Cohort Results AMS Analytics/AMS Planning & Research AMS Analytics and AMS Planning & Research helps performing arts centers leverage data so they can build communities more effectively. We are a boutique firm founded with the explicit purpose to provide data and analytics to the performing arts center industry. Our flagship product is the Analytics Suite and currently features more than 50 subscribing institutions with over a decade of PAC operational data available for analysis and insight-building. If you would like to learn more about this partnership or read their research reports, please visit their website . Contact: Jordan Gross-Richmond Director, AMS Analytics (203) 256-5228 Participating Organizations The Adrienne Arsht Center for the Performing Arts Arena Stage Aronoff Center for the Arts Blumenthal Arts The Bushnell Center for the Performing Arts Cal Performances CAPA and Broadway in Columbus Carnegie Hall Carolina Performing Arts The Clarice Smith Performing Arts Center Dayton Live Denver Center for the Performing Arts The Grand Theater Hult Center for the Performing Arts Jazz at Lincoln Center The Kennedy Center Kimmel Center for the Performing Arts The Kravis Center Lesher Center for the Arts The Lincoln Center for the Performing Arts Marcus Performing Arts Center The Metropolitan Opera Midland Center for the Arts The Music Center New York City Center Northrop, University of Minnesota Orpheum Theater/Holland Center Dr. Phillips Center for the Performing Arts Pittsburgh Cultural Trust Playhouse Square Round House Theatre Segerstrom Center for the Arts Signature Theatre The Tobin Center for the Performing Arts Walton Arts Center Previous Performing Arts Centers Participants AT&T Performing Arts Center Bass Performance Hall The Broward Center for the Performing Arts Kentucky Performing Arts New Jersey Performing Arts Center Ordway Center for the Performing Arts Seattle Theatre Group The Smith Center Tennessee Performing Arts Center Previous University Presenters Cohort Annenberg Center Center for the Arts at George Mason University Hylton Performing Arts Center Hancher Auditorium Princeton University Concerts Meany Center for the Performing Arts The Soraya, Cal State Northridge UIS Performing Arts Center University of Florida Performing Arts Previous NYC Cohort Apollo Theater BAM - Brooklyn Academy of Music New York City Ballet New York Philharmonic Roundabout Theatre Company The Shed Previous Washington D.C. Cohort Center for the Arts at George Mason University Hylton Performing Arts Center Strathmore Studio Theatre Wolf Trap

Donor Motivations Survey Description Timeline & Pricing Protocol Participating Organizations The Donor Motivations Survey examines your donors’ giving behaviors across all philanthropic causes, the extent to which their philanthropy is arts-focused, why they support your organization, and how they’d like to engage with you. The findings of this survey informs thinking about donor segmentation and messaging , and will help you map out donor engagement efforts. This survey cover topics such as: Donors' core values, and how they correspond to overall giving Their philanthropic priorities and what other causes they support Their experience with crowdfunding Their outlook for giving over the coming year What motivates their giving in the arts The specific types of programmatic initiatives they’re most interested in supporting Their interest in volunteering for your organization How much they value different benefits and perks The extent to which they believe their gift makes a difference, the extent to which they trust your organization to use their gift wisely, and the extent to which they’d like more opportunities to designate how their gift should be used Their awareness of your organization’s capitalization needs and how they’d allocate a hypothetical gift across various capitalization needs This survey does NOT ask sensitive questions about income or net worth, nor does it allow for follow-up with respondents. Respondents will be assured that the information they provide is anonymous and confidential, and will not result in any follow-up from the organization. Level of Customization None Results To maximize learning, research partners must agree to share their results with other participating organizations through the WolfBrown dashboard. After the survey concludes, aggregated results may be shared with the larger field through the Audience Outlook Monitor community . Questions For more information about this survey, contact Erin Gold at WolfBrown. Contact Us Timeline Choose your own date or look at our registration form for the next recommended date Pricing Pricing is based on your organizational expense budget. Tier 1 (Organization expense budget of $9 million+): $2,250 USD Tier 2 (Organization expense budget of $3 million-$9 million): $1,950 USD Tier 3 (Organization expense budget of <$3 million): $1,650 USD Past Research Partners: Alley Theatre Arizona Science Center Arizona-Sonora Desert Museum Ballet Arizona Childsplay Children's Museum of Phoenix Children's Theatre Company Desert Botanical Garden Long Wharf Theatre Mesa Arts Center Midland Center for the Arts & Alden B. Dow Museum Museum of Northern Arizona New World Symphony Oakland Museum of California Pittsburgh Symphony Orchestra Tucson Symphony UMS VocalEssence Research partners who elect this survey will have access to the following standardized survey protocols. Audience Outlook Monitor survey protocols are the protected intellectual property of WolfBrown LLC. Unauthorized use of all or parts of these protocols is strictly prohibited. We provide them here to allow you to assess the extent to which the protocols will meet your needs. Download and review the protocol Visitor-based: Donor Motivations Survey PEF ARTS web_version .pdf Download PDF • 424KB Performing Arts: Donor Motivations Survey VISITOR BASED web_version .pdf Download PDF • 401KB Register Now An invoice will be generated after you register. Please read our terms and conditions before registering.

