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Tastes and Preferences Survey (Music) Tagging Scheme Please bookmark this page, as it is not publicly accessible. Download a Word Document with the tagging scheme here. TAGGING SCHEME FOR TASTES AND PREFERENCES SURVEY_ORCHESTRA .docx Download DOCX • 23KB You can also find this text below. Note: You can associate multiple tags with a comment. GLOBAL TAG (For Use in Any Report) · NOTABLE – Comments you may wish to return to or call out as examples, or that are particularly rich in content. · POS – Comments that are positive. · NEG – Comments that are negative. MUSIC BACKGROUND Q. What explains your curiosity about this instrument? · SOUNDS – Sound differences, unique sound · STAMINA – Stamina required to play · SIZE – Instrument size · FEELINGS – Feelings instrument evokes · DIFFICULT – Perception of difficulty · PERSONAL – Played the instrument, family member plays, wants to play · GRAND – Grandness, elegance CULTURAL INTERESTS Q. If you’d like, please share more specific information about the cultures or subcultures of greatest interest to you, contemporary or historical. · COUNTRIES – Mention of specific countries, varied · INFLUENCE – Musical influences · CONTEMPORARY – Contemporary, current · FAITH – Association, connection to faith · THEMATIC – Mention of themes · WOMEN – Mention of women composers · LGBTQ+ Mention of LGBTQ artists, topics TYPES OF PROGRAMS Q. What explains your feelings about attending concerts by small ensembles? · INTIMACY – Closer, see interaction of individual instruments · LIKE LARGE – Prefer blended sounds of large orchestra · INTERATION – Closer, see musician interaction · LIKE SMALL VEN – Like small venues SATISFACTION WITH OFFERINGS Q. Where do we fall short in earning your satisfaction with our program offerings? · REPEAT – Repetitive · PERIPHERAL – Mention of external presentations diminishing orchestra · JAZZ – Mention of incorporating Jazz · POP – Mention of incorporating pop or rock music, tribute bands · KIDS – Mention of wanting more for children · LOCATION – Mention of inaccessibility of venue location · MODERN – Dislike modern music · NONTRAD – Mention of nontraditional (non-classical programs) · FILM – Mention of film scores FORMAT PREFERENCES Q. To your taste, what’s the optimal mix of introductory remarks at our programs? · SHORT – Preference for short remarks · NONE – Preference for no remarks from stage · EDUCATE – Educational, info to relate to the music · NEW – Mention of only new information, specific news · PRE-TALK – Preference for remarks during pre-talks · VIDEO – Preference for digitally accessible remarks · MUSICIAN – Only conductor or musicians, not CEOs · HUMOR – Engagement with humor · Q. Are there any other ideas for concert themes that would interest you? · NO GIMMICKS – Thoughtful, not trendy or gimmicks · SPACE – Related to space, universe, the cosmos · FILM – Related to films/movies · BROADWAY – Musicals · SINGALONG – Sing-alongs · GENREMIX – Accompanying greats from other genres, adaptations to other musical styles · EVOLUTION – Musical history, stories of evolution of new works · NATIONS – Anthems IMMERSIVE EXPERIENCES Q. Why do you feel this way about visualizations? · YOUNGER – Draws younger audiences, appealing to children · DISTRACT – Diminishes, takes away, distracts from the music, prefer to watch musicians · ENRICH – Enriches the experience with multi-sensory connection

Demographics and Buyer Behavior Survey Demographics and Buyer Behavior Survey Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for outbound emails here. Demo and Buyer Behavior Suggested Email Language 2025 Flinn .docx Download DOCX • 16KB You can also find this text below. Outbound message 1, requesting cooperation Timing: June 10, 2025 , specific time is at your discretion. Use your own branding and design. Make certain you use the correct survey hyperlink. Sender Line: [Organization Name] Subject Line: Requesting your help with a survey [we are open to other subject lines that would lead to higher click-through rates] Dear [FNAME] , With every year, we strive to gain a better understanding of our audience – who buys tickets, who accompanies them to our programs, why they come, and how similar or different they are from the larger community we serve. Would you take a few minutes to complete a survey for [organization] ? We cannot be successful unless we know who we serve. This basic information is incredibly helpful both internally and to our funders and other supporters. Your responses are anonymous. We are participating in this research with other local arts and culture organizations and apologize if you receive multiple requests to take this survey. Please respond to one of them. The survey’s privacy policy is available here. This is strictly research – no sales or fundraising is involved. After completing the survey, you’ll be redirected to a webpage with selected results, so that you might compare your answers with those of other survey takers. Thank you in advance for your consideration. Here’s the link. [embed link] Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link] Outbound message 2, reminder message Timing: June 13, 2025, specific time is at your discretion. Use your own branding and design. Make certain you use the correct survey hyperlink. If possible, send reminder messages only to those who didn’t open the first message. Sender Line: [ Organization Name ] Subject Line: Last chance to participate in an important survey Dear [ FNAME ], I contacted you several days ago with a request to take an important survey. Would you consider participating if you have not already? Time is of the essence, as the survey closes on Monday night. The questions explore your background and are quite straightforward. Your answers would be extremely helpful to [ organization ]. No sales or fundraising is involved. Here’s the link. [embed link] Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert full text of hyperlink]

