Tastes and Preferences Survey (Theatre) Tagging Scheme Please bookmark this page, as it is not publicly accessible. Download a Word Document with the tagging scheme here. TAGGING SCHEME FOR TASTES AND PREFERENCES SURVEY_THEATRE PILOT .docx Download DOCX • 21KB You can also find this text below. Note: You can associate multiple tags with a comment. GLOBAL TAG (For Use in Any Report) · NOTABLE – Comments you may wish to return to or call out as examples, or that are particularly rich in content. · POS – Comments that are positive. · NEG – Comments that are negative. CULTURAL INTERESTS Q. If you’d like, please share more specific information about the cultures or subcultures of greatest interest to you, contemporary or historical. · COUNTRIES – Mention of specific countries, varied · INFLUENCE – Influences · CONTEMPORARY – Contemporary, current issues · FAITH – Association, connection to faith · WOMEN – Mention of women playwrights, directors · LGBTQ+ Mention of LGBTQ artists, topics SATISFACTION WITH OFFERINGS Q. Where do we fall short in earning your satisfaction with our program offerings? · REPEAT – Repetitive · SERIOUS – Too serious, woke, not enjoyable · UNKNOWN – Too many unfamiliar plays, playwrights · NORISK – Not challenging enough, lack of risk · LOCATION – Mention of inaccessibility of venue location · INFO – Insufficient information about productions · SOCIAL – Lack of social opportunities FORMAT PREFERENCES Q. To your taste, what’s the optimal mix of introductory remarks at our programs? · SHORT – Preference for short remarks · NONE – Preference for no remarks from stage · EDUCATE – Educational, info to relate to the work · NEW – Mention of only new information, specific news · PRE-TALK – Preference for remarks during pre-talks · VIDEO – Preference for digitally accessible remarks · ARTISTIC – Only artistic director, actors, directors (not E.D.s, etc.) · HUMOR – Engagement with humor

Audience Experience Survey Audience Experience Survey Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for outbound emails here. Audience Experience Outbound Emails .docx Download DOCX • 20KB You can also find this text below. Outbound message 1, requesting cooperation Deployment date: October 10, 2023 Sender Line: [ Organization Name ] Subject Line: Requesting your help with a survey Dear [ FNAME ], Would you take a few minutes to complete a survey for [ organization ]? Audience members have different likes and dislikes for the various ways in which they experience a live performance – from preparing in advance to discussing the program afterwards. This survey explores your feelings about the experience of attending [organization] programs, and takes about 10 minutes to complete. Results will assist us in better understanding how audience members navigate their journey through our programs, and how we might better support their experience. Your responses are anonymous. The survey’s privacy policy is available here. This is strictly research – no sales or fundraising is involved. After completing the survey, you’ll be redirected to a webpage with selected results, so that you might compare your answers with those of other survey takers. Thank you in advance for your consideration. [ embed link :] Here’s the link. Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [ insert link ] Outbound message 2, reminder message Deployment date: October 13, 2023 Sender Line: [ Organization Name ] Subject Line: Last chance to participate in an important survey Dear [ FNAME ], I contacted you several days ago with a request to take an important survey about the audience experience. Would you consider participating? Time is of the essence, as the survey closes on Monday night. The questions explore your background and are quite straightforward. Your answers would be extremely helpful to [ organization ]. No sales or fundraising is involved. [ embed link :] Here’s the link. Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [ insert link ]

Tastes and Preferences Survey (Music) Tagging Scheme Please bookmark this page, as it is not publicly accessible. Download a Word Document with the tagging scheme here. TAGGING SCHEME FOR TASTES AND PREFERENCES SURVEY_ORCHESTRA .docx Download DOCX • 23KB You can also find this text below. Note: You can associate multiple tags with a comment. GLOBAL TAG (For Use in Any Report) · NOTABLE – Comments you may wish to return to or call out as examples, or that are particularly rich in content. · POS – Comments that are positive. · NEG – Comments that are negative. MUSIC BACKGROUND Q. What explains your curiosity about this instrument? · SOUNDS – Sound differences, unique sound · STAMINA – Stamina required to play · SIZE – Instrument size · FEELINGS – Feelings instrument evokes · DIFFICULT – Perception of difficulty · PERSONAL – Played the instrument, family member plays, wants to play · GRAND – Grandness, elegance CULTURAL INTERESTS Q. If you’d like, please share more specific information about the cultures or subcultures of greatest interest to you, contemporary or historical. · COUNTRIES – Mention of specific countries, varied · INFLUENCE – Musical influences · CONTEMPORARY – Contemporary, current · FAITH – Association, connection to faith · THEMATIC – Mention of themes · WOMEN – Mention of women composers · LGBTQ+ Mention of LGBTQ artists, topics TYPES OF PROGRAMS Q. What explains your feelings about attending concerts by small ensembles? · INTIMACY – Closer, see interaction of individual instruments · LIKE LARGE – Prefer blended sounds of large orchestra · INTERATION – Closer, see musician interaction · LIKE SMALL VEN – Like small venues SATISFACTION WITH OFFERINGS Q. Where do we fall short in earning your satisfaction with our program offerings? · REPEAT – Repetitive · PERIPHERAL – Mention of external presentations diminishing orchestra · JAZZ – Mention of incorporating Jazz · POP – Mention of incorporating pop or rock music, tribute bands · KIDS – Mention of wanting more for children · LOCATION – Mention of inaccessibility of venue location · MODERN – Dislike modern music · NONTRAD – Mention of nontraditional (non-classical programs) · FILM – Mention of film scores FORMAT PREFERENCES Q. To your