COHORT RESULTS Audiences Norway/NPU Participating Organizations /NPU Participating Organizations PARTICIPATING ORGANIZATIONS Arktisk Filharmoni Bærum Kulturhus Bergen Filharmoniske Orkester Bergen Nasjonale Opera BIT Teatergarasjen Dansens Hus Den Nationale Scene Den Norske Opera & Ballett Den Norske Opera og Ballett Det Norske Teatret Hålogaland Teater Henie Onstad Kunstsenter Kilden Teater og Konserthus Munchmuseet Nationaltheatret Nordland Teater Opera Østfold Oslo Nye Teater Rogaland teater Stavanger Symfoniorkester Teatret Vårt Trøndelag Teater The first Audiences Norway/NPU deployment occurred on May 22, resulting in a total of 5,064 responses collected by 21 organizations across Norway. On September 23rd, a second round of surveys were deployed, resulting in a total of 3,889 responses. Below you will find key takeaways from the September deployment in English. A full report on the findings is available in Norwegian on NPU's website: https://norskpublikumsutvikling.no/assets/files/COVID-19-Hovedfunn-1-2.pdf Key Findings In-Person Participation 36% are ready to return In September, only 36% of respondents reported being ready to attend in-person arts and cultural events. In May, 40% of respondents were ready to attend art and cultural events. 32% will return with authorities say it is safe
 In September, only three out of ten respondents reported that they will go out as soon as the authorities lift restrictions. In May, six out of ten respondents reported that they would return when authorities lift restrictions. 45% will return when the rate of infection is near zero The number or respondents who are waiting for the curve to flatten or the rate of infection to drop near zero has doubled. In September, 45% reported that they are waiting for the infection rate to drop near zero compared to 24% in May. This trend indicates that fewer respondents are putting their full faith in the authorities and more respondents are looking at data to decide for themselves when it is safe to go out. 51% will still attend if they are required to wear a face mask In September, more than half of respondents reported that they would attend arts and cultural events at the sending organization if they were required to wear a face mask and an additional 30% reported they might attend. Only 19% reported that they would not attend if they were required to wear a face mask. 66% reported they had made firm plans to attend an in-person arts and cultural event There has been a sharp increase in in-person participation. In September 66% reported that they had made firm plans to attend an in-person arts and cultural event in the past two weeks compared to just 38% in May. Over a quarter of respondents reported attending a live performance and nearly one in five respondents reported having visited a museum in the two weeks before receiving the survey. Key Findings Digital Participation Digital participation has declined A significantly lower percentage of respondents have experienced digital concerts or performances in September, compared with the figures from May. In May, seven in ten respondents reported participating in a digital arts and culture program in the past two weeks. In September, only 45% reported recent digital participation. Willingness to pay for digital experiences is holding steady 
Respondents reported they are willing to pay an average of 200kr for digital cultural programs in both May and September. Older respondents reported higher willingness to pay than younger respondents with respondents between 35 and 54 reporting the highest willingness to pay. Some respondents are interested in digital cultural options after the pandemic
 In September, three in ten respondents reported that they are interested in live streams of theatrical performances as permanent option and four in ten respondents reported interest in digital museum tours as a permanent option. Respondents between 35-54 are most interested in permanent digital offerings. Respondents see value in live streams Almost half of the respondents feel that live streamed performances have a unique value you cannot get from watching a recording of the same performance at a later date. They especially appreciate the sense of community that arises “here and now". Younger respondents express a much stronger preference for live stream than older respondents. Digital offerings are inclusive Respondents were asked to share what digital experiences left the strongest impression on them and many respondents shared that they experience challenges to attending in-person events due the distance they have to travel, health risks, or disability. Digital offerings provide access.