a86ccf3a-8b70-401d-9082-34cc81198a94 COHORT RESULTS The COVID-19 study was a collaboration of international cultural organizations working together to understand audiences preferences during the COVID-19 pandemic. Our partners included: Phase 3 Partners COVID-19 Study Phase 3 Partners (2022) AMS Analytics and AMS Planning & Research AMS Analytics and AMS Planning & Research helps performing arts centers leverage data so they can build communities more effectively. We are a boutique firm founded with the explicit purpose to provide data and analytics to the performing arts center industry. Our flagship product is the Analytics Suite and currently features more than 50 subscribing institutions with over a decade of PAC operational data available for analysis and insight-building. See participating organizations. Patternmakers / Australia We believe in the power of insight to help good causes change the world. Data is hailed as ‘the new oil’, but applying it in cultural, creative and community contexts is not straightforward. Resources are tight, time is limited and 110% of your energy goes into your creative work. At Patternmakers, we know what data related activities work, and which ones are a waste of time. We’re here to support you to become more insightful, so you can reach more people, secure funding and deliver even more impact in the world. See participating organizations and research findings. The National Orchestra Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. The National Theatre Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. COVID-19 Study - Phase 2 Partners COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston The mission of ArtsBoston is to support and grow the arts and culture sector of Greater Boston. ArtsBoston is a leading force behind Greater Boston’s arts and cultural sector. In support of our 175 member organizations, we provide vital research and audience building programs that encourage participation in arts and culture, stimulate demand and raise attendance. We influence public policy and local investment by demonstrating to civic leaders and private industry the sector’s positive economic and social impact. By making this mission a daily goal, we ensure the very future of the arts and cultural sector as a core driver of our community and quality of life. See participating organizations and research findings. Audiences Norway / NPU Introducing Audience Outlook Monitor, a new collaboration with Wolfbrown. In the midst of the COVID-19 outbreak, we need to know, more than ever, how audiences are feeling about their future attendance at their favorite venues. How interested are audiences in consuming culture created online? Are cultural beliefs changing during this time? This international collaboration of more than 100 cultural organizations sets out find out how audience preferences are changing and how to plan their successful return accordingly. See participating organizations and research findings . CultureSource / Metro Detroit CultureSource is a member association for non-profit arts and cultural organizations in Metro Detroit serving the following seven counties: Wayne, Oakland, Macomb, Washtenaw, Livingston, Monroe and St. Clair. As a regional service organization, we do this work through hosting professional development workshops that grow creative and leadership capacities, presenting programs that provide space for exchanging ideas about arts and culture, and leading initiatives that bring together stakeholders interested in the public accessing creative expression. See participating organizations and research findings . Greater Pittsburgh Arts Council The Greater Pittsburgh Arts Council (GPAC) champions the arts in Southwestern Pennsylvania, providing financial, professional, and political support for the arts and culture sector. Comprised of more than 400 diverse artists and nonprofit organizations, GPAC offers valuable research, legal and business consulting, networking, and professional development opportunities so that artists, arts leaders, and organizations can grow their skills and advance their practice. GPAC provides grants for artists and arts organizations. We also lead the region’s arts advocacy at the local, state, and national level, and model best practices for accessibility and equity in the arts. See participating organizations and research findings. Imagine MKE / Milwaukee Our work is rooted in the belief that arts and culture have the power to transform Milwaukee and be the catalyst for social, economic, and civic vitality. Driven by this belief, we unite within our sector and across the city around work that sustains artists and arts organizations, positions creatives at key leadership tables, and partners