taste, what’s the optimal mix of introductory remarks at our programs? · SHORT – Preference for short remarks · NONE – Preference for no remarks from stage · EDUCATE – Educational, info to relate to the music · NEW – Mention of only new information, specific news · PRE-TALK – Preference for remarks during pre-talks · VIDEO – Preference for digitally accessible remarks · MUSICIAN – Only conductor or musicians, not CEOs · HUMOR – Engagement with humor · Q. Are there any other ideas for concert themes that would interest you? · NO GIMMICKS – Thoughtful, not trendy or gimmicks · SPACE – Related to space, universe, the cosmos · FILM – Related to films/movies · BROADWAY – Musicals · SINGALONG – Sing-alongs · GENREMIX – Accompanying greats from other genres, adaptations to other musical styles · EVOLUTION – Musical history, stories of evolution of new works · NATIONS – Anthems IMMERSIVE EXPERIENCES Q. Why do you feel this way about visualizations? · YOUNGER – Draws younger audiences, appealing to children · DISTRACT – Diminishes, takes away, distracts from the music, prefer to watch musicians · ENRICH – Enriches the experience with multi-sensory connection

The IDEA Study Phase 2: Focus on Accessibility The IDEA Study Phase 2: Focus on Accessibility Outbound Emails – Suggested Language Please bookmark this page, as it is not publicly accessible. Download a Word Document with suggested language for outbound emails here. OutboundEmails_IDEAStudyPhase2AccessibilityNeeds .docx Download DOCX • 36KB You can also find this text below. Outbound message 1, requesting cooperation Instructions : Specific time is at your discretion, but please communicate with us to say when you want to send the survey. Use your own branding and design. Make sure you use the correct survey hyperlink. [You may adapt the language to match your institutional voice / brand; however, we need to strike a balance in sharing the content of the survey. We want to be transparent about the purpose of the survey, but at the same time avoid discouraging respondents from taking the survey because they think it is “not for them.” We suggest using language along the lines of, “By taking this survey you’ll help us understand our audience and how best to serve all members of our community.”] Sender Line: [ Organization Name ] Subject Line: Would you help us with an important survey? [we are open to other subject lines that would lead to higher click-through rates] Dear [ FNAME ], [ Organization ] is participating in a national study of arts audiences focused on accessibility. Specifically, the survey explores how everyone in the audience thinks about accessibility, regardless of their abilities, and what kinds of services will be needed to accommodate all who’d like to participate in our programs. Again, this survey is for all audience members , not just those who experience challenges accessing our programs. Would you fill out our survey? It will take about 15 minutes, and your responses are anonymous. The survey’s privacy policy is available here. This is strictly research – no sales or fundraising is involved. After completing the survey, you’ll be redirected to a webpage with selected results, so you can compare your answers with those of other survey takers. Thank you in advance for your consideration. [ embed link :] Here’s the link . Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [ insert link ] Outbound message #2 , reminder message Instructions : Specific time is at your discretion, but please communicate with us to say when you want to send the survey. Use your own branding and design. Make sure you use the correct survey hyperlink. Sender Line: [ Organization Name ] Subject Line: Last chance to participate in an important survey Dear [ FNAME ], I contacted you several days ago with a request to take an important survey. Would you consider participating? Time is of the essence, as the survey closes on Monday night. The questions explore you’re your experiences attending performing arts events and are quite straightforward. Your answers would be extremely helpful to [ organization ]. No sales or fundraising is involved. [ embed link :] Here’s the link . Sincerely, [Name] [Title] P.S. If the above link to the survey is not active, please cut and paste the following link into your browser address line: [ insert link ]

The IDEA Study Phase 1, Orchestras Tagging Scheme Please bookmark this page, as it is not publicly accessible. Download a Word Document with the tagging scheme here. IDEAS Orchestra Cohort Tagging Scheme .docx Download DOCX • 21KB You can also find this text below. Global Tag for Use In Any Report NOTABLE – Comments you may wish to return to or call out as examples, or that are particularly rich in content. [Note that you can associate multiple tags with a comment.] Audience Experience Report Q. Why not? (Reported if the answer is “no” for “Do you feel comfortable being your “true self” when attending our programs – free to express yourself without thoughts of social judgment?) Suggested Tags RELIGION – Concern about being judged for religious affiliation CONSERVATIVE – Concern about being judged for conservative values LIBERAL – Concern about being judged for liberal values AGEISM – Concern about being judged for age DISABILITY – Concern about being judged for disability FORMALITY – Concern about being judged for lack of formal attire or other formality ALONE – Concern about attending alone PROGRAM – Concern about expressing dissatisfaction with concert/program AUDIENCE – Concern about audience judgment in general Q. If you can think of something specific that makes you feel welcome at our concerts, please share it with us. Suggested Tags DIVERSE AUDIENCE – Seeing a diverse audience. FOH POSITIVE – Friendly, welcoming, and being well treated ARTISTS POSITIVE – Artist and conductor interactions with each other and audience members. AUDIENCE POSITIVE – Friendly audience members FAMILIAR – Knowing musicians, other audience members, feeling “at home” SHARED – Being part of a shared experience CASUAL – No dress code, relaxed, come-as-you-are REFRESHMENTS – Refreshments provided DIVERSE PROGAM – Variety or diversity or programs SAFETY – Feeling