COHORT RESULTS Los Angeles County Department of Arts and Culture *Research concluded March 2021 PARTICIPATING ORGANIZATIONS A Noise Within Coalition for Humane Immigrant Rights Community Power Collective Cornerstone Theater Company, Inc. Craft Contemporary East West Players Esperanza Community Housing Corporation Highways Performance Space and Gallery Inland Pacific Ballet Institute of Contemporary Art, Los Angeles Latino Theater Company Little Tokyo Service Center Community Development Corporation Los Angeles Mission Masters of Harmony Mountainside Master Chorale, Inc. NewFilmmakers Los Angeles No Easy Props, Inc. Rancho Los Amigos Foundation, Inc. Rogue Artists Ensemble Self Help Graphics and Art Inc. Skylight Theatre Company The Theatre @ Boston Court Theatre Movement Bazaar, Inc. Tierra del Sol Foundation Zanbeel Art Inc. Through a partnership with the Los Angeles County Department of Arts and Culture , a unique methodology was developed to engage small and mid-sized organizations in the Covid-19 Audience Outlook Monitor research. Participating organizations conducted individual depth interviews with constituents, and also participated in a survey effort, which was available in Spanish and English. Results were synthesized through a series of facilitated sense-making workshops. The research concluded in March 2021. The Los Angeles County Department of Arts and Culture commissioned a visual representation of the themes that emerged through this research which can be viewed below. A written report on the key learnings from this work is available . More resources are available on the Los Angeles County Department of Arts and Culture's website including the interview protocols used to conduct this research.

Communications and Media Use Survey Communications and Media Use Survey Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for outbound emails here. OutboundEmails_CommunicationsAndMediaUseSurvey .docx Download DOCX • 16KB You can also find this text below. Outbound message 1, requesting cooperation Instructions: Specific time is at your discretion, but please communicate with us to say when you want to send the survey. Use your own branding and design. Make sure you use the correct survey hyperlink. Sender Line: [Organization Name] Subject Line: Requesting your help with a survey [we are open to other subject lines that would lead to higher click-through rates] Dear [FNAME], In order to communicate effectively, we need good information about where our [audience members] [visitors ] find out about upcoming cultural events, what media they rely on for news and information, what social media they use, etc. Would you take a few minutes to complete a survey for [organization] ? This basic information will be extremely useful in guiding our communications work over the coming years. Your responses are anonymous. Numerous arts organizations in our area are participating in the study, and we apologize if today you receive more than one request to take the survey. Please only respond to the organization you most recently attended. The survey’s privacy policy is available here. This is strictly research – no sales or fundraising is involved. After completing the survey, you’ll be redirected to a webpage with selected results, so that you might compare your answers with those of other survey takers. Thank you in advance for your consideration. [embed link:] Here’s the link. Sincerely, [ Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link] Outbound message #2 , reminder message Instructions: Specific time is at your discretion, but please communicate with us to say when you want to send the survey. Use your own branding and design. Make sure you use the correct survey hyperlink. Sender Line: [ Organization Name] Subject Line: Last chance to participate in an important survey Dear [FNAME], I contacted you several days ago with a request to take an important survey. Would you consider participating? Time is of the essence, as the survey closes on Monday night. The questions explore your background and are quite straightforward. Your answers would be extremely helpful to [organization]. No sales or fundraising is involved. [embed link:] Here’s the link. Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link]

OPT-IN SURVEYS Audience Outlook Monitor offers several types of research support. Our radically new cohort model for audience research was developed over two years during the COVID-19 pandemic and is now a permanent program. AOM surveys are a low-cost alternative to expensive, customized market research and allow you to track essential information about your customers regularly, year after year. AOM's initial focus is serving the audience research needs of performing arts organizations, although some of our surveys are also designed for museums. Real-time Dashboard Reporting Organizations participating in any of our surveys can compare their results with those from other organizations in their cohort and against field aggregates. Results accumulate in a password-protected dashboard , and you can request as many logins as you'd like. Over time, your dashboard will become an easily accessible archive for your audience survey data. BASIC SURVEYS Our library of four standardized Basic Surveys covers the core research topics of greatest interest to most arts organizations. Basic surveys are available once a year in a cohort format . To gain trend data, you may wish to repeat one or more of them annually or every other year. If you’d like to deploy any of the basic surveys off-schedule (i.e., on your own timeline), they are available on-demand for a small surcharge . Visit the Store to see which surveys are available right now, either in cohorts or on-demand. [object Object] Find out more Find out more Find out more Find out more SPECIAL TOPIC SURVEYS As with the Covid-19 Study launched in 2020, we will continue to bring forward research efforts that address urgent topics facing our sector . These will include: Find out more Find out more Find out more POST-EVENT FEEDBACK SURVEYS WolfBrown is an industry leader in designing and implementing post-event feedback surveys (previously called Intrinsic Impact). We have supported hundreds of performing arts organizations in this area for over 20 years. Our survey support program is now a service under the Audience Outlook Monitor program. Find out more WHAT PEOPLE SAY Jennifer Lin, Content Marketing Manager & Photographer, Metro Theater Company Thank you so much for all your incredible work on the Audience Outlook Monitor. Metro Theater Company was grateful to be a part of the COVID Study early on. I've really enjoyed all your briefings, webinars, and takeaways. Your clear research helped us all think creatively about ways to approach our programming, revenue opportunities, and communications. Plus, I felt a little reassured by knowing that many other arts managers collectively shared similar challenges during the pandemic. You were a bright spot of data, insight, and understanding among the uncertainty of the last 20 months!