with others to build a healthy, thriving and inclusive city. See participating organizations and research findings. League of American Orchestras Learn how the League leads, supports, and champions America's orchestras and the vitality of the music they perform. See participating organizations and research findings . League of Chicago Theatres The League of Chicago Theatres is an alliance of theatres, which leverages its collective strength to support, promote and advocate for Chicago's theatre industry. Through our work, we ensure that theatre continues to thrive in our city. See participating organizations and research findings . New Jersey Theatre Alliance The mission of New Jersey Theatre Alliance is to unite, promote, strengthen, and cultivate New Jersey's professional theatres. We advance the theatre community by developing innovative, collaborative, and engaging programs and services for member theatres and their diverse audiences. See participating organizations and research findings . Ontario Arts Council / Ontario The Ontario Arts Council was established in 1963 to foster the creation and production of art for the benefit of all Ontarians. The OAC's grants and services to professional, Ontario-based artists and arts organizations support arts education, Indigenous arts, community arts, crafts, dance, Francophone arts, literature, media arts, multidisciplinary arts, music, theatre, touring, and visual arts. See participating organizations and research findings. Theatre Bay Area / San Francisco Theatre Bay Area was founded in 1976 to serve the vital artistic community of the Bay Area, and is today the largest regional theatre service organization in North America, serving as a model for other service organizations around the country. Our mission is to unite, strengthen, promote and advance the theatre community in the San Francisco Bay Area, working on behalf of our conviction that the performing arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth. See participating organizations and research findings . TDF / New York Founded in 1968, TDF's mission is to sustain live theatre and dance by engaging and cultivating a broad and diverse audience and eliminating barriers to attendance. TDFfulfills its mission with a variety of programs that expand access, cultivate communities and support the makers of the performing arts. See participating organizations and research findings . COVID-19 Study Phase 1 Partners (2020) COVID-19 Study - Phase 1 Partners Arthur M Blank Foundation The Arthur M. Blank Family Foundation promotes positive change in peoples’ lives and builds and enhances the communities in which they live. We seek innovative solutions that enable young people, families and communities to achieve results beyond what seems possible today. See participating organizations and research findings . ArtsWave / Greater Cincinnati ArtsWave is the engine for Greater Cincinnati’s arts. Through gifts from tens of thousands of individuals and companies each year, ArtsWave funds and supports 100+ arts projects and organizations through impact-based grants. Those projects and organizations create a wave of arts that connect our region and make it vibrant. See participating organizations and research findings . Los Angeles County Department of Arts and Culture The mission of the Los Angeles County Department of Arts and Culture is to advance arts, culture, and creativity throughout LA County. We provide leadership, services, and support in areas including grants and technical assistance for nonprofit organizations, countywide arts education initiatives, commissioning and care for civic art collections, research and evaluation, access to creative pathways, professional development, free community programs, and cross sector creative strategies that address civic issues. All of this work is framed by our longstanding commitment to fostering access to the arts, and the County’s Cultural Equity and Inclusion Initiative. See participating organizations and research findings. Minnesota Partners See participating organizations and research findings. Professional Association of Canadian Theatres PACT is a member-driven organization of professional Canadian theatres which serves as the collective voice of its members. For the betterment of Canadian theatre, PACT provides leadership, national representation and a variety of programs and practical assistance to member companies, enabling members to do their own creative work. We are a leader in the national performing arts community, and a devoted advocate for the value of live performance. Since 1979 we have focused on providing a community where theatre professionals (both artistic and administrative) can come together to discuss important issues and work together to create innovative solutions. See participating organizations and research findings. Theatre for Young Audiences/USA TYA/USA is the leading national organization for the professional field of theatre for children and families, representing nearly 900 member theatres, organizations, and individual artists across 42 states. Dedicated to ensuring that all young people have access to high-quality theatre experiences, TYA/USA offers a variety of programming and provides a network of exchange that connects professionals working across the industry. See participating organizations and research findings.