the venue is safe Q. What made you feel unwelcome? (Asked of respondents who indicated they felt unwelcome due to a specific incident at a program) Suggested Tags FOH NEGATIVE – Rude treatment, insensitive comments/questions, or lack of follow up on complaints AUDIENCE NEGATIVE – Something experienced or observed of other audience members UNSAFE – Feeling unsafe due to past experience Inclusion Report Q. Please offer an example of how our communications materials are less than inclusive. (Asked of respondents that answered “excluded” when asked, “When you see our communications materials – our website, brochures, advertisements, etc., do they make you feel excluded from, or included in, our organization’s work? Suggested Tags IMAGES – Comments about images LANGUAGE – Comments about language, use of words Tagging Scheme for Use in Several Reports in Response to These Questions INCLUSION REPORT: What are one or two things we’ve done that have advanced inclusion? (Asked of respondents who indicated that they are aware of specific actions taken in the past few years to be more inclusive.) EQUITY REPORT: What are one or two things you’ve noticed that we’ve done? (Asked of respondents who indicated that they are aware of specific actions taken to serve a broader public.) EDI REPORT: Where do you look for evidence of an arts organization’s commitment to diversity, equity, and inclusion? ARTIST DIVERSITY – Comments related to artists, musicians PROGRAM DIVERSITY – Comments related to programming BOARD DIVERSITY – Comments related to governing bodies STAFF DIVERSITY – Comments related to staffing (not necessarily FOH) FOH DIVERSITY – Comments related to ushers, box office, volunteers, venue personnel CASUAL – Comments related to dress codes and other efforts to be less formal VENUE LOCATION – Comments related to community-based programs DIGITAL ACCESS – Comments related to digital access PRICING – Comments related to pricing accessibility COMMUNICATIONS – Comments related to communications, language, images OUTREACH – Comments related to education, outreach, special programs ACCESSIBILITY – Comments related to disability services, ALDs, sensory programs, mobility, etc. LEAN IN – Comments acknowledging the work, “keep up the work” or constancy in the work

c44cf729-eb41-4682-b229-9f9ee7e458a5 COHORT RESULTS The COVID-19 study was a collaboration of international cultural organizations working together to understand audiences preferences during the COVID-19 pandemic. Our partners included: Phase 3 Partners COVID-19 Study Phase 3 Partners (2022) AMS Analytics and AMS Planning & Research AMS Analytics and AMS Planning & Research helps performing arts centers leverage data so they can build communities more effectively. We are a boutique firm founded with the explicit purpose to provide data and analytics to the performing arts center industry. Our flagship product is the Analytics Suite and currently features more than 50 subscribing institutions with over a decade of PAC operational data available for analysis and insight-building. See participating organizations. Patternmakers / Australia We believe in the power of insight to help good causes change the world. Data is hailed as ‘the new oil’, but applying it in cultural, creative and community contexts is not straightforward. Resources are tight, time is limited and 110% of your energy goes into your creative work. At Patternmakers, we know what data related activities work, and which ones are a waste of time. We’re here to support you to become more insightful, so you can reach more people, secure funding and deliver even more impact in the world. See participating organizations and research findings. The National Orchestra Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. The National Theatre Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. COVID-19 Study - Phase 2 Partners COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston The mission of ArtsBoston is to support and grow the arts and culture sector of Greater Boston. ArtsBoston is a leading force behind Greater Boston’s arts and cultural sector. In support of our 175 member organizations, we provide vital research and audience building programs that encourage participation in arts and culture, stimulate demand and raise attendance. We influence public policy and local investment by demonstrating to civic leaders and private industry the sector’s positive economic and social impact. By making this mission a daily goal, we ensure the very future of the arts and cultural sector as a core driver of our community and quality of life. See participating organizations and research findings. Audiences Norway / NPU Introducing Audience Outlook Monitor, a new collaboration with Wolfbrown. In the midst of the COVID-19 outbreak, we need to know, more than ever, how audiences are feeling about their future attendance at their favorite venues. How interested are audiences in consuming culture created online? Are cultural beliefs changing during this time? This international collaboration of more than 100 cultural organizations sets out find out how audience preferences are changing and how to plan their successful return accordingly. See participating organizations and research findings . CultureSource / Metro Detroit CultureSource is a member association for non-profit arts and cultural organizations in Metro Detroit serving the following seven counties: Wayne, Oakland, Macomb, Washtenaw, Livingston, Monroe and St. Clair. As a regional service organization, we do this work through hosting professional development workshops that grow creative and leadership capacities, presenting programs that provide space for exchanging ideas about arts and culture, and leading initiatives that bring together stakeholders interested in the public accessing creative expression. See participating organizations and research findings . Greater Pittsburgh Arts Council The Greater Pittsburgh Arts Council (GPAC) champions the arts in Southwestern Pennsylvania, providing financial, professional, and political support for the arts and culture sector. Comprised of more than 400 diverse artists and nonprofit organizations, GPAC offers