COHORT RESULTS Imagine MKE / Milwaukee Latest updates (November, 2021) Read the full report (PDF, 9 pages) PARTICIPATING ORGANIZATIONS Bel Canto Chorus Betty Brinn Children's Museum Danceworks, Inc Discovery World First Stage Marcus Center for the Performing Arts Milwaukee Art Museum Milwaukee Ballet Milwaukee Public Museum Milwaukee Rep Milwaukee Youth Symphony Orchestra Next Act Theatre, Inc. Renaissance Theaterworks, Inc Skylight Music Theatre Zoological Society of Milwaukee Previous Reports

Demographics and Buyer Behavior Survey Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Outbound message #1, requesting cooperation Timing: June 13, 2023, specific time is at your discretion. Use your own branding and design. Make certain you use the corre c t survey hyperlink. Sender Line: [Organization Name] Subject Line: Requesting your help with a survey [we are open to other subject lines that would lead to higher click-through rates] Dear [FNAME] , With every year, we strive to gain a better understanding of our audience – who buys tickets, who accompanies them to our programs, why they come, and how similar or different they are from the larger community we serve. Would you take a few minutes to complete a survey for [organization] ? We cannot be successful unless we know who we serve. This basic information is incredibly helpful both internally and to our funders and other supporters. Your responses are anonymous. Our privacy policy is available here . This is strictly research – no sales or fundraising is involved . After completing the survey, you’ll be redirected to a webpage with selected results, so that you might compare your answers with those of other survey takers. Thank you in advance for your consideration. Here’s the link . [embed link] Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link] Outbound message #2, reminder message (three samples) Timing: June 16 , 2023, specific time is at your discretion. Use your own branding and design. Make certain you use the correct survey hyperlink. If possible, send reminder messages only to those who didn’t open the first message. Sender Line: [Organization Name ] Subject Line: Last chance to participate in an important survey Dear [FNAME ], I contacted you several days ago with a request to take an important survey. Would you consider participating? Time is of the essence, as the survey closes on Monday night. The questions explore your background and are quite straightforward. Your answers would be extremely helpful to [organization ]. No sales or fundraising is involved. Here’s the link . [embed link] Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert full text of hyperlink] Download a Word document with suggested language for outbound emails here. You can also find it below.

Post-Event Feedback Surveys Tagging Scheme Please bookmark this page, as it is not publicly accessible. Download a Word Document with the tagging scheme here. Post-Performance Feedback Survey Tagging Scheme 2024-25 .docx Download DOCX • 19KB You can also find this text below. GLOBAL TAG FOR USE IN ANY REPORT NOTABLE – Comments you may wish to return to or call out as examples, or that are particularly rich in content. [Note that you can associate multiple tags with a comment.] BUYER BEHAVIOR REPORT How did you learn about this performance/concert? (other/open) OTHER (Another organization) OUTDOOR (Billboard, Transit, Outdoor Ads) TV (TV commercial, spot) RESELLER (Ticket broker, discount sites) EDUCATOR (Teachers, arts faculty) MARQUEE (Venue signage) FUNDRAISER (Auction, special event) CAST-STAFF (Cast member, friend of cast, staff, friend of staff) Select the three most important reasons why you attended the performance/concert. (other/open) SUPPORT ORG (to support the organization) SUPPORT PERSON (to support someone I know) SUPPORT NEW (to support new work) NOSTALGIA (to revisit my youth, past memories) SPECIAL (for a gift, birthday, anniversary, special day) FUN (to do something fun, be entertained) FREE (had free or comp tickets) REVIEW (review sparked curiosity) SOCIAL (to meet new people) BIPOC (to see BIPOC artists) ART (because of love of discipline and/or specific artist) Which of the following activities, if any, did you do to learn more about the performance/concert prior to arriving? LISTEN (Listened to a work on program) RESEARCH (Read books, articles about the work or artists) WATCH (Watched media e.g. TedTalk or movie related to the work) Did the [performance/concert give you a new understanding for people who are different from you, or for a culture other than your own? (follow up: Please tell us more about how the production shaped this understanding) SUMMATIVE IMPACT REPORT What was most memorable to you about the [performance/concert[? ARTISTS (mention of specific artists, performers, performances) INNOVATION (mention of innovation) PROGRAM (mention of specific pieces, works) RESPONSE (mention of audience response, energy, excitement) VENUE (mention of venue features, seating, augmentation) Was there anything that made your experience at the [performance/concert] particularly satisfying or unsatisfying? (open) SAT (satisfied comment) UNSAT (unsatisfied comment) ACOUSTICS (mention of sound quality, difficulty hearing) COMFORT (mention of physical discomfort, seats, etc) PARKING (mention of parking) CONCESSIONS (mention of food, beverage, concessions) CROWD (mention of lines, crowding) TALENT (mention of performance specific issues) LANGUAGE (mention of foul language) LENGTH (mention of length of show/program) COMM (mentions of communications, information) FEELING (mention of emotions, feelings)

