Audience Outlook Monitor, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations who want to make informed decisions about how and when to re-start programming based on rigorous research data. WolfBrown launched Audience Outlook Monitor with our COVID-19 study, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations that wanted to make informed decisions about how and when to re-start programming based on rigorous research data. Learn more about it here. RESEARCH ARCHIVE

IDEA Study, Phase 2: Focus on Accessibility Description Timeline & Pricing Protocol Participating Organizations The IDEA Study was a special research initiative launched in 2023 to provide arts organizations with insight as to audience attitudes about inclusion, diversity, equity, and access, as a contribution to the national discourse. Phase 1 of the IDEA Study focused on measuring attitudes about inclusion, diversity, and equity, while Phase 2 of the IDEA Study focused on assessing accessibility needs. Both surveys are now available to our research partners. This survey addresses questions such as: What accommodations do people make in their daily lives, regardless of disability status? What is the relationship between disability and use of accessibility programs and services offered by arts organizations? What accessibility programs and services are audience members most likely to use in the areas of mobility, vision, hearing, and neurodiversity, whether or not these services are currently offered? What generational shifts are changing the landscape of accessibility needs? How satisfied are audience members with our accessibility services? To what extent is lack of accessibility accommodations a barrier to attendance? We developed this survey in part because we believe there have been significant shifts in public attitudes about accessibility, and also because we hope to provide organizations more clarity on the role that accessibility plays in the sector’s efforts towards greater inclusion, diversity and equity. As part of Phase 2, we also offered a Survey of Accessibility Practices of Performing Arts Organizations . Preliminary findings were reviewed and discussed in a Town Hall meeting, which was recorded and shared on a resource page. In designing and implementing this study, we collaborated with, and built on, the past work and perspectives of advocates and practitioners working in the accessibility space. We are grateful for the arts professionals and inclusion advocates who consulted with us on this project and for the members of the advisory committee who guided the initial research. The Kennedy Center’s Office of Accessibility and VSA played an advisory role for the survey design, implementation, and sharing out of initial study results. Participants will gain access to a library of video recordings of four learning sessions, each focusing on a different aspect of accessibility , as well as a culmination session. Results To maximize learning, research partners agree to share their results with other participating organizations through the WolfBrown Dashboard . A selection of aggregated results may be shared with the larger field through the Audience Outlook Monitor community. Level of Customization None Questions For more information about this survey, contact Erin Gold at WolfBrown. Contact Us Timeline Choose your own date or look at our registration form for the next recommended date Pricing Pricing is based on your organizational expense budget. Tier 1 (Organization expense budget of $9 million+): $2,250 USD Tier 2 (Organization expense budget of $3 million-$9 million): $1,950 USD Tier 3 (Organization expense budget of <$3 million): $1,650 USD Research partners who elect this survey will have access to the following standardized survey protocols. Audience Outlook Monitor survey protocols are the protected intellectual property of WolfBrown LLC. Unauthorized use of all or parts of these protocols is strictly prohibited. We provide them here to allow you to assess the extent to which the protocols will meet your needs. IDEA Phase 2 Ticket Buyer Protocol web version .pdf Download PDF • 376KB IDEA Study Phase 2 Visitor-based Protocol web_version .pdf Download PDF • 472KB “I just want to give the WolfBrown team a huge shoutout for doing this survey on accessibility. It provides those of us working in the field with data to go out and advocate even better for the work that we all do. So, a big shout out.” - Betty Siegel, The John F. Kennedy Center for the Performing Arts Past Research Partners: BAM (Brooklyn Academy of Music) CAPA (Columbus Association for the Performing Arts) Chicago Symphony Orchestra Childsplay Cincinnati Symphony Orchestra Flint Institute of Music Goodman Theatre The John F. Kennedy Center for the Performing Arts Mayo Performing Arts Center Mesa Arts Center Paper Mill Playhouse Pittsburgh Symphony Orchestra Scottsdale Arts Segerstrom Center for the Arts Signature Theatre Studio Theatre Tucson Symphony Orchestra University Musical Society (UMS) Register Now An invoice will be generated after you register. Please read our terms and conditions before registering. Anchor 1