valuable research, legal and business consulting, networking, and professional development opportunities so that artists, arts leaders, and organizations can grow their skills and advance their practice. GPAC provides grants for artists and arts organizations. We also lead the region’s arts advocacy at the local, state, and national level, and model best practices for accessibility and equity in the arts. See participating organizations and research findings. Imagine MKE / Milwaukee Our work is rooted in the belief that arts and culture have the power to transform Milwaukee and be the catalyst for social, economic, and civic vitality. Driven by this belief, we unite within our sector and across the city around work that sustains artists and arts organizations, positions creatives at key leadership tables, and partners with others to build a healthy, thriving and inclusive city. See participating organizations and research findings. League of American Orchestras Learn how the League leads, supports, and champions America's orchestras and the vitality of the music they perform. See participating organizations and research findings . League of Chicago Theatres The League of Chicago Theatres is an alliance of theatres, which leverages its collective strength to support, promote and advocate for Chicago's theatre industry. Through our work, we ensure that theatre continues to thrive in our city. See participating organizations and research findings . New Jersey Theatre Alliance The mission of New Jersey Theatre Alliance is to unite, promote, strengthen, and cultivate New Jersey's professional theatres. We advance the theatre community by developing innovative, collaborative, and engaging programs and services for member theatres and their diverse audiences. See participating organizations and research findings . Ontario Arts Council / Ontario The Ontario Arts Council was established in 1963 to foster the creation and production of art for the benefit of all Ontarians. The OAC's grants and services to professional, Ontario-based artists and arts organizations support arts education, Indigenous arts, community arts, crafts, dance, Francophone arts, literature, media arts, multidisciplinary arts, music, theatre, touring, and visual arts. See participating organizations and research findings. Theatre Bay Area / San Francisco Theatre Bay Area was founded in 1976 to serve the vital artistic community of the Bay Area, and is today the largest regional theatre service organization in North America, serving as a model for other service organizations around the country. Our mission is to unite, strengthen, promote and advance the theatre community in the San Francisco Bay Area, working on behalf of our conviction that the performing arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth. See participating organizations and research findings . TDF / New York Founded in 1968, TDF's mission is to sustain live theatre and dance by engaging and cultivating a broad and diverse audience and eliminating barriers to attendance. TDFfulfills its mission with a variety of programs that expand access, cultivate communities and support the makers of the performing arts. See participating organizations and research findings . COVID-19 Study Phase 1 Partners (2020) COVID-19 Study - Phase 1 Partners Arthur M Blank Foundation The Arthur M. Blank Family Foundation promotes positive change in peoples’ lives and builds and enhances the communities in which they live. We seek innovative solutions that enable young people, families and communities to achieve results beyond what seems possible today. See participating organizations and research findings . ArtsWave / Greater Cincinnati ArtsWave is the engine for Greater Cincinnati’s arts. Through gifts from tens of thousands of individuals and companies each year, ArtsWave funds and supports 100+ arts projects and organizations through impact-based grants. Those projects and organizations create a wave of arts that connect our region and make it vibrant. See participating organizations and research findings . Los Angeles County Department of Arts and Culture The mission of the Los Angeles County Department of Arts and Culture is to advance arts, culture, and creativity throughout LA County. We provide leadership, services, and support in areas including grants and technical assistance for nonprofit organizations, countywide arts education initiatives, commissioning and care for civic art collections, research and evaluation, access to creative pathways, professional development, free community programs, and cross sector creative strategies that address civic issues. All of this work is framed by our longstanding commitment to fostering access to the arts, and the County’s Cultural Equity and Inclusion Initiative. See participating organizations and research findings. Minnesota Partners See participating organizations and research findings. Professional Association of Canadian Theatres PACT is a member-driven organization of professional Canadian theatres which serves as the collective voice of its members. For the betterment of Canadian theatre, PACT provides leadership, national representation and a variety of programs and practical assistance to member companies, enabling members to do their own creative work. We are a leader in the national performing arts community, and a devoted advocate for the value of live performance. Since 1979 we have focused on providing a community where theatre professionals (both artistic and administrative) can come together to discuss important issues and work together to create innovative solutions. See participating organizations and research findings. Theatre for Young Audiences/USA TYA/USA is the leading national organization for the professional field of theatre for children and families, representing nearly 900 member theatres, organizations, and individual artists across 42 states. Dedicated to ensuring that all young people have access to high-quality theatre experiences, TYA/USA offers a variety of programming and provides a network of exchange that connects professionals working across the industry. See participating organizations and research findings.