Communications and Media Use Survey, Erb Family Foundation Cohort Communications and Media Use Survey, Erb Family Foundation Cohort Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for outbound emails here. Erb_Outbound Emails_CommunicationsSurvey2023 .docx Download DOCX • 22KB You can also find this text below. Outbound message 1, requesting cooperation Deployment date: August 15, 2023 Sender Line: [Organization Name] Subject Line: Requesting your help with a survey Dear [FNAME] , In order to communicate effectively, we need good information about where our [audience members] [visitors] find out about upcoming cultural events, what media they rely on for news and information, what social media they use, etc. Would you take a few minutes to complete a survey for [organization] ? This basic information will be extremely useful in guiding our communications work over the coming years. Your responses are anonymous. Numerous arts organizations in our area are participating in the study, and we apologize if today you receive more than one request to take the survey. Please only respond to the organization you most recently attended. The survey’s privacy policy is available here . This is strictly research – no sales or fundraising is involved. After completing the survey, you’ll be redirected to a webpage with selected results, so that you might compare your answers with those of other survey takers. Thank you in advance for your consideration. [embed link:] Here’s the link. Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link] Outbound message 2, reminder message Deployment date: August 15, 2023 Sender Line: [Organization Name] Subject Line: Last chance to participate in an important survey Dear [FNAME] , I contacted you several days ago with a request to take an important survey. Would you consider participating? Time is of the essence, as the survey closes on Monday night. The questions explore your background and are quite straightforward. Your answers would be extremely helpful to [organization] . No sales or fundraising is involved. [embed link:] Here’s the link. Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link]

The IDEA Study Phase 2, Focus on Accessibility - Ticket Buyer Survey Tagging Scheme Please bookmark this page, as it is not publicly accessible. Download a Word Document with the tagging scheme here. IDEA Study Phase 2 Tagging Scheme v2 .docx Download DOCX • 23KB You can also find this text below. GLOBAL TAG FOR USE IN ANY REPORT NOTABLE – Comments you may wish to return to or call out as examples or that are particularly rich in content. [Note that you can associate multiple tags with a comment.] PERFORMANCE PREFERENCES REPORT Q. Barriers: Other (asked of those who selected “other” to the question, “What stops you from coming more often?” SUGGESTED TAGS PARKING – Comments about finding parking, cost of parking, and issues that arise in the parking lot SAFETY – Comments regarding safety and feeling safe DISTANCE – Comments about travel time as well as physical distance DRIVING – Comments around driving, particularly at night PROGRAMMING – Comments about programmatic offerings AWARENESS – Comments not enough advance notice SEATING – Comments regarding seat comfort and size ORGANIZATION REPORT Q. Have any of the following discouraged or prevented you from attending our events? SUGGESTED TAGS BATHROOMS – Comments about bathrooms WAYFINDING – Comments about getting into and around through the venue and physical barriers SEATING – Comments about seating, comfort, and accessibility MOBILITY – Comments having to do with mobility and/or mobility accommodations HEARING – Comments having to do with hearing and/or hearing accommodations VISION – Comments having to do with vision and/or vision accommodations NEURODIVERSITY – Comments having to do with neurodiversity accommodations PARKING – Comments about accessible parking and distance to parking TEMPERATURE – Comments about the temperature of the venue Q. How could we be more welcoming to people of all abilities? SUGGESTED TAGS BATHROOMS – Suggestions related to bathrooms SEATING – Suggestions related to seating comfort and size PARKING – Suggestions related to parking WAYFINDING – Suggestions related to getting into and around the venue PHYSICAL – Suggestions related to adding physical enhancements and/or features like handrails, ramps, elevators, etc. HEARING – Suggestions related to hearing enhancements and/or hearing accommodations like acoustics, hearing technology, etc. VISION– Suggestions related to vision enhancements and/or vision accommodations like closed captioning, etc. DAYTIME– Suggestions related to the day and times of performances COMMUNITY – Suggestions related to making people feel welcome, included, and like they belong COMMUNICATION REPORT Q. How could we improve the accessibility of our website? SUGGESTED TAGS: TICKETING – Comments about purchasing tickets SEATING – Comments about the seating map and seat selection NAVIGATION – Comments about navigating the website ACCOUNT – Comments about gaining access to their account