Demographics and Buyer Behavior Survey, Flinn Foundation Cohort Demographics and Buyer Behavior Survey, Flinn Foundation Cohort Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for outbound emails here. Demo and Buyer Behavior Suggested Email Language 2024 Flinn .docx Download DOCX • 16KB You can also find this text below. Outbound message 1, requesting cooperation Timin g: June 11, 2024, sp ecific time is at your discretion. Use your own branding and design. Make certain you use the correct survey hyperlink. Sender Line: [Organization Name] Subject Line: Requesting your help with a survey [we are open to other subject lines that would lead to higher click-through rates] Dear [FNAME] , With every year, we strive to gain a better understanding of our audience – who buys tickets, who accompanies them to our programs, why they come, and how similar or different they are from the larger community we serve. Would you take a few minutes to complete a survey for [organization] ? We cannot be successful unless we know who we serve. This basic information is incredibly helpful both internally and to our funders and other supporters. Your responses are anonymous. We are participating in this research with other local arts and culture organizations and apologize if you receive multiple requests to take this survey. Please respond to just one of them. The survey’s privacy policy is available here. This is strictly research – no sales or fundraising is involved. After completing the survey, you’ll be redirected to a webpage with selected results, so that you might compare your answers with those of other survey takers. Thank you in advance for your consideration. Here’s the link. [embed link] Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link] Outbound message 2, reminder message Tim ing: June 14, 2024, spe cific time is at your discretion. Use your own branding and design. Make certain you use the correct survey hyperlink. If possible, send reminder messages only to those who didn’t open the first message. Sender Line: [ Organization Name ] Subject Line: Last chance to participate in an important survey Dear [ FNAME ], I contacted you several days ago with a request to take an important survey. Would you consider participating if you have not yet already ? Time is of the essence, as the survey closes on Monday night. The questions explore your background and are quite straightforward. Your answers would be extremely helpful to [ organization ]. No sales or fundraising is involved. Here’s the link. [embed link] Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert full text of hyperlink]

The IDEA Study Phase 1, CMA Cohort The IDEA Study Phase 1, CMA Cohort Internal Informational Statement Email – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for an informational statement for internal stakeholders here. IDEA Study Open Cohort-Info for Internal Stakeholders .docx Download DOCX • 14KB You can also find this text below. Suggested Language for Informational Statement for Internal Stakeholders Participating organizations are encouraged to notify internal stakeholders – staff and board members – of their participation in the IDEA Study prior to the September 12 survey launch. Subject Line: [Organization] ’s participation in the IDEA Study Dear [Name] , I’m writing to let you know that [Organization] is participating in a national study of audience attitudes about inclusion, diversity, and equity. While many cultural organizations have been working on diversity for years, little is known about the level of audience support for this work. A cohort of American chamber music organizations has been assembled to investigate how audiences feel about inclusion, diversity, and equity - both generally, and how they feel our organization is doing in each of these areas. All organizations will deploy the same survey to a sample of their members, visitors, or ticket buyers, and everyone will be able to see each other’s results. A random selection of our database of [members] [visitors] [ticket buyers] will receive an email requesting their cooperation with the survey. The survey is designed and fielded by WolfBrown , a national arts research firm, through its Audience Outlook Monitor program. In light of the sensitivity of the subject matter, it is likely that any of us may get questions or comments about the survey, either positive or negative, shortly after the survey is launched on July 11. Please forward me any questions or comments you receive. To hold ourselves accountable for our work on diversity, we need to measure progress on a number of fronts, and this is one of them. Before July 11, I encourage you to take a test version of the survey, to familiarize yourself with the lines of questioning. Please use this link: [insert test link] Thank you, [Name] [Title]