Audience Outlook Monitor, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations who want to make informed decisions about how and when to re-start programming based on rigorous research data. RESEARCH ARCHIVE When WolfBrown launched Audience Outlook Monitor, we promised to set a high standard for transparency and timely disclosure of research, not just our own studies, but also studies commissioned by others. We’re pleased to offer community members free access to the Audience Outlook Monitor Public Dashboard with aggregated results from various studies. The first data in the Public Dashboard are aggregated results from Phase 1 of the IDEA Study - a study of audience attitudes about inclusion, diversity, and equity. Learn more about the Public Dashboard here. WolfBrown launched Audience Outlook Monitor with our COVID-19 study, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations that wanted to make informed decisions about how and when to re-start programming based on rigorous research data. Learn more about it here.

Cohort Results The National Orchestra Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. Participating Organizations Boston Symphony Orchestra Chicago Symphony Orchestra Cincinnati Symphony Orchestra The Cleveland Orchestra Madison Symphony Orchestra Nashville Symphony North Carolina Symphony Oregon Symphony Pacific Symphony The Philadelphia Orchestra San Diego Symphony San Francisco Symphony Walt Disney Concert Hall

Learn about Audience Outlook Monitor, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations. The COVID-19 Study WolfBrown's Audience Outlook Monitor is an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations that want to make informed decisions about how and when to re-start programming based on rigorous research data. As venues re-open, we need to gain a sense of how audiences feel about going out again and what will make them feel safe in order to stage a successful comeback. We have designed a survey that will be deployed at regular time intervals by cohorts of cultural organizations in different cities, in partnership with funders and service organizations. Our US partners include CultureSource (Metro Detroit), Theatre Development Fund (New York City), the League of Chicago Theatres, Theatre Bay Area, Arts Boston, New Jersey Theatre Alliance, ImagineMKE (Milwaukee), Greater Pittsburgh Arts Council, and the League of American Orchestras. Additionally the survey is being deployed throughout Australia in partnership with our colleagues at Patternmakers, with funding support from the Australia Council for the Arts, Create NSW, Creative Victoria, and Arts Queensland. In collaboration with Norsk Publikumsutvikling/Audiences Norway, the survey will be deployed in Norway, Denmark, and Finland. We have also opened the study up to a small number of individual organizations that are participating without a sponsor. Learn about participating in the study

aa4dad1f-dea2-45ee-9c7b-cacc4f30551a COHORT RESULTS The COVID-19 study was a collaboration of international cultural organizations working together to understand audiences preferences during the COVID-19 pandemic. Our partners included: Phase 3 Partners COVID-19 Study Phase 3 Partners (2022) AMS Analytics and AMS Planning & Research AMS Analytics and AMS Planning & Research helps performing arts centers leverage data so they can build communities more effectively. We are a boutique firm founded with the explicit purpose to provide data and analytics to the performing arts center industry. Our flagship product is the Analytics Suite and currently features more than 50 subscribing institutions with over a decade of PAC operational data available for analysis and insight-building. See participating organizations. Patternmakers / Australia We believe in the power of insight to help good causes change the world. Data is hailed as ‘the new oil’, but applying it in cultural, creative and community contexts is not straightforward. Resources are tight, time is limited and 110% of your energy goes into your creative work. At Patternmakers, we know what data related activities work, and which ones are a waste of time. We’re here to support you to become more insightful, so you can reach more people, secure funding and deliver even more impact in the world. See participating organizations and research findings. The National Orchestra Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. The National Theatre Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. COVID-19 Study - Phase 2 Partners COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston The mission of ArtsBoston is to support and grow the arts and culture sector of Greater Boston. ArtsBoston is a leading force behind Greater Boston’s arts and cultural sector. In support of our 175 member organizations, we provide vital research and audience building programs that encourage participation in arts and culture, stimulate demand and raise attendance. We influence public policy and local investment by demonstrating to civic leaders and private industry the sector’s positive economic and social impact. By making this mission a daily goal, we ensure the very future of the arts and cultural sector as a core driver of our community and quality of life. See participating organizations and research findings. Audiences Norway / NPU Introducing Audience Outlook Monitor, a new collaboration with Wolfbrown. In the midst of the COVID-19 outbreak, we need to know, more than ever, how audiences are feeling about their future attendance at their favorite venues. How interested are audiences in consuming culture created online? Are cultural beliefs changing during this time? This international collaboration of more than 100 cultural organizations sets out find out how audience preferences are changing and how to plan their successful return accordingly. See participating organizations and research findings . CultureSource / Metro Detroit CultureSource is a member association for non-profit arts and cultural organizations in Metro Detroit serving the following seven counties: Wayne, Oakland, Macomb, Washtenaw, Livingston, Monroe and St. Clair. As a regional service organization, we do this work through hosting professional development workshops that grow creative and leadership capacities, presenting programs that provide space for exchanging ideas about arts and culture, and leading initiatives that bring together stakeholders interested in the public accessing creative expression. See participating