it is not publicly accessible. Download a Word Document with the tagging scheme here. IDEA Study Phase 2 Tagging Scheme v2 .docx Download DOCX • 23KB You can also find this text below. GLOBAL TAG FOR USE IN ANY REPORT NOTABLE – Comments you may wish to return to or call out as examples or that are particularly rich in content. [Note that you can associate multiple tags with a comment.] PERFORMANCE PREFERENCES REPORT Q. Barriers: Other (asked of those who selected “other” to the question, “What stops you from coming more often?” SUGGESTED TAGS PARKING – Comments about finding parking, cost of parking, and issues that arise in the parking lot SAFETY – Comments regarding safety and feeling safe DISTANCE – Comments about travel time as well as physical distance DRIVING – Comments around driving, particularly at night PROGRAMMING – Comments about programmatic offerings AWARENESS – Comments not enough advance notice SEATING – Comments regarding seat comfort and size ORGANIZATION REPORT Q. Have any of the following discouraged or prevented you from attending our events? SUGGESTED TAGS BATHROOMS – Comments about bathrooms WAYFINDING – Comments about getting into and around through the venue and physical barriers SEATING – Comments about seating, comfort, and accessibility MOBILITY – Comments having to do with mobility and/or mobility accommodations HEARING – Comments having to do with hearing and/or hearing accommodations VISION – Comments having to do with vision and/or vision accommodations NEURODIVERSITY – Comments having to do with neurodiversity accommodations PARKING – Comments about accessible parking and distance to parking TEMPERATURE – Comments about the temperature of the venue Q. How could we be more welcoming to people of all abilities? SUGGESTED TAGS BATHROOMS – Suggestions related to bathrooms SEATING – Suggestions related to seating comfort and size PARKING – Suggestions related to parking WAYFINDING – Suggestions related to getting into and around the venue PHYSICAL – Suggestions related to adding physical enhancements and/or features like handrails, ramps, elevators, etc. HEARING – Suggestions related to hearing enhancements and/or hearing accommodations like acoustics, hearing technology, etc. VISION– Suggestions related to vision enhancements and/or vision accommodations like closed captioning, etc. DAYTIME– Suggestions related to the day and times of performances COMMUNITY – Suggestions related to making people feel welcome, included, and like they belong COMMUNICATION REPORT Q. How could we improve the accessibility of our website? SUGGESTED TAGS: TICKETING – Comments about purchasing tickets SEATING – Comments about the seating map and seat selection NAVIGATION – Comments about navigating the website ACCOUNT – Comments about gaining access to their account

The Post-Event Feedback Survey is a flexible, easy-to-implement tool for gathering feedback directly from audiences immediately after they attend a performance. Post-Event Feedback Surveys Description Timeline & Pricing Info Session Protocols Participating Organizations The Post-Event Feedback Surveys are a flexible, easy-to-implement tool for gathering feedback directly from audiences immediately after they attend a program. WolfBrown is the industry leader in designing and implementing post-event feedback surveys, having supported hundreds of performing arts organizations in this area for over 20 years. Organizations that elect this survey move through the process together with other participating organizations as a cohort. You may survey as many programs, productions or exhibitions as you wish throughout the season. In other words, you set your own survey schedule based on your own need for feedback. Several versions of the Post-Event Feedback Survey are available to cohort members, including: Performances (for any performing arts discipline) Visits (for museums and visitor-based attractions) Children's Visits Children's Performances Camps & Classes Children's Field Trips & School Tours Results accumulate in a dashboard , alongside results from other participating organizations participating. WolfBrown staff support cohort members through regular online sessions. The survey design template covers: Self-reported buyer behaviors (e.g., subscriber status, donor status, social context of attendance) Intrinsic impacts (choose from captivation, emotional resonance, intellectual stimulation, social bridging and bonding, aesthetic growth, etc.) Reasons for attending Satisfaction with various aspects of the experience Engagement activities before, during and after the performance Demographic and household characteristics Level of Customization Participating organizations choose the questions they’d like to ask, working from WolfBrown’s survey design template. One additional custom question is allowed. We encourage you to keep these surveys as short as possible, to maximize cooperation rates. Results Your survey results accumulate in the dashboard in real time. To maximize learning, research partners must agree to share their results with other participating organizations. Questions For more information about this survey, contact Erin Gold at WolfBrown. Contact Us Timeline Cohort registration is possible throughout the year, with no change in cost. The deployment period stays the same as the rest of the cohort. The cohort deployment period is August – July of the following year Pricing Pricing is based on your organizational expense budget. Tier 1 (Organization expense budget of $9 million+): $3,950 USD Tier 2 (Organization expense budget of $3 million-$9 million): $3,450 USD Tier 3 (Organization expense budget of <$3 million): $2,950 USD " Thank you, WolfBrown, for providing valuable learnings for arts and culture organizations! The expert data collection, monthly opportunities for us to discuss and analyze data trends together, and dashboard that allows for even more in-depth discovery are fantastic tools for better understanding audiences. " – Amanda Timmer, VocalEssence "The data we get from our post-event surveys is absolutely invaluable. Myself and my colleagues