Tastes and Preferences Survey (Theatre) Tagging Scheme Please bookmark this page, as it is not publicly accessible. Download a Word Document with the tagging scheme here. TAGGING SCHEME FOR TASTES AND PREFERENCES SURVEY_THEATRE PILOT .docx Download DOCX • 21KB You can also find this text below. Note: You can associate multiple tags with a comment. GLOBAL TAG (For Use in Any Report) · NOTABLE – Comments you may wish to return to or call out as examples, or that are particularly rich in content. · POS – Comments that are positive. · NEG – Comments that are negative. CULTURAL INTERESTS Q. If you’d like, please share more specific information about the cultures or subcultures of greatest interest to you, contemporary or historical. · COUNTRIES – Mention of specific countries, varied · INFLUENCE – Influences · CONTEMPORARY – Contemporary, current issues · FAITH – Association, connection to faith · WOMEN – Mention of women playwrights, directors · LGBTQ+ Mention of LGBTQ artists, topics SATISFACTION WITH OFFERINGS Q. Where do we fall short in earning your satisfaction with our program offerings? · REPEAT – Repetitive · SERIOUS – Too serious, woke, not enjoyable · UNKNOWN – Too many unfamiliar plays, playwrights · NORISK – Not challenging enough, lack of risk · LOCATION – Mention of inaccessibility of venue location · INFO – Insufficient information about productions · SOCIAL – Lack of social opportunities FORMAT PREFERENCES Q. To your taste, what’s the optimal mix of introductory remarks at our programs? · SHORT – Preference for short remarks · NONE – Preference for no remarks from stage · EDUCATE – Educational, info to relate to the work · NEW – Mention of only new information, specific news · PRE-TALK – Preference for remarks during pre-talks · VIDEO – Preference for digitally accessible remarks · ARTISTIC – Only artistic director, actors, directors (not E.D.s, etc.) · HUMOR – Engagement with humor

Tastes and Preferences Survey, Music Tastes and Preferences Survey, Music Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for outbound emails here. OutboundEmails_TastesAndPreferencesSurvey_Music .docx Download DOCX • 16KB You can also find this text below. Outbound message 1, requesting cooperation Instructions: Specific time is at your discretion, but please communicate with us to say when you want to send the survey. Use your own branding and design. Make sure you use the correct survey hyperlink. Sender Line: [Organization Name] Subject Line: What are your tastes in music? [we are open to other subject lines that would lead to higher click-through rates] Dear [FNAME], When it comes to music, dance and theatre, every human being has different likes and dislikes. We also recognize that public tastes in art are constantly changing. This survey explores your music preferences and the types of live music programs you like. It takes about 10 minutes to complete. Your responses are anonymous. Your answers will assist us in understanding how audience members feel about different kinds of programming, and will be helpful as we plan future seasons. The survey’s privacy policy is available here. This is strictly research – no sales or fundraising is involved. After completing the survey, you’ll be redirected to a webpage with selected results, so that you might compare your answers with those of other survey takers. Thank you in advance for your consideration. [embed link:] Here’s the link. Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link] Outbound message #2 , reminder message Instructions: Specific time is at your discretion, but please communicate with us to say when you want to send the survey. Use your own branding and design. Make sure you use the correct survey hyperlink. Sender Line: [Organization Name] Subject Line: Last chance to participate in an important survey Dear [FNAME], I contacted you several days ago with a request to take an important survey your music preferences. Would you consider participating? Time is of the essence, as the survey closes on Monday night. [embed link:] Here’s the link. Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link]

The IDEA Study Phase 1, Flinn Foundation Cohort The IDEA Study Phase 1, Flinn Foundation Cohort Internal Informational Statement Email – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for an informational statement for internal stakeholders here. IDEA Study Flinn Cohort-Info for Internal Stakeholders .docx Download DOCX • 14KB You can also find this text below. Suggested Language for Informational Statement for Internal Stakeholders Participating organizations are encouraged to notify internal stakeholders – staff and board members – of their participation in the IDEA Study prior to the July 11 survey launch. Subject Line: [Organization]’s participation in the IDEA Study Dear [Name] , I’m writing to let you know that [Organization] is participating in a national study of audience attitudes about inclusion, diversity, and equity. While many cultural organizations have been working on diversity for years, little is known about the level