IDEA Study Phase 2: Accessibility Needs

Welcome to the Focus on Accessibility - Ticket Buyer Survey Cohort!

Please bookmark this page, as it is not publicly accessible.

This page contains key information about the study for participating organizations. Here you’ll be able to access an archive of recorded cohort sessions and other survey resources as they become available.

Key Dates

All organizations send emails requesting cooperation with the survey on Tuesday, January 28 at 12 pm noon.
All organizations send reminder emails on Friday, January 31; the precise time of deployment is up to you. The survey closes on Monday, February 3, at 11:59 pm PT.

First Steps

If you haven’t already, please immediately fill out the participation form, which identifies the individuals in your organization with whom WolfBrown will liaise on all matters related to the survey cohort. You can also use this form to let us know if you’d like us to give additional people access to the dashboard and/or invite them to the online sessions.
Look at the Customizations tab on this webpage for instructions about customizations and survey incentives.
Please make sure you've added our domain to your email's allowlist and added alan@wolfbrown.com and erin@wolfbrown.com to your contact list, as sometimes emails end up in your spam folder otherwise.

Customization

The protocol is standardized for all organizations. If you see any errors or have any concerns, please reach out to Erin Gold at erin@wolfbrown.com

Incentives

You can include an incentive for the survey if you’d like to increase response rates. You’ll need to choose the incentive and create a form to collect email addresses from respondents at the end of the survey. Email Erin Gold at erin@wolfbrown.com for more details and to get it added to the survey.

Deployment Logistics

Email List Selection (Sampling Plan)

You’ll want the results to be as representative as possible of your total (recent) audience. We’ve seen response rates averaging 5% and ranging from 1% to 10%.
In light of this you’ll want to send out a minimum of 1,000 and a maximum of 10,000 randomly selected emails representing a natural mix of ticket buyers. Shoot for at least 3,000, if possible. The more, the better. In the end, you want to be looking at a respondent pool of 150, at minimum, and preferably 400 or more.
Generally, we suggest a look-back period of transaction activity from 9/1/2021 to the present date. Smaller organizations might extend the look-back period to 9/1/2020. If you have more than 10,000 ticket buyers in that window, bring the look-back date forward in order to reduce the sample size and target more recent ticket buyers.
In any survey of this nature there is a natural bias towards more recent buyers, and more loyal patrons in general. Subscribers typically respond to surveys at twice the rate of individual ticket buyers.
Once you’ve assessed your counts, complete the sampling form to report your counts to WolfBrown. We need this information to calculate response rates.
Note: A minimum of 100 responses is necessary to view and analyze your respondents’ data in the dashboard. Organizations with less than 100 responses will be offered the option of remaining in the cohort with less than 100 responses in the dashboard (understanding that results are not stable) or a credit towards a future survey.

Review the Protocol & Test the Survey

PDF Version:

Word Document Version:

Familiarize your team with the survey protocol (located above)
We strongly encourage staff of participating organizations to take the online survey as part of your preparatory efforts.
A test version of the protocol of the survey is available here.
The protocol was designed by the WolfBrown team with extensive input from leading experts in accessibility.
We are indebted to the staff of Segerstrom Center for the Arts for their cooperation with validity testing. We are indebted to the Flint Institute of Music piloting the protocol.
All survey respondents, after completing the survey, will be invited to opt-in to Audience Outlook Monitor’s National Panel.
Upon completing the survey, survey takers will be redirected to an “Exit Dashboard” – an abbreviated, static dashboard page that provides results for a small number of survey questions for your organization (only), so that respondents can see how their answers compared to the answers of others. No open-ended questions are included in the Exit Dashboard. We feel that providing instant access to selected results will add an element of transparency to the process and help to maintain the goodwill of survey takers.

Suggested Email Language

We provide suggested language for the two outbound email messages.
By Tuesday, January 14, WolfBrown will provide the liaisons from your organization with the survey link to be included in your outbound email message. The liaisons should first test the survey themselves.
Note: You may adapt the language to match your institutional voice / brand; however, we need to strike a balance in sharing the content of the survey. We want to be transparent about the purpose of the survey, but at the same time avoid discouraging respondents from taking the survey because they think it is “not for them.” We suggest using language along the lines of, “By taking this survey you’ll help us understand our audience and how best to serve all members of our community.”
View suggested language for outbound emails here.

Dashboard Access and Sessions

Schedule

Your participation in the various cohort learning activities will greatly enhance the value you get from your investment in the survey cohort. Calendar invites with a Zoom link will be sent to all liaisons and contacts who requested them. All activities are optional. Recordings will be posted here on the cohort webpage within several days of each event, and they may be shared with anyone within your organization.