Demographics and Buyer Behavior Survey Demographics and Buyer Behavior Survey Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for outbound emails here. Demo and Buyer Behavior Email Language 2023 .docx Download DOCX • 35KB You can also find this text below. Outbound message 1, requesting cooperation Timing: June 13, 2023, specific time is at your discretion. Use your own branding and design. Make certain you use the correct survey hyperlink. Sender Line: [Organization Name] Subject Line: Requesting your help with a survey [we are open to other subject lines that would lead to higher click-through rates] Dear [FNAME] , With every year, we strive to gain a better understanding of our audience – who buys tickets, who accompanies them to our programs, why they come, and how similar or different they are from the larger community we serve. Would you take a few minutes to complete a survey for [organization] ? We cannot be successful unless we know who we serve. This basic information is incredibly helpful both internally and to our funders and other supporters. Your responses are anonymous. The survey’s privacy policy is available here. This is strictly research – no sales or fundraising is involved . After completing the survey, you’ll be redirected to a webpage with selected results, so that you might compare your answers with those of other survey takers. Thank you in advance for your consideration. Here’s the link . [embed link] Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert link] Outbound message 2, reminder message Timing: June 16, 2023, specific time is at your discretion. Use your own branding and design. Make certain you use the correct survey hyperlink. If possible, send reminder messages only to those who didn’t open the first message. Sender Line: [ Organization Name ] Subject Line: Last chance to participate in an important survey Dear [ FNAME ], I contacted you several days ago with a request to take an important survey. Would you consider participating? Time is of the essence, as the survey closes on Monday night. The questions explore your background and are quite straightforward. Your answers would be extremely helpful to [ organization ]. No sales or fundraising is involved. Here’s the link . [embed link] Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [insert full text of hyperlink]

COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston Read More Audiences Norway / NPU Read More CultureSource / Metro Detroit Read More Greater Pittsburgh Arts Council Read More Imagine MKE / Milwaukee Read More League of American Orchestras Read More League of Chicago Theatres Read More New Jersey Theatre Alliance Read More Ontario Arts Council / Ontario Read More TDF / New York Read More Theatre Bay Area / San Francisco Read More COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston Read More Audiences Norway / NPU Read More CultureSource / Metro Detroit Read More Greater Pittsburgh Arts Council Read More Imagine MKE / Milwaukee Read More League of American Orchestras Read More League of Chicago Theatres Read More New Jersey Theatre Alliance Read More Ontario Arts Council / Ontario Read More TDF / New York Read More Theatre Bay Area / San Francisco Read More COVID-19 Study Phase 1 Partners (2020) Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More Arts Boston / Boston Read More