of audience support for this work. A cohort of Arizona cultural organizations has been assembled by the Flinn Foundation to investigate how audiences feel about inclusion, diversity, and equity - both generally, and how they feel our organization is doing in each of these areas. All organizations will deploy the same survey to a sample of their members, visitors, or ticket buyers, and everyone will be able to see each other’s results. A random selection of our database of [members] [visitors] [ticket buyers] will receive an email requesting their cooperation with the survey. The survey is designed and fielded by WolfBrown , a national arts research firm, through its Audience Outlook Monitor program. In light of the sensitivity of the subject matter, it is likely that any of us may get questions or comments about the survey, either positive or negative, shortly after the survey is launched on July 11. Please forward me any questions or comments you receive. To hold ourselves accountable for our work on diversity, we need to measure progress on a number of fronts, and this is one of them. Before July 11, I encourage you to take a test version of the survey, to familiarize yourself with the lines of questioning. Please use this link: [insert test link] Thank you, [Name] [Title]

Audience Outlook Monitor, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations who want to make informed decisions about how and when to re-start programming based on rigorous research data. PUBLIC DASHBOARD Above is a 2-minute introduction to the Public Dashboard. Over 60 organizations participated in the first phase of the IDEA Study, in four different cohorts. The Public Dashboard now includes a selection of interactive charts showing aggregated results from all four cohorts. If you already have a WolfBrown Dashboard login, you can go to the dashboard here and use your login to view the report. Community members without dashboard access can log in to the Public Dashboard using credentials we share with the AOM community. Become part of the community by subscribing to our Audience Outlook Monitor newsletter. It is free to join the community . Every year, we’ll add new data sets as they become available, in hopes of opening up audience research findings to a broader group of people and organizations. View the free Overview of Findings: IDEA Study Phase 1.

The AOM Community is a community of practice facilitated by WolfBrown to advance the cultural sector’s understanding of audiences through research. There are no boundaries around the learning – we invite everyone to join the community and take advantage of periodic webinars, publications and other learning opportunities, and to contribute their own perspectives.  A RESEARCH COMMUNITY DEDICATED TO BUILDING AUDIENCES Audience Outlook Monitor is a community of practice facilitated by WolfBrown to advance the cultural sector’s understanding of audiences through research. There are no boundaries around the learning – we invite everyone to join the community to take advantage of periodic webinars, publications, and other learning opportunities. We hope community members will also contribute their own perspectives. Through this community, we plan to offer: Referrals to important academic and applied research from around the world that has implications for audience building Opportunities to question leading researchers about their studies Skills-building workshops on various research techniques Briefings on evaluations and research studies related to audience development Opportunities to nominate research topics, and to influence the design of future AOM studies For 2023, AOM community activities will revolve around the topic of customer relationships. Specifically, we will reflect critically on subscription as a relationship and think collectively about other types of customer relationships that capture loyalty, affinity, and passion, and that speak to the lives of current day arts consumers. By the end of 2023, we plan to offer community members free access to a publicly-available dashboard with aggregated data from a selection of past audience studies, with the hope that expensive research conducted by funders and organizations can pay dividends to the sector long after the initial work. Watch previous sessions and sign up for upcoming events. If you’re not already part of the Audience Outlook Monitor community, please sign up .  We'd love for you to be a part of our community! Sign up for our newsletter to stay up-to-date with our latest news and offerings. Join the community WHAT PEOPLE SAY Todd Fogdall, President & CEO, Appell Center for the Performing Arts Greatly appreciate your work! Jim O'Connell, Associate Professor and Arts Management Coordinator at University of Wisconsin - Stevens Point Thanks SO MUCH! This work provides such valuable context. What a community. Roger Tomlinson Very informative and much appreciated. Laura Smith, Chief Advancement Officer, National Assembly of State Arts Agencies Love your work and insights. Important! Thanks so much for this. Helpful.