use this data on a regular basis to help gauge success and find ways to improve. We also love using the open answer responses to show impact!" – Gina Compitello, Tucson Symphony Orchestra Past Research Partners African-American Shakespeare Company American Conservatory Theatre Arizona Opera Arizona Science Center Arizona-Sonora Desert Museum Arts Club Theatre Company, Vancouver Ballet Arizona Capital Region Classical Childsplay Children's Museum of Phoenix Cincinnati Playhouse in the Park City of Tempe East West Players FirstWorks Golden Thread Productions Heard Museum Mesa Arts Center Monmouth University Center for the Arts Nashville Children's Theatre New World Symphony Pittsburgh Symphony Orchestra Rialto Center for the Arts at Georgia State University San Francisco Ballet The Pa’akai We Bring National Tour Tucson Symphony Orchestra VocalEssence Will Geer Theatricum Botanicum Research partners who elect this survey will have access to the following standardized survey protocols. Audience Outlook Monitor survey protocols are the protected intellectual property of WolfBrown LLC. Unauthorized use of all or parts of these protocols is strictly prohibited. We provide them here to allow you to assess the extent to which the protocols will meet your needs. Performance (for any performing arts discipline) Post-Performance Feedback Survey Protocol 2025-26 web_version .pdf Download PDF • 907KB Visit (for museums and visitor-based attractions) Post-Visit Feedback Survey Protocol 2025-26 web_version .pdf Download PDF • 901KB Children's Visit Post-Children's Visit Feedback Survey Protocol 2025-26 web_version .pdf Download PDF • 976KB Children's Performance Post-Children's Performance Feedback Survey Protocol 2025-26 web_version .pdf Download PDF • 938KB Children's Class & Camp Post-Class & Camp Survey Protocol 2025-26 web_version .pdf Download PDF • 943KB Children's Field Trip & School Tour Post-Field Trip & School Tour Protocol 2025-26 web_version .pdf Download PDF • 936KB Register Now An invoice will be generated after you register. Please read our terms and conditions before registering. Register

b09eaec4-abb5-4948-9c83-772c4b3b5dee COHORT RESULTS The COVID-19 study was a collaboration of international cultural organizations working together to understand audiences preferences during the COVID-19 pandemic. Our partners included: Phase 3 Partners COVID-19 Study Phase 3 Partners (2022) AMS Analytics and AMS Planning & Research AMS Analytics and AMS Planning & Research helps performing arts centers leverage data so they can build communities more effectively. We are a boutique firm founded with the explicit purpose to provide data and analytics to the performing arts center industry. Our flagship product is the Analytics Suite and currently features more than 50 subscribing institutions with over a decade of PAC operational data available for analysis and insight-building. See participating organizations. Patternmakers / Australia We believe in the power of insight to help good causes change the world. Data is hailed as ‘the new oil’, but applying it in cultural, creative and community contexts is not straightforward. Resources are tight, time is limited and 110% of your energy goes into your creative work. At Patternmakers, we know what data related activities work, and which ones are a waste of time. We’re here to support you to become more insightful, so you can reach more people, secure funding and deliver even more impact in the world. See participating organizations and research findings. The National Orchestra Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. The National Theatre Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. COVID-19 Study - Phase 2 Partners COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston The mission of ArtsBoston is to support and grow the arts and culture sector of Greater Boston. ArtsBoston is a leading force behind Greater Boston’s arts and cultural sector. In support of our 175 member organizations, we provide vital research and audience building programs that encourage participation in arts and culture, stimulate demand and raise attendance. We influence public policy and local investment by demonstrating to civic leaders and private industry the sector’s positive economic and social impact. By making this mission a daily goal, we ensure the very future of the arts and cultural sector as a core driver of our community and quality of life. See participating organizations and research findings. Audiences Norway / NPU Introducing Audience Outlook Monitor, a new collaboration with Wolfbrown. In the midst of the COVID-19 outbreak, we need to know, more than ever, how audiences are feeling about their future attendance at their favorite venues. How interested are audiences in consuming culture created online? Are cultural beliefs changing during this time? This international collaboration of more than 100 cultural organizations sets out find out how audience preferences are changing and how to plan their successful return accordingly. See participating organizations and research findings . CultureSource / Metro Detroit CultureSource is a member association for non-profit arts and cultural organizations in Metro Detroit serving the following seven counties: Wayne, Oakland, Macomb, Washtenaw, Livingston, Monroe and St. Clair. As a regional service organization, we do this work through hosting professional development workshops that grow creative and leadership capacities, presenting programs that provide space for exchanging ideas about arts and culture, and leading initiatives that bring together stakeholders interested in the public accessing creative expression. See participating organizations and research findings . Greater Pittsburgh Arts Council The Greater Pittsburgh Arts Council (GPAC) champions the arts in Southwestern Pennsylvania, providing financial, professional, and political support for the arts and culture sector. Comprised of more than 400 diverse artists and nonprofit organizations, GPAC offers valuable research, legal and business consulting, networking, and professional