Description Timeline & Pricing Protocols Participating Organizations The IDEA Study was a special research initiative launched in 2023 to provide arts organizations with insight as to audience attitudes about inclusion, diversity, equity, and access, as a contribution to the national discourse. Phase 1 of the Study focused on measuring attitudes about inclusion, diversity, and equity, while Phase 2 of the Study focused on assessing accessibility needs. Both surveys are now available to our research partners. This survey addresses topics such as: Do ticket buyers see themselves as stakeholders in arts organizations’ EDI work? How might arts organizations more deeply enfranchise ticket buyers in this work? How do ticket buyers feel about efforts by arts organizations to diversify their artistic offerings and production practices? What is the appetite for programs that center the artistry and stories of historically marginalized populations? How far do audience members think individual arts organizations should go in acknowledging, deconstructing, and redressing structures of cultural production that privilege some and exclude others? The Phase 1 survey also provides participating organizations with evaluative indicators of audience support for their work in the areas of inclusion, diversity, and equity - indicators that organizations can use to monitor the degree to which their EDI work is legible to, and supported by, their audience. In this way, we hope the study will lead to a more sustained practice of audience engagement around EDI work. Level of Customization None Results To maximize cohort learning, participants agree to share their results with other participating organizations through the WolfBrown dashboard. After the cohort concludes, aggregated results will be shared with the larger field through the Audience Outlook Monitor community . Questions For more information about this survey, contact Erin Gold at WolfBrown. Contact Us Timeline Choose your own date or look at our registration form for the next recommended date Pricing Pricing is based on your organizational expense budget. Tier 1 (Organization expense budget of $9 million+): $2,250 USD Tier 2 (Organization expense budget of $3 million-$9 million): $1,950 USD Tier 3 (Organization expense budget of <$3 million): $1,650 USD Past Research Partners: Allentown Symphony Association Arizona Opera Arizona Science Center Atlanta Symphony Orchestra Ballet Arizona Boston Symphony Orchestra Buffalo Philharmonic Orchestra Capital Region Classical Celebrity Series of Boston Chamber Music Cincinnati Chamber Music Detroit Chamber Music Raleigh Chamber Music Society of Palm Beach Chamber Music Tulsa Charlotte Symphony Chicago Symphony Orchestra Childsplay Children's Museum of Phoenix Classic Stage Company The Cleveland Orchestra Desert Botanical Garden Detroit Symphony Orchestra Ensemble Music Society First Stage Flint Institute of Music Friends of Chamber Music, Denver Friends of Chamber Music, Portland Freight & Salvage Guggenheim Museum Houston Symphony Kimmel Cultural Campus (Kimmel Center for the Performing Arts) Knoxville Symphony Orchestra LA Phil Madison Symphony Orchestra Montalvo Arts Center Music Mondays (NYC) New World Symphony New York Philharmonic Omaha Symphony Orchestra Lumos Pacific Symphony Philadelphia Orchestra Phoenix Art Museum Phoenix Theatre Pittsburgh Symphony Orchestra Richmond Symphony San Diego Symphony San Francisco Performances San Francisco Symphony Scottsdale Arts Segerstrom Center for the Arts The Bushnell Center for the Performing Arts The Schubert Club Shriver Hall Concert Series South Bend Symphony Orchestra St. Louis Symphony Orchestra Symphony New Hampshire Tucson Symphony Winston-Salem Symphony Wichita Symphony Research partners who elect this survey will have access to the following standardized survey protocols. Audience Outlook Monitor survey protocols are the protected intellectual property of WolfBrown LLC. Unauthorized use of all or parts of these protocols is strictly prohibited. We provide them here to allow you to assess the extent to which the protocols will meet your needs. Chorus IDEA Study Phase 1 Protocol V5 CHORUS web version .pdf Download PDF • 337KB Dance IDEA Study Phase 1 Protocol V5 DANCE web version .pdf Download PDF • 336KB Botanical Gardens IDEA Study Phase 1 Protocol V5 BOTANICAL GARDENS web version .pdf Download PDF • 740KB Opera IDEA Study Phase 1 Protocol V5 OPERA web version .pdf Download PDF • 741KB Performing Arts Center IDEA Study Phase 1 Protocol V5 PERFORMING ARTS CENTER web version .pdf Download PDF • 740KB Science Center IDEA Study Phase 1 Protocol V5 SCIENCE CENTERS web version .pdf Download PDF • 790KB Theatre IDEA Study Phase 1 Protocol V5 THEATRE web version .pdf Download PDF • 790KB Chamber Music IDEA Study Phase 1 Protocol V5 CHAMBER MUSIC web version .pdf Download PDF • 793KB Hybrid Arts Center IDEA Study Phase 1 Protocol V5 HYBRID ARTS CENTER web version .pdf Download PDF • 791KB Art Museums IDEA Study Phase 1 Protocol V5 ART MUSEUMS web version .pdf Download PDF • 345KB Children's Museum IDEA Study Phase 1 Protocol V5 CHILDREN'S MUSEUM web version .pdf Download PDF • 740KB Register Now An invoice will be generated after you register. Please read our terms and conditions before registering. IDEA Study, Phase 1: Attitudes about Inclusion, Diversity, and Equity