organizations and research findings . Greater Pittsburgh Arts Council The Greater Pittsburgh Arts Council (GPAC) champions the arts in Southwestern Pennsylvania, providing financial, professional, and political support for the arts and culture sector. Comprised of more than 400 diverse artists and nonprofit organizations, GPAC offers valuable research, legal and business consulting, networking, and professional development opportunities so that artists, arts leaders, and organizations can grow their skills and advance their practice. GPAC provides grants for artists and arts organizations. We also lead the region’s arts advocacy at the local, state, and national level, and model best practices for accessibility and equity in the arts. See participating organizations and research findings. Imagine MKE / Milwaukee Our work is rooted in the belief that arts and culture have the power to transform Milwaukee and be the catalyst for social, economic, and civic vitality. Driven by this belief, we unite within our sector and across the city around work that sustains artists and arts organizations, positions creatives at key leadership tables, and partners with others to build a healthy, thriving and inclusive city. See participating organizations and research findings. League of American Orchestras Learn how the League leads, supports, and champions America's orchestras and the vitality of the music they perform. See participating organizations and research findings . League of Chicago Theatres The League of Chicago Theatres is an alliance of theatres, which leverages its collective strength to support, promote and advocate for Chicago's theatre industry. Through our work, we ensure that theatre continues to thrive in our city. See participating organizations and research findings . New Jersey Theatre Alliance The mission of New Jersey Theatre Alliance is to unite, promote, strengthen, and cultivate New Jersey's professional theatres. We advance the theatre community by developing innovative, collaborative, and engaging programs and services for member theatres and their diverse audiences. See participating organizations and research findings . Ontario Arts Council / Ontario The Ontario Arts Council was established in 1963 to foster the creation and production of art for the benefit of all Ontarians. The OAC's grants and services to professional, Ontario-based artists and arts organizations support arts education, Indigenous arts, community arts, crafts, dance, Francophone arts, literature, media arts, multidisciplinary arts, music, theatre, touring, and visual arts. See participating organizations and research findings. Theatre Bay Area / San Francisco Theatre Bay Area was founded in 1976 to serve the vital artistic community of the Bay Area, and is today the largest regional theatre service organization in North America, serving as a model for other service organizations around the country. Our mission is to unite, strengthen, promote and advance the theatre community in the San Francisco Bay Area, working on behalf of our conviction that the performing arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth. See participating organizations and research findings . TDF / New York Founded in 1968, TDF's mission is to sustain live theatre and dance by engaging and cultivating a broad and diverse audience and eliminating barriers to attendance. TDFfulfills its mission with a variety of programs that expand access, cultivate communities and support the makers of the performing arts. See participating organizations and research findings . COVID-19 Study Phase 1 Partners (2020) COVID-19 Study - Phase 1 Partners Arthur M Blank Foundation The Arthur M. Blank Family Foundation promotes positive change in peoples’ lives and builds and enhances the communities in which they live. We seek innovative solutions that enable young people, families and communities to achieve results beyond what seems possible today. See participating organizations and research findings . ArtsWave / Greater Cincinnati ArtsWave is the engine for Greater Cincinnati’s arts. Through gifts from tens of thousands of individuals and companies each year, ArtsWave funds and supports 100+ arts projects and organizations through impact-based grants. Those projects and organizations create a wave of arts that connect our region and make it vibrant. See participating organizations and research findings . Los Angeles County Department of Arts and Culture The mission of the Los Angeles County Department of Arts and Culture is to advance arts, culture, and creativity throughout LA County. We provide leadership, services, and support in areas including grants and technical assistance for nonprofit organizations, countywide arts education initiatives, commissioning and care for civic art collections, research and evaluation, access to creative pathways, professional development, free community programs, and cross sector creative strategies that address civic issues. All of this work is framed by our longstanding commitment to fostering access to the arts, and the County’s Cultural Equity and Inclusion Initiative. See participating organizations and research findings. Minnesota Partners See participating organizations and research findings. Professional Association of Canadian Theatres PACT is a member-driven organization of professional Canadian theatres which serves as the collective voice of its members. For the betterment of Canadian theatre, PACT provides leadership, national representation and a variety of programs and practical assistance to member companies, enabling members to do their own creative work. We are a leader in the national performing arts community, and a devoted advocate for the value of live performance. Since 1979 we have focused on providing a community where theatre professionals (both artistic and administrative) can come together to discuss important issues and work together to create innovative solutions. See participating organizations and research findings. Theatre for Young Audiences/USA TYA/USA is the leading national organization for the professional field of theatre for children and families, representing nearly 900 member theatres, organizations, and individual artists across 42 states. Dedicated to ensuring that all young people have access to high-quality theatre experiences, TYA/USA offers a variety of programming and provides a network of exchange that connects professionals working across the industry. See participating organizations and research findings.