Audience Outlook Monitor, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations who want to make informed decisions about how and when to re-start programming based on rigorous research data. PUBLIC DASHBOARD Above is a 2-minute introduction to the Public Dashboard. Over 60 organizations participated in the first phase of the IDEA Study, in four different cohorts. The Public Dashboard now includes a selection of interactive charts showing aggregated results from all four cohorts. If you already have a WolfBrown Dashboard login, you can go to the dashboard here and use your login to view the report. Community members without dashboard access can log in to the Public Dashboard using credentials we share with the AOM community. Become part of the community by subscribing to our Audience Outlook Monitor newsletter. It is free to join the community . Every year, we’ll add new data sets as they become available, in hopes of opening up audience research findings to a broader group of people and organizations. View the free Overview of Findings: IDEA Study Phase 1.

OPT-IN SURVEYS Audience Outlook Monitor offers several types of research support. Our radically new cohort model for audience research was developed over two years during the COVID-19 pandemic and is now a permanent program. AOM surveys are a low-cost alternative to expensive, customized market research and allow you to track essential information about your customers regularly, year after year. AOM's initial focus is serving the audience research needs of performing arts organizations, although some of our surveys are also designed for museums. Real-time Dashboard Reporting Organizations participating in any of our surveys can compare their results with those from other organizations in their cohort and against field aggregates. Results accumulate in a password-protected dashboard , and you can request as many logins as you'd like. Over time, your dashboard will become an easily accessible archive for your audience survey data. BASIC SURVEYS Our library of four standardized Basic Surveys covers the core research topics of greatest interest to most arts organizations. Basic surveys are available once a year in a cohort format . To gain trend data, you may wish to repeat one or more of them annually or every other year. If you’d like to deploy any of the basic surveys off-schedule (i.e., on your own timeline), they are available on-demand for a small surcharge . Visit the Store to see which surveys are available right now, either in cohorts or on-demand. [object Object] Find out more Find out more Find out more Find out more SPECIAL TOPIC SURVEYS As with the Covid-19 Study launched in 2020, we will continue to bring forward research efforts that address urgent topics facing our sector . These will include: Find out more Find out more Find out more POST-EVENT FEEDBACK SURVEYS WolfBrown is an industry leader in designing and implementing post-event feedback surveys (previously called Intrinsic Impact). We have supported hundreds of performing arts organizations in this area for over 20 years. Our survey support program is now a service under the Audience Outlook Monitor program. Find out more WHAT PEOPLE SAY Jennifer Lin, Content Marketing Manager & Photographer, Metro Theater Company Thank you so much for all your incredible work on the Audience Outlook Monitor. Metro Theater Company was grateful to be a part of the COVID Study early on. I've really enjoyed all your briefings, webinars, and takeaways. Your clear research helped us all think creatively about ways to approach our programming, revenue opportunities, and communications. Plus, I felt a little reassured by knowing that many other arts managers collectively shared similar challenges during the pandemic. You were a bright spot of data, insight, and understanding among the uncertainty of the last 20 months!

COHORT RESULTS ArtsWave/Greater Cincinnati *Research concluded September 2020 PARTICIPATING ORGANIZATIONS Aronoff Center for the Arts Behringer-Crawford Museum Cincinnati Art Museum Cincinnati Ballet Cincinnati Landmark Productions Cincinnati Museum Center Cincinnati Opera Cincinnati Playhouse in the Park Cincinnati Shakespeare Company Cincinnati Symphony, Pops and May Festival Dayton Contemporary Dance Company Ensemble Theatre Cincinnati Fitton Center for Creative Arts Kentucky Symphony Orchestra Know Theatre of Cincinnati Memorial Hall OTR National Underground Railroad Freedom Center The Carnegie