Through its Audience Outlook Monitor program, WolfBrown provides turn-key capacity-building services to arts funders, agencies and service organizations. PARTNERSHIP OPPORTUNITIES FOR FUNDERS AND ARTS AGENCIES Through its Audience Outlook Monitor program, WolfBrown provides turn-key capacity-building services to arts funders, agencies and service organizations. Available services include: Seminars and workshops on a range of topics (immersive experiences, customer loyalty, impact assessment, research methods) Support for post-event feedback surveying for program-level assessment Access to our standardized surveys on a timetable of your choice (e.g., you might support one survey cohort per year, rotating through several of the surveys) Customized research exercises that address issues and topics specific to your community Generally, we provide these services to funders and agencies on three bases: A pricing model in which partners pay a flat amount to sponsor of cohort of organizations in a specific survey; the price will vary based on the specific survey, and based on the size of the group An all-access pricing model in which partners pay a flat amount per organization per year for unlimited access to all Audience Outlook Monitor surveys; in this model, we meet with organizations individually to make a research plan for each year Seminars and workshops are priced upon request, based on the unique needs of the partner Generally, mid-sized and larger organizations are most likely to benefit from the surveys, as they have larger databases and therefore are able to generate larger numbers of completed surveys for analysis purposes. Questions? We are happy to discuss your capacity-building needs at any time. For questions, please contact us . Current and Past Capacity-Building Partnerships Arthur M. Blank Family Foundation Arts Boston ArtsWave Audiences Norway Chamber Music America CultureSource Flinn Foundation Fred A. and Barbara M. Erb Family Foundation Greater Pittsburgh Arts Council IMAGINE MKE League of American Orchestras League of Chicago Theatres Los Angeles County Department of Arts and Culture New Jersey Theatre Alliance Ontario Arts Council Professional Association of Canadian Theatres TDF Theatre Bay Area Theatre for Young Audiences/USA

COHORT RESULTS Theatre Bay Area / San Francisco Latest updates (November, 2021) Read the full report (PDF, 9 pages) PARTICIPATING ORGANIZATIONS American Conservatory Theater Aurora Theatre Company Berkeley Repertory Theatre City Lights Theater Company Curran Custom Made Theatre Co Golden Thread Productions Marin Theatre Company New Conservatory Theatre Center San Francisco Ballet San Francisco Opera San Francisco Symphony Shotgun Players TheatreWorks Silicon Valley Z Space PREVIOUS ORGANIZATIONS BroadwaySF Crowded Fire Theater Opera Parallele We Players Yerba Buena Center for the Arts Previous reports

COHORT RESULTS Atlanta Metro Region Supported by the Arthur M. Blank Family Foundation *Research concluded September 2020 PARTICIPATING ORGANIZATIONS Actor's Express Theatre Company Alliance Theatre APEX Museum Atlanta Ballet Atlanta Contemporary Atlanta Jewish Film Festival Atlanta Lyric Theatre Atlanta Symphony Orchestra Aurora Theatre Children's Museum of Atlanta Dad's Garage Theatre Co. Georgia Ensemble Theatre Georgia Symphony Orchestra Kenny Leon's True Colors Theatre Company Museum of Design Atlanta Out of Hand Theater Rialto Center for the Arts Spivey Hall Springer Opera House The Breman Museum The Georgia Ballet The Shakespeare Tavern Playhouse Theatrical Outfit

COHORT RESULTS Arts Boston / Boston Latest updates (November, 2021) Read the full report (PDF, 9 pages) PARTICIPATING ORGANIZATIONS Actors' Shakespeare Project American Repertory Theater ArtsEmerson Boston Lyric Opera Boston Symphony/Boston Pops Celebrity Series of Boston Central Square Theater Emerson Colonial Theatre Global Arts Live Handel and Haydn Society Huntington Theatre Company Lyric Stage Company of Boston Museum of Science Peabody Essex Museum The Dance Complex PREVIOUS ORGANIZATIONS Company One Theatre Museum of Fine Arts, Boston Previous reports