b4a0a22d-31a9-4e55-addc-30edd3dd0867 COHORT RESULTS The COVID-19 study was a collaboration of international cultural organizations working together to understand audiences preferences during the COVID-19 pandemic. Our partners included: Phase 3 Partners COVID-19 Study Phase 3 Partners (2022) AMS Analytics and AMS Planning & Research AMS Analytics and AMS Planning & Research helps performing arts centers leverage data so they can build communities more effectively. We are a boutique firm founded with the explicit purpose to provide data and analytics to the performing arts center industry. Our flagship product is the Analytics Suite and currently features more than 50 subscribing institutions with over a decade of PAC operational data available for analysis and insight-building. See participating organizations. Patternmakers / Australia We believe in the power of insight to help good causes change the world. Data is hailed as ‘the new oil’, but applying it in cultural, creative and community contexts is not straightforward. Resources are tight, time is limited and 110% of your energy goes into your creative work. At Patternmakers, we know what data related activities work, and which ones are a waste of time. We’re here to support you to become more insightful, so you can reach more people, secure funding and deliver even more impact in the world. See participating organizations and research findings. The National Orchestra Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. The National Theatre Cohort In light of the impact of the Omicron variant on attendance patterns over the coming month, there is a continuation of the Audience Outlook Monitor COVID-19 Study with orchestras and symphonies across the United States. See participating organizations. COVID-19 Study - Phase 2 Partners COVID-19 Study Phase 2 Partners (2021) Arts Boston / Boston The mission of ArtsBoston is to support and grow the arts and culture sector of Greater Boston. ArtsBoston is a leading force behind Greater Boston’s arts and cultural sector. In support of our 175 member organizations, we provide vital research and audience building programs that encourage participation in arts and culture, stimulate demand and raise attendance. We influence public policy and local investment by demonstrating to civic leaders and private industry the sector’s positive economic and social impact. By making this mission a daily goal, we ensure the very future of the arts and cultural sector as a core driver of our community and quality of life. See participating organizations and research findings. Audiences Norway / NPU Introducing Audience Outlook Monitor, a new collaboration with Wolfbrown. In the midst of the COVID-19 outbreak, we need to know, more than ever, how audiences are feeling about their future attendance at their favorite venues. How interested are audiences in consuming culture created online? Are cultural beliefs changing during this time? This international collaboration of more than 100 cultural organizations sets out find out how audience preferences are changing and how to plan their successful return accordingly. See participating organizations and research findings . CultureSource / Metro Detroit CultureSource is a member association for non-profit arts and cultural organizations in Metro Detroit serving the following seven counties: Wayne, Oakland, Macomb, Washtenaw, Livingston, Monroe and St. Clair. As a regional service organization, we do this work through hosting professional development workshops that grow creative and leadership capacities, presenting programs that provide space for exchanging ideas about arts and culture, and leading initiatives that bring together stakeholders interested in the public accessing creative expression. See participating organizations and research findings . Greater Pittsburgh Arts Council The Greater Pittsburgh Arts Council (GPAC) champions the arts in Southwestern Pennsylvania, providing financial, professional, and political support for the arts and culture sector. Comprised of more than 400 diverse artists and nonprofit organizations, GPAC offers valuable research, legal and business consulting, networking, and professional development opportunities so that artists, arts leaders, and organizations can grow their skills and advance their practice. GPAC provides grants for artists and arts organizations. We also lead the region’s arts advocacy at the local, state, and national level, and model best practices for accessibility and equity in the arts. See participating organizations and research findings. Imagine MKE / Milwaukee Our work is rooted in the belief that arts and culture have the power to transform Milwaukee and be the catalyst for social, economic, and civic vitality. Driven by this belief, we unite within our sector and across the city around work that sustains artists and arts organizations, positions creatives at key leadership tables, and partners with others to build a healthy, thriving and inclusive city. See participating organizations and research findings. League of American Orchestras Learn how the League leads, supports, and champions America's orchestras and the vitality of the music they perform. See participating organizations and research findings . League of Chicago Theatres The League of Chicago Theatres is an alliance of theatres, which leverages its collective strength to support, promote and advocate for Chicago's theatre industry. Through our work, we ensure that theatre continues to thrive in our city. See participating organizations and research findings . New Jersey Theatre Alliance The mission of New Jersey Theatre Alliance is to unite, promote, strengthen, and cultivate New Jersey's professional theatres. We advance the theatre community by developing innovative, collaborative, and engaging programs and services for member theatres and their diverse audiences. See participating organizations and research findings . Ontario Arts Council / Ontario The Ontario Arts Council was established in 1963 to foster the creation and production of art for the benefit of all Ontarians. The OAC's grants and services to professional, Ontario-based artists and arts organizations support arts education, Indigenous arts, community arts, crafts, dance, Francophone arts, literature, media arts, multidisciplinary arts, music, theatre, touring, and visual arts. See participating organizations and research findings. Theatre Bay Area / San Francisco Theatre Bay Area was founded in 1976 to serve the vital artistic community of the Bay Area, and