Creating audience engagement programs takes an enormous amount of staff time and direct cost. Understanding your audiences’ appetite for engagement and which resources they use and value most ensures you are devoting your resources in the right way for different audience segments. Tastes and Preferences Survey Description Timeline & Pricing Protocols Participating Organizations The Tastes and Preferences Survey examines patrons’ tastes and preferences within your organization’s specific discipline(s) . In the media and around boardroom tables, many assumptions are being made about the kinds of artistic work that audiences want. In offering this survey we hope to replace unfounded assumptions with actual data. While we would never assert that arts organizations should acquiesce to audiences’ tastes, we do think that clarifying preferences for formats and types of artistic programs can be a valuable input to organizational thinking about programming (i.e., one of many inputs). Artistic and marketing team members are key stakeholders in this survey. Three different versions are available: 1. The dance version of the survey provides dance presenters and dance companies with information about their audience’s preferences for styles of dance, their interest in seeing work by companies they know and they don’t know, and their interest in alternative formats. 2. The classical music version of the survey focuses on classical music preferences and paints a picture of growing diversity in music preferences and appetite for alternative formats. 3. The theatre version of the survey delves deeply into knowledge of playwrights, what pushes people out of their comfort zones, and interest in a range of theatrical forms, formats, etc. The survey covers these and other topics: Cultural interests (i.e., countries or regions of the world) and folk traditions Past involvement in the art form Interest in attending specific types of live programs within the discipline Interest in specific genres and subgenres within a discipline Drivers of purchase decision Satisfaction with your organization’s selection of program offerings Interest in adventurousness work Preferences for different presentation formats Interest in thematic programs (if applicable) Interest in immersive experiences (if applicable) Level of Customization This is a highly discipline-specific protocol, only available for specific disciplines within the performing arts. Otherwise, no customization is involved, although several questions are optional. Results To maximize learning, research partners must agree to share their results with other participating organizations through the WolfBrown dashboard. After the survey concludes, aggregated results may be shared with the larger field through the Audience Outlook Monitor community . Questions For more information about this survey, contact Erin Gold at WolfBrown. Contact Us Contact Us Timeline Choose your own date or look at our registration form for the next recommended date Pricing Pricing is based on your organizational expense budget. Tier 1 (Organization expense budget of $9 million+): $2,250 USD Tier 2 (Organization expense budget of $3 million-$9 million): $1,950 USD Tier 3 (Organization expense budget of <$3 million): $1,650 USD Past Research Partners American Dance Festival Ann Arbor Symphony Orchestra Arizona Opera Arizona Theatre Company Ballet Arizona Boston Symphony Orchestra Canadian Stage Celebrity Series of Boston Dance Source Houston Detroit Opera Dimensions Dance Theatre of Miami Eisenhower Dance Detroit The Joyce Theater Houston Contemporary Dance Company Jacob’s Pillow LA Philharmonic Long Wharf Theatre Madison Symphony Orchestra Mezclada Dance Company Minnesota Orchestra Modesto Symphony Monterey Symphony The Newman Center for the Performing Arts NobleMotion Dance Northrop, University of Minnesota Oklahoma City Philharmonic Open Dance Project Oregon Symphony Pacific Symphony Phoenix Symphony Pilot Dance Project Pittsburgh Symphony San Diego Symphony Scottsdale Center for the Performing Arts Social Movement Contemporary Dance St. Louis Symphony Orchestra The Philadelphia Orchestra Tucson Symphony Urban Souls Vitacca Ballet Wilma Theatre Winspear Centre & Edmonton Symphony Research partners who elect this survey will have access to the following standardized survey protocols. Audience Outlook Monitor survey protocols are the protected intellectual property of WolfBrown LLC. Unauthorized use of all or parts of these protocols is strictly prohibited. We provide them here to allow you to assess the extent to which the protocols will meet your needs. Music Tastes and Preferences Survey - MUSIC web version .pdf Download PDF • 799KB Theatre Tastes and Preferences Survey - THEATRE web version .pdf Download PDF • 759KB Dance Tastes and Preferences Survey - DANCE web version .pdf Download PDF • 4.06MB Register Now An invoice will be generated after you register. Please read our terms and conditions before registering.