Would you find captions, visual descriptions, or other accommodations helpful during the session? If so, please write to Alan Kline at alan.kline@wolfbrown.com, so we can do our best to make necessary arrangements to ensure your full participation. If you need transcripts or closed captioning after the recording is published in the archive section of this page, you can find options on the Vimeo recordings.

Deployment Logistics Session

Topic: We will cover list selection criteria and email deployments. This session is your chance to ask questions about the details of deployment.
Date: Thursday, January 16 at 2:00 - 2:45 pm ET / 11:00 - 11:45 am PT (45 min)

Opening the Conversation

Date: Thursday, January 23rd at 2:00 - 3:00 pm ET / 11:00 am - 12:00 pm PT (60 minutes)

Dashboard Orientation

Topic: A guided tour of the Focus on Accessibility – Ticket Buyer Survey dashboard, tips on filtering data, tagging open-ended responses, and other technical information on the dashboard tool.
Date: Wednesday, February 5 at 2:00 – 3:00 pm ET | 11:00 am – 12:00 pm PT (60 minutes)

Session on Mobility

Topic: Findings related to moving around the performance venue
Date: Thursday, February 20, 2024 at 2:00 – 3:00 pm ET | 11:00 am - 12:00 pm PT (60 minutes)

Session on Vision

Topic: Findings related to replacements or supplements to the visual elements of a performance
Date: Thursday, March 6, 2024 at 2:00 – 3:00 pm ET | 11:00 am - 12:00 pm PT (60 minutes)

Session on Hearing

Topic: Findings related to amplification or alternatives to the audio experience
Date: Thursday, March 20, 2024 at 2:00 – 3:00 pm ET | 11:00 am - 12:00 pm PT (60 minutes)

Session on Neurodiversity

Topic: Findings related to sensory friendly and other formats, experience guides, etc.
Date: Thursday, April 3, 2024 at 2:00 – 3:00 pm ET | 11:00 am - 12:00 pm PT (60 minutes)

Culminating Session: Reflecting on Our Learnings

Topic: Integrative findings and implications for accessibility practices
Date: Thursday, April 17, 2024 at 2:00 – 3:00 pm ET | 11:00 am - 12:00 pm PT (60 minutes)

Dashboard Access

You’ll have access to your results in your dashboard as they come in on the deployment day. This will be your first chance to see the number of fully completed survey responses from your own patrons and everyone else’s.
To access the dashboard tool, please create a password using your email as your username. If your email is not set up as a login, fill out our participation form to be added as a user. Once you’ve created a password, we recommend you bookmark our login page, so you can easily log into the dashboard directly.
We highly recommend the Dashboard Orientation Session for anyone in your organization who is new to the dashboard or needs a refresher. Calendar appointments with a Zoom link will be sent to all liaisons and contacts who requested them using the participation form. The recording of this session will be posted on this page.
A successful learning experience depends on cohort members’ efforts to make sense of the results. This is not a typical process where the consultant conducts a statistical analysis and prepares a lengthy report several months after data collection. Instead, results are available through the dashboard, and the sense-making process is crowdsourced by the cohort over a period of several weeks after data collection. The time you spend in the dashboard will reap benefits for your organization and for the cohort.

Tagging Your Data

In order to identify trends in the survey's qualitative data, quantify the frequency of certain responses, and find notable responses in the future, we encourage all organizations to add tags to their respondents’ verbatim responses in the dashboard. Responses can be tagged by clicking on the response in the dashboard and typing the tag in the box below the response. We will guide you through the tagging process during the Dashboard Orientation Session.

View the tagging scheme here, or visit the page to download a Word Document.

Questions?

Please reach out to Alan Brown, Managing Principal at WolfBrown, with any questions.

Email: alan@wolfbrown.com
Phone: 415.796.3060

Email Language

Tagging Scheme

IDEA Study Phase 2: Accessibility Needs

Welcome to the Focus on Accessibility - Ticket Buyer Survey Cohort!

Key Dates

First Steps

Customization

Incentives

Deployment Logistics

Email List Selection (Sampling Plan)

Review the Protocol & Test the Survey

Suggested Email Language

Dashboard Access and Sessions

Schedule

Deployment Logistics Session

Opening the Conversation

Dashboard Orientation

Session on Mobility

Session on Vision

Session on Hearing

Session on Neurodiversity

Culminating Session: Reflecting on Our Learnings

Archive

Deployment Logistics (January 16)

Opening the Conversation

Dashboard Orientation

Cohort Learning Session 1: Mobility

Cohort Learning Session 2: Vision

Cohort Learning Session 3: Hearing

Cohort Learning Session 4: Neurodiversity

Cohort Learning Session 5: Reflecting on Our Learnings

Dashboard Access

Tagging Your Data

Questions?