is today the largest regional theatre service organization in North America, serving as a model for other service organizations around the country. Our mission is to unite, strengthen, promote and advance the theatre community in the San Francisco Bay Area, working on behalf of our conviction that the performing arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth. See participating organizations and research findings . TDF / New York Founded in 1968, TDF's mission is to sustain live theatre and dance by engaging and cultivating a broad and diverse audience and eliminating barriers to attendance. TDFfulfills its mission with a variety of programs that expand access, cultivate communities and support the makers of the performing arts. See participating organizations and research findings . COVID-19 Study Phase 1 Partners (2020) COVID-19 Study - Phase 1 Partners Arthur M Blank Foundation The Arthur M. Blank Family Foundation promotes positive change in peoples’ lives and builds and enhances the communities in which they live. We seek innovative solutions that enable young people, families and communities to achieve results beyond what seems possible today. See participating organizations and research findings . ArtsWave / Greater Cincinnati ArtsWave is the engine for Greater Cincinnati’s arts. Through gifts from tens of thousands of individuals and companies each year, ArtsWave funds and supports 100+ arts projects and organizations through impact-based grants. Those projects and organizations create a wave of arts that connect our region and make it vibrant. See participating organizations and research findings . Los Angeles County Department of Arts and Culture The mission of the Los Angeles County Department of Arts and Culture is to advance arts, culture, and creativity throughout LA County. We provide leadership, services, and support in areas including grants and technical assistance for nonprofit organizations, countywide arts education initiatives, commissioning and care for civic art collections, research and evaluation, access to creative pathways, professional development, free community programs, and cross sector creative strategies that address civic issues. All of this work is framed by our longstanding commitment to fostering access to the arts, and the County’s Cultural Equity and Inclusion Initiative. See participating organizations and research findings. Minnesota Partners See participating organizations and research findings. Professional Association of Canadian Theatres PACT is a member-driven organization of professional Canadian theatres which serves as the collective voice of its members. For the betterment of Canadian theatre, PACT provides leadership, national representation and a variety of programs and practical assistance to member companies, enabling members to do their own creative work. We are a leader in the national performing arts community, and a devoted advocate for the value of live performance. Since 1979 we have focused on providing a community where theatre professionals (both artistic and administrative) can come together to discuss important issues and work together to create innovative solutions. See participating organizations and research findings. Theatre for Young Audiences/USA TYA/USA is the leading national organization for the professional field of theatre for children and families, representing nearly 900 member theatres, organizations, and individual artists across 42 states. Dedicated to ensuring that all young people have access to high-quality theatre experiences, TYA/USA offers a variety of programming and provides a network of exchange that connects professionals working across the industry. See participating organizations and research findings.

OPT-IN SURVEYS Audience Outlook Monitor offers several types of research support. Our radically new cohort model for audience research was developed over two years during the COVID-19 pandemic and is now a permanent program. AOM surveys are a low-cost alternative to expensive, customized market research and allow you to track essential information about your customers regularly, year after year. AOM's initial focus is serving the audience research needs of performing arts organizations, although some of our surveys are also designed for museums. Real-time Dashboard Reporting Organizations participating in any of our surveys can compare their results with those from other organizations in their cohort and against field aggregates. Results accumulate in a password-protected dashboard , and you can request as many logins as you'd like. Over time, your dashboard will become an easily accessible archive for your audience survey data. BASIC SURVEYS Our library of four standardized Basic Surveys covers the core research topics of greatest interest to most arts organizations. Basic surveys are available once a year in a cohort format . To gain trend data, you may wish to repeat one or more of them annually or every other year. If you’d like to deploy any of the basic surveys off-schedule (i.e., on your own timeline), they are available on-demand for a small surcharge . Visit the Store to see which surveys are available right now, either in cohorts or on-demand. [object Object] Find out more Find out more Find out more Find out more SPECIAL TOPIC SURVEYS As with the Covid-19 Study launched in 2020, we will continue to bring forward research efforts that address urgent topics facing our sector . These will include: Find out more Find out more Find out more POST-EVENT FEEDBACK SURVEYS WolfBrown is an industry leader in designing and implementing post-event feedback surveys (previously called Intrinsic Impact). We have supported hundreds of performing arts organizations in this area for over 20 years. Our survey support program is now a service under the Audience Outlook Monitor program. Find out more WHAT PEOPLE SAY Jennifer Lin, Content Marketing Manager & Photographer, Metro Theater Company Thank you so much for all your incredible work on the Audience Outlook Monitor. Metro Theater Company was grateful to be a part of the COVID Study early on. I've really enjoyed all your briefings, webinars, and takeaways. Your clear research helped us all think creatively about ways to approach our programming, revenue opportunities, and communications. Plus, I felt a little reassured by knowing that many other arts managers collectively shared similar challenges during the pandemic. You were a bright spot of data, insight, and understanding among the uncertainty of the last 20 months!