The IDEA Study Phase 1, CMA Tagging Scheme Please bookmark this page, as it is not publicly accessible. Download a Word Document with the tagging scheme here. PrivatePage_IDEAStudy_ANY-ALL_TaggingScheme FINAL .docx Download DOCX • 23KB You can also find this text below. GLOBAL TAG FOR USE IN ANY REPORT NOTABLE – Comments you may wish to return to or call out as examples, or that are particularly rich in content. [Note that you can associate multiple tags with a comment.] AUDIENCE EXPERIENCE REPORT Q. Why not? (Reported if the answer is “no” for “Do you feel comfortable being your “true self” when attending our programs – free to express yourself without thoughts of social judgment?) SUGGESTED TAGS RELIGION – Concern about being judged for religious affiliation CONSERVATIVE – Concern about being judged for conservative values LIBERAL – Concern about being judged for liberal values AGEISM – Concern about being judged for age DISABILITY – Concern about being judged for disability FORMALITY – Concern about being judged for lack of formal attire or other formality ALONE – Concern about attending alone PROGRAM – Concern about expressing dissatisfaction with a program AUDIENCE – Concern about audience or other visitor judgement in general Q. If you can think of something specific that makes you feel welcome at our programs or facility, please share it with us. SUGGESTED TAGS DIVERSE AUDIENCE – Seeing a diverse audience or visitors FOH POSITIVE – Friendly, welcoming, and being well-treated ARTISTS POSITIVE – Artists, actors, and musicians interactions with each other and audiences AUDIENCE POSITIVE – Friendly audience members/other visitors FAMILIAR Knowing artists, audience members, visitors, feeling “at home" SHARED – Being part of a shared experience CASUAL – No dress code, relaxed, come-as-you-are REFRESHMENTS – Refreshments provided DIVERSE PROGRAM – Variety or diversity of programs SAFETY – Feeling the venue is safe Q. What made you feel unwelcome? (Asked of respondents who indicated they felt unwelcome due to a specific incident at a program)SUGGESTED TAGS FOH NEGATIVE – Rude treatment, insensitive comments/questions, or lack of follow up on complaints AUDIENCE NEGATIVE – Something experienced or observed of other audience members or visitors UNSAFE – Feeling unsafe due to past experience INCLUSION REPORT Q. Please offer an example of how our communications materials are less than inclusive. (Asked of respondents that answered “excluded” when asked, “When you see our communications materials – our website, brochures, advertisements, etc., do they make you feel excluded from, or included in, our organization’s work? SUGGESTED TAGS: IMAGES – Comments about images LANGUAGE – Comments about language, use of words TAGGING SCHEME FOR USE IN SEVERAL REPORTS IN RESPONSE TO THESE QUESTIONS: INCLUSION REPORT: What are one or two things we’ve done that have advanced inclusion? (Asked of respondents who indicated that they are aware of specific actions taken in the past few years to be more inclusive.) EQUITY REPORT: What are one or two things you’ve noticed that we’ve done? (Asked of respondents who indicated that they are aware of specific actions taken to serve a broader public.) EDI REPORT: Where do you look for evidence of a cultural organization’s commitment to diversity, equity, and inclusion? ARTIST DIVERSITY – Comments related to artists, actors, musicians, etc. PROGRAM DIVERSITY – Comments related to programming BOARD DIVERSITY – Comments