The IDEA Study Phase 1, Flinn Foundation Tagging Scheme Please bookmark this page, as it is not publicly accessible. Download a Word Document with the tagging scheme here. PrivatePage_IDEAStudy_ANY-ALL_TaggingScheme FINAL .docx Download DOCX • 23KB You can also find this text below. Global Tag For Use In Any Report NOTABLE – Comments you may wish to return to or call out as examples, or that are particularly rich in content. [Note that you can associate multiple tags with a comment.] Audience Experience Report Q. Why not? (Reported if the answer is “no” for “Do you feel comfortable being your “true self” when attending our programs – free to express yourself without thoughts of social judgment?) Suggested Tags RELIGION – Concern about being judged for religious affiliation CONSERVATIVE – Concern about being judged for conservative values LIBERAL – Concern about being judged for liberal values AGEISM – Concern about being judged for age DISABILITY – Concern about being judged for disability FORMALITY – Concern about being judged for lack of formal attire or other formality ALONE – Concern about attending alone PROGRAM – Concern about expressing dissatisfaction with a program AUDIENCE – Concern about audience or other visitor judgement in general Q. If you can think of something specific that makes you feel welcome at our programs or facility, please share it with us. Suggested Tags DIVERSE AUDIENCE – Seeing a diverse audience or visitors FOH POSITIVE – Friendly, welcoming, and being well-treated ARTISTS POSITIVE – Artists, actors, and musicians interactions with each other and audiences AUDIENCE POSITIVE – Friendly audience members/other visitors FAMILIAR Knowing artists, audience members, visitors, feeling “at home" SHARED – Being part of a shared experience CASUAL – No dress code, relaxed, come-as-you-are REFRESHMENTS – Refreshments provided DIVERSE PROGRAM – Variety or diversity of programs SAFETY – Feeling the venue is safe Q. What made you feel unwelcome? (Asked of respondents who indicated they felt unwelcome due to a specific incident at a program)SUGGESTED TAGS FOH NEGATIVE – Rude treatment, insensitive comments/questions, or lack of follow up on complaints AUDIENCE NEGATIVE – Something experienced or observed of other audience members or visitors UNSAFE – Feeling unsafe due to past experience INCLUSION REPORT Q. Please offer an example of how our communications materials are less than inclusive. (Asked of respondents that answered “excluded” when asked, “When you see our communications materials – our website, brochures, advertisements, etc., do they make you feel excluded from, or included in, our organization’s work? Suggested Tags IMAGES – Comments about images LANGUAGE – Comments about language, use of words TAGGING SCHEME FOR USE IN SEVERAL REPORTS IN RESPONSE TO THESE QUESTIONS: INCLUSION REPORT: What are one or two things we’ve done that have advanced inclusion? (Asked of respondents who indicated that they are aware of specific actions taken in the past few years to be more inclusive.) EQUITY REPORT: What are one or two things you’ve noticed that we’ve done? (Asked of respondents who indicated that they are aware of specific actions taken to serve a broader public.) EDI REPORT: Where do you look for evidence of a cultural organization’s commitment to diversity, equity, and inclusion? ARTIST DIVERSITY – Comments related to artists, actors, musicians, etc. PROGRAM DIVERSITY – Comments related to programming BOARD DIVERSITY – Comments related to governing bodies STAFF DIVERSITY – Comments related to staffing (not necessarily FOH) FOH DIVERSITY – Comments related to ushers, box office, volunteers, venue personnel CASUAL – Comments related to dress codes and other efforts to be less formal VENUE LOCATION – Comments related to community-based programs DIGITAL ACCESS – Comments related to digital access PRICING – Comments related to pricing accessibility COMMUNICATIONS – Comments related to communications, language, images OUTREACH – Comments related to education, outreach, special programs ACCESSIBILITY – Comments related to disability services, ALDs, sensory programs, mobility, etc. LEAN IN – Comments acknowledging the work, “keep up the work” or constancy in the work