development opportunities so that artists, arts leaders, and organizations can grow their skills and advance their practice. GPAC provides grants for artists and arts organizations. We also lead the region’s arts advocacy at the local, state, and national level, and model best practices for accessibility and equity in the arts. See participating organizations and research findings. Imagine MKE / Milwaukee Our work is rooted in the belief that arts and culture have the power to transform Milwaukee and be the catalyst for social, economic, and civic vitality. Driven by this belief, we unite within our sector and across the city around work that sustains artists and arts organizations, positions creatives at key leadership tables, and partners with others to build a healthy, thriving and inclusive city. See participating organizations and research findings. League of American Orchestras Learn how the League leads, supports, and champions America's orchestras and the vitality of the music they perform. See participating organizations and research findings . League of Chicago Theatres The League of Chicago Theatres is an alliance of theatres, which leverages its collective strength to support, promote and advocate for Chicago's theatre industry. Through our work, we ensure that theatre continues to thrive in our city. See participating organizations and research findings . New Jersey Theatre Alliance The mission of New Jersey Theatre Alliance is to unite, promote, strengthen, and cultivate New Jersey's professional theatres. We advance the theatre community by developing innovative, collaborative, and engaging programs and services for member theatres and their diverse audiences. See participating organizations and research findings . Ontario Arts Council / Ontario The Ontario Arts Council was established in 1963 to foster the creation and production of art for the benefit of all Ontarians. The OAC's grants and services to professional, Ontario-based artists and arts organizations support arts education, Indigenous arts, community arts, crafts, dance, Francophone arts, literature, media arts, multidisciplinary arts, music, theatre, touring, and visual arts. See participating organizations and research findings. Theatre Bay Area / San Francisco Theatre Bay Area was founded in 1976 to serve the vital artistic community of the Bay Area, and is today the largest regional theatre service organization in North America, serving as a model for other service organizations around the country. Our mission is to unite, strengthen, promote and advance the theatre community in the San Francisco Bay Area, working on behalf of our conviction that the performing arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth. See participating organizations and research findings . TDF / New York Founded in 1968, TDF's mission is to sustain live theatre and dance by engaging and cultivating a broad and diverse audience and eliminating barriers to attendance. TDFfulfills its mission with a variety of programs that expand access, cultivate communities and support the makers of the performing arts. See participating organizations and research findings . COVID-19 Study Phase 1 Partners (2020) COVID-19 Study - Phase 1 Partners Arthur M Blank Foundation The Arthur M. Blank Family Foundation promotes positive change in peoples’ lives and builds and enhances the communities in which they live. We seek innovative solutions that enable young people, families and communities to achieve results beyond what seems possible today. See participating organizations and research findings . ArtsWave / Greater Cincinnati ArtsWave is the engine for Greater Cincinnati’s arts. Through gifts from tens of thousands of individuals and companies each year, ArtsWave funds and supports 100+ arts projects and organizations through impact-based grants. Those projects and organizations create a wave of arts that connect our region and make it vibrant. See participating organizations and research findings . Los Angeles County Department of Arts and Culture The mission of the Los Angeles County Department of Arts and Culture is to advance arts, culture, and creativity throughout LA County. We provide leadership, services, and support in areas including grants and technical assistance for nonprofit organizations, countywide arts education initiatives, commissioning and care for civic art collections, research and evaluation, access to creative pathways, professional development, free community programs, and cross sector creative strategies that address civic issues. All of this work is framed by our longstanding commitment to fostering access to the arts, and the County’s Cultural Equity and Inclusion Initiative. See participating organizations and research findings. Minnesota Partners See participating organizations and research findings. Professional Association of Canadian Theatres PACT is a member-driven organization of professional Canadian theatres which serves as the collective voice of its members. For the betterment of Canadian theatre, PACT provides leadership, national representation and a variety of programs and practical assistance to member companies, enabling members to do their own creative work. We are a leader in the national performing arts community, and a devoted advocate for the value of live performance. Since 1979 we have focused on providing a community where theatre professionals (both artistic and administrative) can come together to discuss important issues and work together to create innovative solutions. See participating organizations and research findings. Theatre for Young Audiences/USA TYA/USA is the leading national organization for the professional field of theatre for children and families, representing nearly 900 member theatres, organizations, and individual artists across 42 states. Dedicated to ensuring that all young people have access to high-quality theatre experiences, TYA/USA offers a variety of programming and provides a network of exchange that connects professionals working across the industry. See participating organizations and research findings.