COHORT RESULTS Audiences Norway/NPU Participating Organizations /NPU Participating Organizations PARTICIPATING ORGANIZATIONS Arktisk Filharmoni Bærum Kulturhus Bergen Filharmoniske Orkester Bergen Nasjonale Opera BIT Teatergarasjen Dansens Hus Den Nationale Scene Den Norske Opera & Ballett Den Norske Opera og Ballett Det Norske Teatret Hålogaland Teater Henie Onstad Kunstsenter Kilden Teater og Konserthus Munchmuseet Nationaltheatret Nordland Teater Opera Østfold Oslo Nye Teater Rogaland teater Stavanger Symfoniorkester Teatret Vårt Trøndelag Teater The first Audiences Norway/NPU deployment occurred on May 22, resulting in a total of 5,064 responses collected by 21 organizations across Norway. On September 23rd, a second round of surveys were deployed, resulting in a total of 3,889 responses. Below you will find key takeaways from the September deployment in English. A full report on the findings is available in Norwegian on NPU's website: https://norskpublikumsutvikling.no/assets/files/COVID-19-Hovedfunn-1-2.pdf Key Findings In-Person Participation 36% are ready to return In September, only 36% of respondents reported being ready to attend in-person arts and cultural events. In May, 40% of respondents were ready to attend art and cultural events. 32% will return with authorities say it is safe
 In September, only three out of ten respondents reported that they will go out as soon as the authorities lift restrictions. In May, six out of ten respondents reported that they would return when authorities lift restrictions. 45% will return when the rate of infection is near zero The number or respondents who are waiting for the curve to flatten or the rate of infection to drop near zero has doubled. In September, 45% reported that they are waiting for the infection rate to drop near zero compared to 24% in May. This trend indicates that fewer respondents are putting their full faith in the authorities and more respondents are looking at data to decide for themselves when it is safe to go out. 51% will still attend if they are required to wear a face mask In September, more than half of respondents reported that they would attend arts and cultural events at the sending organization if they were required to wear a face mask and an additional 30% reported they might attend. Only 19% reported that they would not attend if they were required to wear a face mask. 66% reported they had made firm plans to attend an in-person arts and cultural event There has been a sharp increase in in-person participation. In September 66% reported that they had made firm plans to attend an in-person arts and cultural event in the past two weeks compared to just 38% in May. Over a quarter of respondents reported attending a live performance and nearly one in five respondents reported having visited a museum in the two weeks before receiving the survey. Key Findings Digital Participation Digital participation has declined A significantly lower percentage of respondents have experienced digital concerts or performances in September, compared with the figures from May. In May, seven in ten respondents reported participating in a digital arts and culture program in the past two weeks. In September, only 45% reported recent digital participation. Willingness to pay for digital experiences is holding steady 
Respondents reported they are willing to pay an average of 200kr for digital cultural programs in both May and September. Older respondents reported higher willingness to pay than younger respondents with respondents between 35 and 54 reporting the highest willingness to pay. Some respondents are interested in digital cultural options after the pandemic
 In September, three in ten respondents reported that they are interested in live streams of theatrical performances as permanent option and four in ten respondents reported interest in digital museum tours as a permanent option. Respondents between 35-54 are most interested in permanent digital offerings. Respondents see value in live streams Almost half of the respondents feel that live streamed performances have a unique value you cannot get from watching a recording of the same performance at a later date. They especially appreciate the sense of community that arises “here and now". Younger respondents express a much stronger preference for live stream than older respondents. Digital offerings are inclusive Respondents were asked to share what digital experiences left the strongest impression on them and many respondents shared that they experience challenges to attending in-person events due the distance they have to travel, health risks, or disability. Digital offerings provide access.

COHORT RESULTS Los Angeles County Department of Arts and Culture *Research concluded March 2021 PARTICIPATING ORGANIZATIONS A Noise Within Coalition for Humane Immigrant Rights Community Power Collective Cornerstone Theater Company, Inc. Craft Contemporary East West Players Esperanza Community Housing Corporation Highways Performance Space and Gallery Inland Pacific Ballet Institute of Contemporary Art, Los Angeles Latino Theater Company Little Tokyo Service Center Community Development Corporation Los Angeles Mission Masters of Harmony Mountainside Master Chorale, Inc. NewFilmmakers Los Angeles No Easy Props, Inc. Rancho Los Amigos Foundation, Inc. Rogue Artists Ensemble Self Help Graphics and Art Inc. Skylight Theatre Company The Theatre @ Boston Court Theatre Movement Bazaar, Inc. Tierra del Sol Foundation Zanbeel Art Inc. Through a partnership with the Los Angeles County Department of Arts and Culture , a unique methodology was developed to engage small and mid-sized organizations in the Covid-19 Audience Outlook Monitor research. Participating organizations conducted individual depth interviews with constituents, and also participated in a survey effort, which was available in Spanish and English. Results were synthesized through a series of facilitated sense-making workshops. The research concluded in March 2021. The Los Angeles County Department of Arts and Culture commissioned a visual representation of the themes that emerged through this research which can be viewed below. A written report on the key learnings from this work is available . More resources are available on the Los Angeles County Department of Arts and Culture's website including the interview protocols used to conduct this research.