COHORT RESULTS Theatre for Young Audiences/USA *Research concluded November 2020 PARTICIPATING ORGANIZATIONS Adventure Theatre MTC Arkansas Arts Center Bay Area Children's Theatre Chicago Children's Theatre Children's Theater of Madison Children's Theatre Company Children's Theatre of Charlotte Childsplay, Inc. Dallas Children's Theater First Stage Honolulu Theatre for Youth Imagination Stage Lexington Children's Theatre Main Street Theater Metro Theater Company Nashville Children's Theatre New York City Children's Theater Northwest Children's Theater and School Oregon Children's Theatre Orlando Repertory Theatre Orpheum Theatre Group Portland Ovations Seattle Children's Theatre StageOne Family Theatre Stages Theatre Company TADA! Youth Theater The Children's Theatre of Cincinnati The Coterie Theatre The Growing Stage - The Children's Theatre of New Jersey The Magik Theatre The New Victory Theater The Rose Theater (Omaha Theater Company) Tricycle Theatre for Youth Wheelock Family Theatre

Membership and Affiliations Survey Membership and Affiliations Survey Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for outbound emails here. Membership and Affiliations Survey Outbound Emails .docx Download DOCX • 18KB You can also find this text below. Outbound Emails – Suggested Language Outbound message #1 , requesting cooperation. Deployment date: Oct. 14, 2025 Sender Line: [Organization Name] Subject Line: Inviting your input on future ticket packages and membership plans Dear [FNAME] , Many arts organizations are thinking creatively about different kinds of ticket packages and memberships that serve the varying needs of community members. I’m writing to invite your participation in a survey that assesses interest in different kinds of memberships and other group activities that might be offered in the future. Results will inform our thinking about the relationships we offer moving forward. The survey takes on between 10 and 12 minutes to complete. Your responses are anonymous. Our privacy policy is available here. This is strictly research – no sales or fundraising is involved. After completing the survey, you’ll be redirected to a webpage with selected results, so that you might compare your answers with those of other survey takers. Thank you in advance for your consideration. [embed link:] Here’s the link . Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link] Outbound message #2 , reminder message. Deployment date: Oct. 17, 2025 Sender Line: [Organization Name] Subject Line: Last chance to participate in the membership survey! Dear [FNAME] , I contacted you several days ago with a request to take an important survey. Would you consider participating? Time is of the essence, as the survey closes on Monday night. The questions explore you’re your feelings about ticket packages and groups you might join. Your answers would be extremely helpful to [organization]. No sales or fundraising is involved. [embed link:] Here’s the link . Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link]