related to governing bodies STAFF DIVERSITY – Comments related to staffing (not necessarily FOH) FOH DIVERSITY – Comments related to ushers, box office, volunteers, venue personnel CASUAL – Comments related to dress codes and other efforts to be less formal VENUE LOCATION – Comments related to community-based programs DIGITAL ACCESS – Comments related to digital access PRICING – Comments related to pricing accessibility COMMUNICATIONS – Comments related to communications, language, images OUTREACH – Comments related to education, outreach, special programs ACCESSIBILITY – Comments related to disability services, ALDs, sensory programs, mobility, etc. LEAN IN – Comments acknowledging the work, “keep up the work” or constancy in the work

COHORT RESULTS Ontario Arts Council / Ontario Supported by the Ontario Arts Council in association with the Toronto Alliance for the Performing Arts Latest update: October 2022 (19 pages, PDF) Additionally, the Ontario Arts Council has posted information about the October 2022 survey. PARTICIPATING ORGANIZATIONS Art Gallery of Windsor Canadian Clay and Glass Gallery Canadian Stage Grand Theatre Great Canadian Theatre Company Hot Docs Kingston Symphony Association Kingston WritersFest Kitchener-Waterloo Symphony Ottawa Chamber Music Society (Ottawa Chamberfest) Soulpepper Stratford Festival Tafelmusik Tarragon Theatre Textile Museum of Canada Theatre Aquarius The Fringe of Toronto Theatre Festival The Musical Stage Company The Robert McLaughlin Gallery The Shaw Festival Thunder Bay Symphony Orchestra Toronto Festival of Arts, Culture & Creativity (dba Luminato Festival Toronto) Toronto Jewish Film Foundation Toronto Symphony Orchestra PREVIOUS PARTICIPANTS 4th Line Theatre Art Gallery of Burlington Art Gallery of Hamilton Art Gallery of Sudbury | Galerie d'art de Sudbury Art Museum at the University of Toronto Brott Music Festival C.C.M.C. Music Gallery Contact Photography Festival Crow's Theatre dance Immersion Dreamwalker Dance Company Factory Theatre Fall for Dance North Festival Festival of the Sound Guelph Dance Hamilton Fringe Festival Hamilton Philharmonic Orchestra Hillside Festival imagineNATIVE Film + Media Arts Festival Kaeja d'Dance Kingston Canadian Film Festival La Nouvelle Scène Gilles Desjardins Mouvement d'implication francophone d'Orléans (MIFO) MT Space Museum London Native Earth Performing Arts NYO Canada Obsidian Theatre Company Onsite Gallery, OCAD University Opera Atelier Ottawa Bluesfest Ottawa Jazz Festival Peggy Baker Dance Projects Port Stanley Festival Theatre Public Energy Performing Arts Sampradaya Dance Creations Station Gallery Sudbury Theatre Centre SUNFEST-London Committee for Cross Cultural Arts Inc. Talk Is Free Theatre Telling Tales The Essential Collective Theatre The National Ballet of Canada The Power Plant Contemporary Art Gallery Théâtre du Nouvel-Ontario Théâtre français de Toronto Theatre Kingston Theatre Passe Muraille Thousand Islands Playhouse Thunder Bay Art Gallery Toronto International Festival of Authors Toronto Mendelssohn Choir Toronto Outdoor Picture Show Toronto Reel Asian International Film Festival Tottering Biped Theatre Varley Art Gallery of Markham Wavelength Music Arts Projects Windsor Symphony Orchestra YES Theatre Young People's Theatre Previous Reports Download Research Notes Download Research Notes for Wave 4 Download Research Notes for Wave 3 (Oct. 30) Download Research Notes for Wave 2 (Sept 10) Download Research Notes for Wave 1 (June 15)