Communications and Media Use Survey Communications and Media Use Survey Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for outbound emails here. OutboundEmails_CommunicationsAndMediaUseSurvey .docx Download DOCX • 16KB You can also find this text below. Outbound message 1, requesting cooperation Instructions: Specific time is at your discretion, but please communicate with us to say when you want to send the survey. Use your own branding and design. Make sure you use the correct survey hyperlink. Sender Line: [Organization Name] Subject Line: Requesting your help with a survey [we are open to other subject lines that would lead to higher click-through rates] Dear [FNAME], In order to communicate effectively, we need good information about where our [audience members] [visitors ] find out about upcoming cultural events, what media they rely on for news and information, what social media they use, etc. Would you take a few minutes to complete a survey for [organization] ? This basic information will be extremely useful in guiding our communications work over the coming years. Your responses are anonymous. Numerous arts organizations in our area are participating in the study, and we apologize if today you receive more than one request to take the survey. Please only respond to the organization you most recently attended. The survey’s privacy policy is available here. This is strictly research – no sales or fundraising is involved. After completing the survey, you’ll be redirected to a webpage with selected results, so that you might compare your answers with those of other survey takers. Thank you in advance for your consideration. [embed link:] Here’s the link. Sincerely, [ Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link] Outbound message #2 , reminder message Instructions: Specific time is at your discretion, but please communicate with us to say when you want to send the survey. Use your own branding and design. Make sure you use the correct survey hyperlink. Sender Line: [ Organization Name] Subject Line: Last chance to participate in an important survey Dear [FNAME], I contacted you several days ago with a request to take an important survey. Would you consider participating? Time is of the essence, as the survey closes on Monday night. The questions explore your background and are quite straightforward. Your answers would be extremely helpful to [organization]. No sales or fundraising is involved. [embed link:] Here’s the link. Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link]

OPT-IN SURVEYS Audience Outlook Monitor offers several types of research support. Our radically new cohort model for audience research was developed over two years during the COVID-19 pandemic and is now a permanent program. AOM surveys are a low-cost alternative to expensive, customized market research and allow you to track essential information about your customers regularly, year after year. AOM's initial focus is serving the audience research needs of performing arts organizations, although some of our surveys are also designed for museums. Real-time Dashboard Reporting Organizations participating in any of our surveys can compare their results with those from other organizations in their cohort and against field aggregates. Results accumulate in a password-protected dashboard , and you can request as many logins as you'd like. Over time, your dashboard will become an easily accessible archive for your audience survey data. BASIC SURVEYS Our library of four standardized Basic Surveys covers the core research topics of greatest interest to most arts organizations. Basic surveys are available once a year in a cohort format . To gain trend data, you may wish to repeat one or more of them annually or every other year. If you’d like to deploy any of the basic surveys off-schedule (i.e., on your own timeline), they are available on-demand for a small surcharge . Visit the Store to see which surveys are available right now, either in cohorts or on-demand. [object Object] Find out more Find out more Find out more Find out more SPECIAL TOPIC SURVEYS As with the Covid-19 Study launched in 2020, we will continue to bring forward research efforts that address urgent topics facing our sector . These will include: Find out more Find out more Find out more POST-EVENT FEEDBACK SURVEYS WolfBrown is an industry leader in designing and implementing post-event feedback surveys (previously called Intrinsic Impact). We have supported hundreds of performing arts organizations in this area for over 20 years. Our survey support program is now a service under the Audience Outlook Monitor program. Find out more WHAT PEOPLE SAY Jennifer Lin, Content Marketing Manager & Photographer, Metro Theater Company Thank you so much for all your incredible work on the Audience Outlook Monitor. Metro Theater Company was grateful to be a part of the COVID Study early on. I've really enjoyed all your briefings, webinars, and takeaways. Your clear research helped us all think creatively about ways to approach our programming, revenue opportunities, and communications. Plus, I felt a little reassured by knowing that many other arts managers collectively shared similar challenges during the pandemic. You were a bright spot of data, insight, and understanding among the uncertainty of the last 20 months!