How are your ticket buyers accessing information about upcoming cultural events? What mix of media sources do they rely on? What is their social media profile? How are their media consumption habits changing over time? Unlike our other surveys, this survey requires a high level of customization to reflect the local media market. Communications and Media Use Survey Description Timeline & Pricing Protocol Participating Organizations Results from the Communications and Media Use Survey allow organizations to forecast where communications spend has the highest probability for measurable results, based on the specific ways their unique audience interacts with local, regional, and national media landscapes . This survey: Identifies media sources that most highly match the preferences of your existing ticket buyers, with the goal of finding new, like-minded attendees Profiles the media sources of specific customer segments you’re aiming to attract Reduces unproductive spending on media buys with low return on investment Paints a picture of how the media and consumption preferences of your ticket buyers are changing over time, so you can adapt your strategy Assists you in fine-tuning alignment between your artistic programming and your media plan This survey answers questions such as: How are your ticket buyers accessing information about upcoming cultural events? What specific print, email, radio, TV, social media and other digital media sources do they rely on? How do they share or spread event information ? What other cultural organizations in your marketplace do they follow? Level of Customization High. We will contact participating organizations following registration with a detailed request for customized answer items for approximately eight questions. You’ll need to provide lists of local radio stations, local television stations, entertainment news/calendar websites, and print publications (newspapers and magazines) to test incidence of use. Results To maximize learning, research partners must agree to share their results with other participating organizations through the WolfBrown dashboard. After the survey concludes, aggregated results may be shared with the larger field through the Audience Outlook Monitor community . Questions For more information about this survey, contact Erin Gold at WolfBrown. Contact Us Timeline Choose your own date or look at our registration form for the next recommended date Pricing Pricing is based on your organizational expense budget. Tier 1 (Organization expense budget of $9 million+): $3,450 USD Tier 2 (Organization expense budget of $3 million-$9 million): $3,000 USD Tier 3 (Organization expense budget of <$3 million): $2,550 USD Research partners who elect this survey will have access to the following standardized survey protocols. Audience Outlook Monitor survey protocols are the protected intellectual property of WolfBrown LLC. Unauthorized use of all or parts of these protocols is strictly prohibited. We provide them here to allow you to assess the extent to which the protocols will meet your needs. Communications and Meda Use Protocol 2026 .pdf Download PDF • 1.13MB “Working with WolfBrown on our research project [through the Communications and Media Use Survey] has been an invaluable experience for me as a non-profit marketing leader. Their expertise in survey research and data insights has equipped me with essential information that I can leverage to make strategic decisions that benefit my organization’s success. I wholeheartedly recommend WolfBrown for anyone looking to deepen their understanding of data and enhance their strategic approach in the non-profit sector.” - Summer Roth, Director of Marketing and Communications for Scottsdale Arts "The Comunications and Media Use Survey not only gave us valuable insights into how our audience discovers our events, but also highlighted media opportunities we can leverage to reach patrons in new and innovative ways. With limited marketing dollars, we always aim to maximize the effectiveness of our spend, and this survey provided the data we need to do exactly that!" - Alex Page-Hatley, Senior Director of Marketing at The Bushnell Past Research Partners: African-American Shakespeare Company Alley Theatre The Ark Ars Nova Singers Arizona Theatre Company Ballet Arizona Boyce Thompson Arboretum The Bushnell Center for the Performing Arts The Carr Center Children's Museum of Phoenix Desert Botanical Garden Des Moines Community Playhouse Detroit Chamber Winds & Strings/ Great Lakes Chamber Music Festival Detroit Opera Detroit Public Theatre Detroit Repertory Theatre Detroit Symphony Orchestra Jazz at Lincoln Center Memphis Symphony Orchestra Mesa Arts Center Music Hall Center for the Performing Arts Museum of Northern Arizona North Carolina Symphony Northrop, University of Minnesota The Old Globe Phoenix Symphony Planet Ant Theatre Plowshares Theatre Company Scottsdale Arts St. Louis Symphony Orchestra Tucson Symphony Orchestra UMS UPenn Live Arts Wilma Theater Register Now An invoice will be generated after you register. Please read our terms and conditions before registering.

Cohort Results The National Theatre Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. Participating Organizations American Conservatory Theater Belfry Theatre Berkeley Rep Central Square Theater Irish Repertory Theatre The Joyce Theater New Conservatory Theatre Center New York Theatre Workshop The Public Theater Round House Theatre Signature Theatre Skylight Music Theatre Steppenwolf Theatre Company TheatreWorks Silicon Valley Two River Theater Weston Playhouse Westport Country Playhouse The Wilma Theater

Tastes and Preferences Survey, Music Tastes and Preferences Survey, Music Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for outbound emails here. OutboundEmails_TastesAndPreferencesSurvey_Music .docx Download DOCX • 16KB You can also find this text below. Outbound message 1, requesting cooperation Instructions: Specific time is at your discretion, but please communicate with us to say when you want to send the survey. Use your own branding and design. Make sure you use the correct survey hyperlink. Sender Line: [Organization Name] Subject Line: What are your tastes in music? [we are open to other subject lines that would lead to higher click-through rates] Dear [FNAME], When it comes to music, dance and theatre, every human being has different likes and dislikes. We also recognize that public tastes in art are constantly changing. This survey explores your music preferences and the types of live music programs you like. It takes about 10 minutes to complete. Your responses are anonymous. Your answers will assist us in understanding how audience members feel about different kinds of programming, and will be helpful as we plan future seasons. The survey’s privacy policy is available here. This is strictly research – no sales or fundraising is involved. After completing the survey, you’ll be redirected to a webpage with selected results, so that you might compare your answers with those of other survey takers. Thank you in advance for your consideration. [embed link:] Here’s the link. Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link] Outbound message #2 , reminder message Instructions: Specific time is at your discretion, but please communicate with us to say when you want to send the survey. Use your own branding and design. Make sure you use the correct survey hyperlink. Sender Line: [Organization Name] Subject Line: Last chance to participate in an important survey Dear [FNAME], I contacted you several days ago with a request to take an important survey your music preferences. Would you consider participating? Time is of the essence, as the survey closes on Monday night. [embed link:] Here’s the link. Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link]