Demographics and Buyer Behavior Survey, Flinn Foundation Cohort Demographics and Buyer Behavior Survey, Flinn Foundation Cohort Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for outbound emails here. Demo and Buyer Behavior Suggested Email Language 2024 Flinn .docx Download DOCX • 16KB You can also find this text below. Outbound message 1, requesting cooperation Timin g: June 11, 2024, sp ecific time is at your discretion. Use your own branding and design. Make certain you use the correct survey hyperlink. Sender Line: [Organization Name] Subject Line: Requesting your help with a survey [we are open to other subject lines that would lead to higher click-through rates] Dear [FNAME] , With every year, we strive to gain a better understanding of our audience – who buys tickets, who accompanies them to our programs, why they come, and how similar or different they are from the larger community we serve. Would you take a few minutes to complete a survey for [organization] ? We cannot be successful unless we know who we serve. This basic information is incredibly helpful both internally and to our funders and other supporters. Your responses are anonymous. We are participating in this research with other local arts and culture organizations and apologize if you receive multiple requests to take this survey. Please respond to just one of them. The survey’s privacy policy is available here. This is strictly research – no sales or fundraising is involved. After completing the survey, you’ll be redirected to a webpage with selected results, so that you might compare your answers with those of other survey takers. Thank you in advance for your consideration. Here’s the link. [embed link] Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link] Outbound message 2, reminder message Tim ing: June 14, 2024, spe cific time is at your discretion. Use your own branding and design. Make certain you use the correct survey hyperlink. If possible, send reminder messages only to those who didn’t open the first message. Sender Line: [ Organization Name ] Subject Line: Last chance to participate in an important survey Dear [ FNAME ], I contacted you several days ago with a request to take an important survey. Would you consider participating if you have not yet already ? Time is of the essence, as the survey closes on Monday night. The questions explore your background and are quite straightforward. Your answers would be extremely helpful to [ organization ]. No sales or fundraising is involved. Here’s the link. [embed link] Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert full text of hyperlink]

The IDEA Study Phase 1, CMA Cohort The IDEA Study Phase 1, CMA Cohort Internal Informational Statement Email – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for an informational statement for internal stakeholders here. IDEA Study Open Cohort-Info for Internal Stakeholders .docx Download DOCX • 14KB You can also find this text below. Suggested Language for Informational Statement for Internal Stakeholders Participating organizations are encouraged to notify internal stakeholders – staff and board members – of their participation in the IDEA Study prior to the September 12 survey launch. Subject Line: [Organization] ’s participation in the IDEA Study Dear [Name] , I’m writing to let you know that [Organization] is participating in a national study of audience attitudes about inclusion, diversity, and equity. While many cultural organizations have been working on diversity for years, little is known about the level of audience support for this work. A cohort of American chamber music organizations has been assembled to investigate how audiences feel about inclusion, diversity, and equity - both generally, and how they feel our organization is doing in each of these areas. All organizations will deploy the same survey to a sample of their members, visitors, or ticket buyers, and everyone will be able to see each other’s results. A random selection of our database of [members] [visitors] [ticket buyers] will receive an email requesting their cooperation with the survey. The survey is designed and fielded by WolfBrown , a national arts research firm, through its Audience Outlook Monitor program. In light of the sensitivity of the subject matter, it is likely that any of us may get questions or comments about the survey, either positive or negative, shortly after the survey is launched on July 11. Please forward me any questions or comments you receive. To hold ourselves accountable for our work on diversity, we need to measure progress on a number of fronts, and this is one of them. Before July 11, I encourage you to take a test version of the survey, to familiarize yourself with the lines of questioning. Please use this link: [insert test link] Thank you, [Name] [Title]